Fashion Statements

Fashion Statements

ABOVE: Hoseasons are leading the charge for upgraded accommodation at destinations like Hemsby Beach

Holiday park owners who improve the quality and choice of their accommodation and facilities are most likely to reap the rewards from increasing demand, particularly for UK short breaks.
Staycation specialist Hoseasons, which this year celebrates its 75th anniversary, is predicting a positive outlook for the industry for the rest of 2019 following an 11% Year-on-Year surge in bookings across its lodges and parks portfolio.

Mark Warnes, Vice President of Property Services at Awaze UK, Hoseasons’ parent company, says keeping up with changing customer habits has always been at the heart of the company’s success over the years, and that those who invest in ‘wowing’ their guests now are the ones most likely to benefit in the longer term.
“Standards of UK accommodation and facilities have made such a huge leap over the last 10 years that holidaymakers are now actively seeking out luxury, hassle-free short breaks closer to home at a time when they may have concerns about going further afield,” Mark says.
“Customer expectations have rocketed at the same time, though, so it’s no surprise that the locations we see performing best are the ones where owners have been prepared to invest and improve their offer.” Locations sold through Hoseasons that have recently invested in their offer include Go Active Holidays location Hemsby Beach Holiday Park, in Norfolk, which has had a £10m overhaul of accommodation and facilities.

The new look ‘super park’ features brand new luxury lodges with hot tubs, a Show Bar, Yacht Club Bar and a whole range of Go Active activities, including archery, zorbing, sea scooters, crazy golf and bowls.
Set just 350 yards from the golden sands and rolling dunes of Hemsby Breach, and close to the Norfolk Broads, the park also now boasts a Traverse Climbing Wall, an all-weather multi-sports court, soft play for the little ones, a Go Juniors activity programme for three to seven year olds and an amusement arcade.
Fellow Go Active location Cheddar Woods Resort and Spa, in Somerset, has also invested – unveiling 23 new properties earlier this year to cope with greater demand for quality short break staycations.
The mix of one, two, three and four-bedroom properties all offer spectacular views of the Cheddar countryside and have been purposely placed to maximise privacy and enhance guests’ sense of getting away from it all.
Each of the lodges comes with either a private garden, enclosed decking or an outdoor patio area, as well as non-reflective windows that allow the properties to blend into the Cheddar landscape.
Nine of the new units are one-bedroom lodges – a response to growing off-peak demand for couples’ romantic breaks.
Ninety minutes down the road Finlake Holiday Resort, in North Devon – another Go Active Holidays location - has a multimillionpound new facilities complex with waterpark and flume rides, spa and treatment rooms, and a state-of-the-art gym.
Finlake’s refurbished Retreat Bar and Restaurant offers lunch and à la carte evening meals and the nearby Cabin Café & Farm Shop offers a fantastic takeaway menu. Nature trails, outdoor tennis courts, two coarse fishing lakes and horse riding are also available, providing sporting opportunities for everyone.
All the parks have seen a rise in bookings since investing in their offer, with Warnes encouraging others to follow their lead.
“Capital investment is not something the owners we work with rush into,” he says, adding: “It’s a considered thought-though strategic approach, designed to make the most of a strong market and keep pace with what the public want when it comes to a short break.”

Lead Designer, Sue Brodie has worked with Willerby for almost seven years having previous worked on executive homes located in the prestigious London boroughs of Knightsbridge, Kensington and Chelsea.
Sue says you need to strike a balance between the design aesthetics and the practicality of the home.
“There is a balance between the two – clever storage solutions can be aesthetically pleasing and enhance the interior,” Sue emphasises.
“It’s no good if the unit looks beautiful but fails to function as a living space, we always ensure there is enough seating, storage and the layout flows.
“We try to create furniture with a freestanding appearance so it appears more domestic but still includes that vital storage.” Sue stresses that owners are looking for comfort, a real home from home experience, although they are not looking to replicate their own homes.
“Their expectations are high along with their desire for better features and décor,” she says.

Many of Willerby’s unique designs grow from an innovative layout, offsetting the linear roof line and introducing an appliance bank allowed us to create a nearside corridor and internal bathroom. These internal bathrooms were made possible by the introduction of the ‘sun tube’ which in effect is ecofriendly mini skylight.
Willerby were also the first to introduce a larder unit into the kitchen with sliding baskets drawers and open shelving the unit is now available in two sizes. Other features include the Sheraton fireplace and bed surround shelving which were influenced by the New England, American interior designs.
Says Sue: “We now have access to some wonderful materials and finishes which allow us to create authentic looking interiors and are no longer constrained by our manufacturing capabilities.
Because we manufacture our own furniture, elements are completely bespoke and produced to our specification in just the right style, size and colour to complement the unit. Adds Sue: “We can co-ordinate our finishes though out the unit so the finished product looks cohesive and resolve.”
Previously static caravans adopted styling used in touring caravans, with lots of wall to wall storage and clunky furniture. We are now looking to popular high street brands for our Styling cues.
Fabrics were supplied by manufacturers to the caravan industry, we are now using domestic fabrics you would find on the high street.
With the improvements in LED lighting, we have substituted decorative wall and ceiling lighting for integrated spotlights bringing a cleaner modern look to our units.
We have introduced improved MP3 players with integrated speakers and USB sockets for phone charging and ipads.

ABOVE: Designers, like Willerby, strive to strike a balance between the design aesthetics and practicality.

We are seeing recent trends shift and evolve as oppose to completely new trends emerging. The Country Heritage trend is still strong with the addition of new colours, pebble greys and truffles.
Black fittings are popular this year and we have introduced Graphite handles and light fittings in birdcage deconstructed styles.
The colour trends are teal, blue terracotta, warm grey and sage with gold accents while authentic woods, sit alongside luxury fabrics, windowpane checks and pinstripe fabrics.
Pathfinder Homes have over 25 standard homes customers can choose from, however, the company offers a fully bespoke service giving the opportunity to create homes as unique as they are.
The Pathfinder Homes team is fully trained and committed to providing customers with not just a memorable selection process but a home that suits every requirement and desire.

ABOVE: With over 25 standard homes to choose from, suppliers play a significant part in Pathfinders’ design success.

“All standard home start their life with me,” explains Creative Manager, Kelly Martyr. “I am constantly listening to feedback from customers and keeping up to date on fashion and trends.
“Creating a new standard home initially starts with seeing a gap in the market, inspiration from other industries or even a popular request. Initially, I will sit down with our Architectural Technologist and Technical Manager and discuss the sometime outlandish ideas that occur to me.
“I try to take all advice on board and then start to sketch out initial ideas and mood boards,” reveals Kelly. “Once I am confident with the design I will present to our directors, along with rationale, budget and where this sits in the market place.
“As soon as approved all the technical drawings are completed, we pass over to our production team and begin the build.” The whole process from inception to completion can be about six months, and offering a fully bespoke service is something Pathfinder Homes is particularly proud of.
“We understand everyone is different as is their customisation,” Kelly asserts. “For those who know
exactly what they want, our Selection Studio is like heaven.
From carpets to curtains, decking to door handles, the Selection Studio is the perfect place to be inspired and the Pathfinder team can help dreams come true. For those who want a little more guidance, then that’s exactly what they get.
Kelly explains: “I can meet the customer at the Selection Studio and walk them through the whole process and offer advice and assistance every step of the way. Customers can start from a blank canvas or from a preselected, standard design.”
One thing is for certain, there’s no shortage of inspiration, the studio overlooks the famous Haytor in Dartmoor’s National Park, is fully equipped with all the aesthetic examples you might need, from kitchen units to soft furnishings, all to make sure that the new home is exactly how they want it,” says Kelly.
“Pathfinders’ Selection Studio really gives presents a tangible design experience,” she continues. “Customers can touch and feel the fabrics, walk through the kitchen and enjoy a coffee on the couch.
Kelly says Pathfinders’ suppliers play a significant part in the company’s design success. She says: “Over the years we have built up a base of fabulous, supportive and loyal suppliers.
“The relationship we have built together is so important. There are a select few who I work with on almost a daily basis and consider them part of the team here at Pathfinder Homes.
“Our suppliers are constantly sending over innovative products, new samples and exciting developments within their industry – this allows us to continue to lead ours!”

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Macmillan Cancer Support Boost

Macmillan Cancer Support Boost

Macmillan Cancer Support Boost main picA charity gala dinner held at Beaulieu during the annual Holiday Caravan and Park Home Show in September raised a remarkable £22,246 for MacMillan Cancer Support. An initiative by three of the manufacturers at the show – ABI UK, Carnaby Caravans and the Swift Group – the event was supported by four of the other manufacturers – Atlas Leisure Homes, Pathfinder Homes, Prestige Homeseeker Park & Leisure Homes and Stately Albion. The 300 guests, who came mainly from holiday and residential parks across the south of England, enjoyed a drinks reception in the worldfamous National Motor Museum before for a sumptuous three-course meal, during which they were entertained by performances from three outstanding magicians. The evening concluded with a hugely entertaining presentation by the brilliant ventriloquist, Nina Conti. Macmillan Cancer Support described the donation as ‘absolutely fantastic’ and said it would all be used to help people living with cancer and their families to receive Macmillan Cancer Support Boost pic 2essential medical, practical and emotional support. For example, it requires £21,510 to fund a Macmillan nurse for nine months. Meanwhile, Hendra Holiday Park, in Newquay Cornwall, handed over £13,398 to Macmillan Cancer Support, the proceeds from fundraising at the Park throughout the year. Janine Hyatt, Director, said: “We chose MacMillan as we want to help them continue their very important work of supporting people through cancer. This is the largest amount we have raised and is certainly the result of the hard work of Hendra team members. Our guests opted into making a donation with their accommodation booking, took part in fundraising activities and dropped cash into charity tins on the park, and we are grateful for their support.” Emma Wright, Senior Fundraising Manager: ““We would like to say a huge thank you to Hendra Holiday Park and all of their guests for raising such an amazing amount of money for Macmillan Cancer Support. “We want to help everyone with cancer find their best way through, from the moment of diagnosis, so they’re able to live life as fully as they can. That’s why this money is so vital to us and will make a real difference to those trying to find their best way through cancer with Macmillan’s support.”


A Going Concern

A Going Concern

a going concern 1

ABOVE: Red Deer Village at Stepps is only one of a handful of residential parks for the over 50s throughout Scotland.

Returning north of the border after many years living in southern England and abroad, brothers John and Ivan Hendry were surprised to find that Scotland’s park owners had not embraced the trend for luxury residential park living they had seen elsewhere. Red Deer Village at Stepps, on the doorstep of Glasgow, is still only one of a handful of retirement villages for the over 50’s throughout Scotland – and is the only one in North Lanarkshire. The Hendry family have owned the land since 2004 when they first purchased Red Deer Village Holiday Park as a going concern. Spotting a gap in the market fi ve years ago, the family vowed to introduce high quality residential homes to the A Going Concern 3region. Today, Red Deer Village is home to over 80 residents across 57 park homes on a beautifully landscaped site adjacent to the fi ve star rated holiday park. New homes are currently selling from a third phase of 30 park homes, and the park will eventually featurea total of 187 homes spread across five development phases. After five years of operation, John Hendry says he is surprised not to have seen more of this type of development in Scotland by now. “Whilst it’s very special to be only one of a handful of residential villages offering this concept, we would like to see an expansion of this sector in Scotland. We’re not scared of competition! It would be a good thing, as we are confi dent that our product is the very best it can be.” The Hendry brothers manage the park with the help of 14 staff, their children and sister Ashleigh, who is responsible for designing the interiors of all the luxury park homes at Red Deer Village.


A Going Concern 6

ABOVE: In September 2018, the Scottish park celebrated the first anniversary of its bespoke community hub, built by Pathfinder Homes.

The homes in the park are sourced from leading supplier Stately Albion, and finished with unique touches by interior designer Ashleigh that reflect the park’s Scottish heritage. According to the team, a particular challenge is raising awareness that purchasing a home in a residential park like Red Deer is an attractive financial solution for downsizing in your 50s, rather than just a housing option for very elderly people. A strong sense of community shared amongst like-minded people is one of the key benefi ts of park home living and Red Deer Village is a prime example of a park that really does put its residential community at its heart. In September 2018, the Scottish park celebrated the fi rst anniversary of its custom-built community hub, a £450k building created by Pathfi nder Homes, and the fi rst of its kind in the UK.


A Going Concern 4

ABOVE: The homes int he park are sourced from leading supplier Stately Albion. Pictured Stately Albion Kensington.

“The hub has become the focus of the park,” says John Hendry. “We have left what goes on here in terms of entertainment and socialising entirely up to the residents – it’s their space, and I think they have done a great job!” The hub is a completely bespoke building with a comfortable interior and outside decked area. Inside, there is a cosy fire, sofas, coffee area, luxury soft furnishings, toilets, and several individual rooms and offi ces. The hub is the meeting point for a wide range of resident groups and activities each week, and local MSP Fulton MacGregor even holds a regular surgery here. “We had an office type building here before but it was nothing like the hub,” says John. “This really is a luxurious, state of the art facility, and we feel it’s a real asset to the park overall.” According to John, as well as being justifiably popular with residents, the hub is also proving to make sound financial sense. “Close to half a million pounds was a signifi cant investment for our business and the hub took almost two years to come to fruition. However, since it’s launch, there is a marked increase in business, with more residents downsizing to a new lifestyle on our park.”

A Going Concern 9

ABOVE: Red Deer Village takes its eco-credentials seriously and the park has won numerous Silver BH&HPA David Bellamy Conservation Awards, and has achieved Gold for the last three years.

Giving back to the wider community is also central to life at Red Deer Village. Supported by the Hendry family, the park residents have raised many hundreds of pounds for charities including Macmillan Cancer Support, with coffee mornings, sponsored activities and their Christmas Light Switch On Extravaganza. The park also takes its responsibility for their smallest residents seriously too. Over time, Red Deer Village has picked up numerous Silver BH&HPA David Bellamy Conservation Awards and has achieved Gold for the last three years. The park has a full time team of in-house gardeners who plant honey bee friendly plants and native British trees, as well as incorporating many wild hedgerow areas into its landscaping. There are two rainwater ponds on the park, which are chemical free and home to numerous toads, frogs, newts, dragonfl ies, birds, and fish. The park has even created a fox den in the waste stone yard. Ivan Hendry says: “David Bellamy believes you can live or holiday at a park which is both attractive to look at and which contributes towards bio diversity. Our conservation projects help to maintain that all-important habitat, and minimise any threat to the natural world through sustainable and eco-friendly development.”


Best of Both Worlds

Best of Both Worlds

Lodges and luxury go hand in hand; features such as floor-to-ceiling glass panels, automatic awnings and surround sound televisions are becoming more mainstream. Pic: Pathfinder Homes.

Lodges and luxury go hand in hand; features such as floor-to-ceiling glass panels, automatic awnings and surround sound televisions are becoming more mainstream. Pic: Pathfinder Homes.

The Great British holiday used to be a simple affair. Rudimentary accommodation and facilities were considered the norm. But nowadays holidaymakers are demanding more from their annual summer break.

In response, UK leisure operators are now investing in high quality holiday accommodation, which is equipped with en-suite bathrooms, gourmet kitchens and state-of-the-art entertainment systems.

The huge explosion of glamping has also fed the trend, with all manner of yurts, shepherd huts, safari tents and camping pods popping up in quiet corners of the countryside. The obvious appeal for holidaymakers is that they can experience the best of both worlds - the simplicity and stress-free environment of the great outdoors while enjoying home comforts, coupled with rustic country charm.

“Our customers are looking for a back to nature experience,” says Tracey Sibun of Clear Sky Safari Tents. “They want to chill with their families, to escape the pressures of everyday life and to kick back and relax in the peace and quiet of the natural world. That said, they also want an element of home luxuries too - comfy beds, sink-into sofas and a cheery space to relax as a family if the weather isn’t good.”

Durrell Wildlife Camp opened in 2012, giving guests the opportunity to stay overnight in 12 stylish Ecopods which were supplied by Boldscan.

Durrell Wildlife Camp opened in 2012, giving guests the opportunity to stay overnight in 12 stylish Ecopods which were supplied by Boldscan.

Specialising in steel and wood framed safari-style tents, Clear Sky launched its first two-storey lodge tent earlier this year, which offers flexible accommodation for larger groups and families.

Designed to complement the natural environment, the lodge is made from a highly durable hardwood frame with premium canvas to ensure resistance to the elements. “We have found increasing numbers of holiday parks are adding safari tents to attract new customers who might not consider a caravan - and to give more choice to existing customers,” says Tracey.

The Durrell Wildlife Conservation Trust in Jersey branched into the glamping market in 2012 and has since welcomed 2,000 extra visitors each year. The Camp invested in 12 stylish Ecopods which were designed and manufactured by Boldscan, as well as a safaristyle Club House which is the focal point of the camp.

The wildlife park is situated in 32 acres of landscaped parkland and has a strong commitment to looking after Jersey’s native wildlife, with large areas designated as native habitat areas. The Ecopods were welcomed by guests who wished to stay overnight at the park and be close to nature. Each pod accommodates two adults and two children, with optional additional accommodation in a Pyramid Tent for children. Facilities include a wood burning stove for heat and cooking, plus a separate pod housing a hot shower, flushing toilet and kitchen space. Two of the Ecopods have been adapted to suit disabled visitors.

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Show Visitors Spoilt For Choice

The World of Park & Leisure Homes Show took place at Stoneleigh Park in Warwickshire in June.

Above: The World of Park & Leisure Homes Show took place at Stoneleigh Park in Warwickshire in June.

Show Visitors Spoilt For Choice

Visitors from across the country descended on Stoneleigh Park in Warwickshire last month to visit the 2015 World of Park & Leisure Homes Show – the biggest in the show’s history.

With over 50 homes on display from some of the UK’s major manufacturers in the leisure lodge and park homes industry, the visitors were spoilt for choice at the four day outdoor exhibition.

The feel good factor was evident among exhibitors and the trade preview day was an ideal opportunity for park owners, site managers and others working within the industry to visit the show ahead of the general public.

As in previous years, the 2015 show was a one-stop-shop covering all aspects of park life. A varied selection of exhibitors were on hand to offer expert advice and guidance on choosing the right park and the right lodge or park home to fit any budget.

Omar Park Homes celebrated its 50th year in business with a cake cutting ceremony and drinks reception.

Above: Omar Park Homes celebrated its 50th year in business with a cake cutting ceremony and drinks reception.

A highlight of this year’s show was a pop-up holiday park created by park and holiday home specialists Pathfinder Homes. Located at the main entrance to the show and aptly named the Pathfinder Garden Quarter, the area was equipped with aweinspiring gardens, luxury lodges and a courtyard, and featured some of Pathfinder’s most popular lodges – The Summit, Keeper’s Lodge, Meadow View and Country Retreat. In fact, The Summit lodge was voted ‘Ultimate Lodge of the Year’ at the show for its innovative design and evolutionary detailing.

Mike Wills, Pathfinder Homes MD stated: “We are delighted to have won the Ultimate Lodge of the Year Award for the third consecutive year. The industry is experiencing such an exciting period and we are proud to continue to innovate the standard.”

Meanwhile Omar Park Homes celebrated its 50th anniversary at the show with a special cake cutting ceremony and the launch of its brand new park home – ‘The Anniversary’.

Aside from lodges and park homes, there was plenty of information and advice on refurbishment, maintenance and of course those must-have little luxuries such as spas and hot tubs.

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Park And Leisure Show Hots Up

The World of Park & Leisure Homes Show returns to Stoneleigh Park from 11th – 14th June, offering free entry and free parking.

The World of Park & Leisure Homes Show returns to Stoneleigh Park from 11th – 14th June, offering free entry and free parking.

Park And Leisure Show Hots Up

The UK’s biggest show for leisure lodges and residential park homes will return once again to the grounds of Stoneleigh Park in Warwickshire in June.

The World of Park & Leisure Homes Show 2015 is your chance to view over 50 show homes including the launch of several new lodges and homes from the country’s leading manufacturers. Pathfinder Homes will be showcasing their Keepers Lodge, which launched earlier this year and Omar Park & Leisure Homes will be exhibiting a selection of their bestselling homes including the Heritage, the Colorado and the Accent on stand M11. There will also be homes and lodges to view from The Dream Lodge Group, Willerby Holiday Homes and Stately Albion to name a few.

In addition to the display of homes, a host of suppliers will be exhibiting related products and services including decking, coatings, hot tubs, insurance, refurbishment and garages. Be sure to make a beeline for the Quick Move Properties stand – the UK’s largest property part exchange company – where the team of experts will be on hand to offer advice on all aspects of part exchange.

If its spas and hot tubs that you’re interested in, stop by the Superior Spas stand to learn more about their full range of wellness products including spas, steam rooms, saunas and hot tubs. You may also benefit from speaking to the Spaeuro team who can advise on spa filters, parts and accessories.

Show organiser Jo Turner comments: “Our experience shows that 95 per cent of our visitors want to meet owners and operators face to face so they can truly discover what’s on offer.” She adds: “Following its tremendously successful introduction last year, the Trade Preview Day allows park owners, site managers and others working within the industry to come along and view the homes, chat with manufacturers, discover new models and discuss the latest issues and developments.”

The Trade Preview Day is Thursday 11th June and the show will be open to the public Friday 12th – Sunday 14th June. Entry and parking are free and each visitor receives a complimentary show guide.

Keep up to date with the latest show news by visiting www.

Pathfinder Reaches Peak

Pathfinder Homes launched The Summit lodge at the Ideal Home Show in April.

Pathfinder Homes launched The Summit lodge at the Ideal
Home Show in April.

Pathfinder Reaches Peak

The Ideal Home Show at London’s Olympia proved to be the ideal platform for Pathfinder Homes to launch its new and highly innovative lodge – The Summit.

Visitors to the 18-day show were the first to see the new five star luxury lodge which is inspired by Alpine landscapes and the spirit of Tibet and the Himalayas. Pathfinder Homes attended the Ideal Home Show in partnership with The Dream Lodge Group and welcomed a number of television personalities to the stand to view The Summit, including Channel 4’s George Clarke and BBC’s Melissa Porter.

Oscar Absalom of Pathfinder Homes comments: “The inspiration behind the lodge came from the managing director’s trip to the Alps. Each and every last detail of the interior and exterior of the lodge was considered and scrutinised - there could be no substitute for perfection with the design.

“The response we received at the Ideal Home Show was extremely positive and we look forward to presenting the lodge at other shows during the summer.”

Pathfinder Homes
Tel. 01626 833799


Thumbs Up For Popular Show


Thumbs Up For Popular Show

Last month’s World of Park & Leisure Homes Show at Stoneleigh Park drew holiday park visitors from all over the UK to see the latest leisure lodges and park homes from leading manufacturers.

In addition to the 50 lodges and homes on display, visitors also enjoyed a showcase of American touring static homes along with a range of cutting edge products and services from all areas of the leisure and park home industry.

Jo Turner, the show’s organiser said: “We felt it was the best show to-date. We received hugely positive feedback from manufacturers, exhibitors and visitors alike, and it certainly reflected the current buoyant mood within the industry.

“Demand for stand spaces at next year’s show are already at record levels,” she added.

The show got off to a flying start with the introduction of an exclusive trade preview day, welcoming trade visitors from across the country. The general consensus among exhibitors and trade visitors was positive, with many appreciative of the extra day for informal business meetings and consultations.

“We took the decision to add the trade day, following feedback from previous shows,” said Jo. “It gave park owners and operators the opportunity to spend quality time viewing the homes and discussing their requirements with the manufacturers and other trade representatives, not forgetting the chance to simply catch up with old friends.”

Exhibitor Kelly Flynn of Nuvex Ltd commented: “The extra day really made a difference and it was great to see trade customers enjoying a day out with time to catch up on what’s happening in the industry.” She added: “It was encouraging to hear how the UK holiday parks and campsite operators are feeling positive and confident about the industry as a whole at the moment.”

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