Coastal Breaks Top Holiday Wish List

‘Seasiding’ is the most popular way to spend your holidays in 2017 according to holiday park operator Parkdean Resorts.

The new term has been coined by the company to describe a trend in holidaymakers booking up to take a trip to the seaside, either for their children to share in the same experiences they have enjoyed years ago or simply to appreciate the wonders of a holiday by the sea. The UK staycation market has grown steadily over recent years, with many people opting for domestic holidays over going abroad.

As a result, Parkdean Resorts welcomed over 500,000 holidaymakers in 2016, a figure which is set to increase this year - with real demand for coastal breaks in particular emerging. John Waterworth, chief executive of Parkdean Resorts, said: “This year will see more and more people reliving memories of childhood holidays at the sea, reflected by an uplift in our booking figures for 2017 breaks across our coastal parks.

“While nostalgia and tradition play an important part in the trend, ‘seasiding’ is all about holidaying at the coast in new ways. The seaside offering has evolved considerably over the decades since my parents visited as children, not least on our parks which now provide caravans with central heating and double glazing, and often with indoor pools and adventure play areas, making it comfortable to holiday both sides of the peak summer months.” John added: “We have made a significant investment of £50m across our parks on accommodation, retail and leisure facilities this year, where families can create memories that will last a lifetime.”