Family Values

Family Values

ABOVE: A vast choice of accommodation available through Shorefield Holidays includes hot tubs lodges.

Visitors to Shorefield Holidays are spoilt for choice…

With an estimated £31 million impact in the local community and over £4.4 million spent annually with local business and suppliers, Shorefield Holidays is influential family-run business within the Dorset and New Forest areas where its eight parks are situated. “As a company we have a huge focus on sourcing locally, whether it be for fresh local produce to use in our restaurants or even our luxury holiday homes,” says Simon Pollock, Chairman and Managing Director. “One of our key suppliers for the ownership side of our business is Regal Holiday Homes, based in Wareham, Dorset,” Simon explains. “We do also make sure we are always up to date with a range of different suppliers and manufacturers, to ensure we’re choosing the very best for our guests and owners.” Shorefield Holidays was founded in 1958 when Dr Robert Pollock, the company’s founder, was unable to find an available pitch for his touring caravan.

EVERYTHING COVERED

He loved the area and regularly holidayed on the south coast with his family, however after finding that there was nowhere to stay, he bought a small caravan park next to a worked-out gravel pit…and so the company roots were formed! To this day, Shorefield Holidays is proud to still be family-run, with family remaining at the core of everything they do. Shorefield Holidays now boasts eight beautifully landscaped parks in Dorset and the New Forest, each with their own unique selling points and charm. Whether you’re looking for somewhere filled with entertainment and family fun, or a luxury retreat in peaceful surroundings, our parks cover everything. The sites offer a wide range of amenities but their proximity to both the picturesque New Forest and stunning local beaches offer a unique location from which to explore the very best of the south coast. Within minutes of leaving the park, you have some of the UK’s most beautiful landscapes and idyllic walks just waiting to be discovered. This, coupled with our family values and warm welcome, is what keeps our guests returning year after year. You’re spoilt for choice on accommodation types and facilities across our parks, meaning there’s sure to be something to suit everyone. Families enjoy a range of caravan options, which we are constantly updating. This means that much of our caravan accommodation is no more than a few years old – something that really stands out to our guests and helps us to ensure we’re offering the best experience. Simon comments: “For something a little more special, our hot tub retreats are the ideal choice. Whether it’s an idyllic hot tub lodge our guests are looking for or a luxury house for the whole family, we have it all. “What could be better than returning to your accommodation after a day of exploring to enjoy a relaxing soak in the warm, bubbling hot tub? And when our largest house sleeps up to 14 guests, there really is room for everyone! Shorefield Country Park is at the heart of the holiday operator’s story and where the company began. It is also the largest, spanning over 100 acres, and has a range of fantastic facilities on site for all members the family to enjoy. “Our aim is to provide unforgettable family moments and memories that our guests will cherish for a lifetime, whilst minimising our environmental impact when doing so,” says Lesley. “We have implemented a range of CSR initiatives across all our parks - from joining the World Community Grid, enabling our idle computers to help power supercomputers research the likes of cancer cures, to regular beach clean initiatives. “We’ve even won multiple David Bellamy Conservation Awards in the process, something we’re extremely proud to be doing.”

ABOVE: The regular timetable of offerings inclue Go Active Activities at the company’s Oakdene Forest Park resort.

STAFF TEAM

Currently, the three family directors working alongside Simon include Sara Bertin as Finance Director and Lesley Lawrence as Marketing Director while Andy Bowden and Paula Curtis fill the roles of ICT Director and Company Accountant and Director respectively. The company recognises that its outstanding staff team are a huge factor behind its success, which is why they invest significantly in training, development and even awards nights to show our appreciation to our outstanding teams across all our parks. “Our stand out feature would have to be our highly skilled staff who regularly go the extra mile for our guests,” says Lesley. “We’re proud to say that many of our fantastic employees have been with us for more than 10 years and without them we would not be anywhere near as successful as we are today

KEY CHALLENGE

ABOVE: Shorefield Holidays are set on the stunning south coast with great beaches nearby.

A key challenge is ensuring a new guest experience and keeping guest retention high. As a business we are always looking for ways to refresh our offering for repeat holidaymakers, who are often our most loyal guests. Each year we invest significantly in new accommodation, ensuring we have the very best to offer our guests, in addition to introducing a range of new facilities and entertainment. We have some exciting plans in the pipeline for the coming year, which form just part of this strategy. Shorefield Holidays are extremely excited to be introducing luxury treehouse accommodation to our Milford-on-Sea park in 2020. Says Simon: “This investment encompasses our aim to continually grow and develop our guest experience.” He continues: “The stunning three-bedroom properties, situated in a secluded woodland area of the park, will offer a truly unique experience and even have their own private hot tub. “We are also looking to expand our portfolio in the coming years through the acquisition of new holiday parks along the South Coast.”

Shorefield Holidays
Tel. 01590 648 300
www.shorefield.co.uk

Eighth Destination

Eighth Destination

Eighth DesinationThe Hoburne Group has acquired a new holiday park on the edge of Bodmin in Cornwall, which will boast a new range of bespoke luxurious Hideaway lodges. Established in 1912, Hoburne is an expert in providing UK holiday breaks and holiday home ownership already owning seven holiday parks across the most picturesque counties in Great Britain, Hampshire, Dorset, Devon, Cornwall, Somerset and the Cotswolds. Hoburne acquired the new 17-acre site in the village of St Mabyn for its eighth park. With a primary focus on holiday home ownership, the new development at Hoburne St Mabyn will house ‘Hideaway’ lodges and aims to create an idyllic lodge escape for owners and holiday makers, enabling them to relax and unwind in an environment which offers a tranquil quiet space without the busier traditional park facilities and can be used as a base from which to explore the local area. The first phase of the new Hideaway lodges development includes 25 plots, 17 of which are available for ownership and eight for holidays, as well as a lodge reception for two full-time park management personnel.

 

Seaside Lodge Ultimate Location

Seaside Lodge Ultimate Location

Seaside Lodge Ultimate Location 1Speculation is rife as to whether an ultimate fantasy escape at Sandhills Holiday Park in Dorset, is the most expensive holiday lodge in the UK. It takes the form of a high-tech £420,000 bespoke luxury lodge with one of the most picturesque beach-side settings to be found anywhere in Britain. This autumn, the keys to the holiday home were officially handed over to its extremely proud new owner. The visually striking and lavishly equipped lodge is the result of a design collaboration with Prestige which was sparked by Park Holidays UK earlier this year. It arose when Sandhills had to opportunity to develop a new holiday home on the sea-facing front of the park, just a few paces from the sandy beach at Mudeford near Christchurch. According to Park Holidays UK director Tony Clish, it was agreed that the breathtaking position warranted the creation of a unique and very special holiday home: “Only very rarely do pitches become available on Sandhills’ front row, and we wanted the new owners to enjoy surroundings that were just as amazing as the views,” he said. “Together with Prestige, we developed a blueprint which included large areas of glazing to give the outlook star billing from the interior, but maintained a warm and homely feel. “Natural materials, including timber, are a big feature together with ocean-inspired colours and decoration to evoke the glorious seascape vista,” added Tony.

MODERN DAY
Substantial investment in Sandhills by Park Holidays UK has introduced many new modern-day facilities to the park including a country club, gymnasium, and a heated outdoor pool. The split-level 40ft x 20ft lodge has a large elevated lounge, two spacious bedrooms, modern kitchen and bathrooms, and a 3502 ft decking surrounded by infinity glass. Its new owner is haulage entrepreneur John Dean who, with his partner Carol can now spend leisure time away from their Salisbury home in surroundings he describes as “simply stunning”. John, aged 79, founded his distribution company almost 50 years ago with a single truck, and grew the business to serve both national and international customers. His love of the sea led him to acquire a 65ft motor cruiser and then, last year, a holiday home at Sandhills Holiday Park with a view of Christchurch Harbour. Having made new friends at the park and found a relaxed and peaceful atmosphere very much to his liking, John was quick to seize his chance when the sea-front lodge became available. For buyers on a more modest budget, holiday homes at the park start from around £150,000 – in an area where wooden beach huts are regularly reported as changing hands for up to £300,000. Meanwhile, the park has just released a second bespoke holiday home on its front row which features a roof-top garden – and a slightly more accessible price tag of £399,950.

Sandhills
Tel. 01425 200744
www.ParkHolidays.com

Wish You Were Here – Highlands End Holiday Park

WYWHWish You Were Here - Highlands End Holiday Park

For TV drama fans, Highlands End Holiday Park is spectacularly located on the clifftop overlooking West Bay, the setting of ITV’s Broadchurch.

The lodges and some of the touring caravans and motorhome pitches on the park have views out over Broadchurch while some of the other caravans, and camping pitches overlook the ‘Broadchurch Hut’ and Eype Beach. Part of West Dorset Leisure Holidays, a family run group, Highlands End Holiday Park is located on the clifftop near West Bay in Dorset and enjoys panoramic views across 99 miles of World Heritage Jurassic Coastline.

Highlands End has been providing memorable holidays for families, friends and couples for decades and todays accommodation includes luxury lodges, glamping pods, caravan holiday homes, apartments, bungalows and pitches for touring caravans, motorhomes and tents – many of which enjoy fantastic views over the surrounding coast and countryside. The park is particularly popular with star gazers and dog owners, who enjoy the clear night skies and mile after mile of footpath to explore.

The Park has a newly refurbished bar and restaurant with one of the largest and most important private collections of fire service memorabilia in the country. The collection has been built up over three decades by Martin Cox, a member of the family who have owned Highlands End – and its four sister parks – for 45 years.

As well as ‘Martin’s Bar & Restaurant,’ the parks highly-praised facilities include a Leisure Club which incorporates a pool, sauna and steam room, a shop specialising in fresh Dorset produce and a pitch and putt course that is great for the whole family.

Highlands End Holiday Park
Tel. 01308 422 139
www.highlandsendholidaypark.co.uk

TV Drama Draws A Crowd

BroadchurchTV Drama Draws A Crowd

Fans of TV drama series Broadchurch have helped set a record year for visitors to West Dorset, according to a major holiday parks group in the region.

West Dorset Leisure Holidays says bookings are currently up 25 per cent on last year’s figures as families go in search of the picturesque vistas and seascapes seen on screen.

The final series of the award-winning drama finished in April, and the parks’ General Manager, James Cox, said that enquiries began to swell from the first episode: “We experienced similar uplifts during the first two series of Broadchurch, and many of those guests became repeat visitors – so obviously the county lives up to expectations!

“Now with this latest wave of demand, we are expecting to see the busiest year yet for our business, and will be helping to point families to some of the locations seen on television.

“So overall, Broadchurch has proved a massive boom for Dorset’s visitor economy,” added James.

Family-owned West Dorset Leisure Holidays owns five holiday parks in the region, including its flagship Highlands End Holiday Park in Bridport. All parts of the business have seen booking figures rise, says James, and there has also been an uplift in sales of new and pre-owned caravan holiday homes.

Recruitment Drive

A major regional recruitment drive has been launched by Shorefield Holidays, a leading tourism business with holiday parks in Hampshire and Dorset.

A major regional recruitment drive has been launched by Shorefield Holidays, a leading tourism business with holiday parks in Hampshire and Dorset.

Recruitment Drive

Shorefield Holidays has launched a major regional recruitment drive to enable further growth of the holiday business. Shorefield, which runs six holiday parks across Hampshire and Dorset, employs more than 250 full-time staff and contributes more than £27m every year to the local economy.

In recent years Shorefield has seen significant growth across its parks, both for holidays and holiday home ownership. Managing Director Simon Pollock explained that with the impact of the staycation trend, and the increased cost of holidaying abroad following Brexit, they are anticipating this growth will continue.

“We are proud of our staff training and development programmes, and especially of our team, many of whom come from the local area. We are an Investor in People and especially want to foster local talent,” said Simon.

Broadchurch Fever Hits Bridport

broadchurch

Bookings at Highlands End Holiday Park are up by 57.8 per cent following the return of the TV drama Broadchurch. Pic: ITV

Broadchurch Fever Hits Bridport

Business is booming at Highlands End Holiday Park in West Dorset following the return of the popular ITV drama Broadchurch, which features scenes filmed at the park and the surrounding areas.

Highlands End Holiday Park in Bridport says bookings so far this year are up 57.8 percent for holiday home rentals and up 196 percent for touring pitches.

The programme, filmed around West Bay, returned for a second series on ITV in February, featuring a stellar cast including David Tennant and Olivia Coleman. Visitors flocked to the area last year to see the locations, and many more now seem keen to take a holiday in the heart of the action.

Highlands End Holiday Park general manager James Cox said: “At the end of October the cast and crew of Broadchurch were filming the second series on Eype Beach next to the park.

“While the holidaymakers at Highlands End were asked not to take pictures of any plot spoilers, they had a bird’s-eye view of the filming from the decking of their caravan holiday homes.”

He added: “We have recently expanded our luxury holiday lodge accommodation as the existing lodges, bungalows, holiday homes and apartments are all booking well on the back of Broadchurch fever.”

Pick Of Crop On Dorset Organic Farm

Dorset farm

East Fleet Farm Touring Park, where guests awake each morning to spectacular views of Chesil Beach, has joined a small elite of the UK’s most exclusive holiday parks.

Pick Of Crop On Dorset Organic Farm

East Fleet Farm Touring Park, near Weymouth in Dorset, is the newest member of the Best of British group which pitches itself at couples and families seeking a truly privileged holiday park experience.

Parks belonging to the consortium are mainly family-owned businesses which have met the group’s membership criteria of providing first-class quality standards and hospitality.

Based at the heart of a 200-acre organic farm and bordered by the picturesque East Fleet Lagoon, a host of awards and delighted customer comments pay tribute to its credentials.

Managed by Richard Stamper and his wife Ali, whose parents have owned the farm since 1986, the park has a special appeal to lovers of natural beauty and wildlife. It provides around 400 pitches for the owners of touring caravans, motorhomes and tents – and, as its guests appreciate, a welcome absence of noisy distractions.