Diamond Celebration

Diamond Celebration

diamond celebration

When it comes to holiday parks, Shorefield Holidays may be one of the UK’s best-kept secrets. For 60 years, the family-run company has been offering stunning gateways to some of the most spectacular scenery in the country. Eight parks in two counties offer five different ways to stay (luxe holiday lodges, beautiful family houses, premium caravans, and camping or touring pitches), all set amongst some of the best countryside the British Isles has to offer, from the beautiful New Forest National Park to the heritage Jurassic coastline. Each park has its own individual character and different facilities, which variously include indoor and outdoor swimming pools and aqua fun, imaginative children’s play areas, gyms, vibrant restaurants and bars, great entertainment and a spa offering a range of treatments.

EASY DRIVE

Parks are an easy drive from either the beach or the unique New Forest National Park with its ancient, wild landscape and famous roaming ponies. Cycle the trails of the New Forest and the Isle of Purbeck, walk down hidden pathways to the south coast, or use your time to get fit or learn a new activity and then come home to your own lodge or holiday home. All parks are pet friendly, so there’s no reason to leave anyone behind. Ever since company founder, Dr Robert Pollock, bought a workedout gravel pit on the south coast in 1958 because he couldn’t find anywhere to park his caravan, the directors have never lost sight of why people choose to spend their precious downtime at a Shorefield Holiday park and continue to invest in new ways to deliver happy family holidays. The gravel pit was transformed into Shorefield Country Park and, since then, the company has grown to offer a portfolio of seven premium, award-winning parks across Hampshire and Dorset. The acquisition of Wilksworth Caravan Park at the start of 2018 became Shorefield’s eighth park and an ongoing investment in quality accommodation saw 80 brand new caravan holiday homes installed at Oakdene Forest Park in Dorset ensuring no caravan on the park is more than a few years old.A community of 12 luxury boutique lodges launched this year at the New Forest Diamond Celebration 2Lodge Retreat, on the edge of both the New Forest National Park and the beach at Milford-on-Sea. Lavender House, set in stunning private grounds close to Shorefield Country Park, has been completely refurbished and sleeps up to 14 people in six en suite rooms. In addition to this Rose Cottage, a historical property at Wilksworth, will soon be available to holidaymakers. Shorefield Holidays’ chairman and Managing Director Simon Pollock says: “2018 is a really exciting year for Shorefield Holidays, as well as our holidaymakers and home owners. “Not only are we celebrating six decades delivering happy holidays, we’re also investing in some significant improvements and introductions which we hope our customers will love.” “We are so proud of what Shorefield Holidays has achieved over the last 60 years. We wanted to show our appreciation to all our staff for the dedication they have shown to our company, whose family values are as strong today as they were when my father opened our first park in 1958. “Every member of staff is valued and encouraged to understand how they can make a difference to the success of our business,” he continues.

FORWARD THINKING

“In the last 60 years, we have seen significant growth - both for holidays and holiday home ownership,” adds Simon. “With more and more post-Brexit vote Britons opting to holiday at home instead of travelling abroad, we are anticipating this growth will continue and lead to even more exciting developments for the future. “As a forward-thinking business, we spend millions of pounds across all eight of our parks to keep us at the forefront of the family holiday market, and are continually looking for more opportunity for growth. We have exciting times ahead of us!” Shorefield Holidays is a major local employer in Hampshire and Dorset, employing just under 250 full-time employees. Some 95per cent of employees come from within a 10-mile radius of each park. Senior employees in the business are experts in the hospitality industry; many have worked for several decades in the sector and held positions in key industry associations and governing bodies. A number of the senior management team have been with the business for more than 20 years and have progressed from general roles in the business up through to senior manager level. The team has expanded to include new members, all highly experienced in their fields of responsibility, leading to numerous business awards for the team and the company’s Financial Director, Sara Bertin. The business stands out as a first-class employer because of its strong family culture. Shorefield Holidays is a proud member of the local community, and sponsors a range of local events, including Bournemouth Air Festival with Wave 105.

Shorefield Holidays Limited
01590 648300
www.shorefield.co.uk

Sixtieth Anniversary Park Acquisitions

Pictured (left to right) are: Richard Hoyle, Relationship Director at HSBC; Andrew Bowden, Shorefield Director; Sara Bertin, Shorefield Finance Director; Lesley Lawrence, Shorefield Marketing Director; Cllr Barry Dunning, Town Mayor of Lymington and Pennington Town Council; Simon Pollock, Shorefield Chairman and Managing Director; Paula Curtis, Shorefield Director; Sarah Heard, Associate Relationship Director, HSBC; Hannah Finch, architect, Morgan Building Design.

Sixtieth Anniversary Park Acquisitions

Shorefield Holidays, one of the UK’s leading family-run holiday park businesses, has started its milestone 60th birthday year by adding two major, strategic investments to its portfolio with support from HSBC.

The first of its two acquisitions was officially opened by Cllr Barry Dunning, the Town Mayor of Lymington and Pennington Town Council.

New Forest Lodge Retreat, Shorefield Holidays’ seventh park on the edge of the New Forest, was acquired last year and has been turned into an exclusive, gated community of 12 luxury boutique holiday ownership lodges. Homeowners will have access to luxury facilities including an exclusive health and fitness club with heated indoor and outdoor pools, a sauna, steam room and spa bath.

Shorefield acquired its eighth and latest park at the beginning of this year. Wilksworth Caravan Park is in Dorset and offers both holiday ownership as well as award-winning camping and touring facilities.

Holiday Snaps from Sara Bertin

Holiday Snaps from Sara Bertin

Shorefield Holidays - Finance Director
Working for the family-run company Shorefield Holidays since 1980, Sarah is the daughter of Dr Robert Pollock, who founded the first park in 1958.

Sara Bertin - Shorefield Holidays

Sara Bertin - Shorefield Holidays

What was your career path into the industry?
I trained to be a chartered accountant with Grant Thornton in Oxford, before going on to work as an audit manager in their Bedford and Bury St Edmunds offices. I joined Shorefield in 1980.

How has the market changed during your time in the industry and how do you predict things will change in the next five to ten years?
The season has lengthened from about ten weeks to all year round, but holidays are shorter. This is the age of the short break and worklife balance. Many of our customers work while they are away, so a good WiFi connection is critical. I think things will have to change soon because it is becoming increasingly difficult to recruit staff. My vision is that we will be using technology more to solve this problem.

What is the best piece of business advice you have been given and by whom?
My father always told us siblings to always do our homework – by which he meant to always check our facts and never take anything for granted. I like motivational sayings, and my current favourite is: every day’s a school day. I heard someone say it on a gardening programme – I like to learn new things all the time. I always tell my team it is important to look at what the customer sees and experiences.

What do you most like to listen to on the radio on your way to and from work?
I always listen to Radio 4 in the car. I like the science and technology programmes best. I like thought-provoking ideas and there’s always something new and innovative to think about.

What do you enjoy most out of working hours?
I’m a workaholic but when I’m not working I’m in my garden. I grow a lot of vegetables. I read and keep fit, and I enjoy classical music

Who would like most like to sit down to dinner with and why?
The Queen. For any working woman, she is the ultimate role model with her work ethic. I work in a family business and she heads a family business which is in full view of all of us. The Queen’s dignity is an inspiration to all of us. Bill Bryson, because of his storytelling and his humour. I think he and the Queen would have lots to say about all the interesting places there are to visit in this beautiful country of ours. Richard Dawkins would be my third guest. He is fascinating on the subject of evolution, and I think a conversation with the Queen about the church would be well worth listening to.

Do you have any claims to fame?
I was the first female articled clerk at Grant Thornton, and last year I was the winner of the Board Level and Senior Executive Women in Business 2017 Award.

Where do you prefer to take your holidays?
When I holiday in the UK, I usually head to the north coast of Cornwall to Mawgan Porth. I love the beaches. I aways try and visit the Lost Gardens of Heligan. There is a lovely atmosphere there and I feel at home in the kitchen garden. If I am travelling abroad, I like to visit new places. I have been to every continent except Antarctica. I still haven’t been to South Africa, and I would like to go to Zanzibar. There are several places I would visit again – Easter Island, Venice, Hawaii, Biarritz, New Zealand and the Whitsunday Islands.

Sara Scoops Prestigious Business Award

Sara Scoops Prestigious Business Award

Sara Scoops PrestigiousSara Bertin, Finance Director at Shorefield Holidays, has been named Board Level and Senior Executive of the Year at the prestigious Women in Business Awards. Now in its fourth year, The Business Magazine’s 2017 WiB Awards aim to celebrate, encourage and inspire successful and aspiring business women in the south.

Simon Pollock, Chairman and Managing Director of Dorset and Hampshire-based Shorefield Holidays, says: “We are delighted that Sara’s commitment and dedication have been recognised with this award. “Two-thirds of our management team and half of our whole team are women, and learning and development are encouraged at all levels throughout the business.”

Sara joined the family-run company specialising in holiday homes and holidays on the south coast in 1980, after qualifying as a chartered accountant with Grant Thornton, and is the daughter of Dr Robert Pollock, who founded the park in 1958. At that time, Shorefield owned one park and over the years this has grown to seven parks.

Recruitment Drive

A major regional recruitment drive has been launched by Shorefield Holidays, a leading tourism business with holiday parks in Hampshire and Dorset.

A major regional recruitment drive has been launched by Shorefield Holidays, a leading tourism business with holiday parks in Hampshire and Dorset.

Recruitment Drive

Shorefield Holidays has launched a major regional recruitment drive to enable further growth of the holiday business. Shorefield, which runs six holiday parks across Hampshire and Dorset, employs more than 250 full-time staff and contributes more than £27m every year to the local economy.

In recent years Shorefield has seen significant growth across its parks, both for holidays and holiday home ownership. Managing Director Simon Pollock explained that with the impact of the staycation trend, and the increased cost of holidaying abroad following Brexit, they are anticipating this growth will continue.

“We are proud of our staff training and development programmes, and especially of our team, many of whom come from the local area. We are an Investor in People and especially want to foster local talent,” said Simon.