Tempting Menu At Stoneleigh Show

Tempting Menu At Stoneleigh Show

Tempting Menu At Stoneleigh Show 1

The World Of Park and Leisure Homes once again served up a Smörgåsbord of design and operational ideas to tempt all palettes at it returned to the Stoneleigh showground in June. With many big name players on show, one team standing out from the crowd were Suffolk-based Country Homes (Anglia) who felt being a smaller player worked better for its customers who could expect unrivalled design, install and after sales support.

Meanwhile the team from Oakwood Park and Leisure Homes, a family run business offering a choice of high specification park and leisure homes, shined their spotlight on its Maple design, a contemporary three bedroom, two bathroom lodge with a combined kitchen and dining area.

Other stand out exhibits included Littlehouse Glamping offered a competitively priced range of gipsy-style caravans and shepherds’ hut on an individual, bespoke basis.

If its leisure or residential – Pathfinder Homes had it covered -- with some head-turning display lodges topped off by its outstanding Hawthorne design. Custom-built for the Grange Park golfing resort, in North Lincolnshire, the Hawthorne design changed the game when it was first built, being the first centrelounge home on the market and arguably the most impressive to date.

 

 

Green Credentials

Green Credentials

Green Credentials 1Six parks strong, Away Resorts conducted a study last year that revealed 76% of the British public believe holiday operators need to do more to conserve wildlife in and around their locations. Since then, Away Resorts has taken measures to become more environmentally aware including installing electric car charging points at Sandy Balls, its New Forest Holiday Park, moving all barbed wire fencing and enforcing speed limits to protect wildlife that wanders into their park. The Away Resorts team has also created an on-line resource bank with information about the wildlife found near their 100-year-old holiday resort. The resource allows visitors to learn more about the National Park’s wildlife, including rare birds, mammals, endangered insects and unique plants. Readers can discover facts about the creatures and foliage, where in the New Forest they can be seen and tips on how the public can ensure the conservation of all that call the National Park their home.

LESSEN IMPACT
Clare Watkins, the General Manager at the New Forest Holiday Park, said: “It is naïve to think that tourism isn’t having an effect on wildlife, this is why it is important that holiday park operators in the UK, like ourselves, take responsibility and make changes to lessen the impact. “We are taking steps to ensure our parks respectfully co-exist with the wildlife that surrounds them, we hope that by creating this resource we can raise awareness and encourage our guests to also become more conscious of the species in the New Forest, ensuring their impact on wildlife is only positive while they holiday with us.” Trevornick Holiday Park in Holywell Bay, Cornwall, is encouraging guests to join them in going green. The five-star family caravan and campsite, located behind the sand dunes at Holywell Bay, was the first in Newquay to install Oltco walkways made from a combination of recycled plastic drink bottles, food packaging and straws. The area surrounding the pool used the equivalent of nearly 100,000 straws alone.

Green Credentials 2This sustainable re-use of materials can be seen throughout the business as they continue to increase their efforts in becoming even more environmentally friendly. The park has joined the Final Straw campaign, replacing plastic straws in the three onsite bars with paper alternatives. Staff also organise their own beach cleans on Holywell Bay to ensure the location and its wildlife remain unharmed by plastic waste, whilst also encouraging guests to adopt this mindset and asking them to leave the beach as they find it. “We are so lucky to live in such a beautiful part of the world and it is our responsibility to ensure it remains this way,” said Trevornick’s Manager Adrian Tribe. “We have all benefitted from the increase in tourism as a result of hit TV shows like BBC’s Poldark much of which was filmed at Holywell Bay and we feel we have a duty to highlight the dangers of single use plastic and its effect on our beautiful coastline. “This year we have introduced initiatives such as the ‘Drop an Swap’ station where guests can leave their beach toys and bodyboards to reduce this type of waste, as well as joining the ‘Re-Fill’ app which highlights locations nearby where people can fill up their water bottles,” he added. Other measures the park are taking to reduce their single use plastic waste and improve their recycling capabilities includes easy access to recycling points throughout the campsite for camping and touring guests and trialling recycling waste such as crisp packets and bottle tops which aren’t widely recycled and can be made into things such as children’s play parks.

PROJECT PLANNING
Green Credentials 4When project planning, it always makes sense to build in green credentials to schemes, not just for the cost-effectiveness but also for its marketing appeal. Olicana Cottages in Ilkley commissioned the construction of five, two bedroom timber built lodges on the banks of the River Wharfe. Boasting saunas and hot tubs the luxury lodges that take full advantage of the peaceful riverside setting, they had sustainability very much on their minds. Perhaps most interesting is how the lodges and new café bar are heated – by a central ground source heat pump, giving the lodges and café independent control of heating and hot water. With this type of sustainable heating system the holiday park owners will receive Renewable Heat Incentive payments which have been calculated to be in excess of £103,000 over 20 years – the period of return for commercial installations. Golden Leas in Sheerness, Kent, has 350 privately-owned caravan holiday homes and lodges, and a newly-opened clubhouse will provide the focus for a raft of social activities and entertainment. Sustainability was an important part of the park’s business philosophy, and the clubhouse has solar panels on its roof to generate heat for the building. Golden Leas also has plans to convert the heating of its 20-metre outdoor swimming pool to use green energy and reduce even further its carbon footprint. There are plans as well to make the park even more welcoming to wildlife with the creation of new habitat areas, and the planting of nectar-rich flowers for foraging by honey bees and butterflies.

BUMBLE BARN
Great Field Farm is a 45 acre site in Stelling Minnis, near Canterbury, with existing self-catering accommodation that includes two barns and a lodge, as well as bed and breakfast accommodation within the main farmhouse. The site was set up in 2007 by husband and wife, Malcolm and Lewana Castle. Oxfordshire-based Green Unit installed their ARC™ eco-building at the Green Credentials 5environmentally-conscious, self-catering holiday resort, Great Field Farm, near Canterbury. The 90 m2 building is equipped with environmentally-friendly features such as a green roof, a heat exchange system with infrared underfloor heating, and smart sensors to regulate pollen, CO2 levels, ventilation, heating and lighting. Marketed as the Bumble Barn, the accommodation offers a unique opportunity to expand the environmentally-conscious business, allowing the couple to cater to the demand for larger families and groups. Lewana Castle said: “We pride our business on offering guests the space and freedom of the outdoors, but with the warmth and comfort of a house, and the new ARC building offers exactly that. “Our guests will love the new experience of living in the round of the curved building, and I think they’ll be interested in the ARC’s sustainable features and clever technology.” The family owners of a Lake District holiday park are also helping visitors to enjoy even greener stays in Cumbria following a new series of environmental initiatives. Park Foot Caravan and Camping Park, on the shores of Ullswater near Penrith, says its latest steps will help further ensure that guests can enjoy their holidays with a clear conscience. Measures taken include the construction from local stone of a new amenity building for campers which is kept warm with underfloor heating from the park’s biomass boiler. Park Foot has also increased its reliance on green energy with new solar panels on its recycling centre which will feed excess electricity into the national grid. A super-efficient new heating system has additionally been installed to minimise energy usage. Park Foot, which employs around 80 locally-recruited staff in high season, has also decided from this year to ban single-use plastics in its clubhouse.

ENERGY SAVVY
The club’s restaurant has been re-equipped with energy-saving catering equipment, and will continue to feature Cumbria-sourced ingredients in its dishes to minimise food miles. Founded over 60 years ago by the Allen family on their farm, Park Foot has around 140 caravan holiday homes spread throughout the 40-acre grounds, and 400 touring pitches. The business is today run by Fiona Bell and Barbara Allen, the daughters of founder Jimmy Allen, along with Fiona’s husband Malcolm. “But as a farming family, we know how important it is to help safeguard Cumbria’s beautiful but fragile countryside for future generations to enjoy,” comments Fiona. “Our policy has always been to run the park along sustainable lines, and we’re pleased that our latest developments are making greener holidays even more possible,” she adds.Green Credentials 6

 

 

Thanks A Multi-Million Bottles
Thanks A Multi-Million BottlesA significant supplier in the greener credentials of many holiday parks is NBB Recycled Furniture. In 2018 alone, the UK-based team saved 27.4million plastic bottles from entering landfill sites. This is set to drastically rise in 2019 and 2020 as the desire for recycled furniture soars. Tables, picnic-sets and benches accounted for over 50% of the saved bottles with organisations such as holiday parks, hotels and schools opting for recycled plastic for its safety, maintenance-free and eco properties. NBB Business Manager, Sharon Jenkins comments: “We have seen a significant rise in sales of recycled plastic products over the last five years. Consumers are now very aware of the environmental impact of plastic waste and would rather opt for a hardwearing, low maintenance option that largely contributes to the reduction of plastic pollution.”

NBB Recycled Furniture
Tel. 0800 1777 052
www.recycledfurniture.co.uk

 

 

Flushed With Success

Flushed With Success

Flushed With Success main pic

We humans share five common activities every day: breathing, eating, drinking, sleeping and toileting. When you’re away from home, it’s often the latter which creates the biggest cause for concern. Despite this, washrooms are often overlooked, even in the hospitality and leisure sectors, where guests of all ages will need to make use your facilities. Whether you have a positive or negative experience as a customer, chances are you’ll share it with family, friends and colleagues, or even make a few negative comments on sites like Trip Advisor and Facebook.

HIGH STANDARDS
Maintaining high standards for your washroom provision can separate you from the competition in a crowded industry. Established in 1987, the Loo of the Year Awards provide a tried-and-tested, cost-effective, independent annual assessment of your operations. Entrants are recognised through an annual grading scheme – including a new grade (Diamond) in 2019. Participants in the event include the UK’s leading retail, hospitality, leisure and entertainment companies. And many holiday park owners already reap the benefits of taking part. In 2018, the national winners included Hillcroft Park (Penrith), Ord House (Berwick on Tweed) and Trotting Mare Caravan Park (Wrexham). All gained significant publicity – both nationally and locally – as a result.

STAR GRADES
Flushed With Success pic 6Entries are awarded a star grading (Silver, Gold, Platinum or Diamond), following an unannounced visit by an authorised LOYA inspector. Every entry is assessed against more than 100 criteria which cover male and female facilities, as well as any baby changing or changing room facilities provided. LOYA criteria, where appropriate, is based on British Standards and the Equality Act, and includes hygiene equipment, cleanliness, fixtures and fittings, décor, maintenance and value-added extras. Providing good facilities for families with babies and young children is particularly important in holiday parks. Assessors will look closely at toilet accessibility and the condition and safety of changing units. Extras, such as baby baths and nappy dispensing facilities all add value: increasing the level of the Award achieved. LOYA organiser Mike Bone has some advice for anyone thinking about entering. He says: “An award-winning holiday ark entrant’s washroom has the ‘Wow’ factor as the provide attractive loos that make toilet use away from home a pleasure – not a concern. “Excellent ventilation, dry floors, constant availability of toilet tissue and hand soap and a safe hygienic environment are what separate winning loos from those which deter visitors from booking again. “ Winners of the Loo of the Year Awards 2019 will be recognised and celebrated in a prestigious daytime Awards Event in December. Whether your site has new or existing washroom facilities, there are several areas of insurance which apply, according to a Compass Insurance spokesperson. Your buildings and structures should be covered under your park’s commercial (business) policy and that should also offer Public Liability (PL) cover, which would be relevant toany washroom-related accident or incident that may lead to a claim by a meMaximum privacymber of the public. “It is essential to ensure that your PL cover amounts are adequate for your individual business,” notes programme manager Richard Walker. “The standard level offered by your insurer may not be sufficient and an add-on amount may need to be purchased.” For smaller parks, a minimum of £5 million PL cover is suggested. On parks with larger footfall, a minimum of £10 million might be more realistic. For help on choosing adequate PL cover, park owners and managers should speak to their insurance account executive. Employers Liability (EL) insurance cover is readily available as a part of a park’s commercial cover, though on occasion it may need to be bought separately – your insurance account executive should be able to guide you on this. Again, park owners should check that their EL cover is adequate for the individuals they employ and the nature of work they carry out. EL is a legal requirement and the Compass scheme offers cover of up to £10 million. It is the employer’s (i.e. the park owner/manager’s) duty of care to ensure that the washroom facilities are a safe environment for people to work in. As with all buildings and structures on a holiday park, it is essential that your washrooms are adequately insured. In addition to structural and fixtures and fittings re-build costs, your Sums Insured amount may need to take into account the cost of replacing any systems that might also need to be replaced as a result of a total loss, such as water heating systems and drainage.

SAFETY NETS
The total loss of a washroom facility, especially on parks hat are touring/camping only, is the stuff of nightmares for park owners. Without washing and toileting facilities, a park can be left unable to operate. In this respect, the loss of washroom can mean a significant loss of income while the facility is repaired/ replaced. In this instance, an area of insurance called Business Interruption cover could pay dividends. When a business is ‘interrupted’ from normal trading following an insurable event, a Business Interruption (BI) policy can compensate for related financial losses. These might include lost bookings and the cost of refunding bookings that cannot be honoured as well as staff wages . It is important for park owners and managers to note that a condition of your park’s commercial insurance policy is likely to be that you must keep your buildings and facilities in a ‘good state of repair’. This means that if a claim is made and the loss adjuster believes your washroom facilities have not been maintained adequately, this may lead to non-payment. It could even lead to an investigation by the Health and Safety Executive.

SITTING TARGETS

Remember also that washroom facilities can create ideal opportunities to communicate with your customers. LED screens are now appearing in washrooms across the UK. While many units are stand-alone, some are integrated into washroom equipment specifically as an advertising medium. If you are working with a smaller budget, clip frames offer an affordable and effective alternative. These can be placed within the cubicles or by the sink and allow you to promote everything from entertainment and activities to special offers and deals.

Spending Wise park pennies

ABOVE: Jane and Paul Lancaster splashed over £300,000 on the award-winning new washrooms

Spending Wise Park Pennies
When Paul Lancaster and his wife Jane opened Donkey Creek Farm Caravan Park on Lancashire’s Fylde coast, they understood the importance of offering great facilities. Donkey Creek was opened to cater for those seeking a high-quality location to pitch on the Fylde coast, which is close to the scenic countryside and its famous resorts. One of the first tasks was to build a state-of-the-art washroom facility for guests pitching up at the park with motorhomes, touring caravans and tents. Enabling them to spend a penny in five-star surroundings cost around £300,00 – and has helped Donkey Creek earn a raft of glowing reviews… and a top Platinum Award from LOYA just a year after opening. New facilities include large shower and drying areas, private family bathrooms, hairdryers, underfloor heating and full access for people with limited mobility. In addition to the Award, LOYA inspectors also gave the washroom cleaning team a special certificate for the outstandingly high standards of cleanliness maintained. For Paul, the washroom building reflects the park’s aspirations. He explains: “Donkey Creek has a very special appeal to people who enjoy away-from-it-all holidays in gorgeous surroundings, and we've tried to provide the perfect backdrop for that.”

Maximum Privacy
Pinewood Holiday Park is at the heart of the North Norfolk coast in Wells-next-the-Sea. They offer modern and luxury holiday accommodation and wanted their two new washroom blocks to reflect the high standards that Pinewood strives for across all areas of the park. Having worked with caravan and camping sites for many years, Dunhams Washroom Systems had no hesitation in recommending its Challenger system. Challenger WC, shower and changing cubicles are a long-lasting and versatile cubicle systems designed for high traffic and wet area use. Along with this, Dunham Washroom System vanities, seating, shower rail systems and accessories completed the package.

 

 

Best in Britain

Best in Britain

Best In Britain

ABOVE: Norfolk's Searles Leisure Resort has been crowned the UK's champion holiday provider.

Judges in the annual AA holiday awards have told the family owners of North Norfolk's Searles Leisure Resort they are the UK's champion holiday providers. Awards given by the AA – based on guest reviews and a ‘secret shopper’ visit by inspectors - are regarded as the ‘Oscars’ of the holiday parks industry. The park fi rst began welcoming campers over 60 years ago onto what was then a farm, and it has since grown to become one of Eastern England's largest and best-loved holiday centres.

PITCH PERFECT
best in britain image 6Searles' provides more than 800 holiday home and touring pitches, including luxury lodges to buy and rent, plus a raft of family-friendly attractions and outdoor activities. Attractions at Searles include an innovative new indoor ‘splash zone’ with a host of different water play features, a new outdoor gym, and an adventure play park plus nightly entertainment.The citation from the AA's award judges noted that Searles: “Never stands still, and every year offers something new to delight visitors seeking a truly memorable and high quality experience. "The park's success and popularity is thanks to the vision, passion and hard work of four generations of the Searle family, and their quest for ever-rising standards,” they continued.

 

STAFF PRIDE

best in britain image 4

Paul Searle says staff played a big part in securing the win.

"All the resort's facilities are spotlessly clean, and there is a general feeling of pride from the friendly and hard-working staff. Searles is a very worthy winner," the judges concluded. Searles is also a highly-regarded local employer with around 200 staff, and provides valuable training and skills development opportunities especially to younger workers. Speaking on behalf of the family, managing director Paul

Searle said that the AA award celebrates not just the park, but also the entire workforce: "Standards of customer service are an important criteria for these awards, so our team at Searles can take a major share of the credit for this achievement," he says. "So many of the reviews we receive from customers mention the great atmosphere here, and delivering this is very much in the hands of our park team. "We hope the publicity from this AA award will also benefit other local tourism businesses by putting the spotlight on north Norfolk as an amazing holiday destination," adds Paul. Earlier this year, the park was crowned as the region's perfect park destination in the holiday parks category of the Norfolk and Suffolk Tourism Awards 2018.

Searles Leisure Resort
Tel. 01485 534211
www.searles.co.uk

 

Shared Vision

Shared Vision

The Inside story on the rise and rise of Bridge Leisure..

Shared Vision 1

ABOVE: Witht he help of its experienced team, Bridge Leisure is stamping its mark on holiday park locations around the country.

Founded in 2008 by Andrew Howe and Simon Williams as a holiday park consultancy and management business, Bridge Leisure initially focused on operating holiday parks for third parties. Both Andrew and Simon worked in the holiday park industry before setting up the company and both shared the vision of wanting to own a portfolio of individual holiday parks across the country. Andrew has worked in the leisure industry for 16 years, within both independent and plc companies including Talarius PLC, the UK’s largest High Street slot machine operator, and UK holiday parkoperators, Park Resorts. He shaped Sandy Balls Holiday Centre into the UK’s benchmark independent park and developed Park Resort’s lodge strategy. Equally at home on the park or in the boardroom, he expertly bridges the gap between the two. With 20 years’ experience of holiday parks, including at Bourne Leisure’s and Park Resorts’ leading locations, Simon has extensive industry knowledge. He heads the operations of our parks, both owned and managed.

HUMBLE BEGINNINGS
Their first office was based in the spare bedroom of Andrew’s house where they spent two years building the business and looking for an opportunity to work with financial backers to help them purchase their first park. In 2010, with the backing of Kings Park Capital, the pair expanded into the operation of owned parks with the acquisitions of Trevella Park in Cornwall and Sand Le Mere Holiday Village on the Yorkshirecoast, followed by Turnberry, in Ayrshire, at the end of 2012. The recent acquisition of Yorkshire’s Bowland Fell takes Bridge Leisure’s estate to nine parks as it continues to consolidate the fragmented UK holiday park market. The Milton Keynes based company has now trebled the number of parks it owns since completing a management buyout supported by Phoenix Equity Partners (“Phoenix”) in 2015. Bowland Fell is a beautiful park set in an expanse of countryside between the Yorkshire Dales National Park and the Forest of Bowland – an area of outstanding natural beauty.

KEY PLAYERS
Andrew comments: “We are excited about the prospects for the park under Bridge Leisure’s ownership and plan to invest to further improve and grow the park in the coming years. “The park is run by a great team with lots of experience and enthusiasm, so we are really looking forward to joining forces and working together to take the park from strength to strength.” Bridge Leisure already own parks in Cornwall, Scotland, The Peak District and a second Yorkshire based park in Tunstall while in addition provides operational consultancy services to other park operators. Other key team players include Richard Hunt, chairman of the restructured Bridge Leisure Management, who boasts 20 years of board and executive level experience in senior general management roles in the leisure sector, with both private equity-backed businesses. Operations Manager, Alison Watson, has worked in the holiday park industry for more than 25 years, starting in 1989 as a children’s entertainer at Rockley Park in Dorset and then working across the country in roles covering retail, caravan sales and general management, running holiday parks in North Wales, Yorkshire and Scotland. As operations manager, Alison works closely with holiday park owners so that Bridge Leisure can help grow their business fi nancially and ensure a superb experience for their holiday home owners and holidaymakers. Andrew concludes: “It’s been a very successful few years for the company with a sustained period of growth and investment. “When we undertook the management buyout in 2015 we owned three parks but had a clear and ambitious plan to grow the group through acquisition and organic growth. “A little under four years later, with the backing of Phoenix, we have been able to add a further six parks and substantially grow both our existing and acquired parks.

Bridge Leisure
Tel. 01908 067900
www.bridgeleisure.com

 

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New Year Destination

New Year DestinationNew Year Destination

For those thinking of adding a swimming pool or hot tub, the UK’s only dedicated wet leisure exhibition, SPATEX 2019, is a must-attend. SPATEX is a shop window on all that is new and happening in hot tubs, swimming pools, spas, saunas, enclosures, steam rooms, all under one roof, at Coventry’s Ricoh Arena, from Tuesday to Thursday, January 29th to 31st. The exhibition offers a unique platform for free professional training and education and repeating last year’s success of a double parallel programme, seminars will run on all three days of the show.

SPATEX
Tel. 01264 358558
www.spatex.co.uk

Smallest Rooms Present Biggest Challenges

Smallest Rooms Present Bigger ChallengesSmallest Rooms Present Biggest Challenges

The smallest rooms in the building can lead to the biggest frustrations, but the Cubicle Centre team is working hard to make your life as easy as possible. Porthdinllaen Caravan Park is located on the beautiful coast of North Wales. The site is next to spectacular Nefyn Championship golf club and the famous Ty Coch Inn. The Ty Coch Inn was recently voted in the ‘World’s Top Ten Beach Bars’ by a recent survey. In 2016, Porthdinllaen secured planning to almost double the size of the park from 36 touring units to 60. The expansion also included a brand new amenities block which includes, showers, washrooms, a canteen area and a shop. The Cubicle Centre provided the shower and toilet cubicles, wall panels and the vanity units. All of these were constructed in Compact Grade Laminate (CGL) which is water resistant, vandal-proof and extremely durable. It is important that the panels are a higher quality for shower blocks, so they can withstand the high volume usage and constant cleaning. “The new cubicles and vanity units look fantastic. Our visitors love the quality of the washroom block,” said Siôn and Sian Williams, the Park owners. With a wide choice of ranges, contact the Cubicle Centre to discuss your washroom challenges.

Cubicle Centre
Tel. 01924 457600
www.washroomcubicles.co.uk

Fit For Purpose

Fit For Purpose - Title Pic

Fit For Purpose

Look before you leap on holiday let hot tubs…

Educated estimates put the number of hot tubs in a holiday let setting, throughout the UK and Eire, at between 3,500 and 5,000 installations. Good news for some, with seven out of ten bookers looking for a hot tub with their holiday let while accommodation promoted as being supplied with a hot tub will generally sustain increased rates of around 30%.

The bad news is that any of those hot tubs, installed pre 2018, are probably out of date and do not comply with current regulations of HSG282. Not a problem, some would say, fiercely clutching their risk assessment paperwork. Not a problem, that is, until there is a high profile incident which will send the prospects for hot tubs and their non-conforming holiday park operator, down a rather large drain. “If you speak to any online booking agent they will usually place a hot tub in the top three options search or ticked; people really do want one,” says Dan Johnson of Marquis Spas, that markets a fully-compliant range of hot tubs for the holiday let market. “While some dealers have been specifying or retro-fitting continuous feeders to outdated models, the bather capacity and water turn over rates, will still make many hot tubs fall foul of HSG282,” explains Dan. “I think the big operators are paying attention as they understand the power of the HSE and thus the importance of following guidelines – it is built into their management infrastructure,” adds Dan.

Fit For Purpose 2POOR ADVICE

“My worry is people are getting poor advice from companies who are unaware or choose to ignore the guidelines because their product does not comply,” agrees Gareth Jones, of UK Leisure Living, the reigning UK Hot Tub Retailer Of The Year. “I would emphasise that 95% of our customers take the advice we give but there is a small percentage who disregard them dismissing them as just guidelines. “Some companies change their hot tub stock every two years however, we believe, between five and ten years is achievable, if they are properly looked after and investment has been in a quality product from the start,” Gareth emphasises.

Jessica Anthony of Award Leisure, UK distributors of Coast Spas, agrees. She warns of false economies: “If you think its expensive buying a better spa, wait until you find out how much it costs in the longer term, to buy a cheap equivalent.” Jessica also believes passionately that knowledge is power and that properly trained staff are essential. “Consistent attention to water quality that is clean and well-balanced is important,” she says. “Over-chlorinated water, which is a solution to inefficient system, effects the user’s skin, respiratory system and even their bathing costumes. “Over chlorination also has a detrimental effect on the plastics of the spa and erodes the filters,” warns Jessica. “It causes skin issues, upset stomachs, eye and ear infections, sickness and serious illness.”

Fit For Purpose 5

The award-winning Rotospa currently have units fitted in excess of 110 holiday parks throughout the UK and Eire. “There are several important criteria when considering which spa would be best for you,” emphasises Rotospa’s Jason Smith. “If your spa isn’t fully HSG282 complaint, or you aren’t sure how to make it compliant, you really need to discuss this with the supplier as it is key when providing spas in a holiday setting.” Buoyed by 15 years’ experience supplying to the holiday park sector, Rotospa have now developed a fully compliant HSG282, holiday park specific spa.

CUSTOMER SAFETY

“As a manufacturer we have a responsibility to ensure people have a product fit for purpose and that our customers are trained in product use and ensuring safety of their customers,” Jason says. “In the early days, it seemed that people paid little attention to the compliancy and people were selling domestic spas for a commercial setting with little or no guidance,” he adds. “Since the introduction of HSG282, businesses now need to be more aware of their responsibilities and as a company this is something we shout about, as it is a major considerate when purchasing a holiday spa.” Jason believes it is imperative that site owners are informed of the benefts and opportunities that offering a hot tub as a part of their accommodation, can bring. He says: “Not only can they drive out-of-season bookings, but increasing occupancy levels by at least 25% and increasing revenue is essential.”

LEARNING CURVE

Fit For Purpose 3Dan Johnson of Marquis Spas agrees and warns: “I am aware that cases of infection are ongoing now, but are being settled out of court with NDA’s – I can only hope those who fall foul of poor operational controls learn from their mistakes. “I am seeing truly ancient hot tubs in situ, which is understandable as operators try to wring every last penny out of them and recoup their ROI, albeit as a false economy not only in running costs but also client experience,” says Dan.

“The real worry is someone will lose their life, that’d be tragic and pointless,” warns Dan and adds: “The damage would impact the whole sector as the HSE will come down on everyone hard and the Press will be extremely negative on hot tubs as a whole.”

COMPANY CONTACTS

AWARD LEISURE (COAST SPAS)
Tel. 07387 140283
www.sellhottubs.co.uk

MARQUIS SPA
Tel. 07722 187272
marquishottubs.co.uk/holidaypark

ROTOSPA
Tel. 0121 354 3428
www.rotospa.co.uk

UK LEISURE LIVING
Tel. 08450 343550
www.ukleisureliving.co.uk

No Quick Fix

no quick fixNo Quick Fix

I will start with a confession. Wisper it quietly, but there is no ‘quick fix’ that will instantly fill your holiday park with customers, especially in the quieter months. That magic button for your website – the one that will send bookings through the roof is, well, I’m afraid just a myth…
So, it’s time for a reality check. The only way to ensure your park is best placed to turn those clicks and enquiries into bookings and sales is to have a proper strategy in place. It can be really frustrating to see large volumes of traffic coming to your website but so few of those continuing to book their holidays. Abandoned bookings and poor conversions rates are an obvious sign that all is not well somewhere in the online booking process.

JIGSAW PIECES

Whether you own a large group of holiday parks or you’re just starting out with a few touring pitches, your online booking platform is arguably the most important piece of the jigsaw. You can spend thousands of pounds per month on marketing but, if it’s all let down by a process that inhibits the booking process then you’re wasting all your hard-earned cash. Online booking systems vary greatly from one another - and the most expensive one may not necessarily be the best for your park. You need a system that not only fulfils your requirements from a park management perspective but is, crucially, easy for your customers to navigate and book online.

It is too easy to forget the customer booking journey with parks too often spending more time focusing on the back-office functionality of an online booking system. But these online booking steps are, potentially, far more important than whether the system can produce all your different financial reports. Most systems (but not all) on the market will come with a set of online booking steps that will be the link between your website and booking system. It is crucial that you choose a system that has booking steps that are clear, straightforward and easily navigable for your customers.Why not take the journey yourself, as a customer would (we recommend trying this on a mobile too). If you find yourself getting frustrated then multiply this by the average number of people who visit your website and you’ll soon see why so many people abandon their bookings.

GDPR COMPLIANCE

hate to be the bearer of bad news but complying with GDPR wasn’t just sending out a few re-subscribe emails to your database at the end of May. It’s fair to say that it’s had (and will continue to have) a big impact on the holiday park industry. One thing’s for sure – it’s already had a big impact on the online booking sector, with many changes having been made to systems to comply as best they can with the new regulations. A cornerstone element of GDPR is customer data. Your online booking system is, potentially, storing thousands of customer records, accounts and, in some cases, payment details too.

Do you know for sure where all that customer data is? Is it stored directly on the computer in your office – and is this vulnerable to hackers? Or is the data stored in the cloud? Is it encrypted to the highest level? Are your online booking steps collecting marketing information even from those who don’t complete a booking? If so, what’s being done with all that data? All these are vitally important questions you should ask your current provider or ask yourself before changing to a new system as you will be liable, should the worst happen.If your online booking is the final part of the jigsaw, then getting your customers into that booking process, is the first. How do you attract the right sort of customer to your park to begin with?
Before you commit to spending hundreds or thousands of pounds per month on a Google AdWords PPC campaign or such like you need to ask yourself one fundamental question – who are your customers? How old are they? Where do they live? What interests do they have? What do they spend on an average holiday? Once you have a clear idea of the people you’re targeting then you’re more likely to achieve the desired result. Depending on the sort of customer you’re targeting, your marketing can be grouped into various activities, including your website, email, social media, pay per click (PPC) or printed media. All of this will filter back to the online booking process.

KEY WORDS

A good website that’s well optimised for all the relevant keywords is certainly a good start and will be integral for just about everything you do but it will not, necessarily, be the huge driver of traffic on its own, that it once was. Things are ever-changing in the world of the web and the level of competition has gone from stiff to fierce, especially in popular holiday destinations such as the South West of England.

That being said, there are some key things to consider with your current website to help it work best for you:

• Does it stand out from the crowd? Does it have a ‘wow’ factor?
• Is it quick and easy to use on a mobile device?
• Do the images properly showcase your setting and accommodation range?
• Are your CTAs (calls to action) clear and consistent – ‘book now’ ‘check prices & availability’ ‘call now’

How much do you spend on your marketing and what sort of Return on Investment (ROI) are you getting? Do you know? If the answer to this last question is a resounding ‘no’ then it’s time to take stock of your current activity…and think again. If, for whatever reason, you are not able to apportion revenue against your marketing then you are working with one hand behind your back.

MEASURE SUCCESS

E-commerce tracking really is the cornerstone of measuring a campaign’s success, whether it be a promotional email or a Google AdWords campaign. Without this knowledge it’s almost impossible to know if what you’re doing is right. So many people are obsessed with the volume of clicks and traffic that a campaign sends to their website but this can often be very misleading. Always think – quality over quantity! You’re aiming for ‘qualified’ clicks; those that come from an audience who are in-tune and interested in your product, not those who may have clicked your banner ad by mistake. To this end, your external marketing should follow the same premise. As mentioned, know your audience and aim your marketing at this focused bunch of people, don’t waste your time and money on a scattergun approach because it simply won’t work.

Pitched
Tel. 01726 418118
Pitched.co.uk

Hot Tub Revolution

Hot Tub Revolution

hot tub revolution

We have all been there. It is the height of the season. The clock is ticking on your holiday lets. Just a six-hour changeover window to dump the old hot tub water and heat the fresh water in time for the new arrivals who are chomping at the bit to take the plunge. This typical scenario is generally a twice-weekly race against the clock; the quickest of rollovers that needs to be completed seamlessly if we are to side-step the inevitable complaints and money-back claims. As an industry standard, using conventional methods, a holiday hot tub, with a normal 3kw heater, will heat water on changeover at one degree an hour, that is up to 24 hours to get up to optimum temperatures.

So take note of a ground-breaking new state-of-the-art product, called the Climacube that will heat a hot tub at seven to eight degrees per hour. The Climacube will heat hot tubs in around 4-5 hours from cold with a consumption of only 1KW per/hour with a COP of over 3.5 in minus temperatures. If I then told you the Climacube can cut heating costs by up to 70 per cent and this technology can be used to provide hot water and heating to your holiday lodges themselves....yes, keep calm and form an orderly queue. Available as a stand-alone unit, the ClimaCube can be retro-fittedto all makes of hot tubs. It is also available as a pre-installed feature in a bespoke range of hot tubs by ClimaCube’s creator, Park Leisure Solutions. Launched at the start of the 2018 season; good news travels fast. Forward thinking companies like Parkdean Resorts were amongst the first to snap up the new technology that already features on over 70 hot tubs at holiday parks in Poole, Norwich and Skegness. Based on a thermo-dynamic patented technology, working off a 13 amp supply, the all-singing, all-dancing Climacube is a refrigerant-based product.

In essence, it is the next step for heat pumps – heaven-sent for parks who can cut their reliability on piped or bottle gas supply lines and switch to reliable off-grid sources.

PROBLEM SOLVER

What Trevor Baylis was to the wind-up radio, so is Climacube creator, Stuart Mulcahy, for the holiday hot tub sector. Having over 20 years’ experience in the hot tub industry, Stuart dipped a toe into the holiday park market some five years ago and began searching for a product that would both solve problems and cut running costs. “I had worked in the industry long enough to understand the problems facing holiday lets with hot tubs,” says Stuart. “The solution, to supply quality built, energy efficient, commercial hot tubs that customers can rely on,” says Stuart.

WORLDWIDE PATENT

Hot Tub Revolution“So many holiday park operators have been sold domestic tubs or modified tubs that are not easy to maintain, have domestic spa covers and present a serious amount of problems when it comes to customer care,” he adds. The lightbulb moment came with a variation on proven heat The Climacube Heat System offers the very latest energy saving heat technology, dramatically reducing running costs, increasing customer usage, reducing the carbon footprint and enabling customers to use hot tubs all year round, at the desired temperature without the concern of cost. Customers are already benefiting, with installations producing significant reductions in their energy heating costs.

Unlike conventional heat systems, Climacube will heat hot tubs in around 4-5 hours from cold with a consumption of only 1KW per/hour with a COP of over 3.5 in minus temperatures – meaning a dramatic reduction in your annual hot tub energy costs. pump technology that is now backed by a worldwide patent. Much more than a heat pump, significant techniques include the way air is brought into the unit and distributed via a compressor. Supplied with the appropriate European wide accreditations, the UK designed Climacube is in full production and is supplied and serviced nationwide. “This is very new and different way of heating that has been developed over three years with tests and proto-types in the factory and on site,” explains Stuart. “It would be very easy to say, I will buy that heat pump and see if I can adapt it,” he says. “Rather than do that, we have started from scratch to ensure the system draws minimum current but produces maximum results.”

Developments are already in the pipeline to offer remote control and apps to refine monitoring and diagnostics by the 2019 season. “Much more than heat pumps, this bespoke-designed system has been developed to specifically to speed the heating of hot water in the tub while drawing only 1kw of energy to put 7kw into the water. “ Offering their own nationwide team of hot tub installers and offering training to both the hot tub and holiday park industries, Park Leisure Solutions already has its system working on nearly 70 sites even though it is its launch year. They are working with leading suppliers on the strategic changeover of redundant hot tub stock, replacing them with the super energy-efficient and time-strategic alternatives. “Time after time, we are meeting with exasperated holiday park operators who find themselves with hot tub issues not of their making. “All too often running with out-dated product, or domestic units, trying to get as much rental income as possible out of them before making changes. “Often those tubs have been supplied with no back-up or service,” says Stuart, who warns that some operators are falling out of love with holiday hot tubs and a bucket-load of problems and potential client complaints.

“Having recognised the issues and developed commercial built, reliable solutions we are now working with leading industry names, including Parkdean Resorts, to re-invest in hot tubs. “For all the positives with encouraging bookings, we all know the pitfalls with hot tubs with customers tampering with controls, tearing covers that look terrible and do not insulate properly. “We are offering the right product that ticks all boxes,” emphasises Stuart. Made in Canada the Park Leisure Solutions hot tub range is made up of a five hand-picked models, specifically adapted for holiday park market. Stuart points out. “Our hot tub range is supplied with a strong white acrylic finish with luxurious silver and grey marbling, polysteel cabinetry with galvanized SureSteel Frame plus layered ROXUL® Insulation and industry leading warranties as standard.”

RESEARCH AND DESIGNHot Tub Revoltion 2

The Park Leisure Solutions team has worked with specialist health and safety consultants to ensure their models not just meet but exceed HSE hot tub guidelines. The company has invested  ignificantly in research and design, questioning some industry advice, such as erosion feeders, which they believe are not right for the holiday park marketplace. “There is so much misinformation out there,” Stuart despairs. “We have carried out extensive research, development and testing over three years before launch.”

“We can either adapt existing stock or simply supply alternative stock.” Stuart adds: “We can sell on the technology but the biggest bonus is avoiding the complaints that accompany changeovers,” As well as the positives it brings to holiday hot tubs, the Climacube offers huge promise for the improvement in energy efficiency of swim spas with impressive reduced running costs The technology is also available for swimming pools with scope to link to hot water and heating systems for holiday lodges and caravans – all offered off the national gas grid. Quick. That queue is getting longer!

Park Leisure Solutions
Tel. 01202 69 11 66
www.parkleisuresolutions.co.uk