Planning For A Successful Succession

Planning For A Successful Successionplanning for a successful succession

Planning and managing a family succession can be fraught with emotion and impact on relationships away from the business, so if passions are running high or it is difficult to take the challenging decisions needed for a successful handover, Howe recommends bringing in outside help to remove emotion from the decision-making process and help all parties focus on making choices that benefit the long term health of the business.
Recognising this challenge is what led Andrew to join forces with other industry experts to create Bridge Leisure Management in 2008. 10 years on, the company provides day-to-day management of holiday parks for owners who want to successfully step away from their business.
He says: “As professional managers we can focus on the park, its success and development. We don’t have an emotional attachment so we can focus on what is good for the business and good for the owner.” Discussing the transfer of the business from one generation to the next can often unearth unresolved conflicts between family members, such as arguments over business direction, perceived family favouritism, or lack of confidence in abilities.
Planning4ASS2Rather than confronting and discussing these families are more likely to bury their feelings and beliefs, eroding trust and increasing their stresses during the succession process.
At this point, outside support can be invaluable in helping the process of handing control from one generation to the next, when any changes made by the younger group keen to make its mark can be seen as a criticism of the work done previously by family.
“We work alongside families to help get the best from everyone and maintain an absolute focus on the business Holiday park owners are spending so much time working that they are failing to plan for a successful retirement. Andrew Howe, chief executive of Bridge Leisure Management says that one of the biggest mistakes park owners make is to ignore questions of succession.
He says: “If your goal is to handover to family members, there can be many tricky questions to answer, made more difficult by the close relationships of those involved.
“For example, what if the next in line is not ready, not up to the task of running your business, or if there are several family members vying to take over a small park where there’s really just one job to fill?” Howe’s belief is that successful succession planning must start years in advance so business owners can identify and address the weak spots and potential problems of handing over to family members.

DEVELOP AND THRIVE

By clarifying the skills that your business needs to develop and thrive, you can decide who is best placed to take over responsibility for running the park and put in a place a training or coaching plan to account for areas where they are lacking. Giving family members a long-term view of the park’s potential can help them understand what is expected of them for a successful
handover, but for park owners who have grown their operations as the sole person in charge, it can be a difficult change in mindset to start having open and honest conversations about their business. Howe’s advice is to make family members responsible and accountable for the park’s growth by showing them the business challenges and future opportunities.and success. All parks are different and so our role is to find a management solution that works for each individual owner.” In many instances, holiday park owners may discover that their children don’t share their same enthusiasm for succession, and so their next step may be to look at selling.

EMOTIONAL TIES

AndrewHoweYet the emotional ties of a family business can often make this simply too difficult a decision; who wants to be the generation that sold the family business? Additionally, the commercial realities of a sale can create additional issues, especially when an owner has over-estimated the value of, and interest in, their business. Bridge Leisure worked with a caravan park owner who expected his son to take over when he retired. But after completing university, his son decided on a different career path. Says Andrew: “They thought of selling but were in for a shock when the agent’s guide price was far below what they expected and was at a level that the owner felt neither reflected his hard work nor the true value of the park.” Their response was to bring in Bridge Leisure to take over the park operations in return for a management fee and a bonus to grow the business, while the owner kept the profi ts and retained ownership of the park, ready to benefit from a future sale when profits and market conditions get better. “By bringing a degree of flexibility and freedom to the park owners, they could step away from park operations but still benefit from the true value of their business,” says Howe. “Wrestling with the ‘whys and wherefores’ of succession or a sale can put a stop to owners successfully retiring from their business, and making a decision on what next can be heartbreaking. “Putting a plan in place early, and taking control of the different options and outcomes, is the simplest way to make your next steps a success.”
Bridge Leisure Management
Tel: 01908 067 900
www.bridgeleisure.com

Hassle Free Part Ex’

HassleFreePartExHassle Free Part Ex'

Celebrating 20 years in 2018, Quickmove help people buy on parks with speed, convenience and certainty. They specialise in property part exchange so that buyers avoid all the uncertainty and up- front costs of selling an existing property on the open market. Quickmove services are delivered by a dedicated team of in-house property specialists, with significant experience in dealing with park operators, park home manufacturers, customers, estate agents and solicitors, making the process smooth and hassle-free for all. To request a site visit from one of our area sales managers please get in touch.

Quick Move Properties
Tel. 0800 328 2168
www.quickmoveproperties.co.uk

Stand Out Features

StandOutFeaturesStand Out Features

Have you thought about a stylish, self-contained wooden sandpit for your play area? Or how about beautiful wooden planters/raised beds to brighten up your entrances, communal areas and plots?

Why choose Garden Paradise?
• Available in a range of shapes sizes and depths (and custom designs)
• Seriously strong • Easy to assemble
• British-made • Can be placed on ANY surface
• 5 and10 year guarantees

Please contact the team to see the full range. We also offer beautiful wooden ponds too!

Garden Paradise
Tel. 0800 0430880
www.gardenparadise.net

Under The Sea

UnderTheSeaUnder The Sea

Hippo Leisure has installed an ‘under the sea’ themed water factory and splash toys at the new children’s pool at Basingstoke Aquadrome. Hippo have provided a range of eye-catching, interactive water play features including a waterball, water wheels, tipping buckets, fish water squirts and interactive sensory wall panels. The features are designed to encourage children to learn through play and increase their water confidence as they explore and discover their aquatic environment. The new play features are sure to attract both returning and new visitors to Basingstoke Aquadrome this summer and provide ‘splashtastic’ fun for young children and toddlers.

Hippo Leisure
Tel. 01752 771740
www.hippoleisure.com

Pooch Power

Pooch Power - Dog Friendly Parks

Pooch Power

Dogs are one of the biggest winners of Britain’s holiday park boom with many more pooches now enjoying holidays, as part of the family, rather than being left at home in kennels. Park Holidays UK, for instance, confirms it welcomed more than 5,200 dogs in 2017, and is on target for even bigger figures this year. Overall, it says, guests bringing pets have risen by over 60% in the past three years. Now the group, which boasts 26 seaside holiday parks in southern England, has also decided that Rex will no longer have to ‘ruff’ it in budget Bronze accommodation. This year, the doors of selected Silver and Gold standard holiday homes are being fl ung open so that owners and their pets can enjoy their stay in style Park Holidays UK director Tony Clish said the move is designed to provide a wider choice for the growing number of people who are now opting for a UK holiday: “Staycations might be providing a big boost to Britain’s tourism economy, but it’s the nation’s dogs which have the biggest smiles on their faces,” he said. “Many families tell us they hated being separated from their pets when they went abroad, and felt guilty that their four-legged friends weren’t with them. “Our holiday parks are also a great place to exercise a dog on a lead as the grounds are virtually traffic-free, and all have nearby countryside and coastal footpaths. “Dogs benefit as much as humans from a change of scenery, and owners won’t be fretting that their pets are pining for them in expensive boarding kennels far away,” added Tony.

Holiday Resort Unity also offers a range of pet-friendly accommodation which equates to 15% of its total fl eet, as well as accepting pets on touring and camping fields. Last year, HRU say 9,432 dogs stayed with them. The company also allows holiday home owners to fence in their own gardens and this is a big draw when a dog-owning customer is looking to purchase a holiday home, so having a dog friendly venue is really important for the business. “Our location is a draw for customers with pets as we are a short walk from the sandy beaches of Berrow and Brean which stretches for nearly fi ve miles and from the other side of the park there are numerous footpaths that head out into the country side,” says Director Alan House. “We also have a designated dog walk area on the park which is very popular with guests and owners,” Alan adds. “With our pet friendly units, on our hiring fl eet, we have switched out carpets and replaced them with vinyl floor coverings to help with cleaning and we also have a number of units with fenced gardens.” With a new stretch of the England Coast Path just opened alongside Brean Leisure Park, an increase in the number of dog walkers would be inevitable. All pet owners would be welcome, said Alan, whether staying on the holiday park or not. Backing their pet-friendly mission, HRU’s Brean Somerset holiday park recently opened a new café, called Coast, which is welcoming both humans and hounds. HRU is putting pooches on a pedestal by offering them their own food and drinks menu when they visit with their owners.

Dog MenuAlfie and Poppy’s special menu includes starters, main courses and desserts – plus, of course, a selection of drinks such as Pawsecco and Bottom Sniffer Beer, both made for dogs. Instead of being forced to lie on a hard floor, Tysons, Milos and Max’s will have their creature comforts provided for by a soft blanket on which to recline. “We listen very carefully to our customers all the time, and their feedback on this issue was that they didn’t want their four-legged friends separated from the family at meal-times,” says Alan. “So when we created Coast, we decided to go the extra mile and not only invite dogs in to the café, but to present them with their own three-course menu to chew over. “Now we have solved everyone’s doggy dilemma at a stroke, and customer reaction has been brilliant!” he adds. Park Leisure, know that many of its owners see their pets as another member of the family, and there’s nothing worse than the prospect of having to leave your four-legged friend behind whilst you head off to make memories. That’s why every single one of their 12 parks are pet friendly, creating the perfect luxury home-from-home experience. Beautifully located across the UK in stunning country and coastal settings, many of our parks are perfectly placed just minutes away from spectacular dog-friendly beaches, pubs, and picturesque walking trails, creating an idyllic base for a getaway for the whole family. Home owners can obtain information about nearby dog-friendly destinations by popping into their owner’s lounge.

Approximately 50% of Park Leisure holiday home owners have dogs, and feedback demonstrates that the parks’ dog friendly facilities have been a real attraction when prospective customers are making a purchasing decision. Park Leisure ensures all facilities accommodate pets and their owners, with the following facilities currently available to dog owners: • Exclusive dog walking areas, offering a safe place for dogs to play freely • Disposal bins situated throughout the parks for easy dog-waste disposal • Designated drinking areas for dogs • An array of walking paths and routes to choose from, ranging from long adventurous walks to relaxing strolls • On-park convenience store offering dog related products Just recently, Malvern View Country & Leisure Park has added a custom-built, five-star treat and water station for the abundance of dogs on-site – one of Park Leisure’s most popular destinations for animal lovers, a whopping 60% at Malvern View are pet owners. For those who want to dine with their four-legged friends in tow, both Brynteg and Plas Coch Coastal and Country Retreats offer dog friendly restaurant and bar options. We hope you get the message. Holiday parks need to not just be Fido-friendly but specifically cater for our canine customers. For there is no doubting the pulling power of pooches when it comes to attracting and retaining a special breed of customer. Those who fail to heed the doggy command are truly missing out.

FOUR LEGGED FRIENDS

4 legged friendsWhitehill Country Park in South Devon has set tails wagging with the launch of extra dog-friendly features for four-legged guests. Further fanning the Paignton Park’s pooch appeal are new ‘dogs welcome’ caravans, including a boutique range for hounds looking to holiday in style. Better still, the family-run holiday park has also introduced a warm doggy shower which offers Fido a nose-to-tail makeover after a muddy walk. The new sprinkle-spa is one of many dog-friendly facilities found at the park with its dedicated pet exercise area and complimentary doggy bags available to owners. Whitehill Country Park marketing director Claire Jeavons says there has been a steady rise in demand for dog-friendly accommodation over recent years: “It’s estimated that around twelve million households in the UK own pets, including over eight million dogs of all shapes and sizes. “Dogs are always regarded as very much part of the family, and our aim at Whitehill is to make them feel just as welcome as their human counterparts by introducing more dog-friendly caravans, and features such as our new doggy showers.” The wide range of dog-friendly accommodation includes caravan holiday homes, luxury lodges, and touring and camping pitches. In addition, all guests holidaying with dogs are given a Whitehill Doggy Information Guide on arrival which highlights delightful dog-friendly walks and attractions found in Devon.

SETTING DOGGY TAILS WAGGING

Setting Doggy Tails WaggingFamily-run Beverley Holidays in Paignton set tails wagging with a Bring Your Dog To Work Day. Staff were joined in the workplace by their canine companions to support two top animal welfare charities as part of a nationwide initiative of which Beverley is an offi cial sponsor. Highlights of the day included a Crufts-inspired parade of pooches, a series of challenges to fi nd which pets had the Rex-factor, and a ‘Beverley’s Best in Show’ fi nale. The fundraising initiative coincides with news that the group has opened its doors to man’s best friend with a range of dog-friendly holiday caravans and facilities on Beverley Bay for 2017. Pet owners can now choose from a range of holiday caravans kitted-out for hounds who like to holiday in style, coupled with a dedicated dog exercise area. Its warm doggy shower is also proving a ‘pooch-tastic’ hit, providing dogs with privacy while they clean their muddy paws, plus an ‘A-la-bark’ menu, and Beverley Doggy Holiday Guide for guests. Beverley Holidays director Claire Jeavons, said: “Dogs are very much part of the family, and our aim at Beverley is to make them feel just as welcome as their human counterparts. “Our introduction of our dog-friendly caravans and facilities for 2017 is already proving very popular among owners and dogs alike,” she added.

 

FIDO-FRIENDLY HOLIDAY FACILITIES

Fido-FriendlyOver several years the Bridge Leisure owned Hedley Wood site, in Bridgerule, on the Devon and Cornwall border, has introduced a wide range of outdoor equipment to appeal to pet owners. New dog kennels have been introduced for 2018, with outside showers also available to help owners clean their pets after walks along the park’s own nature trail, or on the region’s many pet-friendly beaches. Dog bins are located across the park, helping guests keep the setting clean and tidy. The park has complemented the outdoor developments with the addition of new dog beds for every caravan, and doggie welcome packs including biscuits, bags and information about local pet-friendly attractions. Bridge Leisure has also turned an empty field into a dog agility course at its Hedley Wood It’s the latest in a series of developments that the business hopes will help it become the South West’s most popular pet-friendly holiday park. The new development was the brainchild of general manager Paul Murphy, who believes the addition of specialist dog agility equipment will create a talking point that encourages guests to spread the word about the park’s pet friendly credentials. Says Paul, “It’s not unusual for holiday parks to have a dog walking area for guests, but how many pull out all the stops to make this part of their park memorable? “Around 90% of visitors to Hedley Wood come with dogs, so we’ve decided we’re going to tailor our outdoor spaces to suit them. The feedback from pet owners has been terrific – they love the fact that we are putting them first.”

Test Pilots

Test Pilots - Outdoor Essentials

Test Pilots

Let your guests be the judge of your outdoor improvements...

What better time than peak season to carry out an audit of your outdoor amenities. From weather-proofing al fresco entertainment areas, to checking the popularity of new playground features; your guests are the ultimate test pilots. It is your customers who will ultimately decide on the return on investment of your winter improvements; voting with their feet, this year’s – and crucially – next year’s holiday budget. Now is the time to start the appraisal process, You need to spot what look like winners or losers. Modifications may be needed and some may have to wait until the winter months. But it may not be prudent to wait when a stitch in time could reap rich rewards in the form of repeat business and maximising spend.
Quick fix amendments could be something as simple as adding more bins or sprucing up your signage, or garden displays. If outdoor spaces are well maintained, they will encourage user-participation by inspiring visitors to be outdoors in the grounds, making full use of the facilities,” points out Christine Virginie, Marketing Manager for Test Pilots 2Fordingbridge, who are key suppliers when it comes to maximising outdoor space. “This can create great word of mouth and repeat business from visitors having just had a great experience at your park,” Christine continues. “Word of mouth is the most powerful form of marketing and the best aspect is, it’s free! “If your equipment is covered by a canopy, it also increases the life span and therefore reduces maintenance and replacement costs,” adds Christine.

Offering customer-friendly outdoor dining is a no-brainer. An inviting al fresco experience with smart furniture and heaters for chilly evenings will increase the number of covers you can serve and ultimately increase your bottom line. One of the key decisions when planning to utilise external areas, is whether the space is for activities, that can generate income or that simply add value to your overall offering. “Presentation of all areas is important, whether a playground, a dining area or a wild flower meadow – they all need to be maintained,” says Simon Williams, Commercial Director at Bridge Leisure Parks. According to Simon there is also a growing trend of people wanting to reconnect with nature and to be active outdoors – and this has been an area of focus for Bridge Leisure Parks. “Our recent outdoor developments include foot golf, archery, dog agility courses, pitch and putt and crazy golf. At Ashbourne Heights in Derbyshire, we’ve recently invested in a foot golf course for one of the fields and developed a nature trail through the woods.

Test Pilots 3

Bridge Leisure not only provides active areas on its parks – the operator also promotes ranger activities to take advantage of their parks’ surroundings, providing expert knowledge about the local landscape and wildlife. This is complemented with on-park signage providing more detail about the plants and animals that can be found. There is no better way of enhancing and enriching an outdoor space than by investing in play equipment. Creating an innovative play space that fi res a child’s imagination and creates a pleasant environment for parents to get together is a winning formula for holiday parks. If you are looking to breathe new life into your play offering then HAGS boasts a huge portfolio and bucket-loads of experience. The company provides a turnkey solution with services including landscaping, fencing, decking and even artificial rock faces. The play specialists manufacture a vast range of products including play equipment for all ages, outdoor gym and fitness equipment, multi-use games areas, skating, ‘parkour’ and furniture. Camber Sands Holiday Park is a typical example. The park owners wanted separate areas for toddlers and juniors and a wide range of equipment. HUGE HIT They enlisted the help of HAGS-SMP to design and install the scheme, which included themed multi-play units, dynamic equipment, a zip line, sunken trampolines and a trail with an 8m traverse wall. The play area has proven to be a huge hit with customers, and according to HAGS, the only complaint from site has been to ask how to keep the adults off the equipment! “Theming seems to be a constant favourite with our clients. From pirate ships to fairytale castles you can add real play value to your areas by engaging a child’s imagination,” comments Simon Wright, Head of Sales at HAGS. Simon advises: “If your budget is tight you might consider planning your scheme in phases, this way you can add to the playground over a period of time that suits.” Specialists in recycled furniture, NBB’s furniture designs are enjoying unprecedented interest this season. “They not only look great and are eco-friendly, but they’ll also will save the park owner money in the long run!” exclaims the company’s Group Marketing Manager David Dean. “In today’s world we all need to be more aware of the materials we use and ensure sustainability is on the agenda. “All of NBB’s recycled furniture products are manufactured in the UK from recycled plastic milk bottles. Purchasing a standard A-frame picnic table, for example, will save over 2,000 milk bottles from entering our waste chain,” adds David.

TOP TIPS

Maximising Your Outdoor Space :

Provide weather protected outdoor spaces.
Offer safe and secure bike storage for visitors.
Have all weather sports facilities such as MUGAs and covered green gyms.
Provide shaded areas for seating and dining.
Use walkway canopies to offer weather-protected connections between buildings.

 

WEATHER-PROOF SOLUTIONS

Weather Proof SolutionsSpecialist design and built contractors, Fordingbridge is a one-stop shop when it comes to outdoor weather-proofi ng solutions. A typical installation recently took place at the Cotswold Country Park and Beach provides water sport activities on a wide expanse of lake. The owners wanted to create a weather-protected, outdoor dining/spectating space where friends and family of those participating in the water sports could dine and watch in comfort, sheltered from the elements. After conducting a free site survey, Fordingbridge proposed a twin-span, barrel-vaulted timber canopy to provide 128m2 of covered space overlooking the lake. The Opal 60 fabric roof covering was designed exclusively for Fordingbridge and is known for its longevity, high tear strength and UV resistance. The install team delivered the project in four days, keeping disruption to a minimum.

Fordingbridge
Tel: 01243 554455
www.fordingbridge.co.uk

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PLANET FRIENDLY FURNITURE

Plane Friendly FurnitureGreat for park operators and the planet, increasingly the holiday sector is choosing recycled plastic furniture over traditional wooden furniture. The reasons are clear. Not only will it never rot, splinter or rust but it is guaranteed against rot for 25 years. There are no long-term maintenance commitment such as painting or sanding down. It’s waterproof and not affected by exposure to chemicals, severe weather or intense sunlight, meaning it can be left outside all year round without any effect on its look and feel – and no unsightly green algae. New for this season from NBB is its London Dining Set – a contemporary table and bench set manufactured in grey plastic, seating up to six guests and saving nearly 4,000 plastic milk bottles from going to landfi ll.

NBB
Tel. 0800 1777 052
www.recycledfurniture.co.uk

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CHARGING POINTS DEMAND

Charging PointsRolec Leisure is seeing a growing number of parks installing charging stations for electric vehicles. Something that park operators are probably encountering more and more are visitors with electric vehicles and plug-in hybrid electric vehicles (EVs and PHEVs). “Demand for EVs and PHEVs is at an all-time high in the UK, with year-on-year sales having increased by more than 27% explains,” explains Martin Georgeson, Sales Director of Rolec Services, the award-winning company is widely recognised as one of Europe’s leading designers, manufacturers and suppliers of EV charging points and accessories. “We are aware of a number of disgruntled visitors to other leisure parks around the country who have aired their disappointment at the lack of EV charging points on EV internet forums, highlighting the fact that demand is out there,” warns Martin. Rolec’s EV charging points are specially designed to be easy and economical to install, safe, and adaptable to a holiday park requirements.

ROLEC
Tel. 01205 724754
www.rolecserv.com

 

 

Smart Meters Compliance

Smart Meters Compliance

smart meters compliance

Meters installed by Landlords and Property Managers for submetering must now conform to the exactly the same standards as meters installed by the Electricity Supply Companies. Every new electricity meter or gas meter installed for billing purposes must be approved to MID (Measuring Instruments Directive) regulations. The use of unapproved meters is and to bill electricity or gas with a non-approved meter is classed as a criminal offense. A list of governing bodies, together with the instruments they have been designated to approve, is available on-line. MID approved gas and electricity meters can be identified by their specific markings, as required under the directive.

Fundraising Cyclists Saddle Up

fund raising cyclists

Fundraising Cyclists Saddle Up

An intrepid team of 20 staff from Caravan Guard and Leisure Days took part in the 70 mile Great Yorkshire Bike Ride from Wetherby to Filey recently.
The bike ride aims to raise £10,000 for some outstanding charities including:
• Yorkshire Cancer Research
• Epilepsy Research UK
• Heart Research UK
• The Candlelighters Trust
Any amount you can donate, big or small, would be really appreciated. Caravan Guard will match any business donations over £50 and any individual donations over £10. You can find their fundraising page via uk.virginmoneygiving.com

Face-To-Face With Industry Experts

Face-To-Face With Industry Experts

face to face with industry experts

The Holiday Park & Resort Innovation Show is back at the NEC, Birmingham on the 7th and 8th November providing holiday and leisure entrepreneurs with an unparalleled opportunity to make the most of their resorts, holiday parks and attractions by delivering first-hand the very best in advice, products and services.

Combining world class experts, face-to-face advice, 150 inspirational seminars, 350 leading suppliers, workshops, unrivaled networking and live features all under one roof - these two days are truly unmissable for anyone in this sector!
Whether you’re relatively new in the holiday market and looking for inspiration and advice or an established business looking for new and exciting ways to improve your offering, the event covers everything you need to run your holiday business more efficiently.
Discover all the latest technology and trends from within the sector and find out more about current marketing and business strategies. The industry’s most innovative and influential figures will pass on their peerless knowledge and advice and ultimately help you stand out from the competition and increase your occupancy rates.
Tickets to attend are free and you can register via the website at www.holidayparkshow.co.uk

Unmissable Show Dates

Make a date to visit June’s World of Park & Leisure Homes.

Make a date to visit June’s World of Park & Leisure Homes.

Unmissable Show Dates

Offering possibly the biggest collection of Park Homes and Leisure Lodges on display at any event, the World of Park & Leisure Homes takes place next month at the Stoneleigh Showground from June 7 to 10th inclusive.

Leading UK manufacturers are lined up to transform Stoneleigh into a huge luxury park with some 60 styles of the latest lodge homes on display.

The event is an unmissable opportunity to meet up with other park owners and operators as well as meeting industry specific exhibitors from a vast array of core specialist suppliers from insurance providers to indoor and outdoor furniture.

Open from 10 am daily, Thursday June 7th is an exclusive Trade Preview Day. The show opens to the public as well as the trade on Friday, Saturday and Sunday June 8th, 9th and 10th. For those planning for extended visits, a wide variety of accommodation is available locally at neighbouring towns like Kenilworth, Leamington Spa and Stratford-Upon-Avon.

Sat navs should be set for CV8 2LG but for all other information and updates, visit the event’s new website at www.parkhomeandleisure.co.uk