Work Hard, Play Hard
Celebrating its 78th birthday this year, Butlins has successfully stood the test of time and remains a firm favourite among families and holidaymakers looking for a break a little closer to home.
Owned by Bourne Leisure, Butlins welcome more than 1.6million guests to their three resorts each year, spread acrossthe season from February half term through to New Year’s Eve. Around half of the guests that visit each year are repeat visitors, illustrating a strongsense of brand loyalty. The company attributes its success to being a family inclusive resort, offering a huge variety of shows, entertainment, activities and dining and accommodation choices at affordable prices. Dermot King, managing director at Butlins reveals: “We know that the key to success is continuous investment into the resorts to make sure that we keep the standard that modern British holidaymakers expect.
Our aim is to provide holiday resorts where families can happily enjoy a holiday in a safe, secure and appealing environment. Families work hard to come away and we aim to give them a break from the daily routine of normal life and let them spend quality time together, whilst we take care of the hard work.”
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