KNOWLEDGE IS PLAY POWER

KNOWLEDGE IS PLAY POWER

Knowledge is power in all facets of our holiday park provision but especially in the key aspects of play. Getting the play recipe right means the best use of precious revenue and increased customer loyalty for those that include play as part of their offering. Recent research is therefore vital as it arms decision makers with key clues about the opportunities that exist in play solutions. That research, by leading play providers, Proludic, reveals a whopping 89% of parents and carers are more likely to be drawn to a leisure destination with a good quality play space.

GETTING OUTDOORS

The findings show, for the UK population, play is about the child being outdoors, expending energy and expressing themselves. For families and those with closer ties to the child’s development, it is also about spending time together, something which the leisure sector is a big proponent of. It is also viewed as time spent away from digital devices, such as smartphones and tablets. For those with junior aged children, it represents an opportunity for their child to make friends. Due to the impact on overseas travel because of the global pandemic, this year is set to be another recordbreaking year for the UK’s hospitality and leisure sector with both domestic tourist expenditure. “This presents a great opportunity for businesses to take advantage of the increased revenue and grow their market share,” says Anne Parkin, Key Accounts Manager for Proludic, who says holiday destinations are reviewing the play facilities they offer. As providers of creative play, outdoor gyms and sports areas to the leisure sector, leading suppliers, Proludic, carried out their research into the type of play facilities are most desired during their leisure time. “When planning your on-site facilities understanding what families want is vital, whether your business is a holiday destination, pub, restaurant or visitor attraction,” says Anne. “To aid in this, Proludic has undertaken some primary research to discover the key factors involved when selecting a place to visit, and also to understand what will ensure your visitors return.”

DWELL TIME

The Proludic research evidences the importance of attracting custom, extending dwell time and the financial consequences of that for your business. It identifies the importance of targeting the family market and addressing the diversity of ages. This allows you to plan appropriately for future years to keep pace with the increasingly competitive leisure market. With its extensive range of play equipment for all ages, Proludic offers a varied material palette,” says Anne. “We can also provide bespoke play features to suit your environment to suit space and budget. “We also offer a free design service, which will realise your dreams and work towards ensuring your business stands out in the crowd.” One in three (35%) agreed that they would be happy to travel further to a destination with a good play space. Play also appears to be a good way to build customer relationships and encourage repeat business, with nearly half (46%) stating that they are more likely to return. The research also tells us that half of all leisure customers (48%) would be more inclined to stay longer if a good playground for children was evident. This figure rises to 76% when family customers are taken into account.

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The Great Outdoors

The Great Outdoors

ABOVE: Transforming your outdoor areas needn’t be a daunting task. Investing in a few simple and cost effective measures can go a long way in improving aesthetics, comfort and services for guests.

ABOVE: Transforming your outdoor areas needn’t be a daunting task. Investing in a few simple and cost effective measures can go a long way in improving aesthetics, comfort and services for guests.

Switched on holiday park operators who maximise the outdoor experience will ultimately reap the rewards….

It is estimated that the average person spends 90 per cent of their time indoors; at work, at home and in recreational settings.
In fact, research by NetVoucherCodes.co.uk found that the average UK resident now spends nine hours every day glued to a computer, phone or tablet screen - a shocking total of 30 years throughout life.
With that in mind, it’s no wonder that the outdoor experience of a holiday park or campsite stay appeals to so many of us. A chance to escape the daily work routine and enjoy the fresh air, activities and associated benefits of being outdoors for a few days each year.
Switched-on park owners, who optimise their outdoor offering, can reap rich rewards from holidaymakers who will pay extra for high-spec facilities and luxuries. From outdoor hot tubs to stateofthe-art furniture, fitness and play equipment, making the most of your outdoor areas can be a wise investment.
Transforming your outdoor areas needn’t be a daunting task. Investing in a few simple and cost effective measures can go a long way in improving aesthetics, comfort and services for guests.

Designed as a hybrid hot tub, Urban Cedar’s Sport range combines the stunning looks of a solid wood hot tub with the comfort, lower maintenance and lower running costs of a modern polymer hot tub.

ABOVE: Designed as a hybrid hot tub, Urban Cedar’s Sport range combines the stunning looks of a solid wood hot tub with the comfort, lower maintenance and lower running costs of a modern polymer hot tub.

INSIDE OUT

“A well-maintained outdoor area is essential and helps set the bar high,” says Hanna Latham, marketing manager at Besp-Oak Furniture.
“Park competition is fierce and by having a safe, clean and tidy outdoor area, guests are more likely to appreciate their surroundings and will return year after year.” Coventry-based Besp-Oak Furniture is a trade only supplier of indoor and outdoor furniture, accessories and lighting. New to the market this year is the wicker and furniture range plus a selection of decorative water features.

Hanna adds: “Bringing the outside in and the inside out is all the rage at the moment. Outdoor wicker and rattan furniture for example, can transform an ordinary outdoor space into an openair living room that adds value and comfort all year round.” Besp-Oak also offers two eco patio heater models – the ECONRG3 and the ECO-MEDIA which are ideal for decking, patios, balconies and smoking areas. Both models use carbon fibre heating technology which significantly reduces running costs and cuts carbon dioxide emissions by up to 50 percent in comparison to standard gas patio heaters.
“Comfort is key so that guests can truly relax. We advise providing shelter in outdoor areas such as gazebos and canopies to make sure that rain doesn’t stop play,” says Hanna. “To encourage guests to enjoy the outdoors into the evening, don’t forget to consider heating and lighting options too.”

PLAY TIME

Creating an innovative play space that fires a child’s imagination is part of a winning formula for holiday parks. Pic: Timberplay

ABOVE: Creating an innovative play space that fires a child’s imagination
is part of a winning formula for holiday parks. Pic: Timberplay

There is no better way of enhancing and enriching an outdoor space than by investing in play equipment. Creating an innovative play space that fires a child’s imagination and creates a pleasant environment for parents to get together is a winning formula for holiday parks.
“It is not only the play equipment that goes into creating an exciting play space. The landscaping, mounds, planting and surfaces can also be very effective in boosting play value - often for a fraction of the cost of the equipment,” says Paul Collings, managing director at Timberplay.
He continues: “Waterplay is very popular at the moment as it offers excellent play value and delights children of all ages.
Sand play is also an excellent play addition as it not only delivers several opportunities for play, but also serves as the perfect safety surface.”
Timberplay was an early advocate of the natural play movement and its equipment is designed to offer multiple levels of challenge, to stimulate children across a wide age range.
Paul adds: “Typically holiday parks look to spend a relatively small budget on play, maybe in the region of £30,000, but there are some more exclusive sites that will invest more heavily, in order to create a stand out play experience that encourages repeat business.”
Last year Timberplay was involved in the provision of the outdoor play facilities at Center Parcs Woburn.
One of the play areas, situated at Huck’s Diner has a bespoke tower at its centre, with multiple slides and climbing nets.
This unique combination provides a variety of heights and graduated challenge, making it perfect for children from the very small through to pre-teens. Toddlers also have dedicated robust equipment, in the form of swinging horses and trim trail equipment, platform houses, slides and a climbing net.
A smaller play area at the village, near to the Sports Café, features one of the first dwarf castles installed within the UK. The tower enables younger children to experience the exhilaration of climbing, honing their skills before they move onto the bigger equipment at Huck’s Diner.

AL FRESCO FITNESS

Family-run Play & Leisure has recently expanded its product catalogue with the launch of the Zone outdoor fitness range.
Ideally suited to holiday parks, the range includes standalone equipment such as the Leg Push, Dip Bars, Walker, Slalom, and Sit Up Bench plus the complete Fitness Station.
Vicki Buckley of Play & Leisure comments: “A great way for guests to keep fit in the fresh air, the Zone fitness range is specifically designed to improve muscle tone, stamina, balance, coordination and flexibility. It offers a variety of exercise at different levels of difficulty to work out the whole body.” Play & Leisure specialise in the manufacture of outdoor play Overlooking one of the valleys in Mid Wales, Play & Leisure’s bespoke four tower mountain range unit and two seat swing has become a popular attraction for families holidaying at Bryn Uchel Holiday Park in Powys.
The experts at Play & Leisure were commissioned to turn the park owner’s play area designs into reality and worked closely with the local planning officials to ensure that the play zone was sympathetic to the natural surroundings.
Vicki Buckley of Play & Leisure explains: “Work was carried out outside of peak season to reduce the impact on the holidaymakers at the park. The park re-opened for the summer season and has been well received since.
She adds: “With our 25 year structural guarantee you can be sure that holidaymakers will be enjoying Bryn Uchel Caravan Park and its new play area for years to come.”

Play & Leisure provided the much needed play facilities for Bryn Uchel Caravan Park Powys, which include a bespoke four tower unit and swing

ABOVE: Play & Leisure provided the much needed play facilities for Bryn
Uchel Caravan Park Powys, which include a bespoke four tower unit and swing

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CONTRIBUTING COMPANY CONTACTS

BESP-OAK FURNITURE  Tel. +44 (0)2476 632148 www.besp-oak.com

BUSCHBECK Tel. +44 (0)2476 474440 www.buschbeck.co.uk

PLAY & LEISURE LTD Tel. +44 (0)1244 546797 www.playandleisure.org.uk

URBAN CEDAR Tel. +44 (0)1934 833 844 www.urbancedarhottubs.co.uk

NBB LTD Tel. 0800 1777 052 www.nobutts.co.uk

TIMBERPLAY Tel. +44 (0)1142 823474 www.timberplay.com