CURTAIN RAISER – Holiday Park & Resort Innovation Show 2021

CURTAIN RAISER

 

A ONE-STOP HUB of business inspiration, the Holiday Park Innovation show makes a welcome return this November.

CURTAIN RAISER

You will need to plan ahead to maximise the potential of your visit to The Holiday Park & Resort Innovation Show which makes a welcome return.
The not-to-be-missed event will be opening its doors at the NEC Birmingham on Wednesday and Thursday November 10 and 11.
Europe’s leading event for the most ambitious holiday park and resort owners, the show runs alongside the Farm Business Innovation Show, Family Attraction Expo, Leisure Food & Beverage Expo, Leisure Toy & Gift and the Leisure Transport Show.
With over 1000 exhibitors, 500 seminars and an outstanding schedule of keynote speakers, it will be benefcial to know exactly what to expect from the show and plan ahead, so if you want to make the most out of the two days, keep reading!
The show offers a unique opportunity to see the latest industry products in action in the Live Demo area. Be sure to make some time to visit this area and possibly even get involved yourself! You can see the live demo timetable on the website under ‘What’s On?’.
This year, the Holiday Park & Resort Innovation Show is launching its frst series of panel debates, where the leading industry experts will be discussing the latest industry topics. This will give you the opportunity to finally ask your burning questions and hear the answers live and in person. From renewable energy to marketing tactics to enhance your holiday park or resort, you do not want to miss this opportunity! Find the full schedule on the website under ‘What’s On?’ and look out for times to incorporate some of these incredible discussions into your day!

THE SHOW OFFERS a unique opportunity to see the latest industry products in action.

EXPERT PANEL
Industry experts from some of the biggest names and associations within the industry will be available at the show to provide their insights into the industry, knowledge, advice and tips and tricks to support you on your innovation journey. From the likes of former MP, Nick De Bois - Visit England, TV Presenter, Author & Designer, Max McMurdo, and Justin Reid from TripAdvisor, listen to the hottest topics and latest trends in the industry right now. Keep an eye out on the website under ‘Speakers’ for the full timetable, coming soon!

INNOVATION AWARDS
The Holiday Park & Resort Innovation Awards will be recognising the companies who have gone above and beyond within the industry, celebrating those that are combining an unprecedented blend of innovation, creativity and uniqueness in their work and customer offering.
It is very important to pre-register for your tickets before attending the Holiday Park & Resort Innovation Show this year, so register for your free tickets now before they are all gone! Doing so now also means you will receive your printed show guide delivered straight to your door, as well as access to the digital show guide, which includes the floor plan, full agenda, and everything you need to know about the show.
Log on to www.holidayparkshow.co.uk to check on latest information including vital covid guidance.

HOLIDAY PARK INNOVATION has earned itself as Europe’s leading event for the most ambitious holiday park and resort owners.

TRAVELLING TO THE NEC
If you decide to drive to the NEC, it is just 8 miles east of Birmingham city centre, and there are 16,500 spaces available in the car park, including plenty of helpful signage and a traffic team to ensure you get to the right area for your event. It is also very easy to catch the train as the NEC is right next to Birmingham’s international railway station. Visit the website and click on ‘Show Info’ to see full details about travel and parking, as well as bus & coach and taxi services.

OPENING TIMES
The Holiday Park & Resort Innovation Show will open at 9am on Wednesday 10th November, and close at 5pm. The event will reopen at 9am again on Thursday 11th and close at 4:30pm. Make sure you go and register for your free tickets now before they are all gone and be on the lookout for your printed show guide so that you can plan ahead and make the most out of your time at the event!

A-Z OF MUST SEE EXHIBITORS

STAND 6153
Selling your Park?
BusinessesForSale.com is the world’s most popular website for buying or selling a business.
Established in 1996, the website is an international marketplace of businesses for sale. We provide a cost-effective route to market for business owners and their representatives and a one stop shop for aspiring entrepreneurs and business buyers.
The website is the world’s largest businesses for sale marketplace, attracting over 1.2 million buyers and sellers every month.
Whether you’re looking to get in, grow or get out, BusinessesForSale.com has everything you need. Come and speak to the team on the stand or browse a selection of our current opportunities at our Wall of Business.

Businessesforsale.com
www.businessesforsale.com

 

STAND 1140
Leading Wifi Provider
Reliable WI-FI is essential for your business to gain a competitive edge. It allows your guests to stay in contact with friends and family, whilst also keeping up to date with work emails whilst away. Today, your guests expect a WI-FI connection that is swift and secure. We pride ourselves on supplying effcient hard-wired WI-FI solutions and excellent customer service from our 7-day support team and our qualifed professionals with years of experience. Camping Connect ensures the provision of secure, family friendly Internet access in line with EU legislation and is a `Friendly WI-FI` registered WI-FI provider.

Camping Connect
01792 277 231
campingconnect.co.uk

 

STAND 7131
Washroom Solutions
Cubicle Centre has been manufacturing toilet cubicles, wall panels and washroom panel products for over 20 years. We offer a range of washroom cubicles and wall panel products to suit any budget from our Pennine range where function and price is a factor, through to our vandal resistant Cairngorm range.
At Holiday Park and Innovation 2021 we will be demonstrating our water proof Cairngorm range of toilet and shower cubicles along with made to measure vanity units with both recessed and semi recessed basin units.

Cubicle Centre
01484 457600
washroomcubicles.co.uk

 

STAND 5132
Futureproof Your Business
Leading provider of IT business solutions to the Holiday Home & Leisure Resort industry, Elite Dynamics, will be a specialist speaker at this year’s Holiday Park & Resort Innovation Show. MD Jamaine Campbell and Microsoft Dynamics 365 Lead Consultant, Andrew Blackie will be giving the audience key insights into how to futureproof and drive forward their holiday park businesses using readily available standard Microsoft Dynamics Technologies.
The team will showcase some of the newest and most innovative technology available on the market today, all of which has been specifcally designed for our industry and to future-proof your business.

Elite Dynamics
0161 641 8926
elitedynamics.co.uk

 

STAND 5091
Cloud Based Solutions
GemaPark is an internet-based Booking System designed to help you manage self-catering, glamping pods, and touring and camping.
From the interactive availability chart you can see all your bookings, blackout dates, add bookings and check availability and live pricing. An arrival day dashboard shows you today’s arrivals and departures including unit clean status. Online booking and online check-in can be integrated with your website with no commission to pay. Standard customer documents and ad-hoc emails can be sent directly from the system.
Netguides ensure GemaPark is PCI compliant and GDPR compliant. Whether you’re starting out or wanting to make life easier come and see us on our stand.

GemaPark
01983 282420
gemapark.co.uk

 

STAND 7180
Bring OnThe Heat!
Visitors are invited to stand 7180 where the Golden Coast team will be on hand to demonstrate its popular heat pump for pools and hot tubs.
Delivering output up to 13 times greater than an electric heater, a Golden Coast inverter-driven heat pump operates on a low current without compromising on performance and ensures whisper-quiet noise levels as low as 25dB. It even operates in low temperatures, enabling parks to continue offering enjoyable hot tub experiences all year round.
By using less electricity, the energy-efficient heat pump can help cut a park’s carbon footprint whilst saving thousands on running costs and allowing a faster return on investment.

Golden Coast
01271 378100
goldenc.com

 

STAND 8112
Stand Out From The Crowd!
Holiday Park Scene magazine is an unmissable read for anyone involved in the management of a Holiday Park, Campsite, Caravan Park & Glampsite. At least 5,000 copies of Holiday Park Scene are distributed four times annually to key personnel in all aspects of the holiday park industry across the UK and Eire.
Offering the inside track on the latest market news and reports covering all aspects of holiday park management.
We’re not just big in PRINT we have huge online coverage through our WEBSITE, EMAIL NEWSLETTERS & SOCIAL MEDIA!
If you would like to be featured in the magazine, we would love to hear for you.

Holiday Park Scene Magazine
01353 666663
holidayparkscene.com

 

STAND: 6081

WiFi Game-Changer
Holiday Parks no longer have to put up with nightmare broadband connections thanks to the introduction of ParkLink from Vital Wifi which enables super-fast speeds ‘Direct to the Van’ at a fraction of the cost of fibre.
It uses revolutionary technology designed to deliver consistently high-quality broadband across wide open remote outdoor sites.
ParkLink from Vital Wifi is a dedicated wireless package for holiday parks that provides fibre-like Internet speeds at a significantly lower cost of ownership without the disruption of installing fibre infrastructure.
New game-changing Internet distribution technology, used by ParkLink, is making reliable, park-wide high-speed Internet affordable and accessible to campsites, caravan and holiday parks.
Come and see us on our stand for more information.

ParkLink – Powered by Vital Wifi
0333 3583 111
parklink.co.uk

 

 

STAND 9213
Park Protect Scheme
The Park Protect scheme provides commercial insurance for more than 200 caravan parks up and down the country.
Having spent 15 years building strong relationships in the caravan and holiday park market you can be sure Park Protect will give you – the park owner – the protection you deserve.
Whatever type of leisure business you operate you need to stay up-to-date with legal changes, health & safety legislation, and issues that can affect your leisure property. Our knowledge and experience as specialist insurance brokers for the leisure industry means we tailor individual solutions to protect your employees and visitors.

PIB Insurance Brokers
01422 358 525
pib-insurance.com

 

STAND 10161
Award Winning Waterplay
Established in 1966, Ustigate have specialised in the design, build and maintenance of inclusive indoor and outdoor water play facilities for 55 years and have completed over 100 aquatic play installations to date. Ustigate Waterplay is excited to introduce over 300 products that promote active play; all designed and developed by their global leading aquatic partner of eighteen years, Vortex Aquatic Structures International Inc. The portfolio offers theming and an aquatic play favourite for every age and ability; incorporating climbing, sliding and multiple interactive activities via collections such as award winning Water Journey™, Elevations™ and Explora.

Ustigate Waterplay
01322 424445
ustigatewaterplay.co.uk

 

STAND 6270
Making Park Payments Easy
Make it quick and easy for your guests to pay for on-site facilities with a VMC cashless payment system. A seamless tap and go payment experience really adds value for the customer and is an opportunity to incentivise and increase visitor spend.
Our payment readers are ideal for catering and bar areas but can also be fitted to almost any unattended machine making them ideal for parking, charging, power, amusements, pool tables, laundry, bike hire, vending, and much more.
For parks wanting to incentivise and reward customers for onsite spend, VMC can also provide a private onsite payment system using branded cards, wristbands or biometrics.

VMC (UK) Ltd
01926 816400
vmcltd.co.uk

 

STAND 7242
Family Fun For Everyone!
For 50 years, World of Rides have been the leading UK manufacturer of children’s leisure rides in the United Kingdom.
From our factory in County Durham we supply major shopping centres, retailers, visitor attractions, farm parks, holiday parks, garden centres, family entertainment centres and hospitality centres both nationally and internationally, as well as leading single-site operators.
Our vast knowledge and experience ensures that every ride we manufacture and sell is rigorously tested both in the factory and on-site before being released for sale.
Come and see us on our stand for further information.

World of Rides
0191 49 20 999
worldofrides.com

 

PAW-SOME HOLIDAYS – DOG FREINDLY

PAW-SOME HOLIDAYS - DOG FREINDLY

THESE DAYS, family holidays mean including Fido and Bruno. Pic. Park Holidays

Going that extra mile for our furry friends...

This summer, the Great British public reconnected in their droves with our furry housemates – that’s our pets, not the partners who have stopped shaving during lockdown. According to the Pet Food Manufacturers’ Association, a whopping 3.2 million people welcomed a new pet to the family during the pandemic. Switched on holiday parks up and down the country recognise the earning potential and have made themselves ready to host guests and their furry plus ones.

But what makes a truly pet-friendly holiday?

We’ve spoken to experts and holiday parks to find out how they plan to make a dog’s dreams come true this summer - and some other quirky creatures too. Sarah Ferguson is Head of Business at Paws Holidays, a website dedicated to collating information about the UK’s most dog-friendly holidays. So, Sarah knows what a complicated minefield planning a holiday with your pet can be: “Finding a dog friendly resort or destination can be mind-blowing, as dog owners have to think about so much,” she says.

Typical questions on booking are:
• Will the resort have a dog exercise area? And if so, is it enclosed?
• Will they be able to let the dog off its lead?
• Are there dog drinking stations?
• Will there be a designated area where the family can eat but the dog is allowed in too?

And then there’s accommodation which is a massive consideration. Sarah explains: “Some Park operators remove carpets and have just a wooden floor or a very high standard of lino which makes it so much easier if the dog does have an accident. “Dog owners expect the dog to be welcomed as a guest, just as much as they are. They will expect to see dog waste bins dotted around the resort, dog-wash areas and some park operators such as Haven even have a dog playpark.

FOREST HOLIDAYS actively promote its Dog friendly holiday options.

WELCOME PACK
“Forest Holidays provide a Doggy Welcome Pack – containing a healthy biscuit and poo bags. And some parks will provide a dog blanket and dog toys.” Sounds like pure luxury. But does being ‘dog-friendly’ also mean extra cleaning/maintenance? Sarah again: “Most park operators have very high powered hoovers that will pick up any dog hair, and also have a wet and dry hoovers, just in case a dog has an accident. “And the smell of the previous dog can be eliminated before the next guests arrive.” What can go wrong? Sarah points out: “If a guest leaves the dog in the accommodation unattended it can cause the dog stress, and they could scratch away at the soft furnishings, or start to chew, or even constantly bark, which might upset or annoy other holiday guests.” And its not just dogs who are welcome this summer, other pets deserve a break too and there are many pet-friendly places.

CATS AND FERRETS
Sarah recalls: “Over the years, I have seen guests on holiday parks with a cat on a lead or a ferret on a lead. “One holiday guest brought their African Grey Parrot and one family brought a horse and checked him into the holiday park’s stables.” Debbie Dangerfield is the owner of dogsinvited.co.uk and another expert on what makes a holiday great for a pet and an owner. “Visitors especially look for an enclosed area, so they can relax with their dog by their side,” says Debbie. “And many holiday properties supply throws so that they can be put on the furniture to let dogs on. “Dog bowls, towels, and even a temporary dog tag in case they run off are a nice touch too. “For real luxury, some places now supply a warm dog shower to give the dogs a clean after a muddy walk or sandy day at the beach.” Debbie echoes Sarah when she says that dogs left alone are the biggest problem: “Dogs are usually left on their own if they aren’t allowed to go where the rest of the family are going.” So that is what the experts think, but what about a holiday park that does some of the above really well? Caroline Povey is the Marketing Director for the Coppice Spa Lodges at the Darwin Forest Luxury Lodge Holidays. It is a spectacular development of seven luxury pet- friendly lodges designed with pets in mind.

Caroline adds: “Our Coppice Spa lodges are very popular. Each one has a separate utility room and everything you need to pamper your pooch, complete with a doggy shower, hairdryer (fur dryer), towels and space for their bed and feeding bowls, your dog can have its own bedroom. “Stable doors separate the utility area from both the decking and the internal living space enabling you to keep your pet safe and secure.” Another favourite with dog-owners are the Forest Holiday cabins with locations in England, Scotland and Wales. Amy Teige from Forest Holidays explains: “The cabins are the ultimate base for dog owners who want the freedom to explore the forest and woodlands surrounding the locations. “Over half of our cabins are pet- friendly, offering doggy treats, wipe- clean sofas and plenty of space for the animals’ favourite bedding and toys, plus we have the gentle warmth of underfloor heating throughout.” It can be tough finding a park that will allow guests to bring more than two dogs, but Forest Holidays allow up to four pets per cabin. Caroline explains: “It’s usually dogs but other pets are welcome too, and we charge £15 per pet, per night.” Helen Scott is the Director of Cofton Holidays and explains: “We’re set within 80 acres of glorious Devon countryside, and have four dog-friendly cottages on the Eastdon Estate where we’ve designed six of our holiday homes with pet-owners in mind.” Helen continues: “The cottages on the Eastdon Estate are set a short walk away from the main park and boast incredible views of the Exe Estuary and Devon countryside.

“All dog-friendly accommodation features hardwood floors, dog food and drink bowls, a dog mat, a blanket plus some delicious handmade local treats.

“What if your dog fancies an ice- cream? Not a problem! Says Helen: “Our Waggy Doggy Doodah doggy ice cream is served inside our on-site pets- welcome pub, The Swan Inn.” Guests can also look forward to the annual Cofton Dog Show. They offer a dedicated dog exercise field and have developed woodland walks through the Eastdon Estate. Sounds like dog paradise. And there’s more. Helen continues: “Our on-site shop has a good selection of dog supplies and guests can find dog mess bins across the site which are emptied regularly. “Plus, there’s no additional charge for dogs when visiting in low and mid-season and we don’t charge for registered assistance dogs. “We are located next to the award- winning Dawlish Countryside Park which was developed for local dog walkers and is an excellent facility for customers staying at Cofton.

DOG WASH
“We also have a dog-wash planned in the new 12-acre camping site toilet block, and we’re planning four more pet friendly lodges with hot tubs due for launch later this summer.” To quote from the Forest Holidays dedicated dog-blog, 10 reasons why dogs love the forest: “We are a nation that adore our four- legged-friends and love taking them on holiday with us! “Sure, that means staying reasonably close to home, but watching the pure joy on their faces’ as they scamper about, snuffling happily at all those new smells, nose twitching, tail a blurry wag, makes it all worthwhile.” When it is done really well, helping dogs have a good time is just as satisfying for the holiday parks as it is for the guests.

 

HAVE LOO BRUSH – WILL TRAVEL!

HAVE LOO BRUSH – WILL TRAVEL!

PATRICK LANGMAID hopes holiday guests will step up to join his toilet cleaning chain gang.

Guests taking holidays at a major Cornwall holiday park this summer are being asked to help keep the park open – by swapping the beach for a toilet brush.

Mother Ivey’s Bay Holiday Park in Padstow says staff shortages could force the closure of his toilet blocks and is trying to rally a volunteer army of loo legionnaires. More than 20 people have so far stepped forward with offers to help, according to Patrick Langmaid, owner of the 30-year-old family business.

“Like many tourism providers we are desperate to recruit staff, but the staycation boom and the easing of lockdown has created more jobs than there are people to fill them,” said Patrick. “Unless we can find enough volunteers to give up part of their holidays to keep our toilets spotless, we could have to start cancelling stays already booked for this summer.”

TRIPLE TRIUMPH FOR BEST OF BRITISH

TRIPLE TRIUMPH FOR BEST OF BRITISH

SOUTH LYTCHETT MANOR won the overall gold title in the Camping and Caravanning Park of the Year

The family owners of three Best of British holiday parks are celebrating after winning top honours in the year’s South West Tourism Excellence awards. The awards drew hundreds of contenders from across Dorset, Devon, Cornwall, Wiltshire, Gloucestershire and the Isles of Scilly.
South Lytchett Manor in Poole, Dorset, won the overall gold title in the Camping and Caravanning Park of the Year category.
In the same hotly-contested category, Polmanter Touring Park in St Ives, Cornwall, took the silver trophy for the standard of excellence it provides to holiday guests. Owned for over 50 years by the same family and run today by husband-and-wife team Phil and Becki Osborne, the seaside park provides spectacular views along the Cornish coast.
In the Holiday Park of the Year category of the awards, Ladram Bay Holiday Park in Budleigh Salterton, Devon, came away with one of the main awards. The Carter family has owned the park for over 60 years and, like the two other BoB winners, has received many regional and national awards for its high standards and welcoming atmosphere.

ON LOCATION featuring Long Hazel Park

ON LOCATION featuring Long Hazel Park

TOURERS AND CAMPERS can be assured of well spaced pitches on the spacious Park.

GOLD STANDARD
Located in glorious South Somerset, Long Hazel Park has been awarded 4 Pennant Gold from The AA in their most recent Park inspection. This is a first for the park operators Alan and Pamela Walton who have been part of The AA’s prestigious inspection scheme for many years, beginning their journey as a 3 pennant Park in 2005. “Our new groundwork, installation of new fully serviced pitches and shower block upgrade has been influential in our new ranking this year,” explains Alan. “The 4 Pennant Gold accolade puts us in the category of the best of the best of small caravan and camping parks, based on our facilities, grounds and customer experience,” he adds. Open all year, Long Hazel is an adult- only caravan and camping park with ample space for RVs, motorhomes, caravans and tents of all sizes. A new serviced touring caravan and motorhome hardstanding pitches available for 2021 while a shower and toilet block was completed in May this year.

PAMELA AND ALAN WALTON show off their latest award

FULLY ACCESSIBLE
Long Hazel also offers two self- catering holiday lodges providing accommodation for up to four people and are available all year for both long or short breaks. Long Hazel provides one of the only fully wheelchair accessible holiday lodge rentals in Somerset and the South West with their fully adapted Blackforest Lodge. Both holiday lodges have parking directly outside together with decking areas for al fresco dining The lodges have double glazing, are substantially insulated and fully heated for your comfort in all seasons. Fully furnished and equipped, the Park provides duvets, pillows and blankets but ask guests to provide their own bed linen and towels. Free WiFi with HD ready Freeview colour TVs are available in each lodge.

A NEW SERVICED touring caravan and motorhome hardstanding pitches are available this year.

QUALITY SCORE
AA Hotel Services Inspector Chris Pike awarded the Park a 90% Quality Score during the impromptu inspection. Mr Pike noted: “The purpose of this visit was to verify the standards of maintenance and cleanliness were consistent with the Quality Standards requirements. “Extensive work has been carried out in the last two years. The facilities were spotless with detail paid to the cleaning and top-grade fixtures and fittings. “In reading the list of the enhancements to the park, I have no hesitation in recommending Long Hazel Park 4 Pennant Gold status with a quality score of 90%” Alongside their fantastic 4 Pennant Gold achievement, the Park is also celebrating success in this year’s Bristol, Bath and Somerset Tourism Awards where they have won a Gold Award in the Camping, Glamping and Holiday Park of the Year category, as well as becoming an award-winner in the Theo Paphitis Small Business awards last month.

“For us, being “green” isn’t a new thing; even our logo reflects how running an eco-friendly business is at the centre of our values,” says Pamela. Over 24 years at Long Hazel Park, the couple have planted over 2000 trees. Since 2019, they have worked on filling planters with plants more suited to tropical weather. Their plants are primarily watered with rainwater collected in large water butts and they use a special built-in, water saving formula in our hanging baskets to ensure that the highest amount of water is absorbed. Pamela again: “In the recent shower block overhaul, we switched to LED lighting throughout and changed over to eco-friendly hand driers to avoid extra paper waste.We have push taps and showers throughout to ensure that taps aren’t left running and our showers and washing areas are clad with recycled plastic.

We used local tradesmen and suppliers to help with our makeover.” “In 2019, they installed environmentally friendly solar panelling and the shower block is now successfully run on solar energy. Any energy not used by us on site is fed back to the National Grid.” Opting for eco-friendly cleaning products throughout the shower block and lodges with custom-scented air fresheners even use natural oils rather than aerosols, theWaltons sell their own eggs on site from their own chickens whose byproducts are used as an eco-friendly fertiliser for our plants. They also use grass cuttings as mulch around the trees and hedges and homemade bird boxes for the trees. Many of our hedges also house insect hotels to ensure sustainable pollination from wild bees with several hedgehog houses hidden away in hedgerows. “A particularly long-lived feature of our park is the recycling system and we are always over the moon when our guests help reduce, reuse and recycle too,” says Pamela who adds: “We are experiencing a wonderfully busy summer season already, bouncing back from closures last year and are enjoying welcoming guests old and new back to Somerset.”

 

Long Hazel Park
Tel. 01963 440002
www.longhazelpark.co.uk

ENGINE ROOMS – HOLIDAY POOL LOCATIONS

ENGINE ROOMS - HOLIDAY POOL LOCATIONS

THE PICKAQUOY CENTRE Trust offer the complete swimming package for campers making the long trip to Orkney.

Plant rooms are the power houses behind top holiday park pools...

It may be the shots of happy swimmers that fill the glossy advertisements but the real heroes of our holiday park pools are hidden behind the scenes. Packed with automatically controlled, and remotely monitored, water and air quality technology, today’s modern plant rooms are almost a match for a NASA flight deck. A hidden technological treasure trove beneath the pool surface, the vital role of the plant room should never be underestimated. Combining the iconic Butlins, Haven and Warner brands, the mighty Bourne Leisure has been undertaking a £3.5m upgrade of its swimming pool plant rooms. “By the very nature of the beast, many holiday location swimming pools are 30 to 50 years old,” points out Craig Valentine, Bourne’s Regional Health & Safety Manager. “A lot of pool equipment is inherited and, of course, you inherit the problems that go with them. “A future-proof wish list would need a budget between £16 – 20m which we cannot do in one hit so we spread it over several years.” Temporarily halted by the pandemic, Bourne’s current investment programme has included remedial work on 16 of its pools with upgrades planned on 17 more pools next year. Craig says: “We identified our worse performing pools and worked our way up the list to generally raise the bar across the swimming pool stock.”

POOL UPGRADES
Phase one of those upgrades has involved installations of UV water treatment equipment, sand filter changes and the additional of updated chemical controllers. Phase Two will concentrate on updating pipework. Craig explains: “Some were performing at circulation rates of four to five hour turnover and have now been switched to 1.5 hours to two hours which enables us to not only comply with industry guidance but to keep the pools open for longer.” A significant plug of £300k has been invested in leak detection, halting water wastage on a few badly performing pools. “Some people forget about the plant room which is the engine room of the swimming pool, because it is covered up; out of sight and out of mind. “Instead they concentrate on the aesthetics -- but really you have to get the equipment right before you think about the design, because that keeps the swimming pool running efficiently,” he continues. “Generally, the industry has an issue with pool plant sizes,” says Craig. “Sometimes, rather than throw good money after bad; it requires a major strategic rethink in order to tackle plant room issues.” Craig advises choosing equipment that is fit for purpose with improved eco- performance, using less chlorine and less water as well. “Make sure, if you buy new equipment, that it is compatible with what other equipment and don’t just go for salesmen speak,” advises Craig. “Look at new things coming up and try to minimise your chemical handlin,” he adds. “Look for alternatives such as salt chlorination,” he adds. With no laws, regulations or British Standard concerning swimming pool water, it is not always obvious how to demonstrate to customers and staff that you pool is fit for purpose. A free online Code of Practice that codifies the information in the authoritative book Swimming Pool Water published by the Pool Water Advisory Group. (PWTAG). The publication provides pool operators with a structured plan for the technical operation of their pool.

PEACE OF MIND
It makes sense to follow the PWTAG guidance because, if anything does go wrong at the pool, you will be able to demonstrate - in court if necessary – that you were following the best available guidelines.Without this protection, you are vulnerable. It is incumbent on everyone involved in the provision of holiday packages and accommodation to ensure that pools and spas at their destinations are fit for purpose. “We use PWTAG as guidance setters but I get frustrated at people quoting the law at us.” Craig points out. “If you have robust system; good testing; good plant policy and an emergency action plan then you can prove you are adopting best practice.” Craig has worked with Bourne Leisure for 33 years including in his present role for 21 years. “We learned some lessons through restricted pool use during Covid,” Craig reveals. “We understood that some people like to have a structured day and want to know when they are going to swimming and for how long while others want a more relaxed approach. “The pools have not been the problems but the changing facilities. “Getting the guests in the pool and spreading them by 2m in changing rooms – that by their very nature are confined spaces has resulted in a lot more labour, sanitising and ultimately asking people to arrive swim-ready.

BIOMETRIC CONTROL
When it comes to swimming pools, there are plenty of examples of good practice around the UK’s holiday parks. Completed in 2019, the swimming pool at Seldons Golden Gate Holiday Centre, in North Wales, is used by holiday home owners and holiday makers.  Consideration for the build included environmental impact, aesthetic appeal and user experience. The pool hall is an energetic space with high ceilings, a glass facade and clean lines. Sub-floor ventilation voids omit the need for an overhead ventilation infrastructure and provide advanced energy efficient climate control including pool water heating. The pool timetable includes owner- only, adult-only and family swim sessions, along with a lively programme of activities including Water-Walkerz, Water-Peddlerz, RC Watercraft, pool parties and swimming lessons. A bespoke booking system provides customers with the control to use the facility to best suit their requirements. A ‘state of the art’ chemical dosing system ensures water quality is optimal at all times. The integrated Spa areas allow adults to relax and unwind using a variety of bubble stations and high pressure jets.  An integrated children’s pool accommodates safe play incorporating a huge mushroom fountain whilst being at the heart of the pool hall. The pool and changing village access is biometrically controlled allowing ‘real time’ information of users, identify booking trends and peak user times and ensures only pool users are granted access.

HAFAN Y MÃR’S Splashaway Bay pool is the largest in North Wales.

RACING SLIDES
Complete with parachuting penguins, three, 100m flumes and a four-lane racing slide the Hafan y Mar Holiday Park’s Splashaway Bay swimming pool has benefited from a major upgrade. The £3.1m investment included the addition of a new toddler pool, multi-lane swimming pool and food outlet. The wave pool, rapids, main pool slides and flumes were all refurbished, as well as introducing additional fun filled water features. The Lady’s Mile Holiday Park in Dawlish, Devon, removed the old boiler system on its swimming pool and replaced it with brand new eco-boilers. They added new energy efficient pool covers fitted to maintain the temperature of the pool, which in turn reduces energy consumption. They have also purchased a pool hoist, allowing customers with mobility issues to gain access to our pool. Regularly investments in your water features, especially the plant equipment, will ensure your holiday park pool remains the jewel in your visitor crown.

 

SAT NAVS SET FOR NORTHWALES

SAT NAVS SET FOR NORTHWALES

THE RWST holiday lodge park in North Wales opened to guests this summer.

The picturesque North Wales market town of Llanrwst is welcoming the launch of ‘Rwst’, a luxurious new holiday lodge park. The £1.8m development opened its doors to its first guests in July, just as North Wales topped the charts as the UK’s most popular staycation destination, overtaking the coastal and rural charms of Devon and Cornwall for the first time, according to a survey by Sykes Holiday Cottages. Rwst occupies a prime location on the edge of the historic town, with scenic views across the River Conwy to the Gwydir Forest and Snowdonia mountains beyond. The park, which is a high-end redevelopment of the much-loved Trem Gwydir holiday village, includes 22, five-star holiday lodges, with one, two, and three-bedroom single-storey lodges available for holiday rentals

PUSHING £20M STAYCATION BUTTON

PUSHING £20M STAYCATION BUTTON

PARK HOLIDAYS UK is investing £20m on new facilities as staycations continue to boom

Park Holidays UK is investing more than £20 million in its 30-plus parks this year as families seek top-end experiences in the UK as an alternative to going abroad. The company’s shopping list includes an order for 350 luxury-grade caravan holiday homes which has been placed with British manufacturers, hard-hit by the pandemic. New leisure centres, swimming pools, landscaping projects and children’s activities are also being developed as advance bookings recently reached a new record peak: “We’re braced for the busiest season in our 30-year history, and we’re determined to give guests and holiday home owners the best possible time,” said director Tony Clish. “Bookings across our parks tell us that we’ll not be waiting until summer before the holiday year starts in earnest – spring is already looking like peak season. “News of parks re-opening on 12 April, the ban on overseas travel, and the success of the vaccine roll-out has given an extra shot in the arm to the UK’s tourism industry. “That’s why our board of directors has authorised a spend of more than £20 million on hundreds of top-grade accommodation units, and new guest facilities.

RAISING THE BAR
“Our aim is always to constantly raise the bar on both the quantity and the quality of what our parks provide to people on both short breaks and longer stays. “This is especially important to us now because many bookings are coming from families who took a staycation with us in 2020, perhaps for the first time in years. “They clearly enjoyed the experience, so we want to welcome them and everyone back with facilities and attractions which will prove that UK holidays really are unbeatable,” said Mr Clish. Work is almost complete, he said, on a new £2 million pool at Dovercourt Holiday Park in Harwich, and a £1 million entertainments venue at West Mersea Holiday Park on Essex’s Mersea Island. Mr Clish added that sales of holiday homes are also rocketing, and that more than 200 new luxury lodges, villas and holiday caravans have just been released on new park developments.

Family Values

Family Values

ABOVE: A vast choice of accommodation available through Shorefield Holidays includes hot tubs lodges.

Visitors to Shorefield Holidays are spoilt for choice…

With an estimated £31 million impact in the local community and over £4.4 million spent annually with local business and suppliers, Shorefield Holidays is influential family-run business within the Dorset and New Forest areas where its eight parks are situated. “As a company we have a huge focus on sourcing locally, whether it be for fresh local produce to use in our restaurants or even our luxury holiday homes,” says Simon Pollock, Chairman and Managing Director. “One of our key suppliers for the ownership side of our business is Regal Holiday Homes, based in Wareham, Dorset,” Simon explains. “We do also make sure we are always up to date with a range of different suppliers and manufacturers, to ensure we’re choosing the very best for our guests and owners.” Shorefield Holidays was founded in 1958 when Dr Robert Pollock, the company’s founder, was unable to find an available pitch for his touring caravan.

EVERYTHING COVERED

He loved the area and regularly holidayed on the south coast with his family, however after finding that there was nowhere to stay, he bought a small caravan park next to a worked-out gravel pit…and so the company roots were formed! To this day, Shorefield Holidays is proud to still be family-run, with family remaining at the core of everything they do. Shorefield Holidays now boasts eight beautifully landscaped parks in Dorset and the New Forest, each with their own unique selling points and charm. Whether you’re looking for somewhere filled with entertainment and family fun, or a luxury retreat in peaceful surroundings, our parks cover everything. The sites offer a wide range of amenities but their proximity to both the picturesque New Forest and stunning local beaches offer a unique location from which to explore the very best of the south coast. Within minutes of leaving the park, you have some of the UK’s most beautiful landscapes and idyllic walks just waiting to be discovered. This, coupled with our family values and warm welcome, is what keeps our guests returning year after year. You’re spoilt for choice on accommodation types and facilities across our parks, meaning there’s sure to be something to suit everyone. Families enjoy a range of caravan options, which we are constantly updating. This means that much of our caravan accommodation is no more than a few years old – something that really stands out to our guests and helps us to ensure we’re offering the best experience. Simon comments: “For something a little more special, our hot tub retreats are the ideal choice. Whether it’s an idyllic hot tub lodge our guests are looking for or a luxury house for the whole family, we have it all. “What could be better than returning to your accommodation after a day of exploring to enjoy a relaxing soak in the warm, bubbling hot tub? And when our largest house sleeps up to 14 guests, there really is room for everyone! Shorefield Country Park is at the heart of the holiday operator’s story and where the company began. It is also the largest, spanning over 100 acres, and has a range of fantastic facilities on site for all members the family to enjoy. “Our aim is to provide unforgettable family moments and memories that our guests will cherish for a lifetime, whilst minimising our environmental impact when doing so,” says Lesley. “We have implemented a range of CSR initiatives across all our parks - from joining the World Community Grid, enabling our idle computers to help power supercomputers research the likes of cancer cures, to regular beach clean initiatives. “We’ve even won multiple David Bellamy Conservation Awards in the process, something we’re extremely proud to be doing.”

ABOVE: The regular timetable of offerings inclue Go Active Activities at the company’s Oakdene Forest Park resort.

STAFF TEAM

Currently, the three family directors working alongside Simon include Sara Bertin as Finance Director and Lesley Lawrence as Marketing Director while Andy Bowden and Paula Curtis fill the roles of ICT Director and Company Accountant and Director respectively. The company recognises that its outstanding staff team are a huge factor behind its success, which is why they invest significantly in training, development and even awards nights to show our appreciation to our outstanding teams across all our parks. “Our stand out feature would have to be our highly skilled staff who regularly go the extra mile for our guests,” says Lesley. “We’re proud to say that many of our fantastic employees have been with us for more than 10 years and without them we would not be anywhere near as successful as we are today

KEY CHALLENGE

ABOVE: Shorefield Holidays are set on the stunning south coast with great beaches nearby.

A key challenge is ensuring a new guest experience and keeping guest retention high. As a business we are always looking for ways to refresh our offering for repeat holidaymakers, who are often our most loyal guests. Each year we invest significantly in new accommodation, ensuring we have the very best to offer our guests, in addition to introducing a range of new facilities and entertainment. We have some exciting plans in the pipeline for the coming year, which form just part of this strategy. Shorefield Holidays are extremely excited to be introducing luxury treehouse accommodation to our Milford-on-Sea park in 2020. Says Simon: “This investment encompasses our aim to continually grow and develop our guest experience.” He continues: “The stunning three-bedroom properties, situated in a secluded woodland area of the park, will offer a truly unique experience and even have their own private hot tub. “We are also looking to expand our portfolio in the coming years through the acquisition of new holiday parks along the South Coast.”

Shorefield Holidays
Tel. 01590 648 300
www.shorefield.co.uk

Top Swimming Pool Honour For Butlin’s

Top Swimming Pool Honour For Butlin’s

ABOVE: Butlin’s Bognor Regis water complex has been named Holiday Park Pool Of The Year 2019.

The Art Deco influenced pool building represents a £40m water leisure investment staffed by a 48-strong daily team. The only pool in the world that has a Helter-Skelter, the pool centre also features a wave pool with themed music that has a Pool Party with DJ on every Peak Break!

Butlin’s seaside-themed, Bognor Regis swimming complex, has scooped the title of Holiday Park Pool Of The Year for 2019, in the recent UK Pool & Spa Awards.

A Lido Pool with beach huts allows bathers to relax and unwind with, another feature, a Stick of Rock designed slide that is 26m from top to bottom. All the slides joined together measure a combined total of 478 metres. A 12 metre high Adrenaline Flume with weather effect light strips throughout its journey while a family raft ride accommodates up to three people at a time. Jon Hendry-Pickup, Butlin’s Managing Director said: “The pool has already thousands of our guests have been able to combine fun, thrills, waves and flumes.

“Feedback so far has been glowing and justifies the time spent listening to our guests so that we delivered what they want and need,” he said, adding: “Our aim was to create an experience that takes our Bognor resort to a whole new level and ensures we continue to be at the forefront of British family breaks. We believe we’ve done exactly that.” Part of Bourne Leisure Ltd which also owns Warner Leisure Hotels and Haven Holidays, Butlin’s has three beach side resorts, Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) and welcomes around 1.5m guests annually.