GREAT EXPECTATIONS

great expectationsGREAT EXPECTATIONS

Boosted by what was the hottest summer on record, the UK’s holiday park sector has never been so appealing. More Brits each year are continuing to enjoy all that the country’s parks have to offer - and what an offering it is. From quirky wigwams and shepherds tents to deluxe lodges and cabins, today’s holiday parks and campsites are better equipped than ever before for their increasingly discerning guests. Accommodation features that were once considered luxurious are now seen as the norm. Take glamping as an example. Nobody needs to be reminded of the rise and rise of glamping, but what is noteworthy is how such accommodation is fast moving from fringe to mainstream. Rather than just providing a handful of pods alongside their traditional holiday homes, some parks are now dedicating large sections of their grounds to a variety of glamping modules, creating in effect a mini-village for guests seeking this type of experience. There are also instances of parks swapping a number of their seasonal or touring pitches for this style of accommodation, purely as a response to customer preference.

BROAD APPEAL

Glamping is also broadening the appeal of taking a holiday on a park to couples and families who might otherwise not have considered the option. In many cases, this might have been because they hadn’t quite grasped the concept of what a park offers in terms of its rented accommodation, or simply because the guests weren’t keen on camping. By contrast, the idea of staying in a shepherd’s hut, safari tent or hobbit house is easy to understand, and provides an element of adventure and fun with which it is easy to engage. “If glamping is an example of camping on an upward trajectory as far as quality is concerned, then the same can also be said of caravan holiday homes,” comments Jon Boston, a spokesperson for the British Holiday & Home Parks Association (BH&HPA). “Many of these now have levels of refinement far beyond what a customer would expect as standard a decade ago, including features such as en-suite bathrooms, exterior decking, wide-screen TVs and sophisticated sound systems.” Jon adds: “UK manufacturers have proved themselves adept at constantly refining their product, but there may be some evidence that holiday lodges will become more dominant in the future. Some park groups are now favouring lodges over holiday caravans when developing new pitches, both for sales and rental.”

COMFORT FACTOR

Great Expectations 2The extra space in a lodge can make for a more comfortable stay, especially if the customer is holidaying with an extended family or friends. For rental purposes, lodges also enable parks to offer a more luxurious experience. Some lodge breaks are now being styled along the lines of a boutique hotel with added features such as robes and slippers, upscale toiletries, bubbly in the fridge, and even fresh croissants delivered in the morning. Says Jon: “The trend towards more highly specified caravan holiday homes and lodges is also consistent with the move by many parks to extend their opening seasons. Local authorities would appear to be increasingly more accommodating when faced with such requests from parks, recognising the wider economic benefits to be gained from lengthening the holiday year, not least among the many businesses in their area which depend on visitor spending.” He adds: “With modern holiday homes now providing highly efficient central heating systems as well as double glazing and increased levels of insulation, holidays throughout the four seasons become much more practical.”

PARK PRODUCT

At Skelwith Fold caravan park in the Lake District, new accommodation trends are enabling park owner Henry Wild to broaden his customer base. The Ambleside park has around 450 pitches for holiday home owners and touring guests – but camping is not permitted: “This once meant that Skelwith Fold was only open to people with a touring caravan or motorhome, so we were limiting our guests to people who already understood the park product,” comments Henry. “A few years ago, however, we decided to remedy that by introducing top-end glamping modules for hire, based on the Swift S-Pod. This immediately extended our appeal to couples who might never before have considered using a park for a holiday.” He adds: “Their success encouraged us this year to invest in two safari tents, fully furnished and kitted-out, which are also proving immensely popular, especially with younger families.” While glamping is great for generating additional revenue, Henry believes that the real value of this accommodation is in generating interest in holiday home ownership. At least fifteen sales of holiday homes on the park over the past few years can be attributed to glamping stays.

TASTER BREAKS

Great Expectations 3“Many people typically book for three or four nights and that is sufficient for them to get an idea of what life could be like for them as owners. It’s surprising just how many on their last day ask if they can just take a quick look at one of our show homes before they leave!” says Henry. He adds: “As an industry, we have always known that a better understanding by consumers of what we offer could widen considerably our market potential. Glamping is doing the job far more effectively and economically than any amount of advertising could achieve.”
Switched on park owners who want to keep abreast of the everevolving world of park accommodation can get a first glimpse of the new 2019 models at the HERCMA Shows at The Lawns and Beaulieu this Autumn. Some 300 models of touring caravans, holiday homes, lodges and park homes will be on display at the shows, which run from September 4th – 6th (The Lawns) and September 21st – 23rd (Beaulieu).

RETAIL SALES

“The industry overall is enjoying a good year with retail sales on the rise in all sectors, in particular with holiday homes and park homes,” explains Michael Ritchie, Event Manager of the Hull and East Riding of Yorkshire Caravan Manufacturers’ Association (HERCMA) Shows. “Customers want more and more creature comforts in their holiday homes and manufacturers strive to keep pace. Electronic gadgetry is now common in many of the higher priced units and in recent years there has been a rise in the popularity of twin units for both holiday and residential use. In fact, there will be a record number of twin units on display at The Lawns show this year – nearly 40 of them from 13 different manufacturers.”The Lawns show has been running for more than 40 years at The Lawns in Cottingham. It is run by HERCMA, which comprises five manufacturers from the region: ABI, Carnaby, Coachman, Swift and Willerby. Open to the public, the show attracts well over 20,000 visitors each year. “There will be numerous new product launches – as always at The Lawns,” promises Michael. “ABI and Swift are unveiling additional twin units with highly imaginative layouts; Willerby will be unveiling its range of park homes; and companies such as Pathfinder, Prestige-Homeseeker and Omar-Wessex always have stunning new designs on show and are promising the same this time.” Commenting on the future of holiday park accommodation, Michael adds: “I think that holiday caravans, lodges and park homes will continue to evolve, according to customer requirements, becoming, along with parks, more and more energy efficient, providing some of greenest and most environmentally holidays and residential accommodation available. While there may be short-term problems with issues such as Brexit, the longer-term future looks pretty good.”

Company Contacts

ASSOCIATION
Tel. 01452 526911
www.bhhpa.org.uk

COMPASS INSURANCE
Tel. 01452 511430
www.compass.co.uk

THE LAWNS AND BEAULIEU SHOWS 2018
www.lawnsandbeaulieushows.com

Ambitious Planning

ambitious planningAmbitious Planning

Doncaster-based park homes operator Serenity Parks might be a relative newcomer to the industry but they have ambitious plans for the future.
The Company was established in 2016 by Directors Gary Burns and Andrew Wilson, who already co-own a successful and longestablished civil engineering business – the NMC Group. After many years of working on engineering projects that included residential and holiday park developments, Gary and Andrew decided to take the plunge and invest in their own parks. “Through our civil engineering contracts we have long been involved with infrastructure and development works for many residential park home estates throughout the country,” explains Gary. “Given the steady increase in this market and the changing perceptions of park home living, we identified a strong opportunity to diversify our business interests and this has proved successful.” Gary and Andrew launched Serenity Parks by taking the opportunity to acquire two existing residential parks in Cheshire that were ripe for re-development.

POPULAR CHOICE

Ambitious planning 2Chester’s Croft is situated in the leafy Stockport suburb of Cheadle Hulme, and was acquired by Serenity Parks in November 2016. Its highly desirable location, just over two miles from Stockport itselfand seven miles from Manchester, makes it a popular choice with residents. The park offers plenty of green outdoor space, as well as excellent travel links, including two nearby rail stations and the ease of Manchester Airport just a few minutes drive away. Since taking on Chester’s Croft, Gary and Andrew have completely redeveloped the park and its infrastructure, investing heavily in surfacing, drainage, curbing and landscaping. They have bought back a number of plots in order to upgrade with new homes for sale. Out of a current 47 plots at Chester’s Croft, just three remain available. Serenity Park’s second Cheshire-based development, Alvanley Park, has also undergone a major upgrade. Many new homes have been added to the site and just one remains for sale out of a total of 40. The park sits in a prestige location in pretty Cheshire countryside and next to National Trust woodland, but with easy access to amenities in the nearby market town of Frodsham.
Both Chester’s Croft and Alvanley Park offer high-end, one and two bedroom park homes from leading manufacturers including Prestige, Oakgrove, Stately Albion and Omar. Both parks cater exclusively for over-55s and offer residents a thriving social scene and a supportive environment in which to spend their later years.
Gary and Andrew did not found Serenity Parks with the intention of just ‘owning parks.’ For them, the business represents an opportunity to create and develop communities.
“We really believe that moving to a park home should not just be a decision of where to live, but also of how,” explains Gary. “We pride ourselves on the lifestyle we enable our residents to lead. By providing attractive, accessible and well-equipped homes, in an environment that actively facilitates positive interaction, we create the perfect park home environment with a real community feel.”

SAFETY AND SECURITY

Ambitious planning 3“Our homes offer an increased level of safety and security compared to city centre or suburban living, as well as encouraging residents to manage a more independent way of life in their later years. When you own a park and see new residents coming to make their home here, you can really see the positive difference in people after just a few months living amongst like-minded new friends.” Serenity Parks was born out of an absolute belief in the huge potential of park home living and its tremendous benefits, not only for park residents, but also for park owners, developers, and local authorities.Gary says: “There has been a seismic change in perceptions of park home living, especially among the over 50s who are placing more importance on leisure and the freedom that park home living can offer. The recent changes to housing policy also mean that residential park homes are now accepted as a dedicated form of housing, which gives us greater confidence in planning policy for more plots.” It’s clear that the tides are turning favourably for park home living but Serenity Parks believe much more needs to be done to educate the Government and local authority planners about the wider benefits of residential park home communities.
With this in mind, Gary and Andrew have created a detailed resource document that they are proactively sharing with local authority planning departments that explains the social, economic and environmental advantages of the park home trend.

HOUSING SUPPLY

Ambitious planning 4Gary says the potential saving to the public purse from park home developments is massive, not to mention the solution they can offer to aid the national housing supply crisis.
“Cheshire, where we already have two parks, is an area of really high demand for homes and there is simply not enough accommodation to go around,” says Gary. “Many areas of the country have the same situation and frustratingly, I believe that not enough is being done to pass off sites for development.”
Gary and Andrew see this challenge as a unique opportunity to change out-dated misconceptions about the park home lifestyle.
With two successful re-developments under their belt in the Northwest, Gary and Andrew are now turning their attentions to other opportunities.
“We are interested in developing more high-end parks in the North but our interest remains national,” says Gary.
“We are ready and able to invest in redevelopment opportunities where we can transform tired sites to offer prestige park home communities in desirable areas. We have plans to double the size of our portfolio year on year over the next three years and promote the Serenity Parks brand UK-wide.”

On Your Marks For Trade Events

On Your Marks For Trade Events

A busy show season lies ahead packed with a wealth of business ideas to help with your winter planning...

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On Your Marks 1Landscape Show - 18th-19th September

Evolution Centre, Battersea Park, London SW11 4NJ www.landscapeshow.co.uk

The key trade show for the industry LANDSCAPE is back for another year, uniting Garden Designers, Landscape Architects and Contractors under one roof for two days, dedicated to sourcing the latest innovations and technologies in the landscaping industry. Come down to Battersea Park onTuesday 18th and Wednesday 19th September 2018 to select, sourceand network. LANDSCAPE 2018 promises to deliver a range of both new andreturning exhibitors showcasing everything from Outdoor Furniture,Living Plants and Trees, Planters, Stone and Decking to mention justa few. The event is the go-to for any professional designer looking tosource new product ranges to use within their projects. Andrew Fisher Tomlin from Fisher Tomlin & Bowyer says: “The thing that distinguishes the LANDSCAPE Show is that you always find new trade suppliers and new products that you would never find elsewhere.” Alongside the main exhibition is a free to attend Seminar Programme hosted across four seminar theatres. Each session is CPD accredited and addresses current topics integral to the industry

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Beaulieu Trade Show - 20th September

Hides Field, Beaulieu,Brockenhurst, Hampshire SO42 7ZN www.lawnsandbeaulieushows.com

On Your Marks 2The annual HERCMA Southern Trade Show at Beaulieu takes placethis year on Thursday 20th September, from 10am until 5pm. More than 150 of the latest caravan holiday homes, lodgesand park homes will be displayed in the splendid setting of theBeaulieu Estate in the New Forest in Hampshire. Leading brandson show include manufacturers such as ABI, Atlas, Carnaby, Delta,Pathfinder, Pemberton, Prestige-Homeseeker, Regal, Stately-Albion,Swift, Tingdene and Victory. Other exhibitors range from decking companies to software and furniture suppliers. Parking and entry are free for bona fide trade visitors who can register to attend on www. hercmatradeshows. com. Trade visitors are also welcome on Friday21st September, the opening day of the annual Caravan Holiday Home and Park Home Show. This continues over the weekend of 22nd and23rd September from 10am until 5pm each day. Details of the public event are on www.lawnsandbeaulieushows.com

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Be My Guest - 2nd & 10th October

Torquay, Carlisle & Skegness www.bemyguest.live

On Your Marks 3Following a successful launch earlier this year, the Be My Guest event series has announced its autumn dates. A UK roadshow for independent accommodation providers including holiday parks, camping sites, glamping experiences and holiday rentals. Theevents are supported by partners like The AA,Google, Expedia, local DMOs and media partnersincluding Holiday Park Scene. The one-day business development eventswill be visiting Torquay (2 Oct), Carlisle (10 Oct) and Skegness (13 Nov). The events are free to attend for providers and feature a fantastic speakerline up to help businesses improve their performance by mastering topicslike digital marketing, local networking, supplementary incomes throughinitiative like electrical vehicle charging ports. Visitors to the show will also be able to take advantage of theMarketplace exhibition which showcases the latest products and servicesfor providers and is packed with show-only offers. As an example, theBe My Guest team provide a 20% subsidy for any new accommodationproviders looking to undertake The AA Quality Assessment Scheme forthe first time. For more information and to register your FREE place at the show justvisit the website.

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Saltex 2018 - 31st October - 1st November

NEC, Birmingham B40 1NT www.iogsaltex.com

On Your Marks 4Those working within the holiday park and campsite management industry will have the opportunity to learn from leading opinion formers, further their career prospects and see new products and services fromprominent suppliers when SALTEX opens its doors at the NEC,Birmingham on October 31 and November 1. This year, the show floor will be bursting with everything avisitor needs to increase their efficiency and improve operations andwill contain a plethora of exhibitors representing the likes of playequipment and services, turf maintenance equipment, fencing andlandscaping, sports surface design, research and consultancy, seeds,turf, aggregates and treatments, and facilities services management. As well as a wide range of innovative products on display within the three large halls, visitors to SALTEX will have the chance to see many of these products in action. The outdoor demonstrations will take place on a grassed area directly outside the SALTEX halls 6, 7 and 8. There will also be a number of education opportunities through Learning LIVE - SALTEX’s all-encompassing, free-to-attend education programme. Learning LIVE will take place in four dedicatedseminar theatres situated on the show floor and willfeature a wide range of expert speakers discussingrelevant topics. SALTEX 2018 is free to attend. To register yourattendance and beat the queues visit www.iogsaltex.com

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Holiday Park & Resort Innovation Show - 7th & 8th September

NEC, Birmingham B40 1NT www.holidayparkshow.co.uk

On Your Marks 5The Holiday Park & Resort Innovation Show is back at the NEC, Birmingham on the 7th and 8th November providing holiday and leisure entrepreneurs with an unparalleled opportunity to make the most of their resorts, holiday parks and attractions by delivering first-hand the very best in advice, products and services. Combining world class experts, face-to-face advice, 150 inspirational seminars, 350 leading suppliers, workshops, unrivalled networking and live features all under one roof - these two days are truly unmissable for anyone in this sector! Whether you’re relatively new in the holiday market and looking for inspiration and advice or an established business looking for new and exciting ways to improve your offering, the event covers everything you need to run your holiday business more efficiently. Discover all the latest technology and trends from within the sector and find out more about current marketing and business strategies. The industry’s most innovative and influential figures will pass on their peerless knowledge and advice and ultimately help you stand out from the competition and increase your occupancy rates. Tickets to attend are free and you can register via the website. We look forward to welcoming you to the event.

No Quick Fix

no quick fixNo Quick Fix

I will start with a confession. Wisper it quietly, but there is no ‘quick fix’ that will instantly fill your holiday park with customers, especially in the quieter months. That magic button for your website – the one that will send bookings through the roof is, well, I’m afraid just a myth…
So, it’s time for a reality check. The only way to ensure your park is best placed to turn those clicks and enquiries into bookings and sales is to have a proper strategy in place. It can be really frustrating to see large volumes of traffic coming to your website but so few of those continuing to book their holidays. Abandoned bookings and poor conversions rates are an obvious sign that all is not well somewhere in the online booking process.

JIGSAW PIECES

Whether you own a large group of holiday parks or you’re just starting out with a few touring pitches, your online booking platform is arguably the most important piece of the jigsaw. You can spend thousands of pounds per month on marketing but, if it’s all let down by a process that inhibits the booking process then you’re wasting all your hard-earned cash. Online booking systems vary greatly from one another - and the most expensive one may not necessarily be the best for your park. You need a system that not only fulfils your requirements from a park management perspective but is, crucially, easy for your customers to navigate and book online.

It is too easy to forget the customer booking journey with parks too often spending more time focusing on the back-office functionality of an online booking system. But these online booking steps are, potentially, far more important than whether the system can produce all your different financial reports. Most systems (but not all) on the market will come with a set of online booking steps that will be the link between your website and booking system. It is crucial that you choose a system that has booking steps that are clear, straightforward and easily navigable for your customers.Why not take the journey yourself, as a customer would (we recommend trying this on a mobile too). If you find yourself getting frustrated then multiply this by the average number of people who visit your website and you’ll soon see why so many people abandon their bookings.

GDPR COMPLIANCE

hate to be the bearer of bad news but complying with GDPR wasn’t just sending out a few re-subscribe emails to your database at the end of May. It’s fair to say that it’s had (and will continue to have) a big impact on the holiday park industry. One thing’s for sure – it’s already had a big impact on the online booking sector, with many changes having been made to systems to comply as best they can with the new regulations. A cornerstone element of GDPR is customer data. Your online booking system is, potentially, storing thousands of customer records, accounts and, in some cases, payment details too.

Do you know for sure where all that customer data is? Is it stored directly on the computer in your office – and is this vulnerable to hackers? Or is the data stored in the cloud? Is it encrypted to the highest level? Are your online booking steps collecting marketing information even from those who don’t complete a booking? If so, what’s being done with all that data? All these are vitally important questions you should ask your current provider or ask yourself before changing to a new system as you will be liable, should the worst happen.If your online booking is the final part of the jigsaw, then getting your customers into that booking process, is the first. How do you attract the right sort of customer to your park to begin with?
Before you commit to spending hundreds or thousands of pounds per month on a Google AdWords PPC campaign or such like you need to ask yourself one fundamental question – who are your customers? How old are they? Where do they live? What interests do they have? What do they spend on an average holiday? Once you have a clear idea of the people you’re targeting then you’re more likely to achieve the desired result. Depending on the sort of customer you’re targeting, your marketing can be grouped into various activities, including your website, email, social media, pay per click (PPC) or printed media. All of this will filter back to the online booking process.

KEY WORDS

A good website that’s well optimised for all the relevant keywords is certainly a good start and will be integral for just about everything you do but it will not, necessarily, be the huge driver of traffic on its own, that it once was. Things are ever-changing in the world of the web and the level of competition has gone from stiff to fierce, especially in popular holiday destinations such as the South West of England.

That being said, there are some key things to consider with your current website to help it work best for you:

• Does it stand out from the crowd? Does it have a ‘wow’ factor?
• Is it quick and easy to use on a mobile device?
• Do the images properly showcase your setting and accommodation range?
• Are your CTAs (calls to action) clear and consistent – ‘book now’ ‘check prices & availability’ ‘call now’

How much do you spend on your marketing and what sort of Return on Investment (ROI) are you getting? Do you know? If the answer to this last question is a resounding ‘no’ then it’s time to take stock of your current activity…and think again. If, for whatever reason, you are not able to apportion revenue against your marketing then you are working with one hand behind your back.

MEASURE SUCCESS

E-commerce tracking really is the cornerstone of measuring a campaign’s success, whether it be a promotional email or a Google AdWords campaign. Without this knowledge it’s almost impossible to know if what you’re doing is right. So many people are obsessed with the volume of clicks and traffic that a campaign sends to their website but this can often be very misleading. Always think – quality over quantity! You’re aiming for ‘qualified’ clicks; those that come from an audience who are in-tune and interested in your product, not those who may have clicked your banner ad by mistake. To this end, your external marketing should follow the same premise. As mentioned, know your audience and aim your marketing at this focused bunch of people, don’t waste your time and money on a scattergun approach because it simply won’t work.

Pitched
Tel. 01726 418118
Pitched.co.uk

Compulsory Risk Assessment Warning

Compulsory Risk Assessment Warning

compulsory risk assessment warning

Taking steps to keeping your water systems safe should be done in line with a Legionella risk assessment. It’s not just advisory; if you are an employer or in control of premises, you are responsible for understanding the health risks of Legionella. Failure to risk-assess water systems for Legionella is punishable by fine and a prison sentence. More often than not, when outbreaks occur, there is a serious risk to human health often resulting in fatalities.

STAGNANT WATER

The seasonality of holiday parks, caravanning sites and summer camps mean they are typically used less frequently throughout winter months. Because of these quieter periods, stored and stagnant water can become a breeding ground for Legionella bacteria, especially when temperatures start to rise. Shower blocks, laundry rooms, swimming pools and spa pools, therefore, all require risk assessing and adequate servicing to ensure any risk of Legionella is managed and mitigated. The risk of Legionella extends to any hot and cold water system and cooling tower as well as irrigation systems and interactive water features in public spaces which – in warmer weather – attracts the public. Guidance on the legislation around interactive water features can be found here.

HOTTER MONTHS

Ground maintenance in public spaces, parks and grounds also require careful consideration. Like any other water accessory, dispenser or system, hose pipes can store stagnant water and therefore Legionella bacteria has the potential to grow. When next used, these hose pipes have the potential to release the airborne bacteria in tiny water droplets for inhalation, posing a risk to the user and anyone nearby. With hotter weather often seeing an increased risk of Legionella proliferation, there are a number of precautions to take to ensure that you minimise the risk of cases of Legionnaires’ disease, ensuring that you are compliant with HSE’s ACoP L8. Ensuring staff are appropriately trained in Legionella awareness, risk assessment and their responsibilities can support in effective Legionella management and control. Not only that, suitable and sufficient training of all staff involved in Legionella risk management is a key requirement of the regulations. No matter what the season, you can read more about who is responsible for managing your water systems here. If you require support in managing Legionella, conducting your Legionella risk assessments or want general advice on what to do, please seek advice.

Socotec
Tel. 0845 603 2112
www.socotec.co.uk

Holiday Habits Revealed

Holiday Habits Revealed

holiday habits revealed

New survey data reveals the truth behind the nation’s holiday habits, and exposes exactly just how and what we’re spending on those all-important holidays. When it comes to holidays, the people of the UK certainly aren’t holding back on their spending. Ocean Florida’s data reveals that 16% of people in the UK are splurging between £3,000 and £10,000 on their summer getaway. It’s not just money, but time that people are willing to give as just under a third of holiday makers (31%) are opting to go on holiday, not once, but twice a year. Those with children are actually far more likely to take multiple holidays a year, with 34% of families taking two holidays a year, as opposed to only 28% of households without children. Millennials were also taking less holidays each year compared to families with kids, as only 32% stated they take two holidays a year. So, although it may be thought that millennials have more disposable income and time, it’s not always being spent on holidays. When it comes to spending money on holiday accessories, such as clothes, it’s those without children who are spending more. A third (30%) of respondents without kids spent between £101 and £250, compared to only a quarter of those with children.

For more information please visit www.ocean-florida.co.uk

Brexit Bonus For UK Holiday Sector

Brexit Bonus For UK Holiday Sector

brexit bonus for uk holiday sector

A record number of Britons are choosing to take their holidays in this country, early reports on 2018 trends suggest. The Brexit decision fall-out, implicit in the the falling value of the pound, means holiday makers are being turned off the stress and strain associated with overseas trips. A survey published last month suggested that more than four out of five Britons would rather stay at home than suffer the stresses of traveling abroad. At the same time, they are being lured to stay closer to home by the extended spell of sizzling summer weather. Research, by Barclays, has found that more than a third of Britons will have taken holidays closer to home this year, with 21 per cent using this as their main holiday. Rural areas are expected to benefit most, with southwest England attracting 30 per cent of holidaymakers and Scotland drawing 22 per cent. This growing trend for staycations has led to a nine per cent rise in revenue at Britain’s biggest holiday parks, according to research by the lender Ortus Secured Finance. Turnover at the 100 largest operators reached £2.7 billion last year, up from £2.46 billion in 2012. “Caravan, camping and holiday parks are going from strength to strength,” Jon Salisbury, OSF’s managing director, told The Times.

TRAVEL STRESS

Parkdean Resorts, which was the UK’s largest holiday park operator, was sold to Onex, a Canadian private equity company, for £1.35 billion in December. Rivals, Park Leisure 2000, was sold for £103 million to a consortium led by Midlothian Capital Partners in February, and Intermediate Capital bought Park Holidays for £362 million last year. A rise in overseas visitors and the growing popularity of staycations have helped boost UK tourism. Inbound tourism to Britain is also booming, with foreign tourists attracted by the weak pound. According to Visit Britain, inbound flight bookings for April to September surged by 21 per cent compared with the same period last year. Patricia Yates, strategy and communications director of Visit Britain, said that there was “particularly strong demand from our long-haul, high-spending markets, China and the US”. However, foreign visitors prefer city breaks, with 67 per cent visiting only London while in the UK. About 30 million British citizens holiday in other EU countries every year, accounting for 76 per cent of the outbound travel market. However, John Lennon of Glasgow Caledonian University has forecast that the costs of flying, travel insurance and mobile data usage could soar after Britain leaves the EU. A legal framework for flights after Brexit has yet to be agreed and airlines warned that with more than 60 agreements to be renegotiated, planes could be grounded until a deal is reached.

Payback Periods

Payback Periods

Payback PeriodsThe payback investment over the 10 years-plus life of a single Rinnai unit can be measured and shown to out-perform cheaper and much less efficient water heaters in a matter of months. The continuous flow units and systems offer heating efficiency, reliability, space saving, Legionella prevention and environmentally conscious Low NoX Outputs. A Limescale Check system ensures optimum performance throughout the life of the unit by constant monitoring and alerts for any build-up of limescale residue.

Rinnai
Tel. 01928 531 870
www.rinnaiuk.com

Insurance Matters

Insurance MattersInsurance Matters

As a caravan park insurance specialist, Wilby currently arrange insurance for more than 100 parks across the UK, from the North of Scotland to the South coast of England. Our caravan park insurance aims to cover most risks and contingencies you may face as the owner of a holiday or caravan park business. With detailed knowledge of the holiday and caravan park industry and related insurance risks, we can offer more than just insurance. We have our own team of risk management consultants who can help you to put procedures in place to limit the risks your park faces and therefore potentially reduce the likelihood of claims.

Wilby
Tel. 01422 358525
www.wilbyltd.co.uk

Join The Evolution

Join The EvolutionJoin The Evolution

Rolec, specialists in the design, manufacture, supply and installation of caravan hook-ups, are also the UK’s leading manufacturer of electric vehicle charging points. The company boasts Europe’s widest range of EV charging units and has developed a number of pay-as-you-charge solutions ideal for both caravan and residential park communal parking areas. EV charging points from Rolec can also provide mobile phone interaction and a revenue stream for the caravan park - which can quickly pay back your investment.

Rolec
Tel. 01205 724754
www.rolecserv.com