HEAD EAST PROMOTES WALKING ROUTES
Head East is designed to raise the profile of Norfolk and Suffolk’s outstanding cultural offering and to boost the gradual recovery, adaptation and re-stabilisation of the region’s visitor economy in the wake of the pandemic.
Led by the New Anglia Culture Board, the year-long targeted cultural tourism campaign aims to promote and build a national profile of the East as a ‘must see’ UK cultural destination.
The original campaign was focused on 2020, but the pandemic triggered a strategic re-focus.
A €23.3 million project is promoting new walking experiences by the Interreg EXPERIENCE Project.