BALANCING ACTS

BALANCING ACTS

WHITECLIFF BAY BEACH, AWAY HOLIDAYS –When project planning, Away Resorts always take into consideration environmentally and eco-friendly impact.

Environmentally-friendly tourism is in safe hands, as Emily Martin reports...

The holiday park industry is big business. In a 2019 study, carried out by Frontline Consultants on behalf of the UK Caravan and Camping Alliance (UKCCA), it was found that in the UK alone, campsites and holiday parks generate £9.3bn in visitor spending and support 171,448 full-time employees. That accounts for 8% of the UK tourism industry overall and is a colossal figure everyone involved is surely keen to protect. But, as any big business does, it can come with a great big dirty footprint and, for business owners, it’s striking the balance between what makes their accountants happy, but also what’s environmentally something to be proud of that poses a perpetual challenge. Happily, the custodians of the gorgeous pockets of the UK, known as holiday parks, are proving they are more than up to the challenge.

GREEN TOURISM

It is impossible to go any further without mentioning the David Bellamy Awards which takes place every year and is one of the longest-running green tourism awards in the UK. It is truly seen as the benchmark for holiday parks who pride themselves on their green credentials. The late Mr Bellamy himself, who sadly died in 2019, remarked when he piloted the scheme in 1996, that his dream was to: “Upgrade all caravan parks to some sort of conservation status so that they can educate the visiting public and help them respect and care for the countryside.” A romantic notion indeed, but sometimes being ‘green’ has to be lower down the priorities list for a business ultimately focussed on making a profit, or does it? In 2007 there was a major revision of the judging criteria for award winners, done to acknowledge the increasing importance of energy saving and sustainability issues. With businesses cottoning on to the fact that caring about the environment is well worth it in order to preserve their incomes for the future, it’s been embraced by the industry in a myriad of ways. Rufus Bellamy, environmental adviser to the British Holiday and Home Parks Association, and David’s son, is now charged with continuing his father’s work. He says, “Many parks in Britain are blessed with abundantwildlife, and their owners are generally mindful of the need to manage their natural surroundings with sensitivity.” And Jon Boston of the BHPA says: “Holiday parks are commercial operations - they need to make a profit to stay in existence and keep their staff employed. “But these days, and especially during the pandemic, people want to get out into the countryside and discover places where they can get the benefits of fresh air and rural surroundings, so it’s actually a commercial investment to ensure parks are environmental oases.”

UTOPIAN PARKS

This all sounds lovely in theory. Idealistic, utopian holiday parks teaming with squirrels, fluttering with butterflies and leafy trees filled with birds is what we’d all hope for, but when going green costs money, how does it all work in reality? How much do holiday parks actually prioritise sustainability, and crucially how much of their budget will get allocated to overcoming the challenges? Kaz Mortimer is Group General Manager of Shorefield Holidays, a family owned business with eight parks across the south coast, and proud recipient of a Gold David Bellamy Award this year. Kay says: “Good green credentials are very important to our business.We have started the implementation of electric vehicles in our company fleet, as well as installing LED lighting to reduce light pollution and power consumption. “Our indoor swimming pool at Shorefield Country Park, is heated and runs on bio fuel and, where essential tree works are carried out, we re-use the chippings on our gardens.” FraserWatts, Operations Manager at Away Resorts comments: “Any but there is a commercial benefit when you invest in your micro-ecology environment and it’s something which parks are very keen to do, basically because customers like it and it encourages more customers.”

KEY FACTOR

Zoe House of family owned Ladram Bay Holiday Park agrees: “Our family tries to make sustainability a key factor in all of our business decisions. “The David Bellamy Conservation Award Scheme incorporates many of our values, and we have been closely involved with it from the outset,” Zoe continues. “Perhaps one of its most vital roles is to demonstrate that parks such as ours can play a major part in protecting and enhancing the natural world, and at the same time create a more exciting and enjoyable place for people to visit. “One very successful recent project was to retrieve one ton of plastic waste washed up on our private beach. We showed the growing total on a rising column of sand on a special display board near the beach path, and children especially showed great enthusiasm to help us reach our target! “Other initiatives involve substantially greater cost, such as our decision to reduce by 33% Ladram Bay’s carbon footprint,” she continues. “This has included a £300,000 investment in a solar energy system which will prevent a massive 171 tonnes of carbon dioxide annually from entering the atmosphere.We have also expanded our fleet of all-electric vehicles, and plan to introduce car charging points for customers. “We don’t, of course, expect to gain commercially from such actions – but they all fit into the wider objective of providing the park with a sustainable future. This policy isn’t something we especially boast about to guests, but it’s amazing how many do take a genuine interest in our environmental work and are keen to hear about our plans. We have always felt privileged to be able to live and work in such a project we undertake, always has considerations for being environmentally and eco-friendly." added Zoe.

Without financial return on investment, is the appeal for businesses purely a desire to just…do something good? Jon Boston again: “David Bellamy himself was very keen on holiday parks publicising what they were doing to encourage people to go there, because that in turn would encourage the park to spend more on its environmental initiatives. “It’s not done for commercial reasons, it's a beautiful part of Devon, and putting something back into the region is its own reward.” Ladram Bay are not alone. This feeling that being green is simply the right thing to do, regardless of the investment it takes, is echoed widely. Henry Wild of Skelwith Fold caravan park comments:“Businesses, including holiday parks such as ours, will evaluate most new projects in terms of their cost and the likely payback period. “But this doesn’t work when weighing up investments intended to produce environmental benefits. They may, in the long term, make the park a more attractive or appealing proposition for holiday guests, but you would be hard pressed to see this reflected in the balance sheets.

 

SWEET SCENTS

Skelwith Fold go the extra mile with environmentally measures such as treating wastewater naturally by channelling it through specially cultivated beds of iris plants. Maintaining these beds is a costly year-round commitment, and it could be argued that simply using chemicals to make the water safe would be far cheaper. Henry says: “To my mind, sweet- scented irises provide a much more attractive outlook than an industrial treatment plant, and the system is more ecologically sound. “In a similar vein, our visitors greatly enjoy spotting the red squirrels and roe deer in our grounds. “But these animal numbers would probably be far fewer if we didn’t implement a labour-intensive winter- feeding programme, or spend time and money on creating the conditions and habitats which enable such species to flourish. “We choose to take such initiatives not for any financial gain, but so that we can have pride in a business which is impacting positively on the environment.” It’s certainly impressive and extremely heartening to find that the more you dig into the complex workings of holiday parks, the more intricate the environmental duty of care being practised really is. From tiny bee hotels to huge solar installations, it seems that the UK’s most celebrated and beautiful places are in very safe hands. HenryWild sums it up nicely: “I really don’t believe that business decisions should be entirely profit focussed. If this year has taught us anything, it is that quality of life is all about how we feel and our sense of wellbeing. “Connecting with nature benefits both, and if our park can play a small part in nudging this along, I’ll be perfectly happy!”

PEOPLE POWER

PEOPLE POWER

WE MAY SEE PEOPLE from other sectors making the move into our industry

The effects of the pandemic on staff retention and employment…

It would be fair to say that staff retention has been a hot topic over recent months, in light of COVID-19 implecations, writes Sue Hollingshead. As we entered Lockdown in March, it was naturally a difficult time for everyone and also an unknown entity. Staff being furloughed, not being able to physically go to work, not being able to go anywhere for that matter, created a scenario that was totally new to us all. Holiday Park Scene has been researching how it affected employers within the holiday park sector and we have been pleasantly surprised by the positivity. Lisa Charles-Jones, HR Director from Parkdean Resorts reflects: “The response of our teams was fantastic. For example, we were first forced to close just before Easter, and rather than all our fresh food and drink going to waste, teams decided to donate to local foodbanks in their communities. “We also worked with the NHS to provide accommodation for key workers at four of our parks, which was our own small way of saying thank you,” says Lisa. “We were fortunate that we were able to keep hold of all our staff under the furlough scheme, and each park had regular online socials to check in on everybody and maintain the family spirit that is so important for our teams.”

FURLOUGH SCHEMES

Danielle Lasky, Head of People Operations at Away Resorts shared how their teams faired: “COVID-19 has made our team stronger than ever and the spirit that has been shown from our team members during Lockdown has been incredible! “We used our internal social media platform to engage with our team members while they actively took the initiative to pioneer some of their own engagement events – interactive quizzes, bingo, comedy nights. “It was uplifting to see how much creativity there was across the business. We were really keen to keep the lines of communication open and our CEO, Carl Castledine, very much led from the front. “At the height of Lockdown Carl was providing three recorded updates a week to all team members, ensuring teams were fully informed as to what movements there were across the business but also providing some well needed reassurance in what was such an uncertain, vulnerable time for all.” The approach by Parkdean Resorts and Away Resorts is refreshing, it was also a framework adopted by many companies throughout the country. A key part of retaining staff revolves around investing in their mental wellbeing, whether this is to support them in their role, tipping into their personal life, financial or otherwise. The true results of how companies have handled and supported their staff during Lockdown will be evident post- Lockdown. Danielle said: “We could not be prouder of how our team have adopted the new safe ways of working. “The hospitality and leisure industry can often be very demanding and the added need for protective equipment has made the demands on these roles higher – but our team have seamlessly taken on the challenge and excelled. It was such a great feeling to open our doors and welcome the team back when reopening on 4th July.” We are lucky to be in a buoyant market, with the Staycation having taken off massively as we were able to start travelling again. Parkdean reported huge demand and were able to bring back all of their staff from furlough and in fact hired a further 1,500 seasonal workers across the country to cope with the demand. A trend which we have seen throughout the market with its strength continuing to grow.

BIGGEST MISTAKES

With his experience in recruitment, Jim Gandon, Managing Director of Annesley Gandon, for offered valuable advice: “Recruiting is sometimes the easy bit, retaining them can be the challenge.When it comes to recruitment, the biggest mistake we see is the lack of due diligence undertaken,” he said. “Candidates can look great on paper, but we can all write a CV that looks good. The key is a good track record and previous performance.” Jim advises when interviewing always ask for specific examples of things that have gone well, this doesn’t always relate to financial it could be systems and processes put in place. If they are good, then they should have a few examples of these. “Always take references and ensure that they have worked at the places they say they have, ask for their last two previous employers as a reference. If they have an excuse why you shouldn’t talk to them then that should be a cause for concern.” Retaining a team is one of the biggest issues we come up against, Jim continues: “As an employer, we should be creating an environment that is a pleasure to work in. Believe it or not we still come across employers that think it is the employees’ privilege to work for them and they should be thankful!

PARKDEAN HIRED a further 1,500 seasonal workers across the country to cope with the demand.

EXTRA REVENUE

“We have put together teams that have made companies millions in extra revenue,” Jim says. “This has all been about the right people, in the right place, within a positive environment. For the most part recognition is the biggest driver for most people, small gestures like a thank you or a team night out goes a long way. “Yes, there are lots of employee benefit schemes around, but the simple things are the most important.” The next step, as advised by Jim, is to ensure that a new employee has the right level of induction and introduction into the company. This was endorsed also by Lisa and Danielle, and clearly a vital part of the process. Setting goals, targets, and review dates may seem unnecessary to the employer when employing someone they feel will be a perfect for the role, however the employee will flourish from having the guidelines and clarification of the employers’ expectations. So, what thoughts for post- Lockdown and the immediate future, we wonder. Jim commented: “The strength of the market is almost as unprecedented as the pandemic itself. “The appetite for the UK holidays and holiday home ownership post- Lockdown is like nothing I’ve ever seen in my 30 years in the industry.

THE TRUE RESULTS of how companies have handled and supported their staff during Lockdown will be evident post-Lockdown

JOB LOSSES

“The tougher side is where operators have realised they need to make redundancies, however there are also many opportunities for people as other companies grow.We have seen some very forward-thinking operators using this period of time to invest in their products and services for 2021.” Lisa agrees: “Unfortunately a lot of people have lost their jobs, but that could provide a great opportunity for sectors like ours which have been thriving over the past few months. “We’re always keen to recruit from a variety of professional backgrounds, and we may see people from other sectors making the move into our industry. “There was a fantastic level of co-operation across the sector as we all worked together to lobby the Government and local MPs. There’s no doubt that together, we’re stronger, and hopefully we’ll continue to collaborate together in the future.” Danielle concludes: “It has been such an unfortunate period watching so many people become vulnerable to redundancies, from a recruitment perspective it has infiltrated the market with some truly fantastic candidates! “We are continuing to grow as a business and have some amazing opportunities at all levels so I hope we can provide some stability for job seekers that have found themselves in an unfortunate circumstance this year.” Despite having had a challenging year which has affected Human Resource departments massively, there is clearly positivity for the holiday sector with some strong feedback, advice, and strength for future employment.

 

COMPANY CONTACTS
Annesley Gandon
Tel: 01223 843888
www.annesleygandon.co.uk

Away Resorts
Tel: 01442 817398
www.awayresorts.co.uk

Parkdean Resorts
Tel: 01912 560795
www.parkdeanresorts.co.uk

 

STAYCATIONS SPARK HOLIDAY HOME BOOM

STAYCATIONS SPARK HOLIDAY HOME BOOM

Park Holidays UK is reporting an explosion in demand from new holiday home buyers with enquiries soaring fuelled by the likelihood that overseas holidays will be a no-go this year and possibly next.

Park Holidays UK director Tony Clish says his group hopes to avoid rationing the distribution of holiday caravans and lodges among its 31 parks. “We do carry good levels of new stock at present, and existing owners trading-up to 2020 models means that we should have plenty of pre-owned holiday homes to offer,” he said.

“Sales enquiries slowed in March when government ordered the shutdown of parks – but they’ve since been escalating to a phenomenal extent throughout spring. “I think there’s the realisation that one of the best ways to enjoy staying in the UK is by owning a holiday home where you can take breaks throughout the four seasons.

“That, of course, and the fact that a park is perhaps the safest of all holiday destinations with completely selfcontained accommodation set at least five metres apart. “The staycation trend was already well entrenched before this present crisis, and I think it is going to come back with a vengeance,” added Tony.

Family Values

Family Values

ABOVE: A vast choice of accommodation available through Shorefield Holidays includes hot tubs lodges.

Visitors to Shorefield Holidays are spoilt for choice…

With an estimated £31 million impact in the local community and over £4.4 million spent annually with local business and suppliers, Shorefield Holidays is influential family-run business within the Dorset and New Forest areas where its eight parks are situated. “As a company we have a huge focus on sourcing locally, whether it be for fresh local produce to use in our restaurants or even our luxury holiday homes,” says Simon Pollock, Chairman and Managing Director. “One of our key suppliers for the ownership side of our business is Regal Holiday Homes, based in Wareham, Dorset,” Simon explains. “We do also make sure we are always up to date with a range of different suppliers and manufacturers, to ensure we’re choosing the very best for our guests and owners.” Shorefield Holidays was founded in 1958 when Dr Robert Pollock, the company’s founder, was unable to find an available pitch for his touring caravan.

EVERYTHING COVERED

He loved the area and regularly holidayed on the south coast with his family, however after finding that there was nowhere to stay, he bought a small caravan park next to a worked-out gravel pit…and so the company roots were formed! To this day, Shorefield Holidays is proud to still be family-run, with family remaining at the core of everything they do. Shorefield Holidays now boasts eight beautifully landscaped parks in Dorset and the New Forest, each with their own unique selling points and charm. Whether you’re looking for somewhere filled with entertainment and family fun, or a luxury retreat in peaceful surroundings, our parks cover everything. The sites offer a wide range of amenities but their proximity to both the picturesque New Forest and stunning local beaches offer a unique location from which to explore the very best of the south coast. Within minutes of leaving the park, you have some of the UK’s most beautiful landscapes and idyllic walks just waiting to be discovered. This, coupled with our family values and warm welcome, is what keeps our guests returning year after year. You’re spoilt for choice on accommodation types and facilities across our parks, meaning there’s sure to be something to suit everyone. Families enjoy a range of caravan options, which we are constantly updating. This means that much of our caravan accommodation is no more than a few years old – something that really stands out to our guests and helps us to ensure we’re offering the best experience. Simon comments: “For something a little more special, our hot tub retreats are the ideal choice. Whether it’s an idyllic hot tub lodge our guests are looking for or a luxury house for the whole family, we have it all. “What could be better than returning to your accommodation after a day of exploring to enjoy a relaxing soak in the warm, bubbling hot tub? And when our largest house sleeps up to 14 guests, there really is room for everyone! Shorefield Country Park is at the heart of the holiday operator’s story and where the company began. It is also the largest, spanning over 100 acres, and has a range of fantastic facilities on site for all members the family to enjoy. “Our aim is to provide unforgettable family moments and memories that our guests will cherish for a lifetime, whilst minimising our environmental impact when doing so,” says Lesley. “We have implemented a range of CSR initiatives across all our parks - from joining the World Community Grid, enabling our idle computers to help power supercomputers research the likes of cancer cures, to regular beach clean initiatives. “We’ve even won multiple David Bellamy Conservation Awards in the process, something we’re extremely proud to be doing.”

ABOVE: The regular timetable of offerings inclue Go Active Activities at the company’s Oakdene Forest Park resort.

STAFF TEAM

Currently, the three family directors working alongside Simon include Sara Bertin as Finance Director and Lesley Lawrence as Marketing Director while Andy Bowden and Paula Curtis fill the roles of ICT Director and Company Accountant and Director respectively. The company recognises that its outstanding staff team are a huge factor behind its success, which is why they invest significantly in training, development and even awards nights to show our appreciation to our outstanding teams across all our parks. “Our stand out feature would have to be our highly skilled staff who regularly go the extra mile for our guests,” says Lesley. “We’re proud to say that many of our fantastic employees have been with us for more than 10 years and without them we would not be anywhere near as successful as we are today

KEY CHALLENGE

ABOVE: Shorefield Holidays are set on the stunning south coast with great beaches nearby.

A key challenge is ensuring a new guest experience and keeping guest retention high. As a business we are always looking for ways to refresh our offering for repeat holidaymakers, who are often our most loyal guests. Each year we invest significantly in new accommodation, ensuring we have the very best to offer our guests, in addition to introducing a range of new facilities and entertainment. We have some exciting plans in the pipeline for the coming year, which form just part of this strategy. Shorefield Holidays are extremely excited to be introducing luxury treehouse accommodation to our Milford-on-Sea park in 2020. Says Simon: “This investment encompasses our aim to continually grow and develop our guest experience.” He continues: “The stunning three-bedroom properties, situated in a secluded woodland area of the park, will offer a truly unique experience and even have their own private hot tub. “We are also looking to expand our portfolio in the coming years through the acquisition of new holiday parks along the South Coast.”

Shorefield Holidays
Tel. 01590 648 300
www.shorefield.co.uk

Thomas Cook Staff By The Seaside

Thomas Cook Staff By The Seaside

ABOVE: Thomas Cook staff and families will be provided with no-cost stays including entertainment and attractions

Park Holidays UK has invited more than 600 Thomas Cook staff and their families to enjoy a weekend by the seaside. The holiday park group will pick up the accommodation tab in fully-equipped holiday homes for up to three nights, and will lay on free entertainment. Scene of the huge reunion party will be Broadland Sands Holiday Park, near Lowestoft, which the group is opening up especially for the event from November 8-11.

Park Holidays UK marketing director Geoff Barnes said it would be a chance for staff to swap memories and let their hair down after Thomas Cook suddenly went into liquidation in September. “As members of the holiday industry ourselves, we were also deeply saddened by the news and wanted to reach out to try and soften the blow in some way. “We thought the best way to help would be to open one of our most popular parks, Broadland Sands, for a long weekend and to offer free stays to staff and their partners and children. “Within one day of making the opportunity known to Thomas Cook staff, we were delighted to have taken bookings for all of the park’s 150-plus holiday homes,” says Geoff. “It means that we’ll be welcoming over 600 guests in total for between two and three nights, and we hope it will create a truly memorable experience for everyone. “I’m sure there will be some nostalgic moments, but overall we simply want all the Thomas Cook team, and especially the children, to share a very happy time,” added Geoff. As well as the free accommodation, guests will have use of all of Broadland Sand’s leisure facilities, including a recently opened £1.6 million swimming pool complex. Charges will also be waived on some other activities usually paid for by holiday guests, such as the climbing wall, adventure golf course and Segway Scooters. In addition, Park Holidays UK will be laying on a full no-cost entertainments programme in the park’s clubhouse featuring professional family-friendly acts.

Wish You Were Here – Oyster Bay Coastal & Country Retreat

Wish You Were Here - Oyster Bay Coastal & Country Retreat

Oyster Bay Coastal and Country Retreat, is one of Cornwall’s best-kept secrets and the only 5-Star, owners’only holiday park. You’ll find Oyster Bay set in the beautiful Cornish countryside, just a stone’s throw from the stunning, famous sands of Perranporth.
Oyster Bay’s brand-new development – Penpol Creek – boasts 23 spectacular holiday homes.
Imagine a mixture of extraordinary lodges, immaculately furnished. We’re talking contemporary, well-equipped kitchens, spacious open-plan living spaces and private sun terraces with unbeatable views of the Cornwall’s rolling countryside. Set in its own private gated community, there’s no better place to soak up the scenery – what’s more, it’s open all year round with a 12-month season. Unwind at the park’s exclusive facilities, including its indoor leisure complex – why not go for a calming dip in the pool, followed by a chilled drink on the decked terrace?
At the end of a busy day, enjoy a short stroll to Oyster Bay’s very own pub and restaurant, The New Inn.
They’ve laid on some delicious seasonal dishes to sample with your owner discount – and why not join in with the exclusive monthly wine club? Other benefits for owners include a chauffeur service and a calendar of special events.
Oh, and don’t even contemplate leaving your loved four-legged friends behind, either – Oyster Bay is completely pet-friendly.
At Oyster Bay, dedicated watersports instructors are available to help guests make the most of the surfing, paddle boarding and windsurfing
opportunities available nearby. You can make full use of the putting green, the tennis courts or get out and about to explore the endless, stunning countryside with complimentary electric bike hire.
Nothing has been missed in the quest to create a spectacular sanctuary all year round. Oyster Bay is the perfect home from home with everything required for endless holidays and lasting memories.

Oyster Bay Coastal & Country Retreat
Tel. 01904 786 100
www.parkleisure.co.uk/oyster
-bay

The Holiday & Leisure Park Development Forum

The Holiday & Leisure Park Development Forum

3rd - 4th October 2019

Whittlebury Hall, Northants
www.hlpd-forum.co.uk

A brand new event for 2019, The Holiday and Leisure Park Development Forum will bring together the holiday and leisure park community to share best practice through an inspiring seminar programme as well as the opportunity to network and explore some of the most innovative products and services in the sector.
With the theme ‘Harnessing the growth in the UK staycation’ speakers include Jamie Christon, chief operating office of Chester Zoo who will be discussing managing sustainable growth, Paul Hardingham UK managing director of Landal GreenParks who will be talking about trends, innovations and expectations for UK holidays, and Matt Cartwright, director of Twelve Architects who will talk about ‘creating a destination’ with reference to Bodmin Jail museum and hotel in creating a leading visitor attraction.
Held over one and half days this must attend event will be attended by owner/operators and the key players involved in the design, build and management of holiday and leisure parks of all kinds. If you are upgrading, expanding or developing new parks then it is complimentary to attend including access to the seminars, executive accommodation, all meals, drinks receptions and our superb gala dinner. It will run in parallel with the physical activity facilities forum offering further networking opportunities. Please visit www.hlpd-forum.co.uk to register your interest in attending or contact Sue Ramcharan on 020 8288 1080 email: sue@stable-events.co.uk If you are a supplier interested looking to meet with decision-makers please contact Leslie de Hoog email: leslie@stable-events.co.uk or call 020 8288 1080.

Recipe For Success

Recipe For Success

ABOVE: Fish and chips are the Brits third favourite savoury treat after Yorkshire puddings and Sunday roasts.

Running a restaurant alongside a holiday park can be a huge undertaking, involving some big decisions… and not just with the menu, writes Karen Cotton.
Catering to a wide range of budgets and tastes can create challenges for operators – particularly when you’re looking after diverse needs and expectations on the same site, from campers in tents to guests in luxury holiday lodges
It’s an issue they recognise at the award-winning Tyddyn Isaf Camping and Caravan Park in Dulas, Anglesey.
“Our guests expectations vary a lot,” explains Hayley Mount-Leonard, who looks after front of house. “While our campers are looking for the little extras to enjoy with their barbecues, holiday home owners are typically looking for a higher quality of food,” Hayley continues.
“We’ve found that the key is to ensure the quality of our food is as high as possible,” she continues. The Anglesey campsite has been owned and operated by the Hunt/Mount family for 45 years. Long before a restaurant was created on site, however, food was still on offer, thanks to a very forward-thinking purchase.
“About 40 years ago, we invested in a pizza oven and it all grew from there. Of course, we do a lot more than pizzas now and, unlike back then, it’s all made in-house.” The decision to take cooking in-house was borne from a desire to ensure guests were satisfied with what was on offer.
“Enjoying the outdoors and camping is what we are all about,” says Hayley of the site which holds a regional title for Best Park in Wales is has won a David Bellamy Gold Award.
“We wanted to make sure that our diners were enjoying the hearty, homemade meals that encourage them to be active.” Nine years ago, Hayley’s father, site owner Arthur Mount took up the role of head chef and the restaurant has gone from strength to strength – winning rave reviews and awards. The menu includes signature dishes, such as homemade pizzas, tiger prawns sautéed in white wine and sambuca, seafood linguine and homemade curries. Recipes are kept top-secret – including ‘Nan’s’ recipe for cheesecake.

ABOVE: Chef/owner Arthur Mount making one of Tyddyn Isaf’s signature, homemade pizzas.

LOCALLY SOURCED
While guests can enjoy a casual meal in the restaurant, there are also options available for those who want to dine alfresco.
“All of our meals can be ordered for takeaway,” says Hayley. “It ensures our guests can enjoy them in whatever setting they wish.
A firm believer in supporting local businesses, Tyddyn Isaf partnered with The Great Orme Brewery to create their own range of four local ales and a craft lager.
“Summer of 76, for example, is a light hoppy summer ale that its name from the legendary hot summer of 1976 that heralded the start of Tyddyn Isaf under our ownership. Over 40 years and four generations later we are still going strong,” enthuses Hayley.
Switching location to Cornwall’s rugged North Coast, Landal Gwel an Mor aims to deliver guests with a memorable eco-escape.
Resort Director Matt Way ensures their eco-friendly ethos extends to every aspect of the business across the entire resort.
A fleet of electric buggies and vans allow staff to move easily on site – without emissions, while its luxury eco lodges, with their low-maintenance gardens and high-efficiency LED lighting, have been built to have a reduced impact on the environment.
Earlier this year, lights were dimmed throughout the site to mark Earth Hour 2019. “We wanted to make this an opportunity for our guests,” suggests Matt. “As well as dining by candlelight, our guests had an opportunity to see a flying display put on by one of our rangers and an owl.”
With such green credentials, Matt ensures their eco-friendly ethos extends to every aspect of the business across the entire resort and with catering this means, straw and plastic free. “We are continuing to reduce our use all the time. Our takeaways, for example, are provided in paper bags and cardboard boxes,” explains Matt.
Landal Gwel an Mor’s Terrace Restaurant, which has just launched a new menu, tries to source ingredients locally wherever possible. Seafood, for example is supplied by Matthew Stevens Cornish Fish in nearby St Ives. Because it is sustainably and ethically sourced, it ensures The Terrace’s inclusion in the Cornwall Good Seafood Guide.
Mounts Bay Dairy, some 15 miles away in Penzance, is the chief supplier for local cheese and milk, while St Austell brewery supplies beverages.
Not all ingredients need to be sourced on site, as Matt explains.
“We keep a well-stocked herb garden just by the kitchen. It gives our chefs a convenient way of adding fresh flavour into our dishes as and when they need it.”
“Being in Cornwall, it’s hardly surprising that the Cornish Camembert with house chutney is a favourite,” Matt reveals.
“With the coast just metres from us, the same can be said for seafood dishes like our shellfish linguine and mussels with skin-on chips.”

ABOVE: Fresh seafood dishes are popular with guests at Landal Gwel an Mor in Cornwall.

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COMPANY CONTACTS
Gwel an Mor
Tel. 01209 842354
www.gwelanmor.com
Tyddyn Isaf Camping and Caravan Park
Tel. 01248 410203
www.tyddynisaf.co.uk
White Lodge Caravan Park & Campsite
Tel. 01248 440230
www.whitelodgecaravanpark.com

Fashion Statements

Fashion Statements

ABOVE: Hoseasons are leading the charge for upgraded accommodation at destinations like Hemsby Beach

Holiday park owners who improve the quality and choice of their accommodation and facilities are most likely to reap the rewards from increasing demand, particularly for UK short breaks.
Staycation specialist Hoseasons, which this year celebrates its 75th anniversary, is predicting a positive outlook for the industry for the rest of 2019 following an 11% Year-on-Year surge in bookings across its lodges and parks portfolio.

Mark Warnes, Vice President of Property Services at Awaze UK, Hoseasons’ parent company, says keeping up with changing customer habits has always been at the heart of the company’s success over the years, and that those who invest in ‘wowing’ their guests now are the ones most likely to benefit in the longer term.
“Standards of UK accommodation and facilities have made such a huge leap over the last 10 years that holidaymakers are now actively seeking out luxury, hassle-free short breaks closer to home at a time when they may have concerns about going further afield,” Mark says.
“Customer expectations have rocketed at the same time, though, so it’s no surprise that the locations we see performing best are the ones where owners have been prepared to invest and improve their offer.” Locations sold through Hoseasons that have recently invested in their offer include Go Active Holidays location Hemsby Beach Holiday Park, in Norfolk, which has had a £10m overhaul of accommodation and facilities.

SUPER PARKS
The new look ‘super park’ features brand new luxury lodges with hot tubs, a Show Bar, Yacht Club Bar and a whole range of Go Active activities, including archery, zorbing, sea scooters, crazy golf and bowls.
Set just 350 yards from the golden sands and rolling dunes of Hemsby Breach, and close to the Norfolk Broads, the park also now boasts a Traverse Climbing Wall, an all-weather multi-sports court, soft play for the little ones, a Go Juniors activity programme for three to seven year olds and an amusement arcade.
Fellow Go Active location Cheddar Woods Resort and Spa, in Somerset, has also invested – unveiling 23 new properties earlier this year to cope with greater demand for quality short break staycations.
The mix of one, two, three and four-bedroom properties all offer spectacular views of the Cheddar countryside and have been purposely placed to maximise privacy and enhance guests’ sense of getting away from it all.
Each of the lodges comes with either a private garden, enclosed decking or an outdoor patio area, as well as non-reflective windows that allow the properties to blend into the Cheddar landscape.
Nine of the new units are one-bedroom lodges – a response to growing off-peak demand for couples’ romantic breaks.
Ninety minutes down the road Finlake Holiday Resort, in North Devon – another Go Active Holidays location - has a multimillionpound new facilities complex with waterpark and flume rides, spa and treatment rooms, and a state-of-the-art gym.
Finlake’s refurbished Retreat Bar and Restaurant offers lunch and à la carte evening meals and the nearby Cabin Café & Farm Shop offers a fantastic takeaway menu. Nature trails, outdoor tennis courts, two coarse fishing lakes and horse riding are also available, providing sporting opportunities for everyone.
All the parks have seen a rise in bookings since investing in their offer, with Warnes encouraging others to follow their lead.
“Capital investment is not something the owners we work with rush into,” he says, adding: “It’s a considered thought-though strategic approach, designed to make the most of a strong market and keep pace with what the public want when it comes to a short break.”

BALANCED APPROACH
Lead Designer, Sue Brodie has worked with Willerby for almost seven years having previous worked on executive homes located in the prestigious London boroughs of Knightsbridge, Kensington and Chelsea.
Sue says you need to strike a balance between the design aesthetics and the practicality of the home.
“There is a balance between the two – clever storage solutions can be aesthetically pleasing and enhance the interior,” Sue emphasises.
“It’s no good if the unit looks beautiful but fails to function as a living space, we always ensure there is enough seating, storage and the layout flows.
“We try to create furniture with a freestanding appearance so it appears more domestic but still includes that vital storage.” Sue stresses that owners are looking for comfort, a real home from home experience, although they are not looking to replicate their own homes.
“Their expectations are high along with their desire for better features and décor,” she says.

UNIQUE DESIGNS
Many of Willerby’s unique designs grow from an innovative layout, offsetting the linear roof line and introducing an appliance bank allowed us to create a nearside corridor and internal bathroom. These internal bathrooms were made possible by the introduction of the ‘sun tube’ which in effect is ecofriendly mini skylight.
Willerby were also the first to introduce a larder unit into the kitchen with sliding baskets drawers and open shelving the unit is now available in two sizes. Other features include the Sheraton fireplace and bed surround shelving which were influenced by the New England, American interior designs.
Says Sue: “We now have access to some wonderful materials and finishes which allow us to create authentic looking interiors and are no longer constrained by our manufacturing capabilities.
Because we manufacture our own furniture, elements are completely bespoke and produced to our specification in just the right style, size and colour to complement the unit. Adds Sue: “We can co-ordinate our finishes though out the unit so the finished product looks cohesive and resolve.”
Previously static caravans adopted styling used in touring caravans, with lots of wall to wall storage and clunky furniture. We are now looking to popular high street brands for our Styling cues.
Fabrics were supplied by manufacturers to the caravan industry, we are now using domestic fabrics you would find on the high street.
With the improvements in LED lighting, we have substituted decorative wall and ceiling lighting for integrated spotlights bringing a cleaner modern look to our units.
We have introduced improved MP3 players with integrated speakers and USB sockets for phone charging and ipads.

ABOVE: Designers, like Willerby, strive to strike a balance between the design aesthetics and practicality.

RECENT TRENDS
We are seeing recent trends shift and evolve as oppose to completely new trends emerging. The Country Heritage trend is still strong with the addition of new colours, pebble greys and truffles.
Black fittings are popular this year and we have introduced Graphite handles and light fittings in birdcage deconstructed styles.
The colour trends are teal, blue terracotta, warm grey and sage with gold accents while authentic woods, sit alongside luxury fabrics, windowpane checks and pinstripe fabrics.
Pathfinder Homes have over 25 standard homes customers can choose from, however, the company offers a fully bespoke service giving the opportunity to create homes as unique as they are.
The Pathfinder Homes team is fully trained and committed to providing customers with not just a memorable selection process but a home that suits every requirement and desire.

ABOVE: With over 25 standard homes to choose from, suppliers play a significant part in Pathfinders’ design success.

STANDARD PRACTICE
“All standard home start their life with me,” explains Creative Manager, Kelly Martyr. “I am constantly listening to feedback from customers and keeping up to date on fashion and trends.
“Creating a new standard home initially starts with seeing a gap in the market, inspiration from other industries or even a popular request. Initially, I will sit down with our Architectural Technologist and Technical Manager and discuss the sometime outlandish ideas that occur to me.
“I try to take all advice on board and then start to sketch out initial ideas and mood boards,” reveals Kelly. “Once I am confident with the design I will present to our directors, along with rationale, budget and where this sits in the market place.
“As soon as approved all the technical drawings are completed, we pass over to our production team and begin the build.” The whole process from inception to completion can be about six months, and offering a fully bespoke service is something Pathfinder Homes is particularly proud of.
“We understand everyone is different as is their customisation,” Kelly asserts. “For those who know
exactly what they want, our Selection Studio is like heaven.
From carpets to curtains, decking to door handles, the Selection Studio is the perfect place to be inspired and the Pathfinder team can help dreams come true. For those who want a little more guidance, then that’s exactly what they get.
Kelly explains: “I can meet the customer at the Selection Studio and walk them through the whole process and offer advice and assistance every step of the way. Customers can start from a blank canvas or from a preselected, standard design.”
One thing is for certain, there’s no shortage of inspiration, the studio overlooks the famous Haytor in Dartmoor’s National Park, is fully equipped with all the aesthetic examples you might need, from kitchen units to soft furnishings, all to make sure that the new home is exactly how they want it,” says Kelly.
“Pathfinders’ Selection Studio really gives presents a tangible design experience,” she continues. “Customers can touch and feel the fabrics, walk through the kitchen and enjoy a coffee on the couch.
Kelly says Pathfinders’ suppliers play a significant part in the company’s design success. She says: “Over the years we have built up a base of fabulous, supportive and loyal suppliers.
“The relationship we have built together is so important. There are a select few who I work with on almost a daily basis and consider them part of the team here at Pathfinder Homes.
“Our suppliers are constantly sending over innovative products, new samples and exciting developments within their industry – this allows us to continue to lead ours!”

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COMPANY CONTACTS
Hoseasons
Tel. 01502 500505
www.hoseasons.co.uk
Pathfinder Homes
Tel. 01626 833799
www.pathfinderhomes.co.uk
Willerby
Tel. 01482 707808
www.willerby.com

Ten Year Holiday Milestone

Ten Year Holiday Milestone

Since the partnership between Canvas Holidays and the Family Holiday Association began back in 2009, 450 families, struggling with terrible circumstances, have been gifted a much-needed short break at the seaside, or local day out.
The funds have been raised solely through customer donations at the point of booking a Canvas Holiday and staff fundraising activities, both on Canvas campsites throughout Europe and at the company’s head office in Dunfermline.
The short breaks offered by the charity enable individual families to spend a few nights in a caravan at a holiday park at the British seaside.
Michael Thompson, International Call Centre Manager at Canvas Holidays said “We are so happy to have been able to help these families over the past ten years and we’d like to thank all our staff and customers for supporting the Family Holiday Association and the invaluable work they do.
“We look forward to continuing to work with the Family Holiday Association in the future.” To help Canvas Holidays cover the costs of keeping the caravan in tip-top condition, enabling even more families to have a vital break for another year, you can donate via www.justgiving.com/campaign/Canvas