Umbrella Campaign

Umbrella CampaignUmbrella Campaign

The Family Holiday Association has launched a new strategy and umbrella campaign called ‘Together’ with the goal of doubling the number of families offered a break annually by the end of 2020. The two year ‘Together’ campaign includes new initiatives such as Adopt a Caravan – inviting individuals and organisations to fund one of their owned caravans for a year – and building on existing successes such as their annual Shades Day awareness day in May. As part of the new approach, the charity is also looking to grow the number of donated accommodation, attraction and travel tickets they receive to UK destinations. Commenting on the campaign, Angie Watson, Head of Fundraising and Comms, said, “So many families are trapped in terrible situations, and they desperately need our help. They need a reason to smile. “That’s why we’ve set ourselves the goal of doubling the number of families offered a break annually by the end of 2020. “It’s ambitious, but by working together with colleagues in the travel and tourism industry we can reach our target and change even more lives. Together, we can help families find sunshine through the rain.”