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Moss Wood has been heralded as Lancashire’s torch-bearer for businesses with a conscience. Judges in the Lancashire Tourism Awards named the family-run park as first place in the ‘ethical, responsible and sustainable’ category of the awards, beating a strong line-up of contenders from across the North West. It means that Moss Wood will now be fast-tracked through to the national VisitEngland Awards for Excellence later this year in the same category. An awards ceremony, held at Blackpool’s Pleasure Beach Arena, was attended by tourism and business chiefs from across Lancashire.
Henry Wild accepted the award on behalf of his father Syd who first started the park over 40 years ago, and who still plays an active part in its running. Moss Wood, judges said, puts sustainability and care for the countryside at the heart of its business culture, bringing great benefits to the natural environment. The park was also praised for the way it encourages holiday guests and members of the local community, especially children, to engage with nature and to help protect its wildlife.
Henry Wild said that everyone was absolutely delighted to have taken the top sustainability prize: “We are very fortunate to be able to attract staff who share our enthusiasm for the natural world, and for doing everything possible to protect our flora and fauna. “Their knowledge and skills mean we are never short of new ideas for safeguarding wildlife, and for helping youngsters to enjoy making new outdoor discoveries,” Henry continue. “Our family feels very privileged to live and work in this beautiful part of rural Lancashire, and I hope this award will help raise awareness of its very special qualities,” he added.
Moss Wood provides holiday homes to buy as well as pitches for touring caravans and motorhomes. The park has been presented with the David Bellamy Conservation Award at its top gold level for more than 20 consecutive years, recognising its raft of conservation initiatives. These include a recently created 1.5km nature discovery trail, and a 3000 square-foot wild flower wilderness providing vital foraging for honey bees and butterflies.
There is also a spring-fed lake at Moss Wood which acts as a magnet for birdlife, dragonflies, water fowl and a host of other different aquatic species. In addition, the park plays host to thousands of bees in hives on its grounds, and supports bee-keeping charities with the sale of its own artisan beer produced by a local micro-brewery.
Wish You Were Here? Beachcombers Idyll With Winter Walking Breaks
Visitors to Cornwall this winter will be enjoying stunning views, watching the sunset over Holywell Bay and cosying up by the fire while enjoying winter breaks at Trevornick Holiday Park near Newquay. Crisp sea air, deserted beaches and quiet coastal paths make for an invigorating walking holiday at the locals’ favourite time of year and one that remains relatively unexplored by holiday makers.
Trevornick Holiday Park is situated just a short walk thor ugh the sand dunes to Holywell Bay beach. The iconic setting has frequently been used as a filming location, most recently becoming BBC Poldark’s favourite beach. Offering statics, glamping, camping and touring, Trevornick has a choice of three cosy cottages to make guests feel at home home in for the duration of their Cornish getaway.
Trevornick is situated within a beautiful area on a section of the South West Coast Path, a 630-mile-long route, originally carved out by the coastguard to keep a watch over the shoreline, which now provides walkers with endless opportunities to explore the best Cornwall has to offer. Brand new for 2019, the Gull Rocks Beach lodges make living the beachcomber’s lifestyle a breeze. Choose from the Harlyn or Sennen lodges; both finished to a very high standard, designed entirely with the guests’ comfort in mind.
After a day of walking the coast paths and enjoying cosy pub lunches head back to the decking and jump in the hot tub on a crisp winter evening. There is a host of things to do in the UK’s most southerly county during the colder months. From hopping between art galleries, sampling the region’s finest seafood or heading to the clifftops for a brisk hike.
Trevornick Holiday Park and Cornwall are also extremely dog friendly, so there is no need to leave the four-legged family member at home. With the ‘bark and bath’ wash stations located on-site and many local pubs welcoming pooches, they’ll love Holywell Bay too. On site amenities at Trevornick Holiday Park include a shop stocking local produce, places to entertain the youngsters and the Farm Club Bar which is open daily throughout the winter season.
13th May, 2020: The UK’s largest holiday park operator, Parkdean Resorts, has provided free accommodation to front-line NHS workers during the Coronavirus crisis.
After government instruction in March, the company’s 67 parks shut down, and were left empty, save for a handful of key security and maintenance staff on each park. With caravans and lodges available, Parkdean Resorts took the decision to contact local healthcare authorities to offer free accommodation on selected parks to NHS key workers in need of a convenient place to stay at the end of their shifts, or living with any vulnerable or at-risk family members.
So far, free accommodation has been offered to NHS workers at four parks across the country: Torquay, Whitley Bay in Northumberland, Vauxhall in Great Yarmouth, and Southview in Skegness. In total, the four parks have housed more than fifty key workers for a total of more than 1000 nights, with a total value of over £70,000.
Rob Warner, Operations Director for Parkdean Resorts said: “The vast majority of our teams live locally to our parks so they’ve been keen to give back to the local community and in particular to support NHS staff who have been doing such an incredible job throughout the Coronavirus crisis. As our own small way of showing our thanks and appreciation for all they have been doing, we were happy to offer our park facilities for free to support key workers.”
NHS Community support worker, Stephanie Head, was one of the key workers who took advantage of Parkdean Resorts’ offer of free accommodation, at Torquay. She said: “Due to living with my parents who are in their 70s, I had to find temporary accommodation to keep them safe. I cannot thank Parkdean and their staff enough for making this possible! The overall experience was perfect. The staff were friendly and helpful, and I could not fault the accommodation.”
NHS Operating Department Practitioner, Mark Simpson, stayed at Whitley Bay, adding, “I have three young children at home, who have been worried about the situation. I cannot thank Parkdean enough, their staff have been very friendly and the overall experience has been amazing.”
And NHS Pharmacist, Samuel Tsui, was grateful to be able to stay at Vauxhall: “I had come down to Norfolk to cover NHS Staff shortages in the area for a week. I had been struggling to find accommodation until I came across Vauxhall Holiday Park! I really can’t thank Parkdean Resorts enough. The staff were very friendly and accommodating, the park was very secure with locked gates and the caravan I stayed had everything I needed and was very comfortable, this allowed me to self- isolate efficiently and get a good night’s rest after a long day at work. Thank you, Vauxhall, for opening your doors for NHS staff in these uncertain times!”
Throughout the lockdown, many of Parkdean Resorts’ holiday park teams have also shown support for their local communities by donating tens of thousands of pounds worth of unused food to local foodbanks and charities.
Parkdean Resorts is the UK’s largest operator of caravan, lodge, cabin, glamping and camping holiday resorts, and was named Best UK Family Holiday Company 2019 at the British Travel Awards, the UK’s biggest opinion poll for travel and tourism in the country. Earlier this year, the company announced an investment of over £80million in its business across Britain.
Return On Investment Sue Hollingwood reveals the latest accommodation trends…
One thing is for certain, the current Staycation trend is here to stay for the immediate future with significant year-on-year growth and no sign of it diminishing. Hoseasons, the UK’s largest domestic operator, had a record two million customers booking holidays with them last year announcing a 10% growth for 2019, and has reported that they started 2020 with the positive trend continuing.
The self-catering specialist smashed its previous single day sales high by 11% on January 7th and achieved a 42% share of lodges and parks market traffic – the best it’s ever recorded according to Hitwise monitoring. This in itself is a good indicator for the future with lodges being in high demand, not forgetting glamping, with the luxurious versions of glamping pods and quirky accommodation options also high on the list.
Whether you opt for lodges, statics, glamping pods or one of the many quirky options available, there is much to consider when making the investment and balancing that with ROI (Return on Investment).
It doesn’t happen overnight and you will be considering everything from groundworks, infrastructure, product investment, through to the rental price point and marketing.
There is a lot to consider and it is important to take time to embrace all aspects, and to also take advice. For example, which accommodation to offer? Is it two bedrooms or even three for families, or one bedroom for couples? What does the location offer and therefore who is the target audience? How much investment now and at what stage to invest further? What percentage of occupancy can be achieved?
Jon Moxon, Senior Business Development Manager, at Hoseasons can offer some sound advice on these topics and comments: “We are uniquely positioned to advise owners on accommodation trends and occupancy because of our unparalleled penetration in the market. This give us great insight into what is achieving the best rental values and allows us to advise on an area’s suitability based on likely future trends.”
Once established it is then vital to ensure excellence in the eyes of the customer, and to achieve that a dedicated ongoing programme is required to replace and repair as necessary items such as mattresses, sofas, carpets, kitchens. Keeping the park and accommodation maintained is also key along with the importance of cleanliness. Jon advises: “Later check-outs and earlier check-ins mean cleaning teams are increasingly up against it when it comes to keeping up appearance, and this is where the open plan style of rental lodges and caravans can work in the owner’s favour.
Simple features, such as installing quality hard floors in preference to carpets, can improve the efficiency of changeovers”. Darwin Escapes have been leading the way with park rental fleets over recent years. Simon Spencer, Head of Lodge and Caravan Procurement and Stock Control, has many years of experience designing lodges that are fit for purpose.
Simon comments: “The lodge design is very important. Consideration on how a lodge will stand up to constant use and the maintenance required is a vital aspect. The design can iron out many issues before they exist, such as hard floors instead of carpet for ease of cleaning, especially in dog friendly buildings, which have been in high demand from visitors. Quality white goods for reliability and commercial furniture instead of retail, including a hotel grade mattress for the ‘good nights sleep’ expected by customers.
None of the practical aspects however should hinder the customer experience which needs to be second-to-none, we are aiming to WOW the customer, so a good layout and features within the home aimed to enhance their experience are all important.
Outdoor space is also important and hot tubs have been a must for parks over recent years, however it is not for everyone, so a balance throughout the park is generally a good idea especially taking the management of hot tubs into consideration. Darwin Escapes give a lot of consideration to the customer experience and with that the community areas that we provide, whether that includes bar and eating area, swimming pool, spa or children’s play area, they are all part of the strategy.”
Jon Moxon adds: “Modern accommodation is built to a fantastic standard, but rising customer expectations mean it’s important to keep on top of key design tends and features.
Keeping wall colours neutral and focusing on furnishings and accent colours means owners can keep things fresh without having to spend a fortune. Branded kitchen equipment and white goods are also important as customers look for that ‘better than at home’ experience.”
Keeping things fresh is just part of the strategy, introducing exciting new aspects to the interiors is another challenge. Going back a number of years, a lodge was a lodge, that was it, however now it is a Holiday Retreat Experience, and park owners and manufacturers alike have had to raise the bar considerably, to entice the customer to keep coming back, and to feed the Staycation.
We have seen the introduction of decking, then decking with hot tubs. We have seen the interiors being refined from basic, to luxurious, from a ‘lodge’, to a ‘superior modern environment’ that people don’t want to leave. Visitor’s expectations have driven the change, along with the imagination of parks. We are now seeing roof terraces over the full lodge roof creating a new outdoor living experience.
Cinema type lounges, deluxe raised bathrooms with fancy baths, luxury showers and fully equipped kitchens that match our everyday home. We often say ‘home from home’ however the accommodation must somehow exceed that, which creates the challenge for the future.
Even Glamping Pods have changed from a shell with minimal interior, which is what you would have expected a few years ago, to now offer an interior expertly designed to include kitchen, bathroom, living area, all within the same footprint.
Jon Moxon again: “When it comes to the future, it’s clear that technology will have an important role to play for environmentally-aware customers. App-based heating controls are just one example of how technical advancements are giving customers more choice over how they impact the planet while on holiday.”
The environmental aspect of how we live our lives, will certainly follow through and impact on holidays, so we can expect aspects that Jon has outlined to be part of the Staycation for the future. We can also expect to see a lot more innovation within the designs, which certainly puts the onus on manufacturers and owners to amaze us further.
Parkdean Resorts, the UK’s largest holiday park operator, has published its 2019 results confirming revenue was up by 5%. The leading operator of holiday parks in the UK, Parkdean Resorts owns and operates 67 award-winning holiday parks nationwide in coastal locations and areas of natural beauty across the UK with a wide range of accommodation options including static caravans, lodges and glamping as well as touring and camping pitches.
The group, that has over 31,000 pitches will invest £80m in 2020 in a pilot ‘parks of the future’ initiative at four locations to create state-of-the-art amenities including accommodation, park facilities and kids’ activity-based entertainment such as the Bear Grylls Survival Academy. The company reveal holiday packages increased in sales by 6% year on year at 599,000 holidays of which 80% were short stay (less than four days) playing to the increasing trend for UK staycations.
On-park spend revenue grew by 6% year-on-year at on-site shops, concessions, restaurants, bars and arcades as well as swimming pools, gyms and other leisure facilities.
The business will sell approximately 4,300 caravans and lodges priced from £25,000 for an entry level caravan to £600,000 for a premium lodge, and everything in between. Steve Richards, Chief Executive of Parkdean Resorts, said: “Much progress has been made over the last year and it is fair reward for the passion and unrelenting desire our teams bring in delivering great holiday experiences for our customers. “The momentum achieved in 2019 has continued into the current year which has started strongly with 32% of summer capacity already sold as we take share in what is a growing and resilient market.”
A new senior management team is now in place with the appointment of Catherine Lynn (CCO), John McKenzie (MD Holiday Homes), Mos Shamel (COO), David Lodge (Property Director) and Lisa Charles-Jones as HRD.
Specialist lawyers to the holiday park sector, Tozers has clinched the Team of the Year accolade in the annual search by LawNet for lawyers delivering exceptional performance to their clients. The award judges recognised Tozers as having established an enviable reputation in their specialism which greatly benefits both the British Holiday & Homes Parks Association and its park members. The Exeter-based practice was among the 70 UK law firms competing for honours given each year by LawNet, the national consortium of leading independent legal practitioners. Tozers’ top team accolade came after an in-depth analysis of the scope of support and commitment it has provided to BH&HPA and its 3,000 member-parks. At a national level, judges said, the firm’s park team played a hugely important role in assisting the lobbying activity of BH&HPA when addressing laws affecting park businesses. Park owners are also able to access the expertise of the practice’s park specialists in a number of ways, including a telephone helpline to assist with legal issues and queries.
The firm additionally provides detailed guidance on park-related laws via the BH&HPA Journal, and team members regularly speak at industry conferences, branch meetings, and other events. Tozers can trace the practice’s roots in Devon back to 1785, and today employs around 170 staff at its Exeter headquarters and area offices around the county. Paul Kelly, head of the parks team and managing partner at Tozers, said the award reflected the commitment of his colleagues to supporting a dynamic and highly regarded industry. The team’s determination to achieve the best possible outcomes for BH&HPA and park businesses, said Paul, was a strength in which the whole firm could take pride. National Chairman of BH&HPA, Andrew Baragwanath, paid tribute to the knowledge and sound advice which Tozers brings to the holiday and residential parks sector: “This is a very well deserved award for a dedicated team of professionals who have made it their job to fully understand our industry, and to serve our best interests,” he said. Andrew added: “They have a thorough grasp of the myriad different laws and regulations which impact on parks, and the implications these have for business owners and the sector as a whole.”
Low Carrs is one of seven parks in the Maguire family portfolio…
A family business in wholesale carpets and flooring changed tack in 1981 when Billy Maguire Senior invested in Low Carrs, a residential park with 50 homes just five minutes walk from the city of Durham. In 2001, when Billy’s son, also Billy Maguire Senior, took over the running of Low Carrs, Maguires Country Parks was born. Today, Low Carrs is one of seven parks in the family-run portfolio that includes two residential developments - Low Carrs and the new Hurworth Springs Country Park; the award-winning Ord House Country Park, which offers a mix of residential homes, holiday homes, touring pitches and glamping pods; as well as four other ‘Country Parks’ - The Kaims, Forget Me Not, Newbus Grange and Swainby - that all feature privately owned holiday homes. Each of the Maguire’s parks is located in the northeast of England, close to the family’s roots in Darlington. Billy’s grandsons - Gilbert, Nathan and Billy Junior – are all Company Directors and heavily involved in the daily running of the parks, but with an expanding portfolio, this year saw the appointment of Maguires Country Parks first non-family Directors. Gilbert explains: “Scott Mounsey, Gretchen Wardman and Wayne Jones have all joined us this year, bringing their expertise to the company. Scott is our first-ever Financial Director. With their extensive corporate background, mixed with our family values, we hope this appointment will help us grow the business from strength to strength.” It’s clear from talking to Gilbert that these family values are held in the highest regard. The park’s business is in the Maguire’s blood. “I’ve grown up with these parks,” says Gilbert fondly. “I’ve known a couple of the residents of Low Carrs all my life. I spent most of my summers there, mowing the grass and helping out on the park whilst my Grandad sold the homes. I left school at 16 and we bought Newbus Grange the very next day. We eat and breathe the business as a family.” This commitment has paid dividends at the flagship Ord House Country Park, located close to picturesque Berwick-upon-Tweed, the northernmost town in England. Ord House, bought by the family in 2003, has a growing list of accolades that Gilbert says is “testament to our exceptional team.” From winning ‘Best Park in the North East’, to gaining a ‘Certificate Of Excellence’ from TripAdvisor for consistent 5 Star reviews, to being rated 5 Star in the ‘Loo Of The Year’ awards for their washroom facilities, Ord House is a true success story.
TOP NOTCH With just 20 residential homes, Ord House is predominately a holiday park with privately owned homes benefitting from an abundance of top-notch facilities. Development is afoot with residential change of use secured for 60 plots, which will see Ord House welcome many more permanent residents in the near future. Ord House may have attracted the attention so far but hot on its heels is a new passion project. Gilbert says that “Hurworth Springs is the development we are most excited about as a family.” “Hurworth Springs is the first time that we haven’t inherited someone else’s vision and planning. Essentially, this park is a blank canvas, which affords us the chance to completely develop our own residential park from scratch. I’m so excited about this opportunity. And the fact that it’s situated just a mile outside Darlington, where we all grew up, is so important to us all… it truly feels like it’s meant to be.” The Maguire family have invested in Hurworth Springs financially as well as emotionally. Over five million pounds has been ploughed into the development and the park is now starting to take shape with 20 of the eventual 122 homes already occupied and residents starting to personalise their properties with their own touches. Hurworth Springs offers plenty of choice for prospective homeowners. “We offer everything from single units to huge twins with bi fold doors and every model in between. That’s another advantage of designing this park from scratch,” explains Gilbert. The Maguires work closely with several different manufacturers including Willerby and Pemberton Park Homes, but many of the homes on Hurworth Springs are supplied by ABI Holiday Homes, hand built in Beverley, East Yorkshire.
DIFFERENT AND MODERN
“We had a vision to create something different and modern at Hurworth Springs,” says Gilbert. “We wanted to move away from the traditional park home look and feel, and Abides Can Exel cladded homes fit the bill. The homes at Hurworth Springs look more like wooden lodges and combine good looks with quality and great performance, alongside minimal maintenance.” Hurworth Springs represents a first, not only for the Maguire family but also for the northeast of England. “The concept of residential park living is increasingly popular down south but it’s a new concept in the northeast,” explains Gilbert. “Educating prospective purchasers about the benefits of park home living is a pleasure. We love to challenge perceptions that bricks and mortar aren’t the be all and end all!” “First time visitors are completely blown away by the quality of the homes when they see them. People almost expect to still see oil lamps inside!” laughs Gilbert. But the message is a serious one. The family believe that these luxurious, fully furnished, one-level homes could provide a solution to the shortage of easy access bungalows in the area, and also alleviate loneliness in the over 50s, creating an old-fashioned sense of community. “Living on one of our parks is about peace of mind and security,” says Gilbert. “Residents can relax safe in the knowledge that we, as a family, will look after them.”
Finding the recipe for success on indoor play will reap significant rewards…
The UK’s notoriously unpredictable weather means that indoor play facilities can be a real get out of a jail card for holiday parks and leisure venues. Whether it’s a soft play zone or an adventure course, parks that offer exciting indoor entertainment are sure to stand out from the crowd. The unpredictability of our country’s weather, coupled with the limited activities that are available to children indoors, means that soft play centres play a massive role in attracting customers to a venue. Of course, retaining those customers is a different challenge. This can be achieved by providing good customer service and a warm and inviting environment. Offering good range of quality food and refreshments is also a must. Based in South Yorkshire, House of Play provides a consultancy, design, manufacture, installation and after service package for all aspects of soft play. With over 20 years’ experience in the industry, the company is the only soft play equipment manufacturer in the UK to both own and operate a soft play facility – giving them a unique insight into the operational aspects from a management point of view. “The biggest issue we see in the holiday park sector is the lack of maintenance on the play equipment or the lack of servicing by competent, trusted suppliers. Our advice is that you have made the big investment, now protect it,” advises Shaun. House of Play suggest that regular routine maintenance of play equipment should be performed to ensure that minor issues can be dealt with whilst they are minor, and to keep the yearly costs down to a minimum. As a rule of thumb, a minimum of six maintenance visits per month are recommended by House of Play, plus a daily cleaning routine and they also suggest refreshing the equipment every five years to keep it current. Shaun explains: “Ongoing maintenance for play equipment does not cost very much but it will protect your investment and prolong its lifespan. Plus it doesn’t matter who installed the equipment originally - we can still service it for customers. “Similarly, the refreshers do not need to cost the earth and we can work with customers to deliver very cost effective solutions and maximise impact.” Generally price points are dependent upon the scale of the play area, the location of the site and the offering as a whole. Shaun adds: “The majority of holiday parks that install small token play areas don’t tend to charge directly for the use of the play equipment. The larger sites can charge anything between £1 and £5 for admission and then of course there is the secondary spend in the café. “Ultimately, the scale and offering as a whole needs to be right if you are to maximise your profit potential.”
Brean Play has managed to get the balance just right, with a typical site in Brean Leisure Park in Somerset. Owned and managed by Holiday Resort Unity, the £2 million soft play attraction provides another reason for guests to visit the leisure park for the day, or to come for a holiday and stay at the resort. “Since we opened we have seen a lot of customers using the play centre on a regular basis,” says park director Kieran Spottiswoode. “We offer an annual membership scheme and this has proved popular, and we also offer a number of birthday party packages as we have 5 party rooms on the mezzanine floor. The soft play equipment for Brean Play was supplied by Cheer Europe and features three distinct areas for babies, toddlers and children up to the age of 11 with a large play frame, slides, trampolines, and a cannon ball zone. The Mezzanine floor also features five party rooms available for hire all year round. Kieran comments: “Before undertaking any new soft play project, it’s important to do your research. Be clear on what you want to offer and what age groups you are offering it to. It’s also worth looking at other operators, visit their facilities, talk to them about what works for them and what doesn’t. “It’s easy to get carried away with what other people or the suppliers say, but if you have done your research correctly you’ll be fine – stick to your vision.” Kieran also advises other holiday parks to look at the bigger picture and think about other aspects that will add to the play offering. Allowing a large enough area for spectator seating and tables is crucial, as is getting the food and beverage options right. Brean Play offer a varied menu in the cafeteria, and brew Starbucks coffee and frappuccinos. “Take your time, don’t rush the design phase. Getting this bit right is key to the whole project. We got two companies to pitch for the project initially but from the first time we sat down with the team from Cheer Europe there was a good understanding between us, which helped push the creativity forward.”
Visitors to Shorefield Holidays are spoilt for choice…
With an estimated £31 million impact in the local community and over £4.4 million spent annually with local business and suppliers, Shorefield Holidays is influential family-run business within the Dorset and New Forest areas where its eight parks are situated. “As a company we have a huge focus on sourcing locally, whether it be for fresh local produce to use in our restaurants or even our luxury holiday homes,” says Simon Pollock, Chairman and Managing Director. “One of our key suppliers for the ownership side of our business is Regal Holiday Homes, based in Wareham, Dorset,” Simon explains. “We do also make sure we are always up to date with a range of different suppliers and manufacturers, to ensure we’re choosing the very best for our guests and owners.” Shorefield Holidays was founded in 1958 when Dr Robert Pollock, the company’s founder, was unable to find an available pitch for his touring caravan.
He loved the area and regularly holidayed on the south coast with his family, however after finding that there was nowhere to stay, he bought a small caravan park next to a worked-out gravel pit…and so the company roots were formed! To this day, Shorefield Holidays is proud to still be family-run, with family remaining at the core of everything they do. Shorefield Holidays now boasts eight beautifully landscaped parks in Dorset and the New Forest, each with their own unique selling points and charm. Whether you’re looking for somewhere filled with entertainment and family fun, or a luxury retreat in peaceful surroundings, our parks cover everything. The sites offer a wide range of amenities but their proximity to both the picturesque New Forest and stunning local beaches offer a unique location from which to explore the very best of the south coast. Within minutes of leaving the park, you have some of the UK’s most beautiful landscapes and idyllic walks just waiting to be discovered. This, coupled with our family values and warm welcome, is what keeps our guests returning year after year. You’re spoilt for choice on accommodation types and facilities across our parks, meaning there’s sure to be something to suit everyone. Families enjoy a range of caravan options, which we are constantly updating. This means that much of our caravan accommodation is no more than a few years old – something that really stands out to our guests and helps us to ensure we’re offering the best experience. Simon comments: “For something a little more special, our hot tub retreats are the ideal choice. Whether it’s an idyllic hot tub lodge our guests are looking for or a luxury house for the whole family, we have it all. “What could be better than returning to your accommodation after a day of exploring to enjoy a relaxing soak in the warm, bubbling hot tub? And when our largest house sleeps up to 14 guests, there really is room for everyone! Shorefield Country Park is at the heart of the holiday operator’s story and where the company began. It is also the largest, spanning over 100 acres, and has a range of fantastic facilities on site for all members the family to enjoy. “Our aim is to provide unforgettable family moments and memories that our guests will cherish for a lifetime, whilst minimising our environmental impact when doing so,” says Lesley. “We have implemented a range of CSR initiatives across all our parks - from joining the World Community Grid, enabling our idle computers to help power supercomputers research the likes of cancer cures, to regular beach clean initiatives. “We’ve even won multiple David Bellamy Conservation Awards in the process, something we’re extremely proud to be doing.”
Currently, the three family directors working alongside Simon include Sara Bertin as Finance Director and Lesley Lawrence as Marketing Director while Andy Bowden and Paula Curtis fill the roles of ICT Director and Company Accountant and Director respectively. The company recognises that its outstanding staff team are a huge factor behind its success, which is why they invest significantly in training, development and even awards nights to show our appreciation to our outstanding teams across all our parks. “Our stand out feature would have to be our highly skilled staff who regularly go the extra mile for our guests,” says Lesley. “We’re proud to say that many of our fantastic employees have been with us for more than 10 years and without them we would not be anywhere near as successful as we are today
A key challenge is ensuring a new guest experience and keeping guest retention high. As a business we are always looking for ways to refresh our offering for repeat holidaymakers, who are often our most loyal guests. Each year we invest significantly in new accommodation, ensuring we have the very best to offer our guests, in addition to introducing a range of new facilities and entertainment. We have some exciting plans in the pipeline for the coming year, which form just part of this strategy. Shorefield Holidays are extremely excited to be introducing luxury treehouse accommodation to our Milford-on-Sea park in 2020. Says Simon: “This investment encompasses our aim to continually grow and develop our guest experience.” He continues: “The stunning three-bedroom properties, situated in a secluded woodland area of the park, will offer a truly unique experience and even have their own private hot tub. “We are also looking to expand our portfolio in the coming years through the acquisition of new holiday parks along the South Coast.”