The Perfect Advert

The Perfect Advert

ABOVE: A twin home and garden on The Elms Retirement Park in Lincolnshire.

ABOVE: A twin home and garden on The Elms Retirement Park in Lincolnshire.

An array of activities and an outstanding community spirit, The Elms Retirement Park in Lincolnshire is a perfect advertisement for park home living. Residents enjoy a quality of life that many other park operators could sit up and take note of. Those wanting to travel further afi eld can use the resident-run minibus service; the timetable is published in the Park’s newsletter, the Elms Advertiser. They benefit from visiting butchers, bakers and fishmongers, as well as a mobile library and numerous clubs and associations run by the residents themselves. The village of Torksey, not much larger than the Park itself, is a short walk away and features a Medical Centre built by the Park operators themselves, The John Kinch Group. ACTIVE ROLE The Kinch family take an active role in ensuring the highest quality at the park from continual reinvestment and practical improvements to organising events for residents such as nature walks, craft workshops and concerts. “Not only do we take pride in creating an unrivaled community at The Elms, we also work to support local communities as well,” says Tracey.

ABOVE: Pictured right are Managing Director Stuart and Director Tracey with Edward Leigh MP on his visit to the Park.

ABOVE: Pictured right are Managing Director Stuart and Director Tracey with Edward Leigh MP on his visit to the Park.

“This year we raised a huge £1128 for the great MacMillan cause by opening up our offices for a coffee morning and we also support local schools with donations.” The family also take an interest in promoting the concept of residential park living further afield. The Elms website and social media pages overflow with video content, blogs about home refurbishment and more, as well as new, resident profiles. “We have recently launched resident profiles on our Facebook page,” explains Tracey. “It occurred to us that people may wonder ‘Who lives in a house like this?’ so we are talking to residents about their lives and what led them to move to The Elms.

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Funds For Aprons

FundsFunds For Aprons

A 60-acre park that boasts 300 retirement home has helped raise £800 for an ‘outstanding’ local school. Tracey Coulson, a director of family-run Elms retirement park in Lincolnshire, was inspired to help out the ‘outstanding’ rated school after her 12-year-old son Freddie enrolled at the Queen Elizabeth’s High School in Gainsborough She then learned from Freddie that pupils were being advised to bring their own aprons into art classes as the school’s old and patched-up aprons were no longer up to the job. “That’s when I decided that this is a problem we could do something about,” said Tracey.

“I told the rest of my family who run our business about the dilemma, and they were unanimous in agreeing that we should help the school have one less headache.” The funds raised have been invested in 90 new aprons. Tracey said the donation was simply continuing a long history of supporting good causes which was started by her father, John Kinch, when he established The Elms 35 years ago.