York House Leisure expands into the residential park sector...
With a solid background in owning and operating award-winning holiday parks in picturesque North Yorkshire, it was just a matter of time before York House Leisure expanded into the residential park sector. Now, this family-run business is launching its most ambitious development so far –Gateforth Park -- a large, luxury park home community on a 45-acre site, just minutes from the popular market town of Selby in the Vale of York. “My family had been looking for the right ‘blank canvas’ for many years,” reveals York House Leisure Co-Director, Phil Brierley. “York House Leisure was established in 1965 as a holiday park business, but we’ve grown naturally over the years into the residential market. “We were keen to further expand and offer something different when, four years ago, a chance meeting led to our discovery of the site at Gateforth.”
Phil says that looking at Gateforth Park today, with Phase One of its luxury development well underway, it’s hard to believe that this former mushroom farm site had stood derelict for a decade and was a regular target for vandalism, arson and fly tipping. Fortunately, York House Leisure Directors Phil and his brother Tim had the industry experience to see past Gateforth’s appearance as a dilapidated brownfield site and recognise its potential. York House Leisure purchased the site in August 2018 and drew up plans for a three phase re-development that would completely transform the neglected 45-acre site into a spacious park home development of 168 well-appointed homes. “We felt that Gateforth Park could be transformed into something really special,” says Phil. “Our vision from the start was to develop the highest quality residential park that offered the very best in over 50s living. And with planning permission awarded unanimously by the local District Council in January 2019, the hard work really began!” The development at Gateforth is situated next door to Selby Golf Club and makes the most of its attractive countryside surroundings, as well as excellent road and rail links to some of the area’s top leisure destinations. When complete, the park will include a fishing lake, community centre, woodland and recreational areas. The lake will be surrounded by homes, giving relaxing views of the water and the wildlife. York House Leisure’s four holiday parks – York House, Old Hall, Swaleside and Abbot’s Green – already hold David Bellamy Gold Awards for conservation, and the plan is to develop a similar scheme at Gateforth Park.
The York House Leisure team cut their residential park teeth on Quarry Moor and New Park, a 92 plot, traditional style park that has been in the family since the early 1980s. The park is popular with over 50s wishing to downsize within a small, friendly community that offers easy access to the area’s considerable attractions. The two side-by-side developments are situated on the outskirts of the historic cathedral city of Ripon, home to the World Heritage Site of Fountains Abbey and Studley Royal Water Gardens, and a short drive from Harrogate and further afield, York. Quarry Moor and New Park is typical of the York House Leisure Park ethos. Phil says that they “aim to offer immaculately maintained parks, which offer quiet, private space with all the benefits of a real community.” “It might be traditional in style, but this park has been carefully developed over many years and is now filled with greenery and wildlife throughout the year,” explains Phil. “Each plot is set back from the main driveway, giving residents additional space and privacy that is a key selling point for re-sale of the homes there.” With a portfolio of successful parks, the York House Leisure team of 20 (35 in peak season) are happiest when looking after their customers, the majority of which are holiday home owners.
Flagship holiday park, York House, has won a raft of accolades including a Visit Britain 5 Star Award for Tourism, Hoseasons Diamond Finalist Award for Customer Service, and it was selected as a Finalist in the White Rose Awards 2019. With a bit of luck – and customary hard work – Gateforth Park will attract similar success. Fifty park home bases and eight show homes from Prestige Homeseeker Park and Leisure Homes are now in position at Gateforth as part of Phase One of the development. Already, the park has 10 reservations, which has exceeded expectations at this early stage, especially considering the challenges of operating over recent months. “What a difference a year makes!” says Phil, smiling. “We didn’t start redeveloping Gateforth until last August and we recycled many thousands of tonnes of concrete and demolished several huge industrial buildings on site. Not to mention the challenges of the Covid-19 pandemic! But, all credit to our team, we are well on track with Phase One of the park and we couldn’t be more excited to start welcoming our first residents to Gateforth later this year.”