GREAT EXPECTATIONS

great expectationsGREAT EXPECTATIONS

Boosted by what was the hottest summer on record, the UK’s holiday park sector has never been so appealing. More Brits each year are continuing to enjoy all that the country’s parks have to offer - and what an offering it is. From quirky wigwams and shepherds tents to deluxe lodges and cabins, today’s holiday parks and campsites are better equipped than ever before for their increasingly discerning guests. Accommodation features that were once considered luxurious are now seen as the norm. Take glamping as an example. Nobody needs to be reminded of the rise and rise of glamping, but what is noteworthy is how such accommodation is fast moving from fringe to mainstream. Rather than just providing a handful of pods alongside their traditional holiday homes, some parks are now dedicating large sections of their grounds to a variety of glamping modules, creating in effect a mini-village for guests seeking this type of experience. There are also instances of parks swapping a number of their seasonal or touring pitches for this style of accommodation, purely as a response to customer preference.

BROAD APPEAL

Glamping is also broadening the appeal of taking a holiday on a park to couples and families who might otherwise not have considered the option. In many cases, this might have been because they hadn’t quite grasped the concept of what a park offers in terms of its rented accommodation, or simply because the guests weren’t keen on camping. By contrast, the idea of staying in a shepherd’s hut, safari tent or hobbit house is easy to understand, and provides an element of adventure and fun with which it is easy to engage. “If glamping is an example of camping on an upward trajectory as far as quality is concerned, then the same can also be said of caravan holiday homes,” comments Jon Boston, a spokesperson for the British Holiday & Home Parks Association (BH&HPA). “Many of these now have levels of refinement far beyond what a customer would expect as standard a decade ago, including features such as en-suite bathrooms, exterior decking, wide-screen TVs and sophisticated sound systems.” Jon adds: “UK manufacturers have proved themselves adept at constantly refining their product, but there may be some evidence that holiday lodges will become more dominant in the future. Some park groups are now favouring lodges over holiday caravans when developing new pitches, both for sales and rental.”

COMFORT FACTOR

Great Expectations 2The extra space in a lodge can make for a more comfortable stay, especially if the customer is holidaying with an extended family or friends. For rental purposes, lodges also enable parks to offer a more luxurious experience. Some lodge breaks are now being styled along the lines of a boutique hotel with added features such as robes and slippers, upscale toiletries, bubbly in the fridge, and even fresh croissants delivered in the morning. Says Jon: “The trend towards more highly specified caravan holiday homes and lodges is also consistent with the move by many parks to extend their opening seasons. Local authorities would appear to be increasingly more accommodating when faced with such requests from parks, recognising the wider economic benefits to be gained from lengthening the holiday year, not least among the many businesses in their area which depend on visitor spending.” He adds: “With modern holiday homes now providing highly efficient central heating systems as well as double glazing and increased levels of insulation, holidays throughout the four seasons become much more practical.”

PARK PRODUCT

At Skelwith Fold caravan park in the Lake District, new accommodation trends are enabling park owner Henry Wild to broaden his customer base. The Ambleside park has around 450 pitches for holiday home owners and touring guests – but camping is not permitted: “This once meant that Skelwith Fold was only open to people with a touring caravan or motorhome, so we were limiting our guests to people who already understood the park product,” comments Henry. “A few years ago, however, we decided to remedy that by introducing top-end glamping modules for hire, based on the Swift S-Pod. This immediately extended our appeal to couples who might never before have considered using a park for a holiday.” He adds: “Their success encouraged us this year to invest in two safari tents, fully furnished and kitted-out, which are also proving immensely popular, especially with younger families.” While glamping is great for generating additional revenue, Henry believes that the real value of this accommodation is in generating interest in holiday home ownership. At least fifteen sales of holiday homes on the park over the past few years can be attributed to glamping stays.

TASTER BREAKS

Great Expectations 3“Many people typically book for three or four nights and that is sufficient for them to get an idea of what life could be like for them as owners. It’s surprising just how many on their last day ask if they can just take a quick look at one of our show homes before they leave!” says Henry. He adds: “As an industry, we have always known that a better understanding by consumers of what we offer could widen considerably our market potential. Glamping is doing the job far more effectively and economically than any amount of advertising could achieve.”
Switched on park owners who want to keep abreast of the everevolving world of park accommodation can get a first glimpse of the new 2019 models at the HERCMA Shows at The Lawns and Beaulieu this Autumn. Some 300 models of touring caravans, holiday homes, lodges and park homes will be on display at the shows, which run from September 4th – 6th (The Lawns) and September 21st – 23rd (Beaulieu).

RETAIL SALES

“The industry overall is enjoying a good year with retail sales on the rise in all sectors, in particular with holiday homes and park homes,” explains Michael Ritchie, Event Manager of the Hull and East Riding of Yorkshire Caravan Manufacturers’ Association (HERCMA) Shows. “Customers want more and more creature comforts in their holiday homes and manufacturers strive to keep pace. Electronic gadgetry is now common in many of the higher priced units and in recent years there has been a rise in the popularity of twin units for both holiday and residential use. In fact, there will be a record number of twin units on display at The Lawns show this year – nearly 40 of them from 13 different manufacturers.”The Lawns show has been running for more than 40 years at The Lawns in Cottingham. It is run by HERCMA, which comprises five manufacturers from the region: ABI, Carnaby, Coachman, Swift and Willerby. Open to the public, the show attracts well over 20,000 visitors each year. “There will be numerous new product launches – as always at The Lawns,” promises Michael. “ABI and Swift are unveiling additional twin units with highly imaginative layouts; Willerby will be unveiling its range of park homes; and companies such as Pathfinder, Prestige-Homeseeker and Omar-Wessex always have stunning new designs on show and are promising the same this time.” Commenting on the future of holiday park accommodation, Michael adds: “I think that holiday caravans, lodges and park homes will continue to evolve, according to customer requirements, becoming, along with parks, more and more energy efficient, providing some of greenest and most environmentally holidays and residential accommodation available. While there may be short-term problems with issues such as Brexit, the longer-term future looks pretty good.”

Company Contacts

ASSOCIATION
Tel. 01452 526911
www.bhhpa.org.uk

COMPASS INSURANCE
Tel. 01452 511430
www.compass.co.uk

THE LAWNS AND BEAULIEU SHOWS 2018
www.lawnsandbeaulieushows.com

No Quick Fix

no quick fixNo Quick Fix

I will start with a confession. Wisper it quietly, but there is no ‘quick fix’ that will instantly fill your holiday park with customers, especially in the quieter months. That magic button for your website – the one that will send bookings through the roof is, well, I’m afraid just a myth…
So, it’s time for a reality check. The only way to ensure your park is best placed to turn those clicks and enquiries into bookings and sales is to have a proper strategy in place. It can be really frustrating to see large volumes of traffic coming to your website but so few of those continuing to book their holidays. Abandoned bookings and poor conversions rates are an obvious sign that all is not well somewhere in the online booking process.

JIGSAW PIECES

Whether you own a large group of holiday parks or you’re just starting out with a few touring pitches, your online booking platform is arguably the most important piece of the jigsaw. You can spend thousands of pounds per month on marketing but, if it’s all let down by a process that inhibits the booking process then you’re wasting all your hard-earned cash. Online booking systems vary greatly from one another - and the most expensive one may not necessarily be the best for your park. You need a system that not only fulfils your requirements from a park management perspective but is, crucially, easy for your customers to navigate and book online.

It is too easy to forget the customer booking journey with parks too often spending more time focusing on the back-office functionality of an online booking system. But these online booking steps are, potentially, far more important than whether the system can produce all your different financial reports. Most systems (but not all) on the market will come with a set of online booking steps that will be the link between your website and booking system. It is crucial that you choose a system that has booking steps that are clear, straightforward and easily navigable for your customers.Why not take the journey yourself, as a customer would (we recommend trying this on a mobile too). If you find yourself getting frustrated then multiply this by the average number of people who visit your website and you’ll soon see why so many people abandon their bookings.

GDPR COMPLIANCE

hate to be the bearer of bad news but complying with GDPR wasn’t just sending out a few re-subscribe emails to your database at the end of May. It’s fair to say that it’s had (and will continue to have) a big impact on the holiday park industry. One thing’s for sure – it’s already had a big impact on the online booking sector, with many changes having been made to systems to comply as best they can with the new regulations. A cornerstone element of GDPR is customer data. Your online booking system is, potentially, storing thousands of customer records, accounts and, in some cases, payment details too.

Do you know for sure where all that customer data is? Is it stored directly on the computer in your office – and is this vulnerable to hackers? Or is the data stored in the cloud? Is it encrypted to the highest level? Are your online booking steps collecting marketing information even from those who don’t complete a booking? If so, what’s being done with all that data? All these are vitally important questions you should ask your current provider or ask yourself before changing to a new system as you will be liable, should the worst happen.If your online booking is the final part of the jigsaw, then getting your customers into that booking process, is the first. How do you attract the right sort of customer to your park to begin with?
Before you commit to spending hundreds or thousands of pounds per month on a Google AdWords PPC campaign or such like you need to ask yourself one fundamental question – who are your customers? How old are they? Where do they live? What interests do they have? What do they spend on an average holiday? Once you have a clear idea of the people you’re targeting then you’re more likely to achieve the desired result. Depending on the sort of customer you’re targeting, your marketing can be grouped into various activities, including your website, email, social media, pay per click (PPC) or printed media. All of this will filter back to the online booking process.

KEY WORDS

A good website that’s well optimised for all the relevant keywords is certainly a good start and will be integral for just about everything you do but it will not, necessarily, be the huge driver of traffic on its own, that it once was. Things are ever-changing in the world of the web and the level of competition has gone from stiff to fierce, especially in popular holiday destinations such as the South West of England.

That being said, there are some key things to consider with your current website to help it work best for you:

• Does it stand out from the crowd? Does it have a ‘wow’ factor?
• Is it quick and easy to use on a mobile device?
• Do the images properly showcase your setting and accommodation range?
• Are your CTAs (calls to action) clear and consistent – ‘book now’ ‘check prices & availability’ ‘call now’

How much do you spend on your marketing and what sort of Return on Investment (ROI) are you getting? Do you know? If the answer to this last question is a resounding ‘no’ then it’s time to take stock of your current activity…and think again. If, for whatever reason, you are not able to apportion revenue against your marketing then you are working with one hand behind your back.

MEASURE SUCCESS

E-commerce tracking really is the cornerstone of measuring a campaign’s success, whether it be a promotional email or a Google AdWords campaign. Without this knowledge it’s almost impossible to know if what you’re doing is right. So many people are obsessed with the volume of clicks and traffic that a campaign sends to their website but this can often be very misleading. Always think – quality over quantity! You’re aiming for ‘qualified’ clicks; those that come from an audience who are in-tune and interested in your product, not those who may have clicked your banner ad by mistake. To this end, your external marketing should follow the same premise. As mentioned, know your audience and aim your marketing at this focused bunch of people, don’t waste your time and money on a scattergun approach because it simply won’t work.

Pitched
Tel. 01726 418118
Pitched.co.uk

Holiday Habits Revealed

Holiday Habits Revealed

holiday habits revealed

New survey data reveals the truth behind the nation’s holiday habits, and exposes exactly just how and what we’re spending on those all-important holidays. When it comes to holidays, the people of the UK certainly aren’t holding back on their spending. Ocean Florida’s data reveals that 16% of people in the UK are splurging between £3,000 and £10,000 on their summer getaway. It’s not just money, but time that people are willing to give as just under a third of holiday makers (31%) are opting to go on holiday, not once, but twice a year. Those with children are actually far more likely to take multiple holidays a year, with 34% of families taking two holidays a year, as opposed to only 28% of households without children. Millennials were also taking less holidays each year compared to families with kids, as only 32% stated they take two holidays a year. So, although it may be thought that millennials have more disposable income and time, it’s not always being spent on holidays. When it comes to spending money on holiday accessories, such as clothes, it’s those without children who are spending more. A third (30%) of respondents without kids spent between £101 and £250, compared to only a quarter of those with children.

For more information please visit www.ocean-florida.co.uk

Camping On NHS Prescription

Camping On NHS Prescription

camping on nhs prescription

The managing director of a multi award-winning caravan dealership believes doctors should be prescribing camping and caravanning as an alternative to medication for stress related conditions. Mark Bebb from Shrewsbury-based Salop Leisure has welcomed a pledge by Government’s new Secretary of State for Health and Social Care, Matt Hancock, o reduce people’s reliance on ‘unsophisticated drugs’. The comments came after it was revealed that 7.3 million people in the UK were given antidepressant drugs last year and 70,000 of them were children. Mr Hancock plans to give GPs alternatives and pledged to expand schemes to treat patients with mental health problems through social activities. “Evidence has shown the potential benefits of approaches like social prescribing, which addresses people’s physical and mental wellbeing and has been shown to both improve patients’ quality of life and reduce pressure on other NHS services.”

PATIENT REFERRALS

Social prescribing, which aims to improve people’s overall health and wellbeing rather than medicating a single condition, entails referring patients to community activities, volunteering, arts groups, gardening and cooking classes. Now Mr Bebb wants camping and caravanning added to the list, as he believes that both have been proven to possess therapeutic benefits. Salop Leisure has developed its Love2Stay caravanning and glamping resort in Shrewsbury to be “at one with nature” and to instil a feeling of well-being and tranquillity in visitors.

Experts have said that medicine is being used  a first resort too often in mental health care and doctors must explore more options before handing out pills. One in six adults took antidepressants last year, according to NHS figures, which is 500,000 more than in 2015. Previous research has suggested that that while nearly two thirds (57%) of non-campers are stressed or anxious on an average day, just a third of campers (35%) are stressed out.

Camping On NHS 2HAPPY CAMPERS

A study by outdoor holiday specialists Camping in the Forest found that campers (77%) are much more satisfied with their quality of life than noncampers (59%), while research by the Camping and Caravanning Club discovered that 93% of campers say camping can make you happier. Bob Hill, from Camping in the Forest, said: “With the advent of technology in all aspects of our personal and professional lives, the reality is that it can be very difficult for people to switch off. Unfortunately, this can make life very stressful as we need time out to relax, rejuvenate and just be.”
Researchers at the University of Essex found that nine out of 10 patients suffering from depression felt ‘higher self-esteem’ after a walk through a park. Almost three-quarters reported feeling less depressed and the researchers found that people recovered faster from illnesses through an ‘immunising’ effect that protected them from future stresses. Ecotherapy is the name given to a wide range of treatment programmes which aim to improve mental and physical wellbeing through doing outdoor activities in nature.

 

Make A Splash

Make A Splash

Make A SplashMove, push, pull, spin and splash! Ustigate Waterplay is delighted to announce the Explora collection has won two international design awards, taking gold in Leisure Games and Fun category and silver in the Social Impact category. Released at a time when the UK government announced child obesity is rising, the Explora range allows Ustigate Waterplay to provide all of the aquatic play fun with a top to toe work-out. The Explora collection engages children in collaborative play, as well as integrating a strong active play component that keeps children moving, pushing, pulling, spinning and splashing!

Ustigate Waterplay
Tel. 01322 424445
www.ustigatewaterplay.co.uk

A Playground Classic

A Playground ClassicA Playground Classic

A playground classic, swings have been a permanent fixture in public outdoor spaces for decades and they are one of the most recognisable, well-loved play units amongst children and adults! The movement of swinging is indeed an enjoyable experience both for children and parents: it promotes laughter and happiness, beneficial to both physical and mental health; it encourages parent-child interaction during play, making it a positive bonding experience. A number of experts also agree on the positive impact it has on children’s physical and mental development, from improved body awareness to a sense of happiness and belonging. Swings can be seen as a simple piece, however they need to tick a lot of boxes, from play value to safety requirements

HAGS
Tel. 0845 260 1655
www.hags.co.uk

The Fun Factor

The Fun Factor - Water Play

TheFunFactor

Think swimming, then think fun, with water leisure attractions one of the biggest draws for the modern holiday park destination.
Consistently one of the top holiday choice markers, a resort that offers the additional splash appeal, will reap the rewards, with not only a booking but those all-important repeat bookings. “More and more facilities are looking for resorts that offer more than just a pool,” explains Simon Smith of World Leisure. “Knowing how crucial it is to customer appeal, pools should be offering so much more than a basic swim,” he emphasises. World Leisure recently completed a £1.5m overhaul of the swimming pool facilities at Ribby Hall Village Holiday Park in Lancashire. Last December Ribby Hall won an unprecedented four Gold Awards at the UK Pool & Spa Awards. The new pool features new slides including a 48m interactive play slide. Swimmers can climb a tower to the top of the slide, which then takes them out of the building and back inside again. As they come down the slide, they can play an interactive touchpad game on the inside of the slide, with scores recorded once the ride is complete. Scores can be uploaded to social media platforms, with the top three scores displayed in the pool area. World Leisure also refurbished the splash pool and added an interactive aqua deck play structure, with tipping buckets and integral slides. A themed GRP (Glass Reinforced Polyester) toddlers’ pool links into the splash pool, with a slide and steps to open the pools up to all ages. World Leisure also installed a new sauna, steam room and feature showers, with all new filtration and controls. Mark Leech, senior manager of Ribby Hall Village, said: “It is important as a business to continually invest and improve the facilities we offer to our customers" Mark added: “We believe the new interactive slide and new splash pool features will be real talking points that will bring family visitors back again and again.”
Park operators need to provide appealing facilities for all age groups, with a typical water leisure offering including cannons, waterfalls, rain curtains, fl oor volcanoes and wall-mounted massage jets to add more attractions to the pools. Achieving this – and still providing an acceptable return on investment – requires very careful planning at the design stage, particularly where space is limited. Water slides and flumes have always been popular, but they require a significant capital investment, huge amounts of energy to drive massive pumps and constant life guarding.

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PLAY OFFERS WATER FUNPlayOffersWaterFun

The main aim of aquatic play equipment is to allow kids to have fun in a safe environment. Playing with water is also a vital part of a child’s development. Hippo Leisure’s modular play equipment, including Water Factories, Interactive Masts and Play Platforms are all extremely versatile products and can be expanded or updated to help to encourage regular, repeat visitors.
“What you’re aiming for in your facility is a way to keeping the whole family entertained, regardless of age or ability,” comments Teresa Metherell, Marketing Coordinator for Hippo Leisure. “This can be achieved by installing a variety of interactive water play features that provide both low level sensory play for toddlers as well as high level anticipatory and big splash play for older children and even adults,” she adds.
“It’s important to keep water play areas fresh and appealing.”

Hippo Leisure
Tel. 01752 771740
www.hippoleisure.com

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SPLASH PADS OFFER FAMILY APPEAL

SplashPadOfferFamilyAppealThe naturally inclusive and adaptable nature of a zero-depth splash park makes it an excellent amenity for holiday parks seeking to increase family attendance. Ustigate is a partner of Vortex International of Canada, offering a product portfolio of over 300 aquatic structures specifically designed to meet any specification, from low water consuming products for once use systems to super soaking buckets which create tidal waves.
The range includes many interactive free-standing products, the Water Journey collection, inspired by nature’s streams, and the Elevations range, are play structures that provide great combinations of water features between platforms of varying heights, encouraging children to climb and move between levels while engaging with children on and off the unit. The Elevations can be installed inside or outside, as part of a splash pad scheme or in a wading pool – They are designed to take fun to the max and are offered with a choice of water slides for the ride down.
Vortex is a world leader in aquatic play solutions, having completed 7000 installations in 45 countries, all of the products are renowned for being robust and innovative. Vortex recently announced the Explora collection has won two International Design awards, taking Gold in Leisure Games and Fun and Silver in the Social Impact category. Like all Vortex products, the Explora collection integrates a strong active play component that keeps children moving, pushing, pulling, spinning and exploring. The price of a typical splash pad depends mainly on three factors; size of the scheme, the type of water system – either a once-use or recirculating – and finally the selected water features. A typical once-use system would cost about £100,000 and the majority of recirculating systems are priced from £250,000.
Ustigate’s splash pad designers divide all waterplay installations into three bays; toddler, family and teen, in which they place specific products that are designed for each age group, therefore increasing play value and popularity. “By effective selection, combination and positioning of aquatic play features for your scheme, it will speak for itself and attract and retain customers naturally,” says Ustigate’s Ernie Hemming. “In addition, by using a range of colours, sensations of water and sleek designs, there won’t be any member of the family who will be able to resist playing!”

Ustigate Waterplay
Tel. 01322 424445
www.ustigatewaterplay.co.uk

Test Pilots

Test Pilots - Outdoor Essentials

Test Pilots

Let your guests be the judge of your outdoor improvements...

What better time than peak season to carry out an audit of your outdoor amenities. From weather-proofing al fresco entertainment areas, to checking the popularity of new playground features; your guests are the ultimate test pilots. It is your customers who will ultimately decide on the return on investment of your winter improvements; voting with their feet, this year’s – and crucially – next year’s holiday budget. Now is the time to start the appraisal process, You need to spot what look like winners or losers. Modifications may be needed and some may have to wait until the winter months. But it may not be prudent to wait when a stitch in time could reap rich rewards in the form of repeat business and maximising spend.
Quick fix amendments could be something as simple as adding more bins or sprucing up your signage, or garden displays. If outdoor spaces are well maintained, they will encourage user-participation by inspiring visitors to be outdoors in the grounds, making full use of the facilities,” points out Christine Virginie, Marketing Manager for Test Pilots 2Fordingbridge, who are key suppliers when it comes to maximising outdoor space. “This can create great word of mouth and repeat business from visitors having just had a great experience at your park,” Christine continues. “Word of mouth is the most powerful form of marketing and the best aspect is, it’s free! “If your equipment is covered by a canopy, it also increases the life span and therefore reduces maintenance and replacement costs,” adds Christine.

Offering customer-friendly outdoor dining is a no-brainer. An inviting al fresco experience with smart furniture and heaters for chilly evenings will increase the number of covers you can serve and ultimately increase your bottom line. One of the key decisions when planning to utilise external areas, is whether the space is for activities, that can generate income or that simply add value to your overall offering. “Presentation of all areas is important, whether a playground, a dining area or a wild flower meadow – they all need to be maintained,” says Simon Williams, Commercial Director at Bridge Leisure Parks. According to Simon there is also a growing trend of people wanting to reconnect with nature and to be active outdoors – and this has been an area of focus for Bridge Leisure Parks. “Our recent outdoor developments include foot golf, archery, dog agility courses, pitch and putt and crazy golf. At Ashbourne Heights in Derbyshire, we’ve recently invested in a foot golf course for one of the fields and developed a nature trail through the woods.

Test Pilots 3

Bridge Leisure not only provides active areas on its parks – the operator also promotes ranger activities to take advantage of their parks’ surroundings, providing expert knowledge about the local landscape and wildlife. This is complemented with on-park signage providing more detail about the plants and animals that can be found. There is no better way of enhancing and enriching an outdoor space than by investing in play equipment. Creating an innovative play space that fi res a child’s imagination and creates a pleasant environment for parents to get together is a winning formula for holiday parks. If you are looking to breathe new life into your play offering then HAGS boasts a huge portfolio and bucket-loads of experience. The company provides a turnkey solution with services including landscaping, fencing, decking and even artificial rock faces. The play specialists manufacture a vast range of products including play equipment for all ages, outdoor gym and fitness equipment, multi-use games areas, skating, ‘parkour’ and furniture. Camber Sands Holiday Park is a typical example. The park owners wanted separate areas for toddlers and juniors and a wide range of equipment. HUGE HIT They enlisted the help of HAGS-SMP to design and install the scheme, which included themed multi-play units, dynamic equipment, a zip line, sunken trampolines and a trail with an 8m traverse wall. The play area has proven to be a huge hit with customers, and according to HAGS, the only complaint from site has been to ask how to keep the adults off the equipment! “Theming seems to be a constant favourite with our clients. From pirate ships to fairytale castles you can add real play value to your areas by engaging a child’s imagination,” comments Simon Wright, Head of Sales at HAGS. Simon advises: “If your budget is tight you might consider planning your scheme in phases, this way you can add to the playground over a period of time that suits.” Specialists in recycled furniture, NBB’s furniture designs are enjoying unprecedented interest this season. “They not only look great and are eco-friendly, but they’ll also will save the park owner money in the long run!” exclaims the company’s Group Marketing Manager David Dean. “In today’s world we all need to be more aware of the materials we use and ensure sustainability is on the agenda. “All of NBB’s recycled furniture products are manufactured in the UK from recycled plastic milk bottles. Purchasing a standard A-frame picnic table, for example, will save over 2,000 milk bottles from entering our waste chain,” adds David.

TOP TIPS

Maximising Your Outdoor Space :

Provide weather protected outdoor spaces.
Offer safe and secure bike storage for visitors.
Have all weather sports facilities such as MUGAs and covered green gyms.
Provide shaded areas for seating and dining.
Use walkway canopies to offer weather-protected connections between buildings.

 

WEATHER-PROOF SOLUTIONS

Weather Proof SolutionsSpecialist design and built contractors, Fordingbridge is a one-stop shop when it comes to outdoor weather-proofi ng solutions. A typical installation recently took place at the Cotswold Country Park and Beach provides water sport activities on a wide expanse of lake. The owners wanted to create a weather-protected, outdoor dining/spectating space where friends and family of those participating in the water sports could dine and watch in comfort, sheltered from the elements. After conducting a free site survey, Fordingbridge proposed a twin-span, barrel-vaulted timber canopy to provide 128m2 of covered space overlooking the lake. The Opal 60 fabric roof covering was designed exclusively for Fordingbridge and is known for its longevity, high tear strength and UV resistance. The install team delivered the project in four days, keeping disruption to a minimum.

Fordingbridge
Tel: 01243 554455
www.fordingbridge.co.uk

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PLANET FRIENDLY FURNITURE

Plane Friendly FurnitureGreat for park operators and the planet, increasingly the holiday sector is choosing recycled plastic furniture over traditional wooden furniture. The reasons are clear. Not only will it never rot, splinter or rust but it is guaranteed against rot for 25 years. There are no long-term maintenance commitment such as painting or sanding down. It’s waterproof and not affected by exposure to chemicals, severe weather or intense sunlight, meaning it can be left outside all year round without any effect on its look and feel – and no unsightly green algae. New for this season from NBB is its London Dining Set – a contemporary table and bench set manufactured in grey plastic, seating up to six guests and saving nearly 4,000 plastic milk bottles from going to landfi ll.

NBB
Tel. 0800 1777 052
www.recycledfurniture.co.uk

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CHARGING POINTS DEMAND

Charging PointsRolec Leisure is seeing a growing number of parks installing charging stations for electric vehicles. Something that park operators are probably encountering more and more are visitors with electric vehicles and plug-in hybrid electric vehicles (EVs and PHEVs). “Demand for EVs and PHEVs is at an all-time high in the UK, with year-on-year sales having increased by more than 27% explains,” explains Martin Georgeson, Sales Director of Rolec Services, the award-winning company is widely recognised as one of Europe’s leading designers, manufacturers and suppliers of EV charging points and accessories. “We are aware of a number of disgruntled visitors to other leisure parks around the country who have aired their disappointment at the lack of EV charging points on EV internet forums, highlighting the fact that demand is out there,” warns Martin. Rolec’s EV charging points are specially designed to be easy and economical to install, safe, and adaptable to a holiday park requirements.

ROLEC
Tel. 01205 724754
www.rolecserv.com

 

 

Award-Winning Welsh Park For Sale

Award-Winning Welsh Park For Sale

The Willows, a multi-award winning caravan and camping park near North Wales’ seaside resort Abersoch, is up for sale.

Offers close to £1.375m are being sought for The Willows, a multiaward winning caravan and camping park near North Wales’ seaside resort Abersoch.

The 9.2-acre (3.7 hectare) park has 54 pitches including four exclusive ‘glamping’ or glamorous camping units, a static holiday hire caravan, reception/office, three-bedroom owners’ accommodation and another 3.7 acres for development subject to planning. Located beside the village of Mynytho and overlooking the Llyn Peninsula and Cardigan Bay, the park offers easy access to Abersoch and Pwllheli, some of Europe’s best beaches and activities including walking, sailing, water sports, golf courses, Surf Snowdonia and Snowdonia Zip Wire.

Being offered through Colliers International, The Willows continues to benefit from ongoing investment by the owners, achieving a turnover in excess of £115,000 and ‘very strong profits’ in the financial year to the end of February 2017. The park has won numerous awards including 5 Star Visit Wales & Britain accredited, the National Tourism Awards ‘Best Place to Stay’ (Touring and Camping), Top 100 Practical Caravan, Top 10 Glampsite and Premier Parks Award.

Top Of British Holiday Survey Pops

Top Of British Holiday Survey Pops

Above : The Away Resorts Survey showed Brits still want to head for their annual holiday getaway.

According to a recent survey by market-leading holiday park operator Away Resorts, 55% of Brits are taking their main holiday at a UK lodge or caravan park this year. Away Resorts is a UK holiday park operator, with six parks in Lincolnshire, Isle of Wight, North Wales, Hampshire, Hayling Island & Essex. It was the 35 – 44 and 45 – 54 age groups that picked lodge and caravan parks the most, suggesting that families and empty nesters are interested in an experience where the facilities and entertainment within easy reach. Carl Castledine, the Chief Executive of Away Resorts, said: “It’s great to see that the great British holiday continues to go from strength to strength. We British are taking more and more domestic short breaks throughout the year, but to see that a third of consumers are taking their main holiday in the UK just goes to show that our fabulous island can inspire people to stay here over far-flung destinations. “Away Resorts has six lovely resorts in stunning locations throughout the UK. From the vibrant coastal surroundings at our Mersea Island park to the luxury leafy tranquillity at our New Forest resort and from the serene waterscapes at Tattershall Lakes to the dramatic landscape of Barmouth Bay in Wales, it’s easy to see why we’ve seen an increase in visitors to our resorts too.”

BEACH LOCATION

In terms of where Brits will be holidaying, 44% of respondents will be taking their holiday next to the beach. So, if your holiday park is right near a beach, you’ll likely attract more bookings. Location has also proven to be a determining factor, with 60% saying the local area influences their decision to book in a certain place, followed by the accommodation type and thirdly, the facilities. This suggests that although accommodation is important for holiday makers, where they stay is mostly used as a base to explore the local area and get the most from their holiday. The majority of holidaymakers are willing to travel over four hours to reach their destination and most will be staying for six nights. Considering the beach is where most will be heading, this suggests Brits are willing to travel further to reach a beauty spot. Over 43% of those having a staycation return regularly to where they’ll be heading in 2018. Unsurprisingly, most respondents said they will be going away in the summer months. When asked how much their UK holiday will cost, most respondents, 32%, said they will pay £250 - £500 per person, excluding spending money. With only 14% of respondents saying their UK holiday will cost up to a maximum of £100 per person.