Holiday park entertainment has significantly evolved from the first Redcoats of the 1930 and the Hi-De-Hi era of the Sixties. Operators of parks, large and small, still agree that getting the entertainment recipe right remains crucial to ensure happy, satisfied customers.
Celebrating their 75th year in 2018, Ladram Bay Holiday Park in Devon offers a packed family entertainment programme that would put any corporate chain to shame. “We do our best to make sure there’s plenty for families to enjoy all together,” explains Carla Newman, Marketing and Events Manager at Ladram Bay.
“As a family-run business, we know that spending quality time as a family is what really matters.” An entertainments team of five plus and an Entertainments Manager run all the daily entertainment at the park. This includes kids’ club sessions, activities and a full programme of family friendly entertainment from six until midnight in high season. Most evenings end with a spectacular team show.
As a former Entertainments Manager at Ladram Bay herself, Carla is well placed to explain how their entertainment ethos works. “We audition for team members in November and rehearsals start in January,” explains Carla. “We like to get our team in place early and design our shows around their skills. In this, our approach at Ladram Bay is very different to a corporate group.” Personalising the shows around the team is a positive step for both customers and staff. “We develop the programme together. All the team are involved in the creative process which helps everyone to perform at their best for our customers,” says Carla. Entertainments Manager Kelly works with an agency to source external acts such as bands, cabaret, singers and magicians that perform at the park every Saturday night and on Tuesdays in peak season.
The team at Ladram Bay work so closely with the Vern Allen Group that the park even hosts the agency’s Showcase event each November. Management teams from other parks often visit the Showcase to select their own acts for the new season. “We do get a good return on investment but it’s really not about the money,” says Anna. “It’s about creating an enjoyable experience for all of our guests. If we didn’t have this level of entertainment, Ladram Bay wouldn’t be the five star park we are today.” Searles in Norfolk, owned and managed by the same family for 83 years, boasts an entertainment programme created and managed by Entertainment Manager Anna Hallard of Resort Entertainments. She oversees an in-house entertainments team and is responsible for booking external acts. Through this connection, Searles also benefits from close links to the Princess Theatre in Hunstanton of which Anna’s father-in-law Brian Hallard and Paul and Andrew Searle are Directors.
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