Charge Of The Electric Brigade On-site charging is a win, win situation for holiday destinations…

Charge Of The Electric Brigade On-site charging is a win, win situation for holiday destinations…

ABOVE: EV Charge.Online enables operators to manage and monitor both customers and employees charging behaviour.

Ladram Bay has upped the stakes in its bid to become one of the UK’s most sustainable holiday parks where guests can enjoy their stays with a clear conscience. Recently, the Devon park spent around £300,000 on a state of- the-art solar energy system across various buildings in its grounds.

The move will be preventing a massive 171 tonnes of carbon dioxide annually from entering the atmosphere. The family-run holiday destination, winner of a David Bellamy Conservation Award, has also swapped two more of its fossil fuel vehicles in favour of the latest green technology.

It brings to five the number of electric run-arounds in use at Ladram Bay in Budleigh Salterton, and at its sister-park Castle Brake in Woodbury, near Exeter, where multiple charging points are installed so that customers don’t suffer from ‘range anxiety’ during their stays. “Our team need to make a lot of stop-start journeys around Ladram Bay and Castle Brake, and this isn’t an efficient use of petrol and diesel vehicles,” says Ladram Bay director Zoe House, whose family has owned the park since 1943. “We were also concerned about the noise they created, and the effect of the engine emissions on our wildlife as well as the atmosphere generally. “Electric vehicles are a perfect solution as they are nonpolluting and much quieter – something which I’m sure our guests who enjoy a lie-in will appreciate!” added Zoe.

GOVERNMENT POLICY

The UK government has brought forward its intention to end the sale of new combustion engine-powered cars and vans to 2035, fuelling concerns about the future of the automotive industry and the UK’s readiness for the advent of electric vehicles.

Prime Minister Boris Johnson recently announced his decision to advance the government’s 2040 target for petrol, diesel and hybrid vehicle sales. The policy was disclosed as the government prepares to withdraw its plug-in car grant in March.

This had supported electric car sales growth and provided customers with as much as £3,500 to purchase low-emission vehicles. Knowing that for holiday operators, revenue can be generated by simply providing a power supply to the charge point location, should encourage operators to electrify their sites.

With this in mind, specialist suppliers to the holiday park sector, Rolec has also recently launched its new electric vehicle charging back office system, EV Charge. Online that enables operators to manage and monitor their customer’s/employees’ charging behaviour via a web enabled device. “Year on year, the uptake of electric vehicles increases and because of this, the demand for EV charging also increases,” advises Head of EV Charging at Rolec Services, Frankie Mellon.

“With more and more EVs on the road, EV drivers are conscious about whether their chosen destinations are equipped with charging facilities to cater for their requirements. “As a result, we are witnessing a proliferation in leisure and hospitality venues offering their visitors the ability to recharge, providing EV drivers with peace of mind,” Frankie adds.

JOURNEY PLANS

EV drivers now plan their visits and journeys around EV charging; if a destination offers EV charging, the driver is more likely to visit that particular location as opposed to destinations that lack charging facilities.

Frankie says: “We will 100% witness more and more destinations offer EV charging to their customers. “It’s a no brainer. Whilst customers are satisfied with charging their vehicles on-site, network operators will benefit from an additional revenue stream, boosting overall income.”

The return on investment is down to the network operator, they have the capability of changing and controlling their fees to various groups of EV drivers. Some have stated that they have generated the costs back in just one year. It is also worth noting that caravan and holiday parks are eligible for up to £10,000 of OLEV grant funding which is a great method of offsetting the costs of the purchase and installation of the EV charging points. Caravan and holiday parks only require a single phase electricity supply and mobile phone signal to start their EV charging roll out.

It is a win, win situation for operators. “The EV market is increasing at rates like never before, incentives such as the 0% BiK tax rate will only heighten the demand for charging infrastructure, therefore those who act now and offer EV charging to their customers are in a prime position,” explains Frankie.

“Added benefits also include: positions the destination on the map as offering EV charging (Zap Map); at the forefront of modern and innovative technology; committed to the environment; dedicated to providing excellent service and facilities to their customers,” she continues. Rolec’s back office system is required to ensure network operators can control and manage their energy usage when the EV charging points are in use and enables operators to understand charging behaviours; if a charging point is in use and for how long, how much power is utilising and electricity costs to facilitate the recharging of the vehicles.

Network operators simply have an account that informs them of their driver group activity, allowing them to understand key figures such as power usage, costs and charging times. Frankie says: “This can all be viewed, monitored and managed via any web enabled device. EV Charge.

Online also allows network operators to be completely flexible with their pay-to-charge costs, for example, network operators may opt to provide employees with free charging as opposed to charging their visitors a flat rate and residential park industries,” comments Rolec’s Sales Director Martin Georgeson.

Rolec’s ParkServ services includes free-of-charge site surveys and no obligation quotations based on local rates as well as installation work, and rapid response callout services, by local engineers. Add to the equation, local after sales support, electrical testing at local rates and locally stocked spare and replacement parts by local engineers – and it is not hard to see how Rolec’s team will underline its position as the industry’s leading hook-up specialists.

COMPANY CONTACTS
Ladram Bay Tel. 01395 568398
www.ladrambay.co.uk

Rolec
Tel. 01205 724754
email uksales@rolecserv.co.uk
www.rolecserv.com

Show Time

Show Time

Show TimeHoliday park entertainment has significantly evolved from the first Redcoats of the 1930 and the Hi-De-Hi era of the Sixties. Operators of parks, large and small, still agree that getting the entertainment recipe right remains crucial to ensure happy, satisfied customers.

Celebrating their 75th year in 2018, Ladram Bay Holiday Park in Devon offers a packed family entertainment programme that would put any corporate chain to shame. “We do our best to make sure there’s plenty for families to enjoy all together,” explains Carla Newman, Marketing and Events Manager at Ladram Bay.

“As a family-run business, we know that spending quality time as a family is what really matters.” An entertainments team of five plus and an Entertainments Manager run all the daily entertainment at the park. This includes kids’ club sessions, activities and a full programme of family friendly entertainment from six until midnight in high season. Most evenings end with a spectacular team show.

AUTUMN AUDITIONS

As a former Entertainments Manager at Ladram Bay herself, Carla is well placed to explain how their entertainment ethos works. “We audition for team members in November and rehearsals start in January,” explains Carla. “We like to get our team in place early and design our shows around their skills. In this, our approach at Ladram Bay is very different to a corporate group.” Personalising the shows around the team is a positive step for both customers and staff. “We develop the programme together. All the team are involved in the creative process which helps everyone to perform at their best for our customers,” says Carla. Entertainments Manager Kelly works with an agency to source external acts such as bands, cabaret, singers and magicians that perform at the park every Saturday night and on Tuesdays in peak season.Show Time 2

The team at Ladram Bay work so closely with the Vern Allen Group that the park even hosts the agency’s Showcase event each November. Management teams from other parks often visit the Showcase to select their own acts for the new season. “We do get a good return on investment but it’s really not about the money,” says Anna. “It’s about creating an enjoyable experience for all of our guests. If we didn’t have this level of entertainment, Ladram Bay wouldn’t be the five star park we are today.” Searles in Norfolk, owned and managed by the same family for 83 years, boasts an entertainment programme created and managed by Entertainment Manager Anna Hallard of Resort Entertainments. She oversees an in-house entertainments team and is responsible for booking external acts. Through this connection, Searles also benefits from close links to the Princess Theatre in Hunstanton of which Anna’s father-in-law Brian Hallard and Paul and Andrew Searle are Directors.

To find out more about putting on a show, subscribe to Holiday Park Scene here.

Top Athlete Unveils Park Upgrades

ladram

International athlete Jo Pavey helped Ladram Bay celebrate its landmark re-development.

Top Athlete Unveils Park Upgrades

Holidaymakers at Ladram Bay Holiday Park in Devon are benefitting from a major refurbishment of the swimming pool complex, adventure golf and restaurant.

More than £2million has been invested to upgrade the facilities, which were officially unveiled by top athlete Jo Pavey MBE, a regular visitor to the park.

“I’m sure holidaymakers and day visitors alike will love the changes,” said Jo.

“I’ve already tested out the pool with my daughter – she loved it, especially the interactive zone. It’s a great place to come and relax with your family.”

Upgrades at Ladram Bay include the swimming pool complex, which was completed by Dorset-based Cresta Leisure and features a main pool, interactive children’s zone with slides, fountains, splash tower, water troughs and interactive activity wall.

The on-going investment programme has seen more state-of-the- art accommodation options added, including holiday homes and luxury lodges with decking and hot tubs.

 

Holiday Snaps: Zoe House of Ladram Bay Holiday Park

Holiday Snaps: Zoe House of Ladram Bay Holiday Park

Zoe Ladram BayZoe House was brought up at Ladram Bay Holiday Park in Devon, which her father opened in 1943. Zoe took over the day-to-day running of the park in 2006, along with her brother Robin.

How has 2015 been for Ladram Bay Holiday Park?

It has been a fantastic season. The introduction of our brand new swimming pool and the refurbishment of Pebbles restaurant has had a great effect on business. This year we have seen a 15 per cent increase in bookings.

What are the main challenges facing the industry at the moment?

With the strength of the pound, holidays abroad are appearing cheaper this year, so it is really important that British holidaymakers have an incentive to holiday in the UK.

If you had to identify one element, what is the most crucial aspect to the success of your park?

As an independent park, we have the ability to constantly reinvest to ensure our facilities exceed customer expectation. We also can’t forget our stunning location on Devon’s Jurassic Coast.

What does a typical day in the office for you consist of?

My jobs range from managing staff and customers to investment planning, marketing and advertising. The variety makes it all the more interesting.

What has been your most interesting experience in the industry?

Last winter we undertook the biggest redevelopment since I became director in 2006. With the seasonal nature of the tourism industry in the UK, we only had four months whilst the park was closed to build our state-of-the-art swimming pool and adventure golf course, while also refurbishing the restaurant. Fortunately we finished just in time.

What is the best piece of business advice you have been given and by whom?

My father said that “without guests, Ladram is just a bay”. To me, this sums up everything we do, ensuring the Ladram experience is of the highest standard.

Where do you go on holiday?

I love to travel with my family, especially disappearing in our tourer for a short break and exploring the UK. This country has so much to offer.

Tell us a joke…

What do you call a man with a seagull on his head? Cliff!