TURNING TIDES

TURNING TIDES

LEEDONS RESIDENTIAL PARK IS THE FLAGSHIP in Allens Caravans residential portfolio.

Planners are favourable to Park Home applications reports Jane Herbert...

Back in the mid-1930’s, when auto trader Bill Allen decided to display touring Allens Caravans on his garage forecourt in Wolverhampton to fill some empty space., He could never have foreseen that Auto Selling Cars would grow into the huge success Allens Caravans is today. But times were changing, and caravan sales took off. Bill’s curiosity was piqued. Just a few years later in the 1950’s, with business growing, Bill moved the company to the historic stately home of Wootton Hall inWarwickshire’s Henley- in-Arden, which is still Allens Caravans headquarters today. Here, he hosted the first-ever Annual Midlands Caravan Exhibition, and its success made Bill realise that he was onto something. In the 1960s he travelled to the USA where he was inspired not just by the trend for caravan holidays, but also by the increasing popularity of Allens Caravans for all-year residential living. Bill returned toWootton Hall convinced of the potential growth for residential caravan parks in the UK, and with caravan sales soon outstripping car sales, Allens Caravans was born. Today, Allens Caravans is one of the country’s leading Park Operators with a portfolio of 13 Holiday and Residential Parks across the Midlands and Wales. The business, which now employs around 160 staff, is still managed by Bill’s grandchildren and other family members, with joint Managing Directors, Joe Folkes and James Allen, heading up the team.

THRIVING BUSINESS
“Allens Caravans has come a long way since its foundation in the 1930’s,” explains Joe Folkes. “But at heart we are still a thriving family business, the owners of which are not just faceless names, but third generation working Directors who can be found at our Head Office or on the Parks looking after the day-to-day running of the company,” he continues. “As a whole team, we ensure the highest possible standards are delivered at our Parks, for the benefit of our customers,” he adds. “We are so proud of the excellent reputation we have built with those customers, and also our colleagues within the caravan industry.” Currently, five of Allens Caravans 13 Parks are residential: Broadway Park with 82 residents and Leedons Residential Park with 129 residents in Worcestershire; Wootton Hall in Warwickshire with 290 residents; Pendeford Hall inWolverhampton with 62 residents; and Overstone Solarium Residential Park with 80 residents in Northamptonshire. Typically, Allens Caravans Parks have all been chosen for their stunning locations in the great British countryside. Residents of both Wootton Hall and Pendeford Hall can enjoy the outstanding surrounding scenery of two former historic country estates. Similarly, Overstone Solarium is set amongst 115 acres of beautiful woodland – the perfect spot to relish in the peace and quiet of retirement.


GAMES ROOM
Both Broadway Park and Leedons Residential Park are situated just ten minutes’ walk from the charming and picturesque village of Broadway in the prime location of the Cotswolds. With a scenic setting nestled beneath the Cotswold escarpment and overlooked by Broadway Tower, the Parks are blessed with plentiful wildlife and both Broadway and Leedons hold the prestigious Gold David Bellamy Conservation Award. Residents at the two sister Parks also benefit from an enviable array of facilities including an indoor swimming pool, a three rink bowling green, tennis court, social hall, launderette and games room. Leedons Residential Park is the newer development of the two, and the flagship in Allens Caravans residential portfolio. Originally acquired in the 1980’s, Leedons has been the focus of considerable expansion over the years and several £million investment both in its infrastructure and leisure facilities. A proportion of the Park is devoted to holiday home ownership (ten months of the year) but the focus is on delivering Residential Park Homes for the over 50s semi-retired and retired. Phase three of the Leedons development has recently been released and work is currently continuing on around 40 plots. Phase four is already in the planning with more luxury homes with exceptional countryside views coming soon. Prospective residents can choose from a variety of manufacturers including Willerby, Omar, Stately, Lissett, Homeseeker/Prestige, Tingdene and Pathfinder. Each home has its own garden area, a shed or greenhouse, and parking for up to two cars adjacent to the property. Pets are welcome on site and amongst the team of eight staff, there are resident Park Managers and Wardens for peace of mind.

Despite Allens Caravans obvious growth, long term expansion for the residential park sector as a whole is still reliant on the vagaries of the planning process. “We are always striving to expand our Park portfolio and there are a couple of Parks in the pipeline for the near future,” explains Joe. “The supply of new, modern sites for Parks is always going to be the biggest hurdle. “Fortunately, the tides are turning, and as local communities, councils and consumers start to see Park Homes (rightly so) on a par with conventional housing, the easier planning applications for Residential Parks will be.” Allens Caravans continued success is also evident in their Holiday Park portfolio. A brand new luxury Holiday Park, Bredon View, opened in Worcestershire on May 1st this year, bringing a five year development plan to fruition. No mean feat considering the tricky trading conditions of the pandemic. “Park Homes, much like every supply chain industry, has been hit by delays due to Covid,” says Joe. “With hundreds of supplies involved in manufacture and construction, this has inevitably resulted in a knock-on effect of price increases and, more significantly, longer waiting times,” Joe points out. “But we continue to invest back into all our Parks, both in terms of facilities and infrastructure.We have a solid history of investment spanning nine decades and this spirit is ingrained into every new generation who take on the stewardship of the Allens Caravans brand.”

Allens Caravans
Tel. 01564 792323
www.allenscaravans.co.uk

 

Holiday Park Operator Focus featuring Haulfryn Group

Holiday Park Operator Focus featuring Haulfryn Group

The 20-strong Haulfryn Group is celebrating its 85th birthday…

THE WARREN’S PRIVATE BEACH LOCATION boasts golden sands and soul-reviving views of Cardigan Bay and Snowdonia

The origins of the Haulfryn Group date back to the early 20th century when Frank Minoprio, the son of an Italian immigrant entrepreneur, invested in the beauty of the North Wales coastline. Having spent holidays enjoying the outstanding scenery of the region, Frank invested in his very own piece of land on which he built a fine granite house. He called it Haulfryn, meaning ‘sunny hill’. Over the years, Frank continued to invest and build up his estate in North Wales. He believed strongly in giving back to the community and with this in mind he built the primary school in Abersoch alongside many other philanthropic activities. In 1935, The Haulfryn Estate Company was officially founded with the aim of developing the land at TheWarren, just down the road from the family holiday home at Abersoch.

By the start of the 1960s, TheWarren had become a popular destination, setting the standards for holiday parks across the country. Replicating the success of The Warren elsewhere, The Haulfryn Group continued to invest in holiday parks in outstanding locations. The 1970s and 80s were years of further expansion with Gimblet Rock and Crugan added to the portfolio, among others and further investment at The Haulfryn Group’s flagship park, TheWarren. Expansion beyondWales followed, including strategic moves into the South West of England. Today, the Haulfryn Group’s estate includes 20 holiday parks throughout England andWales. The Haulfryn Group’s CEO since February 2020 is Echo Lu.With an impressive CV spanning over 20 years and senior experience within national and global brands including Tesco, Homebase and Holland & Barrett, Echo oversees the Group’s 500 team members. David John, Group Operations Director joined The Haulfryn group back in 2013, bringing with him a wealth of experience in Leisure and Hospitality, most notably Nutfield Heath, De Vere Hotels and Leisure, as well as early years spent in Local Authority.

caption: David john, Group Operations Director

The Group continues to invest in its portfolio to ensure Haulfryn resorts continue to meet the high expectations of its growing and loyal customer base. The Group’s leisure and entertainment venues, facilities and services are widely renowned as among the best in the business. David John comments: “The 85th birthday of the founding of the company is a fantastic milestone to achieve and testament to the company ethos and the hard work of every member of our team at every level. “As a company we’re extremely proud of everything we have achieved so far and look forward to welcoming holidaymakers new and old to our parks to create more special memories to last a lifetime,” he adds. “When you strip everything back to basics, the core of what we do today is the same as it was 85 years ago. The family values on which Haulfryn was established are as relevant today as ever, and these coupled with our outstanding locations is what brings holidaymakers and buyers back to us time and time again,” he emphasises. “Our main driver is to bring joy to every moment of a customer’s stay with us and we’re proud to have been doing that since 1936!” The Haulfryn Group offers a wide choice of accommodation for all tastes and for all ages. Popular holiday lodges provide home-from-home comfort, many with added luxuries such as wine coolers and hot tubs.

caption: Haulfryn Group Locations

For those seeking a modern twist, a selection of glamping pods provide quirky, comfortable accommodation bringing you closer to the outdoors. Some of Haulfryn’s long-standing suppliers include Lissett, Prestige and Omar whilst more recently they have partnered with Aspire and Armadilla Pods. The Group’s original site, TheWarren, is often thought of as Haulfryn’s flagship park but David insists: “We firmly believe each and every one of our parks are flagships. “Whether it’s ancient woodland, lakeside living, beautiful beaches as well as charming scenic settings - we always provide the accommodation and facilities to complement the surroundings environments.” TheWarren’s private beach location boasts golden sands and soul-reviving views of Cardigan Bay and Snowdonia. A boat launch ramp accesses internationally recognised sailing waters alongside first class leisure, sports and spa facilities. Haulfryn’s Delamere Lake offers a beautiful oasis in the midst of the Cheshire plains. Situated in Cheshire’s largest area of woodland, with incredible views over the sparkling lake, Delamere is located within easy reach of Manchester and Liverpool. Finlake Holiday Resort is set within 130-acres of Devon woodland, Finlake is an exclusive Devon holiday home destination for all the family. On-site facilities include a gym, spa, sauna, swimming pools, including flumes, slides and fountains, a restaurant and bar, tennis courts and more. Praa Sands is situated on the edge of turquoise waters and golden sands on the furthermost tip of west Cornwall. The resort is ideally located to make the most of the spectacular local area including beautiful beaches, walks, and cycle tracks. On-site facilities include a gym and heated indoor swimming pool. Before 2020, the Haulfryn Group’s biggest challenge would have been continuing to exceed customers’ expectations. Since the pandemic hit, Haulfryn’s overriding objective has been the safety of local communities, their teams and owners.

 

caption: contact the Haulfrun Group today