REAPING WHAT THEY SOW

REAPING WHAT THEY SOW

Jane Herbert meets the personalities behind the thriving Beston Group...

YAXHAM WATERS HOLIDAY PARK in Norfolk offers a stunning setting for holidays

On a cold winter’s day in the mid to late nineties, Timm Hay and Steve Johnson stood on a hill overlooking a rather tired-looking Beeston Regis Holiday Park on the North Norfolk coast wondering how to buy it!

At that time, Beeston Regis comprised 60 acres with 120 static caravan plots and roughly 400 tent and tourer plots, with a handful of hook-ups and a very old-fashioned shower block that hadn’t much changed from the original 1950s. The owner had sadly passed away, and the bank had taken control of the site.

On face value, it didn’t look like much of an investment but to Timm and Steve, Beeston Regis offered the ideal opportunity to cement their burgeoning business partnership. “We were young and keen,” says Steve. “Having done some research, Timm had discovered that Beeston Regis benefited from Section 17 of the 1960 Caravan Site Act.

“This was at a time when park owners, usually landowners, were required to apply for planning for the use of their land when used for six months of holiday use and six months grazing rights for cattle,” Steve continues. “The permission was granted if the local council didn’t reply within six months, which became deemed as unconditional planning permission with no time constrictions.”

TIMM HAY AND STEVE JOHNSON, the founders of The Beeston Group.

INSIDE KNOWLEDGE
Timm’s inside knowledge from his first job as a planning consultant for a holiday park specialist in London came in very useful when he realised that this was the case at Beeston Regis. Says Steve: “Uncovering the Park’s unutilised planning permission was a pivotal moment for us. This was extremely valuable, and so we just had to find a way to buy the Park.”

Timm and Steve had found their first joint investment. Beeston Regis Holiday Park is now a thriving park with 300 holiday bases and 190 camping and touring plots. Moving forward, the duo soon expanded into another small park which they later sold at a profit, and also added Cliff House Holiday Park in Dunwich to their portfolio.

At the same time, they undertook a major project to build The Hollies, a 30-acre park in Kessingland, Suffolk, on former farmland and a derelict house. Timm invested in five further parks which he still owns: four in Norfolk - Gold Coast and Hazelbury Holiday Parks in East Runton, Yaxham Waters Holiday Park and Mundesley Holiday Village: as well as New Hall Lodge Park in Dovercourt, Essex.

Over time, the eight parks co-owned by Timm and Steve all came together under the one umbrella of The Beeston Group. Today, with just under 800 lodge and static caravan plots, 750 camping and touring plots, and around 150 self-catering units, The Beeston Group is wholly concerned with holiday home ownership and rental, camping and touring. “With large holiday park groups owning a big percentage of the holiday parks in the UK, we really try to set ourselves aside,” explains Steve.

GUESTS STAYING AT CLIFF HOUSE Holiday Park have access to the lovely beach below

“We pride ourselves on offering great holidays in superb locations, mostly on the beautiful East Anglian coastline, and many of our parks offer guests direct access to the beach. Most importantly, however, the majority of our customers know us as Steve and Timm. As business owners and operators, the personal touch is very important to us.” The Beeston Group employs around 160 staff who support Steve and Timm across the individual parks.

Cliff House Holiday Park is considered the flagship of The Beeston Group. The scenic lodge plots take full advantage of the Park’s enviable location on the idyllic Suffolk Heritage Coast and it is considered to be one of the top locations in East Anglia to own a holiday lodge. The 30-acre park is situated on the cliff top between the popular coastal towns of Southwold and Aldeburgh.

Visitors benefit from the stunning heath and woodland surroundings, as well as direct beach access below. Cliff House Holiday Park has won many accolades, including East of England Park of the Year in the National Tourism Awards, as well as numerous regional awards and The David Bellamy Gold Award for conservation many times. Since purchasing Cliff House Holiday Park in February 2000, The Beeston Group have invested heavily.

At the centre of the Park is the eponymous Cliff House, a large Victorian property built originally as a merchant’s house, and later owned by the family of the famous Aston Martin racing driver Jock Horsfall. Cliff House is currently being renovated to a high standard at a cost of £1.5 million. “We’ve very excited about the development of Cliff House,” explains Steve.

“It’s a lovely historic building and the careful renovation is taking around two years. When it’s finished, the nine-bedroom house will be rented out to single parties of up to 18 people for family gatherings and the like. “The rooms are to be named after James Bond films, and the house will feature a ‘secret room’ hidden by a bookcase containing a casino for the guests!” The Park’s existing popular bar and restaurant has also been extensively renovated since opening in 2010.

It’s named ‘The 12 Lost Churches’ in recognition of the tragic destruction of 12 local churches during three major storms over a period of 100 years during the 1100: 1200’s when Dunwich was actually the capital of East Anglia. With updates to their portfolio of parks an ongoing project, Timm and Steve are keen to ensure that any developments are as sustainable as possible.

“We use ground heat source pumps to heat our bar and restaurant,” says Steve. “We also have banks of solar panels dotted around all our parks and electric car charging points. Staff can choose to opt into a salary sacrifice scheme to buy or lease new electric vehicles. All our parks are also very active in conservation projects. For example, this year our teams have installed 50 bat boxes and 100 bird boxes across our developments.”

Mundesley Holiday Village has also received significant investment since it was acquired by Timm. Originally built in the 1930s, Mundesley was one of the first holiday camps on the North Norfolk coast. The holiday village now boasts luxury accommodation including lodges, bungalows, cottages and barns (some with hot tubs). The site occupies a prime clifftop spot with a beautiful beach just a short walk away.

THE PURPOSE-BUILT HOLLIES Camping & Leisure Resort in Kessingland, Suffolk

Guests staying at Mundesley are spoilt for choice with the outstanding beauty of the local countryside, as well as the excellent on-site facilities that include a games room, gym, sauna and spa. The Park works closely with Hoseasons and is pretty much full all-year-round. Despite the challenges of doing business over the last couple of years that have affected all industries, Steve is quietly confident that The Beeston Group’s ethos continues to stand them in good stead for the future.

“There’s no doubt that the conflict and cost of living rise have had a knock-on effect,” says Steve. “Customers are definitely being more cautious with their spending but that gives us even more incentive to renovate and refurbish our Parks so that our product is the absolute best that it can be. We already offer great quality and excellent value to our guests and holiday homeowners. Continuing on that path, we hope to share many more years of success together.”

OUTSIDE OF THE BOX

OUTSIDE OF THE BOX

Get creative with original ideas to attract the UK's staycationers...

With a host of obstacles hindering the prospects of a trip abroad for many, for this summer holidays, they are turning to staycations as the next best thing. Luckily, they don’t have to look far to find there are plenty of incredible places to go in the UK with an abundance of beautiful destinations and picturesque locations right on our doorstep.

 

If we have our marketing right, UK holidays can be just as exciting as jetting off to another country. These days, as a business, you have to be creative to find the best type of offer to provide the best fit for prospective guests. From countryside getaways and beach retreats to town trips and city breaks, there’s lots of options to suit every taste. For those that are looking to offer something a little different, why not think outside of the box and try promoting a staycation with a twist?

 

We did not have to look far for some inspirational business ideas. Southwest Railways analysed the Google ratings and reviews for over 2,600 listings on HostUnusual.com and asked a panel of experts to give each one a ‘unique- ness’ score. Each of these factors was given a weighted score of 0-100, and these were combined to create the full rank. From treehouses and windmills to Romani caravans and authentic American airstream trailers, the ideas were not lacking in imagination.

 

 

 

 

UNIQUE STAYS
The Windmill in Suffolk has been crowned the most unique place to stay in the UK. In this adult-only getaway, visitors get the whole building to themselves. With the original blades of the windmill removed, this historic building has been restored with a modern twist. While it is the third most expensive stay in the top 20 at £325 per night, its unique charm and viewing balcony with magnificent views of the Suffolk countryside means it’s one not to miss.

 

For a remote getaway, The Cantick Head Lighthouse Cottage on the Orkney Islands is the second quirkiest place to stay, according to the research. Set on a 115-foot cliff with nothing but the sea and scenery for miles, the active lighthouse offers a stunning landscape to escape the everyday hustle and bustle. While there is still wi-fi and TV for everyone’s home comforts, the site also boasts a hot tub and a sauna. What’s more - prices start from a reasonable £120 a night.

 

 

WEATHER PROOF
To reconnect with nature, the unusual stay that takes third place on the list is The Wolf Wood Treehouses in Devon. Surrounded by acres of woodland and nestled above the treetops, visitors can stay in their own secluded treehouse with a wood burner and an outdoor jacuzzi – perfect whatever the weather. The most expensive stay calculated per night is The Beach House Smugglers Cove in Cornwall. For £550 per night, this luxurious eight-sleeper holiday home sits right on the beach.

 

With the sand less than a stone’s throw away, this sunny retreat offers an outdoor fire pit and hot tub with sea views. On the other end of the scale, The Aylsham Windmill in Norfolk is the cheapest at just £78 per night. This countryside escape used to be a working flour mill but has now been converted into a scenic holiday home that can sleep up to six people. Far away from the Majorcan beaches of traditional summer holidays, this stay boasts local walking routes, cycling trails and historic sights to explore.