Sibling Support

Sibling Support

LamalechResidents at Lamalech Park Estate have helped raise over £800 for Macmillan Cancer Support. They backed the owners of the park, Ruth Ross and Paul Lancaster, as they decided to tackle a gruelling 26-mile charity trek through the Lake District.

The journey took the brother and sister duo 11 hours, all of which off-road, but upon reaching their destination in Ambleside, they knew they had reached their goal with the help of donations from the residents’ social club and from individual owners of the 120 homes on the estate. Fundraising activities for good causes are an important part of social life at Lamaleach explains Ruth. “Having received such amazing support from so many kind-hearted people, we knew there was no way we could go back having thrown in the towel,” she added.

Lamalech Park Estate have also won a Gold Award from North West in Bloom, and Ruth says that residents also play a big part in helping to create a real community atmosphere on the park. Ruth and Paul’s Lake District trek was organised by Macmillan Cancer Support, one of Britain’s largest charities which is dedicated to assisting people affected by the disease.

Four Season Appeal

Four Season Appeal

Ashleigh Bissett presents ideas for boosting your all-year-round appeal…

Nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers choosing to enjoy a park break during the cooler months. Pic: Potters Resort.

Nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers choosing to enjoy a park break during the cooler months. Pic: Potters Resort.

In days gone by, the winter season signalled a sharp decline in the number visitor bookings. But nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers and holiday homeowners choosing to enjoy a park break during the cooler months.

When Silverdale Holiday Park first opened 60 years ago, only a few hardy caravanners would ever consider a winter stay on a beautiful but elevated sea-facing location in South Cumbria.

But today, says Michael Holgate – grandson of the park’s founder – it’s very different scene. Silverdale continues buzzing throughout the winter months, and the prospect of cold bright days in the Lake District is more likely to inspire than deter visitors. Silverdale has around 500 caravan holidays homes, including a small letting fleet, and provides a range of activities and facilities which, like the park itself, are open all year round.

Michael believes that a parks industry with fewer peaks and troughs throughout the calendar is good for business in more than one sense: “Our six parks in Cumbria and North Lancashire employ around 135 people, and each year we find ourselves less reliant on seasonal staff and better able to provide more fulltime positions.

HIGH CALIBRE

“This allows us to attract higher calibre recruits, and to be able to invest in their personal training and development, which benefits both them and us in the longer term. “Increased continuity also means that permanent staff gain a more intimate knowledge of our business, and can play an even greater part in helping customers and driving us forward.

The start of the 2016 season saw Michael’s business put the finishing touches to a £1m investment in its indoor attractions, and he predicts that this is likely to bolster even further the appeal of the park to winter visitors. Silverdale’s leisure complex now includes a swimming pool with spa and sauna, a professional gymnasium, a high-tech US-style bowling alley, soft play areas, and a café, bar and restaurant.

“Although our leisure complex does give the assurance of something to do whatever the weather, I don’t think our winter guests would necessarily name it as the number one attraction,” says Michael. “Most people’s motive for buying here is the outstanding scenery, and winter in Cumbria presents all those familiar picture-postcard views in a different light, so walking is very popular. “Winter also seems to inspire a desire for change, and we’re delighted to find that increasing numbers of our customers also choose this time to make an upgrade!” he adds.

Skelwith Fold has around 300 privately-owned caravan holiday homes and some 150 touring pitches.

Skelwith Fold has around 300 privately-owned caravan holiday homes and some 150 touring pitches.

UNFAIR ADVANTAGE

Henry Wild, director of Skelwith Fold Caravan Park in Cumbria, believes the Lake District has an unfair advantage over some other traditional holiday honeypots in winter: “Seaside destinations really need sunshine and warm weather to bring out their best, but here the lakes and mountains become even more breathtaking under a winter sky,” he says.

“We’ll be kept busy right through November before the park closes with both owners and touring customers, and the atmosphere is always decidedly relaxed. I think one reason is that, unlike in summer, people don’t feel compelled to be out and about all the time, and are happy just taking things easy on the park.”

Skelwith Fold has around 300 privately owned caravan holiday homes and some 150 touring pitches. This winter, the park will also be providing the option of renting one of its two-person hideaway glamping pods located in a quiet forest glade. Their central heating and high levels of insulation mean cold snaps stay strictly outdoors

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All-Star Cumbria Park

All-Star Cumbria Park

Johnny Vegas takes a break from filming in the company of holiday park owners Barbara and Philip Carr.

Johnny Vegas takes a break from filming in the
company of holiday park owners Barbara and Philip Carr.

Comedian Johnny Vegas has been trying his hand at holiday home living on a Cumbrian park as part of a new BBC comedy show.

The actor was at Skiddaw View Holiday Park, leading the cast in Home from Home, the pilot of which will be shown this summer.

The plot revolves around a family man, played by Johnny, who has long cherished the dream of buying a lodge in the Lake District – and finally achieves his ambition.

Featuring alongside Johnny Vegas will be Gavin and Stacey star Joanna Page, along with Silent Witness actress Emilia Fox.

Park owners, Philip and Barbara Carr said they greatly enjoyed playing host to Johnny Vegas and the cast during the filming which was based around two of the lodges on the park.

Triple Treat For Cumbria Tourers

Triple Treat For Cumbria Tourers

Castlerigg (pictured) is one of three lakes to offer new breaks.

Castlerigg (pictured) is one of three lakes to offer new breaks.

Three of Cumbria’s most celebrated lakes are shortly to be joined up for the benefit of campervan owners seeking a totally immersive holiday experience.
Ullswater, Derwentwater and Windermere are all combined in a three night lake-lovers break which has been created by a trio of multi-award winning parks; The Quiet Site, Park Cliffe and Castlerigg.
For just £60.00 all-in, guests will be able to awake each morning to different views of spectacular lake and mountain scenery made world famous by poets and artists.
The deal, say the parks, will not just save money but also ensure that holidaymakers get the most from their short breaks by enjoying the best seats in the house.
The three independent parks hope that their lake lovers’ dream tour will meet with the same success as another initiative they launched two years ago for cyclists.
Called Pod ‘n’ Pedal the break provides camping pod accommodation for one night on each park as guests follow a 70-mile route on mainly quite country lanes through the Lake District.

Holiday Parks In Multi-Million Buy Out

Holiday Parks In Multi-Million Buy Out

South Lakeland Parks, which operates nine holiday parks in the Lake District and Morecambe Bay area, has been acquired by Electra Partners, the majority shareholder of Park Resorts, in a £47m deal.

Park Resorts and Electra Partners worked in partnership to secure the takeover deal of the Cumbrian-based business from White Ocean Leisure and its lenders. The acquisition comes only two months after Electra Partners led the refinancing of Park Resorts which will provide significant further investment in the parks to improve facilities across existing holiday parks.

The addition of South Lakeland increases Park Resorts’ portfolio by nine holiday parks, making it the largest holiday parks operator in the UK with 48 sites across England, Scotland and Wales.

South Lakeland Parks was founded in 1988 and was previously known as South Lakeland Caravans until June 2006. Its sites range from traditional caravan parks to larger holiday villages complete with leisure facilities and direct access to Lake Windermere.

David Boden, CEO of Park Resorts commented: “South Lakeland’s nine parks are all high quality and will perfectly complement our existing portfolio. The parks are ideally located for owners and holiday makers to experience some of the most spectacular scenery the UK has to offer.”