STAYCATION TREND DRIVES GROWTH
Back-to-nature holiday brand Landal GreenParks has expanded its growing UK portfolio with the addition of a three new holiday resorts, as it continues to be one of the fastest growing lodge holiday brands in the UK and capitalise on the surge in demand for staycation holidays. Welcomed into the group are Landal Barton Pines in Devon, Landal Rockingham Forest in Northamptonshire and Landal Vale of Usk in Monmouthshire – the brand’s first holiday resort inWales – and brings the number of parks to ten across the UK since their launch in 2017.
Landal GreenParks originated in Holland in 1954 and now offers over 100 locations across nine European countries including the Netherlands, Germany, Denmark and Austria, and the UK is the 9th territory for Landal GreenParks to launch into. “We are delighted to welcome our latest additions to the Landal family,” said Paul Hardingham, Managing Director of Landal GreenParks UK. “When we brought the concept to the UK we were confident it would appeal to British holidaymakers, as there wasn’t anything offering the same experience, but we’ve been astounded by the popularity our current locations.” “The next stage for us was to add more resorts within the UK to build on our successes, so we are pleased to announce plans for three new locations this year and have more in the pipeline for the near future.” “It’s been a challenging 18 months for the industry, but it is evident that holidays which bring guests closer to nature and give them the chance to explore the diverse outdoor space in the UK is exactly what guests want right now.”
Landal’s seven other sites are spread across the UK including the Peak District, Kielder Water & Forest Park, the Cornish coastline and Scottish countryside. The company offers 15,000 holiday homes, has 3,000 employees and provides 14.5 million overnight stays to 2.8 million guests per year.