Haulfryn Group Appoints New CEO

Haulfryn Group which owns and manages a range of luxury holiday parks throughout the UK, has appointed its new CEO, Echo Lu, who took the reins of the company, from February.

Haulfryn, which employs nearly 500, prides itself on delivering a five-star experience for holidaymakers and holiday home owners, with state-of-the-art food and beverage outlets, activities, spas, fitness centres and waterparks on selected parks.

Born and raised in China, Echo completed her military service and attained her first degree there, before moving to the USA to complete her Masters degree.

With an impressive CV spanning over 20 years, her general management experiences include COO for Tesco China, Property Director for Tesco UK/ Ireland and later on Managing Director for Homebase and Holland & Barrett International. Echo is currently a serving Non-Exec Director of Coats Group plc and a Be Inspired Ambassador for Retail Week.