Increased Demand For High End


An increasing number of holidaymakers are seeking luxury lodge holidays in the UK’s most scenic locations.

Increased Demand For High End

The Hoseasons Autograph Lodge Holidays brand is attracting an increasing number of holidaymakers looking for high end getaways in some of the UK’s most scenic locations.

Typically attracting a younger, more affluent customer profile, all of the lodges within the Autograph collection are stylish and contemporary and feature the comforts of home, with cotton bed linen, fluffy towels and luxury toiletries.

“Demand for Autograph Lodge Holidays is rapidly increasing so we’re continuously on the lookout for more boutique locations to join the portfolio,” says Robbie Davies, head of business development at Hoseasons.

Spotting a gap in the market, Hoseasons launched the Autograph brand in 2008 with just four locations, and it has since grown into a niche portfolio of 28 locations, featuring almost 300 of the best lodges across the country.

Robbie continues: “In 2007 we saw an opportunity for a consistent and branded portfolio of high end lodge breaks, predominantly targeting couples looking to get away for a special occasion or romantic short break. Nobody else was offering anything similar, so after a years’ development and innovation Autograph Lodge Holidays was born.”

There is a tough set of criteria that the lodges must meet in order to be considered for the collection, from accommodation décor, fixtures and fittings to geographical location, but having the Autograph Lodge Holidays name attached to a lodge development signifies that it stands out from the crowd and offers something special. As such, operators can command a higher rental tariff as customers are willing to pay more for an exceptional customer experience.

To read more on Hoseasons Autograph Lodge Holidays, please subscribe online.