Holiday Scene With Hywel Davies

Holiday Scene With Hywel Davies

2015-05-16 10.09.50Hywel Davies is the owner and manager of South Wales Caravan Park in Llanelli, Carmarthenshire. His parents started the park in 1978 and Hywel has lived on the 15 acre site since he was three years old. Hywel and his sister Cathrin took over the park four years ago and continue to improve the farm and its facilities each year.

How do you see the UK holiday industry at the moment?

In Carmarthenshire alone Tourism is worth £350 million. It is taking over farming as the most important industry in the area. Our county is getting its name out there and I have no doubt there will be changes soon in Local Authority boundary locations in Wales - I just hope that whichever way it goes that the good work will carry on.

What are the main challenges facing the industry and how are you meeting those challenges?

Our main challenges are rising fuel and electricity costs. We are currently looking into installing solar panels and heat pumps to warm water and facilities.

If you had to identify one element, what is the most crucial aspect to the success of your business?

Good customer service. I trained at Walt Disney World in Florida and from my days there I soon realised that exceeding all my guests’ expectations is the way to succeed.

Has it been a good year so far for South Wales Caravan Park?

It has been excellent year so far. We are lucky as we only have 25 pitches to fill in total, which is much easier to fill up than a few 100 pitches. Word of mouth, a couple of awards and repeat visitors are helping us a great deal.

What has been your most interesting experience in the industry?

Becoming an adult only park. When we made the decision just over two years ago, we were worried if it would work out but it has been the best decision and best experience we have had so far.

What is the best piece of business advice you have been given and by whom?

“Never miss an opportunity to market your business” - it was given to me by my father. We wear our Llwynifan Farm branded t-shirts and hoodies everywhere and even our hand towels in the ladies and gents toilets are branded!

Where do you see yourself in 10 years’ time?

Our park isn’t going to grow further, but I would like to improve our offering and facilities. Each year we like to do one big project to improve our offering.

Where do you go on holiday?

My partner and I drive to Italy usually towards the end of September for a week or two, and I leave my sister in charge of the park.

Anything else you would like to add?

I wish everyone a good season and hope we all have a sunny successful summer.

Holiday Scene: Patrick Langmaid

Patrick Langmaid of Mother Ivey's Bay Holiday Park

Patrick Langmaid of Mother Ivey's Bay Holiday Park

Holiday Scene: Patrick Langmaid

Patrick Langmaid is director of Mother Ivey’s Bay Holiday Park near Padstow in Cornwall, owned by his family’s business for over 25 years. Patrick trained as a chartered surveyor, and spent three years working for a property agent in Germany. He then returned to the UK to study for an MBA at Cranfield University, going on to complete a post-graduate marketing diploma before joining Mother Ivey’s. Today he manages the park with the help of his wife Margaret.

How do you see the UK holiday industry at the moment?

These are tremendously exciting times and the industry is, I believe, in very good shape. But the best opportunities are reserved for those who enjoy embracing change – and anyone insisting on just ploughing the same furrow is at risk of being left behind. However, I regret that the punitive taxation system in England does fetter this industry’s ability to market itself more aggressively to overseas markets.

How is the 2015 summer season shaping up?

Many holiday parks experienced a downward trajectory post-2008 which finally bottomed out, at least for Mother Ivey’s, in 2013. The curve is now very definitely up, and bookings for 2015 are racing ahead of 2014, itself a very good year.

What are the main challenges facing the industry?

Some parks in popular seaside areas such as ours are having to adjust to the changing dynamics created by the ban on term-time holidays for children. A more positive challenge, though, is taking advantage of the huge marketing opportunities presented by social media. I also think the hospitality industry as a whole needs to engage more closely with schools and universities to give a more accurate picture of the great career opportunities we provide.

How do you see your business beyond its profit objectives?

We have a strong commitment to corporate social responsibility which manifests itself in a number of way. We are a Living Wage employer, provide accredited training and apprenticeship schemes for staff, believe strongly in environmental sustainability, and are active in the local community. We also invest much time and energy in charity fundraising.

What is the best piece of business advice you have been given and by whom?

Many years ago, my father told me to limit my worrying to those things which I could change and not to waste energy worrying about things that cannot be changed. He gave me the advice when I was struggling with O-levels, but it applies equally to business and to life generally.

Where do you go on holiday?

Almost always within the UK. This year we are going to Rye on the Sussex coast, drawn there by the wonderful scenery in the TV drama Mapp and Lucia which we enjoyed over Christmas. Let’s hope Poldark works its similar magic for Cornwall!