Research has revealed that Brits spend on average, 15 per cent of their income on leisure activities including holidays - totalling a whopping £8.3bn per month. Conducted by YouGov, the survey of 2,061 adults also found that all Brits, irrespective of age and gender, prioritised experiences over material goods.
No wonder then that the drive towards high quality holiday accommodation in the last two decades has seen real innovation in the holiday park sector. For many years the humble caravan dominated the holiday parks market but cabins and lodges continue to grow their market share. Cabins and lodges are known to attract longer let periods than caravans, typically being very popular in the ‘harder to let’ shoulder months outside the peak season.
Whatever your preference, we can all agree that investing in high-value holiday accommodation makes sound business sense for park owners and operators. Because of their extended season appeal, it is imperative that lodges are well-built and insulated. Leading lodge manufacturer, Pathfinder Homes, recently boasted that on average, their lodges are 20 per cent better than the British Standard. Pathfinder’s typical build offers a minimum of 100mm thick insulation to the external walls and the floor with the roof boasting 200mm. This, in hand with a rated appliances, argon gas filled windows, low energy lighting and many other features means the lodge is not only kind to the environment but these changes add up and keep the average running costs down too.
NO COMPROMISE “Unlike a traditional bricks and mortar home, where you would be expected to compromise on at least a few of your desires, choosing a park home or lodge can open doors you never even knew existed – excuse the pun!” comments a spokesperson for Pathfinder. Pathfinder’s clients can select everything from the size, the layout, the external finishing and the internal furnishings of the lodge. Each customer is offered a blank canvas to start with, or they can choose from a preselected, standard design. The design studio presents a tangible design experience – so they can touch and feel the fabrics and virtually walk through the lodge before it is built. Leading lodge and holiday home manufacturer, Victory Leisure Homes has just launched its brand new model for 2017, which allows customers to create their own design, specified to their personal tastes from a list of 10 optional extras.
HOME FROM HOME The Echo comes in four sizes and room configurations – 36ft, two or three bedroom; 33ft, two bedroom, and; 28ft, two bedroom – and boasts a host of standard features, as well as an extensive list of extras including central heating, double glazing and integrated appliances. Standard features include, among others, Sandstone aluminium cladding, lounge electric fire, uPVC single glazed windows, USB sockets to all bedrooms and lounge, panoramic large front windows and Victory’s own design SoCozeee mattresses. The Echo is Victory’s first mid-season launch since 2015 when the company unveiled its popular model, the Sandhurst, to the industry. However last year, the company took a step back from launching a mid-season model, amid rising sales for its existing range.
Peter Nevitt, Managing Director of Victory Leisure Homes said: “In 2015/2016 sales across the range were flying, so we decided not to launch a mid-season model. “But since then we have expanded our manufacturing capacity significantly, meaning we are able to accommodate an extra, midseason model, which is why we’re delighted to be launching the Echo in 2017.”
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