Riding The Waves
Capitalising on a prime seaside location, Woolacombe Bay Holiday Parks own and operate four 4-star holiday parks around the village of Woolacombe in North Devon.
Frequently voted the best beach in Britain, the location is a unique mix of sandy beaches, rolling fields and the rugged beauty of Exmoor National Park, all within a stone’s throw of the Woolacombe Bay sites.
Kevin Darvill, sales and marketing director at Woolacombe Bay comments: “The most crucial aspect to the success of our parks has to be the beach. Woolacombe’s beach is quite simply gorgeous and offers everything from a traditional bucket and spade holiday to surfing. Of course the beach alone isn’t enough to encourage customers to stay with us and for that we try to ensure we offer lots for every age to do and great places to stay.”
The family run business was established over 50 years ago, and the four parks now welcome international and UK guests from February to November each year. The parks are hire fleet only, meaning that there are no caravan sales activities, but the company does offer caravans, lodges, villas, apartments and traditional farmhouses along with high quality camping and touring facilities at all four parks.
“We’ve seen big changes in where customers want to stay,” explains Kevin. “A few years ago smaller, older caravans were in demand as budget options, but over the past couple of years there really has been a trend for extended families with several generations or two families sharing higher quality caravans. In response to this, we recently replaced a fifth of all our caravans, meaning our average caravan age is now just 3 years old.” He adds: “Then there’s the rise in popularity of the short break. A week’s holiday in July and August is still the mainstay at those times, but in term time we’ve had to adapt to more short breaks and change the offering to suit the demographic.”
Golden Coast is the company’s biggest park, offering 342 rental units and 93 touring pitches, plus the widest range of leisure facilities, including a ten lane bowling alley, a 17th Century pub and a high ropes course. Making the most of the park’s Atlantic facing location, a surf school and unique surfing simulator enables guests to try surfing no matter what their ability.
“Customers are always looking for something new and different, wanting the best experience they can get for their hard earned holiday time. There’s a continuous demand for new activities, particularly those that can be used whatever the weather. In the run up to and after the Olympics we saw a big demand for more sports activities to, so we’ve introduced sports complexes at all our parks,” says Kevin.
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Woolacombe Bay Holiday Parks
Tel. 0843 2080 377