One Stop Ideas Shop

One Stop Ideas Shop

One Stop Ideas ShopIf you are searching for the latest design ideas as part of your continuous accommodation upgrades, or a choice of holiday park services, the World of Park and Leisure Homes has a solution for you. The show plays host to multiple park home providers, aiming to give owners and operators a unique opportunity to spend quality time with the manufacturers, viewing new models and other homes on display and considering new concepts and designs. But accommodation is only part of the event appeal. There are a plethora of suppliers of services and products from finance and security to insurance and electrics, all keen to meet with existing and potential new customers. Cutting out the travel for many south of England operators, the South of England Showground, at Ardingley, was the location for the April event; the first of two shows. Highlights included a floating mobile home by The Floating Lodges Company and a Gypsy Caravan by Erpingham Lodges. With free parking and entry to the event, the next World of Park and Leisure Homes Show will take place next month at the Stoneleigh showground. The trade-only day is Thursday June 6th while the public will also have access from June 7th to 9th.

Second Date For Park Show Team

Second Date For Park Show Team

Second Date For Park Show TeamThe World of Park & Leisure Homes show team has added a second date and venue to its successful event concept, with a spring show at the South of England Showground in Ardingly. The World of Park & Leisure Homes provides park owners and operators a comprehensive shop window experience, with a massive collection of leisure lodges and park homes on display and the chance to discuss your particular requirements and options in privacy and comfort. Save the date for the Trade Preview Day on Thursday 11th April 2019 with the South of England event open to the general public from Friday to Sunday, 12th -14th. Meanwhile, the World Of Park & Leisure Homes will return in the summer, to its more familiar Stoneleigh venue, from June – 9th.

World Of Park & Leisure Homes
Tel. 01789 491451
www.parkandleisurehomeshows.co.uk

 

Royal Roots

Royal Roots - Warfield Park

royal roots main picAscot, Sunninghill, Wentworth… this leafy corner of Berkshire boasts some of the most picturesque countryside and expensive real estate in Britain but it is also home to one of the longest established park home estates in the country, Warfield Park. Few people today, wandering through Warfield Park’s scenic rural parkland dotted with modern park homes, could imagine the colourful history of the park on the outskirts of Bracknell. First established in Tudor times, the land was formerly part of Windsor Great Park, welcoming Kings, Queens and illustrious figures from history over the centuries. The estate was sold to Archie MacLaren in 1939, and his son, Captain Ian MacLaren, subsequently set up Warfield as a residential caravan site in 1947. Today, Warfield Park is overseen by the MacLaren Trust and has evolved into one of the most desirable residential parks in the UK. The 92 acres of wooded parkland now feature 509 park homes on spacious plots that harmonise with the spectacular surroundings, with the majestic Wellingtonia trees planted by forroyal roots pic 3mer owner Lord Ormathwaite’s wife, Lady Jane Walsh, still in situ from the late 19th century. “Warfield Park’s philosophy has always been to site high quality homes sympathetically within the natural surroundings, and to preserve the environment for years to come,” explains Nikki Collas, Development and Projects Coordinator for Warfield Park. “We don’t believe in cramming in row after row of homes, and instead site them in a sylvan and non-linear fashion around winding roads and our magnificent trees.” 434 of the homes at Warfield Park are privately owned but according to Nikki, no two homes look the same because of the unique way the plots are sited on the park and the fact that new residents are encouraged to design bespoke homes. The team at Warfield work with a number of different manufacturers including Lissett Homes, Aspire Leisure & Park Homes, Prestige and Homeseeker, and Tingdene. Nikki says: “We are known for our plot sizes being significantly larger and more private than most other park home estates.

Most homes have gardens and garages. We also landscape the new gardens so they look nice before residents move in, and to keep with our theme of preserving the natural environment.” Apart from its history and setting, one of the most interesting features of Warfield Park is that its remaining 75 homes are rental properties, offered on 6 month Assured Shorthold Tenancies. Not surprisingly, in a location that can offer residents a short commute to London, demand for these rental homes is high. Many homes also attract families as this is one of the few parks to offer no lower age limit on ownership / rental and where children (and up to three well-behaved pets!) are also welcome. “Warfield Park invest heavily in our rental properties and the vast majority of our homes are new or fully refurbished,” explains Nikki. “This prolongs the life of our homes, improves comfort, and reduces energy prices for the tenants. We are proud that we do not have a boiler older than 5 years old in any of our rental properties, many ofwhich also have improved thermal insulation and a multi-layer render coating or low maintenance wall covering (Canexel cladding), which complies with British Standard 3632.” Warfield Park has won many accolades including the Social Responsibility Award in the National Energy Efficiency and Healthy Homes Awards in 2017. Homes are covered under GoldShield warranties and the park is a member of the BH&HPA.

Home to approximately 900 residents, Warfield Park is a thriving, multi-generational community with its own Community Hall, Hairdressers, Beauty Salon aroyal roots pic 8nd coin-operated Launderette. An active Community Association host a number of social, music and fitness classes in the hall daily, as well as regular weekend socials. A team of 18 staff is employed on site: 10 are office based and eight take responsibility for the extensive grounds outside. Warfield Park management and staff, led by Managing Director Barry Sumner, are committed to ensuring the park runs in tip-top condition and that the residents are happy in their homes. “We feel very strongly that it is important to have an open dialogue with our residents so they can voice ideas for improvements or amendments to the way we work,” says Nikki. “We hold bi-monthly Park Assembly meetings in the Community Hall to find out what the residents think we do well and what we can improve upon.” In 2018, Warfield Park saw a huge number of developments including electrical improvement works, several new homes, extended visitor parking, a redecoration of the Community Hall, and the laying of 7.6km of pipework for the supply of mains natural gas, which was completed just in time for Christmas 2018.

In collaboration with Affordable Warmth Solutions (AWS) and T & K Gallagher the new infrastructure was undertaken at zero cost to residents and should mean significantly less costs for them once the roll-out of boiler conversion carried out by Happy Energy is finished this Spring. Warfield Park has also recently undergone a complete re-brand with an attractive new logo and company website to appeal to potential new clients on the horizon. The team were delighted to finally receive planning permission in September 2017 for an extension that will mean 82 new homes. “Everyone at Warfield Park is very excited about the expansion,” says Nikki, “and we will be spending time working through more detailed plans during this year. We really want to replicate the character of the existing park in the new extension and preserving our heritage and outdoor space will continue to be top priority as we take Warfield Park into the future.”

 

 

Holiday Snaps – Nick Lomas – The Caravan & Motorhome Club

Holiday Snaps - Nick Lomas - The Caravan & Motorhome Club

holiday snaps

Nick Lomas is Director General of the Caravan and Motorhome Club, the UK’s largest club for owners of Leisure Vehicles, representing one million users. The Club operates over 200 UK campsites and provides 2300 exclusive CL locations for members. It also provides travel services to over 330 sites throughout Europe.

What was your career path into the industry?
My first job in hospitality was working behind the bar in a local pub. I graduated from University and worked in Financial Services for 17 years. I worked on the sales and marketing side promoting insurance, pensions and banking. My last job was at LV where I worked in their affi nity business providing discounted insurance and credit products to members of national motoring, travel and membership organisations and trade unions. That’s when I came across the Caravan Club, now the Caravan and Motorhome Club. The outdoors held much more appeal to me and I ended up becoming Marketing Director in 2005 and subsequently Director General in 2010.

How has market changed during your time in the industry?
The market grows ever more sophisticated. Consumers want higher quality accommodation and service delivered much faster through technology like booking apps. More people are buying motorhomes and spending short breaks glamping.

How do you predict things will change in the next five to ten years?
The shift to motorhomes and growth of shorter breaks over longer holidays is likely to continue. I think the changes to vehicles with electric cars replacing diesel and petrol vehicles will be important to cater for. Also wider ranges of experiences in terms outdoor activities in the day, matched with relaxing food and drink and pampering experiences in the evening will continue to grow.

What are the biggest challenges you face in your working life?
Supporting the Club staff of over 1000 people to give consistent, reliable quality service day in day out is the driving force of the club. Helping everyone to see how change is necessary and constant keeps me interested and excited. The future is bright but bringing it to life is hard work.

What is the best piece of business advice you have been given and by whom?
Be true to yourself and do what you believe is the right thing based on sound research – advice from a well-respected colleague.

What do you most like to spend your time out of working hours?
I love walking and cycling in the Peak District. Spending time there with friends and family restores my soul. When it’s dark, you can’t beat a good fi lm at the cinema, or a rock concert - I really enjoy watching a live gig.

If we could give you three guests? Who would like most like to sit down to dinner with and why?
Winston Churchill - he’s a hero but also a hugely complex and controversial character, Meryl Streep an amazing actress well placed for the gossip of Hollywood, and Prince Harry - youth and passion for helping others makes me think he’d be an interesting dinner guest, given his mental health and military veteran charity interests.

Do you have any claims to fame?
The Club’s Patron for over 66 years has been The Duke of Edinburgh - it’s been a pleasure meeting him and dealing with the Royal Household from time to time. Especially for our Club Centenary Garden Party at Buckingham Palace.

Where do you prefer to take your holidays?
I go skiing in Austria - snowy mountains and blue skies are a tonic in the gloomy depths of winter. I’ve driven a caravan through Greece and a motorhome to Istanbul. I love the challenge and adventure of getting somewhere new.

A Going Concern

A Going Concern

a going concern 1

ABOVE: Red Deer Village at Stepps is only one of a handful of residential parks for the over 50s throughout Scotland.

Returning north of the border after many years living in southern England and abroad, brothers John and Ivan Hendry were surprised to find that Scotland’s park owners had not embraced the trend for luxury residential park living they had seen elsewhere. Red Deer Village at Stepps, on the doorstep of Glasgow, is still only one of a handful of retirement villages for the over 50’s throughout Scotland – and is the only one in North Lanarkshire. The Hendry family have owned the land since 2004 when they first purchased Red Deer Village Holiday Park as a going concern. Spotting a gap in the market fi ve years ago, the family vowed to introduce high quality residential homes to the A Going Concern 3region. Today, Red Deer Village is home to over 80 residents across 57 park homes on a beautifully landscaped site adjacent to the fi ve star rated holiday park. New homes are currently selling from a third phase of 30 park homes, and the park will eventually featurea total of 187 homes spread across five development phases. After five years of operation, John Hendry says he is surprised not to have seen more of this type of development in Scotland by now. “Whilst it’s very special to be only one of a handful of residential villages offering this concept, we would like to see an expansion of this sector in Scotland. We’re not scared of competition! It would be a good thing, as we are confi dent that our product is the very best it can be.” The Hendry brothers manage the park with the help of 14 staff, their children and sister Ashleigh, who is responsible for designing the interiors of all the luxury park homes at Red Deer Village.

RAISING AWARENESS

A Going Concern 6

ABOVE: In September 2018, the Scottish park celebrated the first anniversary of its bespoke community hub, built by Pathfinder Homes.

The homes in the park are sourced from leading supplier Stately Albion, and finished with unique touches by interior designer Ashleigh that reflect the park’s Scottish heritage. According to the team, a particular challenge is raising awareness that purchasing a home in a residential park like Red Deer is an attractive financial solution for downsizing in your 50s, rather than just a housing option for very elderly people. A strong sense of community shared amongst like-minded people is one of the key benefi ts of park home living and Red Deer Village is a prime example of a park that really does put its residential community at its heart. In September 2018, the Scottish park celebrated the fi rst anniversary of its custom-built community hub, a £450k building created by Pathfi nder Homes, and the fi rst of its kind in the UK.

MEETING HUB

A Going Concern 4

ABOVE: The homes int he park are sourced from leading supplier Stately Albion. Pictured Stately Albion Kensington.

“The hub has become the focus of the park,” says John Hendry. “We have left what goes on here in terms of entertainment and socialising entirely up to the residents – it’s their space, and I think they have done a great job!” The hub is a completely bespoke building with a comfortable interior and outside decked area. Inside, there is a cosy fire, sofas, coffee area, luxury soft furnishings, toilets, and several individual rooms and offi ces. The hub is the meeting point for a wide range of resident groups and activities each week, and local MSP Fulton MacGregor even holds a regular surgery here. “We had an office type building here before but it was nothing like the hub,” says John. “This really is a luxurious, state of the art facility, and we feel it’s a real asset to the park overall.” According to John, as well as being justifiably popular with residents, the hub is also proving to make sound financial sense. “Close to half a million pounds was a signifi cant investment for our business and the hub took almost two years to come to fruition. However, since it’s launch, there is a marked increase in business, with more residents downsizing to a new lifestyle on our park.”

A Going Concern 9

ABOVE: Red Deer Village takes its eco-credentials seriously and the park has won numerous Silver BH&HPA David Bellamy Conservation Awards, and has achieved Gold for the last three years.

WIDER COMMUNITY
Giving back to the wider community is also central to life at Red Deer Village. Supported by the Hendry family, the park residents have raised many hundreds of pounds for charities including Macmillan Cancer Support, with coffee mornings, sponsored activities and their Christmas Light Switch On Extravaganza. The park also takes its responsibility for their smallest residents seriously too. Over time, Red Deer Village has picked up numerous Silver BH&HPA David Bellamy Conservation Awards and has achieved Gold for the last three years. The park has a full time team of in-house gardeners who plant honey bee friendly plants and native British trees, as well as incorporating many wild hedgerow areas into its landscaping. There are two rainwater ponds on the park, which are chemical free and home to numerous toads, frogs, newts, dragonfl ies, birds, and fish. The park has even created a fox den in the waste stone yard. Ivan Hendry says: “David Bellamy believes you can live or holiday at a park which is both attractive to look at and which contributes towards bio diversity. Our conservation projects help to maintain that all-important habitat, and minimise any threat to the natural world through sustainable and eco-friendly development.”

 

Making It Count

Making It Count - Title Pic

Making It Count

Never under estimate the value of first impressions, advises Ashleigh Bissett…

You’ve heard it said that you never get a second chance to make a good, first impression. Not only are first impressions registered with lightning speed, but they also last a surprisingly long time. As we head into winter, what better time to evaluate your outdoor areas and carry out the necessary modifications to make your guests’ first impressions count in time for the 2019 season. Quick fixes could be something as simple as adding more benches or sprucing up your garden displays.

If outdoor spaces are well maintained, they will encourage user-participation by inspiring visitors to be outdoors in the grounds, making full use of the facilities. “We believe it’s important to keep outdoor spaces well maintained as this is one of the first impressions visitors will experience at your park,” comments Stephen Toone, Managing Director of Fordingbridge – a leading manufacturer of canopies, walkways and inspiring buildings. “Your clientele are more likely t o return to your site and recommend to their friends and family if the external appearance is tidy and up together.” He adds: “With more competition than ever before within the holiday park and leisure sector, attracting customers with new and engaging ideas are vital to achieve this.”

Making It Count 2WEATHER-PROOF

Experts in creating communal spaces, Fordingbridge has supplied the holiday and leisure sector for many years. Their range of canopies and walkways provide rain and sunshine protection, to ensure that outdoor areas can be used all year round. “Downpours are not a problem with our canopies and walkways,” explains Stephen. “This will provide you with a competitive advantage and provoke word of mouth about how versatile your park is in all weathers. “Likewise, our statement buildings can be designed and built to any purpose. For instance, if you are planning an on-site café or perhaps a crèche for children, one of our buildings will fulfil that criteria.

With offsite construction methods, it shortens the lead time over traditional bricks and mortar.” Hoburne Holidays operates seven holiday parks in the South East, the outdoor areas of which are maintained by in-house teams of maintenance and leisure staff. Hoburne’s parks with activity areas were re-designed in time for the 2018 season and the company regularly monitors customer feedback to ensure its parks meet customer expectations. “A Hoburne holiday is about doing what you want at your own pace and we want to provide outdoor spaces where there is plenty to keep everyone busy and bring families together in one area to have fun,” explains Jake Harrison, Group Operations Manager for Hoburne Holidays.

Making It Count 3LASTING IMPRESSION

“Therefore it’s essential to keep these areas well maintained so customers want to use them and feel safe whilst on holiday. We also ensure all our planting and green spaces are well maintained at all times to ensure a lasting impression.” The company maximises the outdoor space available at each park to its full potential by putting all the activities in one area and having a mixture of activities for all ages. The younger children can be entertained in the play areas whilst not far away the teenagers can be using the adventure golf or the multiuse games areas for football or basketball. The spokesperson explains that the biggest challenges faced with the parks’ outdoor spaces is the unpredictable weather, staffing, and making them low maintenance but suitable for high usage. “Our objective has been to make sure there is plenty to keep everyone busy but in one area meaning something for the whole family. We wanted our outside spaces to provide a fun and healthy environment for our guests,” says Jake. “My advice is to offer food and drink amenities where possible and make sure you have plenty of seating available.”

In contrast to some of the larger holiday operators, Park Owner Victoria Bowrey runs Back of Beyond Touring Park in Dorset and does all of the grounds maintenance herself to keep costs at a minimum. “To employ landscapers is costly, so I am learning as I go along and have taken advice from professional landscapers and garden centre staff along the way who have made suggestions as to what to plant,” says Victoria. “Well-kept outdoor areas are essential as it reflects the overall image of the park. If the flowerbeds and grounds are not maintained to a high standard then that immediately suggests that the park is not cared for or well managed.” Open to adults only,

Making It Count 5Back of Beyond Touring Park is set in rural Dorset and boasts 80 pitches with electric hook-ups, 40 camping pitches and a glamping village, as well as an amenities block, reception and shop. Victoria takes pride in the park’s outdoor areas and keeping them well looked after is a high priority all year round. She comments: “As we are 30 acres we can't possible compete with beautiful natural foliage, however, we make the most of the busy areas of the park, such as the reception and shower blocks by planting carefully selected flowers, bushes and trees.

“We have learned to choose plants that blend into the environment and that come back every year. We are also particularly conscious of helping the bees at our park. We plant very few bedding out plants in favour of lavenders, alliums, verbena, ornamental grasses and easy care plants such as sedums. My advice is to go for plants that make a statement and also not to be scared to try out new things - even if they don't work!” Victoria says that time is the biggest challenge she faces in maintaining the park’s outdoor spaces: “Having enough time to keep the park’s outside areas ship-shape can be difficult, which is why we tend to choose easy-care plants that come back each year. At the moment we are still new so we are building up on what we have but we do try and add new plants to the landscaped areas every year.”

COMPANY CONTACTS

BACK OF BEYOND TOURING PARK
Tel: 01202 876968
www.backofbeyondtouringpark.co.uk

FORDINGBRIDGE
Tel: 01243 554455
www.fordingbridge.co.uk

GREENMECH
Tel: 01789 400 044
www.greenmech.co.uk

HOBURNE HOLIDAYS
Tel: 01425 689293
www.hoburne.com

NBB Recycled Furniture
Tel: 0800 1777 052
www.recycledfurniture.co.uk

THE UK RAMP CO.
Tel: 01923 678432
www.modularpumptracksuk.com

Smallest Rooms Present Biggest Challenges

Smallest Rooms Present Bigger ChallengesSmallest Rooms Present Biggest Challenges

The smallest rooms in the building can lead to the biggest frustrations, but the Cubicle Centre team is working hard to make your life as easy as possible. Porthdinllaen Caravan Park is located on the beautiful coast of North Wales. The site is next to spectacular Nefyn Championship golf club and the famous Ty Coch Inn. The Ty Coch Inn was recently voted in the ‘World’s Top Ten Beach Bars’ by a recent survey. In 2016, Porthdinllaen secured planning to almost double the size of the park from 36 touring units to 60. The expansion also included a brand new amenities block which includes, showers, washrooms, a canteen area and a shop. The Cubicle Centre provided the shower and toilet cubicles, wall panels and the vanity units. All of these were constructed in Compact Grade Laminate (CGL) which is water resistant, vandal-proof and extremely durable. It is important that the panels are a higher quality for shower blocks, so they can withstand the high volume usage and constant cleaning. “The new cubicles and vanity units look fantastic. Our visitors love the quality of the washroom block,” said Siôn and Sian Williams, the Park owners. With a wide choice of ranges, contact the Cubicle Centre to discuss your washroom challenges.

Cubicle Centre
Tel. 01924 457600
www.washroomcubicles.co.uk

Customer Satisfaction

Customer Satisfaction Title Pic

Customer Satisfaction

Greens Park homes are snapped up on recommendation…

With a career spanning some 35 years, Bill Green has seen a lot of changes in the residential parks industry but like all successful park owners he knows that customer satisfaction is key. Bill explains: “I always say to prospective purchasers, ‘Don’t ask me, my job is to sell homes. Go and have a walk around the park and chat with the residents to find out how they feel about living here.’ The people who live on your park are the best advertisement for your business.” As a young man, Bill spent many years working in Canada before returning to the UK and investing in rental parks. Today, Greens Park Homes owns two residential park home estates: the Wolds Retreat in Lincolnshire, and Pine Hill in Cambridgeshire. An exclusive, luxury estate for the over 50s, Green’s flagship park, Wolds Retreat, is set in 40 acres of beautifully-landscaped Customer Satisfaction - Bill Greengrounds in the heart of the Lincolnshire Wolds. Tranquil and scenic, the surrounding countryside is full of outstanding natural beauty and wildlife, and is popular with walkers, cyclists and bird watchers. The Roman town of Caistor is situated just a couple of miles away and provides many visitor attractions, shops, restaurants, fishing, and a choice of golf courses. Bill originally bought the site as a holiday lodge park 15 years ago but decided to apply for planning permission for a change of use to residential after repeated requests from customers wanting permanent homes. “It took over a year to get the planning permission in place,” explains Bill. “Our original application was refused and following a visit by the Secretary of State, and a number of agreed conditions, we were granted the licence.”

MINIBUS SERVICE

Two years of re-development later and the Wolds is now a shining example of a park planned with the customer very much in mind. At the centre of the park, a three-acre carp fishing lake is a popular attraction and there is a Customer Satisfaction Title Picminibus service to Caistor (one of the conditions of the planning permission) for residents. “We have a large site here but have deliberately chosen not to cram in as many homes as possible,” says Bill. “We have permission for 60 homes but the land could easily take 100 or more. We wanted to retain a feeling of space and privacy. On a lot of parks the homes are laid out in rows, which feels like an army camp! Our plots are twice the size of those at most other parks and dotted around the parkland in a freeform and natural way.” Out of the 60 homes, 25 are already inhabited, and the remaining 35 pitches are available for sale, including five show homes.

STEADY STREAM

Customer Satisfaction 4“We are very lucky to have a steady stream of enquiries,” says Bill, “but the attractiveness of the park really sells itself. Each home has a block-paved driveway for two cars and many have sheds, decking and even garages. Visitors to the park are always surprised at the size of the properties saying they are larger and better equipped than their traditional brick-built bungalows. All homes on site are also set up for mains utilities, which puts the control back into the resident’s hands and helps keep their expenditure low. This way is more economical for the home owner and the park owner too.” Having pre-booked slots with the major manufacturers is a key selling point, which expedites the process for buyer and seller. “There can be as much as a year long wait on many parks,” explains Bill, “but we have moved a cash buyer in as little as six weeks from home order before now. On average, from point of deposit to moving in date is two to three months for most of our residents.” Greens’ second park is Pine Hill, situated in a pretty location in open countryside between St Ives and Huntingdon in Cambridgeshire.

This site has been in the Green family for 50 years, originally being used for temporary accommodation for Council tenants. 15 years ago, Bill and his four sons, who all work in the family business, set upon a complete renovation of the park including new roadways, the provision of mains utilities, and major landscaping. Pine Hill now boasts 48 residential park homes; all are occupied and are quickly snapped up on the rare occasion that one is up for sale. Greens Park Homes is currently in negotiations to purchase a third park in the East Customer Satisfaction 5Anglian area and Bill says that they are always looking for interesting opportunities to either invest in existing parks, or land that is ripe for housing development. Like most Park Operators, Bill expresses some frustration with the limitations of the current planning framework and legislation. “The parks industry is steadily being cleaned up and rogue operators are thankfully few and far between nowadays,” says Bill, “but the negative profile of parks in the public eye still needs some work.” “Sadly, it’s a lot easier to get permission to develop holiday parks with many unwitting customers buying ‘holiday homes’, mistakenly thinking that they can live in them all year round. Making it more difficult to open residential parks, means not only a shortage of homes for the 50+, but prevents the mainstream housing market freeing up larger ‘brick and mortar homes’ for families and younger people. Things are moving forwards, slowly, but there is still a long way to go,” adds Bill.

Make ‘Em Laugh

Make Em Laugh - Title Pic

Make 'Em Laugh

Entertain to gain, advises Karen Cotton…

With more Britons choosing to holiday in the UK, according to research from Travelodge, the pressure is on park operators to attract and retain this new business. Guests expect great facilities and food, but they also are hoping for great entertainment. For many, it’s the nightlife and shows which add value to their break – making it truly memorable. Nowhere is this truer than at Bunn Leisure in Dorset, where four parks on one combined site cater to different tastes and budgets. Head of Entertainment Adrian Douthwaite explains: “Our clients expect a consistent, high quality and diverse range of entertainment.” He adds: “As technology has drastically advanced in recent years, so have expectations as to the ‘look and feel’ of the entertainment, especially when it comes to marketing and advertising.”

Make Em Laugh 3STAR CAST

In recent months, the Dorset holiday park has hosted names including Pop Idol alum Gareth Gates and X-Factor star Sam Bailey. Names like these deliver real value, as Adrian explains. “Big named artists and shows that create a ‘buzz’ have more impact than ever before, as the use of social media amplifies the desired value of the entertainment.” Careful planning is essential to ensure you hit the right note with all your guests. Stephen Pearce, Marketing Manager at Beverley Holidays says: “Entertainment really is the most subjective thing in the world, as trends and people’s expectations and perceptions of entertainment change… “Whilst not everyone will absolutely love everything we do, by having an exciting range on offer we aim to ensure that whilst somebody may not like something, there will, within the product, be something they do like.”

 

Make Em Laugh 2MULTI-APPEAL

The aim for the park on the English Riviera, is to keep its entertainment fresh and current… but there is a space for oldies-but-goodies, too. Stephen continues: “There will be nostalgic moments, games and concepts, however these must be delivered appropriately to an audience in 2018. A knobbly knees contest doesn’t go down as well now as it may have done in the ‘80s.” At Beverley Holidays, near Torquay, guests have a wide range of daytime activities to choose from. Its ‘Be-Active’ umbrella houses high-energy sessions that are popular with guests of all ages, with soft archery, Water Walkerz and body Zorbing. The Kids Be-Active programme allows younger guests to find their inner princess, pirate or superhero. “These sessions aim to capture the creativity and imagination of our younger guests,” says Stephen. “For our older guests, we offer something a little bit more laid back – whether it be a poolside quiz, coffee morning, line dance or darts tournament, we have it all covered.” Bunn Leisure also sources a wide range of entertainment spanning all areas and tastes. For Head of Entertainment Adrian, this can be tricky. He says: “The teenage and young adult market consistently proves difficult, whereas the children and 50+ age group are much easier to cater for as there is much more product to choose from when buying in.”

Make Em Laugh 4BEST VALUE

Working with an annual budget of approximately £1.5 million, Bunn Leisure’s in-house product offering is generated and produced internally – with little to no outsourcing of services. “This, in turn, helps to control quality and costs,” adds Adrian. “Routing and increased frequency of appearances for outsourced artists and shows can also help a little with regards to value – but isn’t paramount when devising the product offering.” At Beverley Holidays, the secret to getting the most from your budget is simple. Stephen reveals: “The best way to get value for money is to invest in the people who are most passionate about the performance. It is the individuals that are responsible for the delivery of the product, and of course the delivery of the product, on the whole, that creates that experience guests remember forever. “By far, alongside great show concepts and animated daytime activities, bottom line is the ‘coat-style’ entertainer and their approach to the role – as the ‘face of the holiday’ – builds relationships with guests, making them feel welcome and appreciated.”

 

Make Em Laugh 5PLAN AHEAD

While planning at Bunn Leisure begins 18 months in advance, at Beverley Holidays the team plans for the following year each September. By reviewing and evaluating the uptake and successes of the previous year, the team can make the informed decisions necessary to develop their product moving forward. Where visiting acts are involved, timing is everything according to Stephen from Beverley Holidays. He says: “To ensure we are able to book what we want and not just what is available, [our] process is on-going.” This is especially important when operators are looking to secure big-name attractions. Sometimes bookings are required as far as 18 months in advance.
With 20 years’ experience booking acts for holiday parks, Live Music Management has worked with numerous operators across the UK and suggests that bookings be made at least nine months in advance and promoted as part of the offer Managing Director Rick Baines explains: “It’s increasingly difficult to get people into club houses as home drinking has become the norm. But people will come out if there is consistently good entertainment on.” Budgets will differ depending on the size of the venue. If you’re working with smaller budgets, he sagely advises: “It’s better to have a high-quality act once per weekend, then two ‘pub-quality’ acts!” It’s important to widen your scope, too.Make Em Laugh 7
Rick suggests: “Look at who the national companies are booking with and consider them, as well as local agents. You might find better quality at similar prices.” One of the most popular trends he’s spotted is Bandeoke, which is also known as live band karaoke. He says: “It’s still massive. It allows all the family to join in and brings Instagram moments that will stay with the guests.” He adds: “Pop-up entertainment, not necessarily fixed to a stage area, also brings an immersive experience which will thrill guests and lead to social media sharing.”

Which Trip Advisor Reviews Would You Prefer This one?

“Park lovely… entertainment awful” - Natasha L

“Great views, awful entertainment” - Superdave10uk

“Nice grounds, perfect caravan, poor entertainment” - Gwen L.

Or

“Best entertainment, great stay!!!” - Pixie G.

“Entertainment team were amazing!” - Andreacleaton60

“Night life was very good can’t wait to book again for next year” – Janetholmes2724

“Brilliant [80’s] weekend. Everyone dressed up. Looking forward to the next one…” - Biff0r

Company Contacts

BEVERLEY HOLIDAYS www.beverley-holidays.co.uk

BUNN LEISURE www.bunnleisure.co.uk

LIVE MUSIC MANAGEMENT www.lmmuk.co.uk

 

Umbrella Campaign

Umbrella CampaignUmbrella Campaign

The Family Holiday Association has launched a new strategy and umbrella campaign called ‘Together’ with the goal of doubling the number of families offered a break annually by the end of 2020. The two year ‘Together’ campaign includes new initiatives such as Adopt a Caravan – inviting individuals and organisations to fund one of their owned caravans for a year – and building on existing successes such as their annual Shades Day awareness day in May. As part of the new approach, the charity is also looking to grow the number of donated accommodation, attraction and travel tickets they receive to UK destinations. Commenting on the campaign, Angie Watson, Head of Fundraising and Comms, said, “So many families are trapped in terrible situations, and they desperately need our help. They need a reason to smile. “That’s why we’ve set ourselves the goal of doubling the number of families offered a break annually by the end of 2020. “It’s ambitious, but by working together with colleagues in the travel and tourism industry we can reach our target and change even more lives. Together, we can help families find sunshine through the rain.”