Fresh Approach
Peter Bull Resorts purchased Newquay View Holiday Park in 2014 and have since invested £2 million in upgrades to the facilities and general appearance of the park.
Purchased as a run-down park with a bad reputation for attracting the wrong sort of crowd to Newquay, Peter Bull Resorts has achieved a complete 180° turnaround at Newquay View Holiday Park in just three seasons. The group purchased the park in 2014 and has invested over £2m to improve the holiday fleet, refurbish and introduce new facilities and completely upgrade the general appearance of the park.
In fact, last year the park welcomed almost 19,000 holidaymakers and there are plans to further expand and enhance the facilities in the next 12 months. “Our ambition is to become a five star park, with all of the modern facilities and activities that guests expect from a resort,” reveals Barry McGregor, Managing Director at Peter Bull Resorts. “Having replaced every single hire fleet caravan since 2015, we now have planning in for a modern fully landscaped touring park with 85 fully serviced pitches and top notch amenities.”
He adds: “Newquay is all about outdoor living and we want to champion Porth as a top class destination.” Newquay View has the benefit of being very close to Newquay and all that it has to offer in the way of restaurants, pubs, clubs, beaches and attractions; but the park is set back in a peaceful valley with beautiful surrounding countryside, allowing our guests to enjoy the best of both worlds.
The park is managed on a day-to-day basis by General Manager Sue Hogg, who has over 30 years’ experience in improving customer experience and sales for top leisure brands
HIRE FLEET : On the park is a hire fleet of 75 caravans, ten glamping pods and over 100 touring and camping pitches. In addition there are over 110 holiday home owners on-site and 60 seasonal tourers. For the 2017 season, the park will be adding two Swift S Pods to its offering as a luxury glamping option. “We now have a strong base of holiday home owners and touring customers, a new holiday fleet and glamping accommodation too.
Situated near the beach at Porth, just outside the main town of Newquay, the park is popular with the outdoor family market,” comments Barry. “Ultimately the most important thing is that people enjoy their holidays with us so that they want to come back year after year. To achieve this it is vital we work well as a team and also listen to our guests to ensure that we are providing them with everything that they need to make their time with us special and memorable.”
CORE TEAM : The park is managed on a day-to-day basis by General Manager Sue Hogg, who has over 30 years’ experience in improving customer experience and sales for top leisure brands including Bourne Leisure and Park Leisure. Sue leads a core team of 25 staff with the support of a Leisure Manager, Operations Manager, Entertainment Manager and Housekeeping Manager. Amenities on the park include a 22m indoor pool, sauna, steam room, an endless elite training pool, café, amusements, a nightclub, two playgrounds, an outdoor heated pool, a convenience store, a fitness facility and specialist sports coaching.
The park boasts an indoor and an outdoor pool, which are popular hotspots for holidaymakers
There’s also an on-site surf school, Blue Surf, which gives lessons at nearby Watergate Bay. The park also supports the local community by making its facilities available to all neighbours. The indoor pool is used for weekly training and lessons by several local schools, the surf rescue services, local swimming clubs and the emergency services. Many Cornish organisations use the Venue Club to host their presentations or awards dinners, theatre productions, weddings and local events. “The bulk of our customers are families during the peak seasons, but we are increasingly seeing a growth in the couples and very young family market during the shoulder seasons and this is something that we are keen to encourage as we are now open all year round,” Barry explains.
He adds: “The biggest challenge that the park faces is providing high quality holidays to increasingly discerning customers, some of whom have never stayed in Cornwall before. Newquay View has required record levels of investment, which is challenging for owner managers, and higher staffing levels to manage facilities that will be flat out.”