Fairy Tale Story

Fairy Tale Story - Wyldecrest Parks' Alfie

Fairy Talr Story - Title Pic

The story of Alfie Best’s rise from a humble childhood to multimillionaire businessman reads like a modern day fairy tale. Born into a Romany Gypsy family in 1970, Alfie started working at the tender age of eight, labouring and laying tarmac alongside his father. By 14, he was buying and selling vehicles and just a few years later, he already owned several mobile phone shops across London. By 2001, entrepreneur Alfie had made enough money to invest in his heritage, purchasing his first mobile home park in Romford – Lakeview Residential Park – for a significant £1.7million. Lakeview Park, with its 132 homes, is still one of the most popular parks in Alfie Best’s portfolio - the Wyldecrest Parks Group, now valued at over £230 million. As one of the most successful park operators in the UK, the award-winning Wyldecrest portfolio includes 52 residential parks for the over 50’s and six holiday parks offering homes for rent and sale. As the only ISO 9001 accredited operator within the parks sector, Wyldecrest Parks is also the only parks group to have nationwide coverage in 24 counties across England, Scotland and Wales.


Fairy Tale Story - Alfie BestThe phenomenal growth of Wyldecrest Parks is undoubtedly a product of Chairman Alfie Best’s personal drive to succeed. Although numerous, his park investments are testament to quality over quantity with carefully chosen locations, safety and security provided by on site staff, and the highest operational standards. Saltmarshe Castle Park is a particular jewel in the Wyldecrest crown. Homes are set amongst the picturesque grounds of a former 19th century country house and estate close to the market town of Bromyard in Herefordshire. The original castle was demolished in the 1950s but parts of the outer walls and turrets remain, alongside several outbuildings and stables. All are being restored to their former glory to add to the park’s unique atmosphere. Saltmarshe Castle Park started life as a holiday park and was acquired by Wyldecrest Parks in 2015. It still has some 300+ holiday homes but the park is currently in the midst of a massive upgrade with 60+ residential plots being developed in the initial stage.

According to Alfie Best, Saltmarshe Castle Park’s many natural assets made it a natural choice for residential development. “The park’s premier location and its outstanding beauty are impossible to deny,Fairy Tale Story FOUR” says Alfie. “It would have been a shame not to take full advantage of that. Now people can live in this astonishing site permanently, and enjoy its beauty full-time.” Out of the initial plots being developed in the Tower Court area of the park, more than half are ready to receive happy new owners, whilst further availability is limited, especially for those plots which offer exclusive and unrestricted country views.

Adding to their investment in the local region, last year Wyldecrest Parks also acquired the nearby Sapey Golf Club. Alfi e Best believes that the popular Club offers huge potential as a lifestyle venue. The rebranded Sapey Golf and Country Club is shortly going to be offering a select number of exclusive golf lodges. “Our main goal is to bring the golf club up to its former glory, at the same time we create more jobs, invest in the region and bring revenue to the local community,” explains Alfi e. Giving back to its communities is at the heart of Wyldecrest Parks’ ethos and to this end, the company recently launched the Wyldecrest Parks Charitable Trust. The aim of the Trust is to deliver family support, equipment and health care to those who are facing life-threatening health conditions in and around their park communities. The charity will also be supporting holiday breaks for families in need. Through the Trust, the Wyldecrest Parks Group hopes to inspire some of its 120 staff and many thousands of homeowners to organise their own fundraising activities and get involved in volunteering opportunities within their own communities. “As a company, we are really excited about this development. We feel it’s our duty as a successful, growing company, to make a positive contribution to worthy causes and this is our expression of that deeply held commitment”, says Alfie Best. If Wyldecrest Parks’ recent growth (30% expansion over two years) is anything to go by, the business is assured of a bright future. Over the years, Alfi e has also built up a number of other successful businesses within the hospitality and leisure, events, trading and finance industries including Vinyl Bar, Best Park Home Finance, Kyoto Clearance and Wylde Events.



Young Entrepreneur Acquires Second Site

GraysYoung Entrepreneur Acquires Second Site

Best Park Homes has expanded its property portfolio with the acquisition of a mobile caravan park in Dunstable, following a funding package from HSBC. The site, which currently has around 40 residential units, joins Best Park Homes’ already well-established flagship park in Crays Hill, Essex.

The deal will fund improvements to the park, including approximately ten new homes and a renovation of the site’s grounds and communal spaces. Best Park Homes, based in Grays in Essex, is run by 20-year-old Alfie Best Junior, who has ambitious plans for the new park and for the business.

“The residential park homes sector is on the up and it’s an exciting time to be involved in the industry,” says Alfie. He adds: “This latest acquisition is the next step on the ladder for Best Park Homes and I’m looking forward to developing the park further over the coming year.”

Alfie established Best Park Homes in 2014, when he purchased his first residential park in Crays Hill at the age of 17. “The primary goal is to deliver high quality residential parks to the communities that we currently serve,” comments Alfie. “The long term plan is to continue to grow the business further with the addition of more parks to the portfolio in the future.”

Wyldecrest Park Homes Expansion

Wyldecrest Park Homes Expansion

Wyldecrest Parks hope the development may accommodate as many as 750 park homes in the future.

Wyldecrest Parks hope the development may accommodate as many as 750 park homes in the future.


Wyldecrest Parks is expanding its Herefordshire holiday park, Saltmarshe Castle, to include a new residential park home development.

The first phase of the homes is already underway in the Tower Court area of the park, which is being extensively redeveloped. Interest in the initial 29 plots has been high with many premium plot locations already reserved. Wyldecrest Parks hope the development may accommodate as many as 750 park homes in the future.

Saltmarshe Castle Park offers stunning vistas over the Bromyard Downs and Malvern Hills. The site currently has 340 holiday home owners and 13 holiday let units. Facilities at the park a fishing lake, play area and a recreation field, along with forest trails, a club complex, shop and restaurant.

Wyldecrest Parks are undertaking a comprehensive development programme throughout the park with many historic and original features of the 19th century estate being restored. Rental holiday units and a new touring caravan area will also be updated. According to Alfie Best, Chairman of Wyldecrest Parks, Saltmarshe Castle Park’s many natural assets made it a natural choice for an expansion into residential development.

“The park’s premier location, its extension and its outstanding beauty are impossible to deny and those were the main factors that contributed towards our decision,” explains Mr. Best. “It would have been a shame not to take advantage of those natural factors – everything was there already, we just had to see it. “Besides that, this park is set on the grounds of the old Saltmarshe Castle, which was used as a residential house, so it all comes together perfectly.”

Recipe For Success

Recipe For Success

Holiday Park Scene was the official media partner at the recent Holiday Park & Resort Innovation Show as Ashleigh MacKenzie reports…


The Holiday Park & Resort Innovation Show welcomed 2,637 visitors through its doors over two days.

The hotly-anticipated Holiday Park & Resort Innovation Show proved to be a recipe for success, as visitors from across the sector flocked to the NEC in Birmingham to see the launch of the brand new exhibition.
The two-day inaugural show ran from November 11 – 12 and had a positive response from visitors, speakers and exhibitors alike.
2,637 visitors made their way through the doors to 60 specialist seminars, 200 hand-picked exhibitors, industry-leading experts and unrivalled networking and new business opportunities.
With a strong emphasis on land diversification and holiday park management, the stellar line-up of guest speakers and seminars was a highlight of the exhibition and a draw for many visitors. Over 30 seminars took place in the two Holiday Park theatres, from the likes of Henry Wild, chairman of the British Holiday & Home Parks Association, Claire Jeavons of the Best of British Holiday & Touring Parks, William McNamara of Bluestone National Park Resort and Alfie Best of Wyldecrest Parks.
Robbie Davies, head of business development gave an interesting presentation on ‘How to make holiday hire work for you’, offering tips and advice on maximising the potential of your park.
“Never forget the basics and do them well,” advised Robbie.
“43 per cent of UK holidaymakers cite quality of accommodation, available facilities and the resulting value for money as most important booking features – so ‘ok’ is simply not good enough.
“The small touches can make a big difference, so be sure to pay attention to special and personal features.”
Meanwhile Chris Laxen, touring development manager at Park Resort offered and insight into setting up a successful glamping business. Speaking from experience, Chris said: “The best piece of advice that I can offer is to ‘think the worst, but expect the best’. Don’t be caught out by unexpected issues, so plan for all scenarios. And remember to listen to all customer reviews, both good and bad.”


Exhibitors at the Holiday Park & Resort Innovation Show covered a broad spectrum of holiday park aspects, from glamping accommodation and outdoor play to family attractions and hot tubs.
Event director Will Mansfield said: “The feedback during and after the event has been exceptional. We take all feedback into consideration, good or bad, and have already began on improvements suggested for next year’s show. This includes introducing a new interactive live debate a

The Holiday Park & Resort Innovation Show took place at the NEC in Birmingham from November 11-12 inclusive

The Holiday Park & Resort Innovation Show took place at the NEC in Birmingham from November 11-12 inclusive

nd expert panel area feature, with some of the most asked questions being debated and answered by specially selected teams of industry experts.
“Looking forward to 2016 we are confident this event can really continue to bring something innovative, relevant and positive to the industry as a whole.”

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Marina Work Is Underway

Marina Work Is Underway

Refurbishment work at Port Haverigg Marina Village will improve the quality of the park.

Refurbishment work at Port Haverigg Marina Village will improve the quality of the park.

Wyldecrest Parks is breathing life into Port Haverigg Marina Village in Cumbria as part of a £1.2 million refurbishment programme at the park.

Soon to be a flagship holiday park for Wyldecrest, improvements will include new tarmac roads throughout the entire site, new drives for all plots, new plot bases and also a brand new play area.

A selection of premium plots will also be added to the park’s current offering of 197 caravans and lodges.

Wyldecrest Parks’ chairman Alfie Best comments: “I’m completely delighted with this improvement programme. We are working to increase our holidaymakers’ quality of life, but also moving forward, to offer even more people the chance of spending true quality time with friends and family at this stunning park which is full of potential.”