Sixtieth Anniversary Park Acquisitions

Pictured (left to right) are: Richard Hoyle, Relationship Director at HSBC; Andrew Bowden, Shorefield Director; Sara Bertin, Shorefield Finance Director; Lesley Lawrence, Shorefield Marketing Director; Cllr Barry Dunning, Town Mayor of Lymington and Pennington Town Council; Simon Pollock, Shorefield Chairman and Managing Director; Paula Curtis, Shorefield Director; Sarah Heard, Associate Relationship Director, HSBC; Hannah Finch, architect, Morgan Building Design.

Sixtieth Anniversary Park Acquisitions

Shorefield Holidays, one of the UK’s leading family-run holiday park businesses, has started its milestone 60th birthday year by adding two major, strategic investments to its portfolio with support from HSBC.

The first of its two acquisitions was officially opened by Cllr Barry Dunning, the Town Mayor of Lymington and Pennington Town Council.

New Forest Lodge Retreat, Shorefield Holidays’ seventh park on the edge of the New Forest, was acquired last year and has been turned into an exclusive, gated community of 12 luxury boutique holiday ownership lodges. Homeowners will have access to luxury facilities including an exclusive health and fitness club with heated indoor and outdoor pools, a sauna, steam room and spa bath.

Shorefield acquired its eighth and latest park at the beginning of this year. Wilksworth Caravan Park is in Dorset and offers both holiday ownership as well as award-winning camping and touring facilities.

Holiday Snaps from Sara Bertin

Holiday Snaps from Sara Bertin

Shorefield Holidays - Finance Director
Working for the family-run company Shorefield Holidays since 1980, Sarah is the daughter of Dr Robert Pollock, who founded the first park in 1958.

Sara Bertin - Shorefield Holidays

Sara Bertin - Shorefield Holidays

What was your career path into the industry?
I trained to be a chartered accountant with Grant Thornton in Oxford, before going on to work as an audit manager in their Bedford and Bury St Edmunds offices. I joined Shorefield in 1980.

How has the market changed during your time in the industry and how do you predict things will change in the next five to ten years?
The season has lengthened from about ten weeks to all year round, but holidays are shorter. This is the age of the short break and worklife balance. Many of our customers work while they are away, so a good WiFi connection is critical. I think things will have to change soon because it is becoming increasingly difficult to recruit staff. My vision is that we will be using technology more to solve this problem.

What is the best piece of business advice you have been given and by whom?
My father always told us siblings to always do our homework – by which he meant to always check our facts and never take anything for granted. I like motivational sayings, and my current favourite is: every day’s a school day. I heard someone say it on a gardening programme – I like to learn new things all the time. I always tell my team it is important to look at what the customer sees and experiences.

What do you most like to listen to on the radio on your way to and from work?
I always listen to Radio 4 in the car. I like the science and technology programmes best. I like thought-provoking ideas and there’s always something new and innovative to think about.

What do you enjoy most out of working hours?
I’m a workaholic but when I’m not working I’m in my garden. I grow a lot of vegetables. I read and keep fit, and I enjoy classical music

Who would like most like to sit down to dinner with and why?
The Queen. For any working woman, she is the ultimate role model with her work ethic. I work in a family business and she heads a family business which is in full view of all of us. The Queen’s dignity is an inspiration to all of us. Bill Bryson, because of his storytelling and his humour. I think he and the Queen would have lots to say about all the interesting places there are to visit in this beautiful country of ours. Richard Dawkins would be my third guest. He is fascinating on the subject of evolution, and I think a conversation with the Queen about the church would be well worth listening to.

Do you have any claims to fame?
I was the first female articled clerk at Grant Thornton, and last year I was the winner of the Board Level and Senior Executive Women in Business 2017 Award.

Where do you prefer to take your holidays?
When I holiday in the UK, I usually head to the north coast of Cornwall to Mawgan Porth. I love the beaches. I aways try and visit the Lost Gardens of Heligan. There is a lovely atmosphere there and I feel at home in the kitchen garden. If I am travelling abroad, I like to visit new places. I have been to every continent except Antarctica. I still haven’t been to South Africa, and I would like to go to Zanzibar. There are several places I would visit again – Easter Island, Venice, Hawaii, Biarritz, New Zealand and the Whitsunday Islands.

Sara Scoops Prestigious Business Award

Sara Scoops Prestigious Business Award

Sara Scoops PrestigiousSara Bertin, Finance Director at Shorefield Holidays, has been named Board Level and Senior Executive of the Year at the prestigious Women in Business Awards. Now in its fourth year, The Business Magazine’s 2017 WiB Awards aim to celebrate, encourage and inspire successful and aspiring business women in the south.

Simon Pollock, Chairman and Managing Director of Dorset and Hampshire-based Shorefield Holidays, says: “We are delighted that Sara’s commitment and dedication have been recognised with this award. “Two-thirds of our management team and half of our whole team are women, and learning and development are encouraged at all levels throughout the business.”

Sara joined the family-run company specialising in holiday homes and holidays on the south coast in 1980, after qualifying as a chartered accountant with Grant Thornton, and is the daughter of Dr Robert Pollock, who founded the park in 1958. At that time, Shorefield owned one park and over the years this has grown to seven parks.

Recruitment Drive

A major regional recruitment drive has been launched by Shorefield Holidays, a leading tourism business with holiday parks in Hampshire and Dorset.

A major regional recruitment drive has been launched by Shorefield Holidays, a leading tourism business with holiday parks in Hampshire and Dorset.

Recruitment Drive

Shorefield Holidays has launched a major regional recruitment drive to enable further growth of the holiday business. Shorefield, which runs six holiday parks across Hampshire and Dorset, employs more than 250 full-time staff and contributes more than £27m every year to the local economy.

In recent years Shorefield has seen significant growth across its parks, both for holidays and holiday home ownership. Managing Director Simon Pollock explained that with the impact of the staycation trend, and the increased cost of holidaying abroad following Brexit, they are anticipating this growth will continue.

“We are proud of our staff training and development programmes, and especially of our team, many of whom come from the local area. We are an Investor in People and especially want to foster local talent,” said Simon.