Parkdean To Deliver Parks Of The Future
Parkdean Resorts, the UK’s largest holiday park operator, has published its 2019 results confirming revenue was up by 5%. The leading operator of holiday parks in the UK, Parkdean Resorts owns and operates 67 award-winning holiday parks nationwide in coastal locations and areas of natural beauty across the UK with a wide range of accommodation options including static caravans, lodges and glamping as well as touring and camping pitches.
The group, that has over 31,000 pitches will invest £80m in 2020 in a pilot ‘parks of the future’ initiative at four locations to create state-of-the-art amenities including accommodation, park facilities and kids’ activity-based entertainment such as the Bear Grylls Survival Academy. The company reveal holiday packages increased in sales by 6% year on year at 599,000 holidays of which 80% were short stay (less than four days) playing to the increasing trend for UK staycations.
On-park spend revenue grew by 6% year-on-year at on-site shops, concessions, restaurants, bars and arcades as well as swimming pools, gyms and other leisure facilities.
The business will sell approximately 4,300 caravans and lodges priced from £25,000 for an entry level caravan to £600,000 for a premium lodge, and everything in between. Steve Richards, Chief Executive of Parkdean Resorts, said: “Much progress has been made over the last year and it is fair reward for the passion and unrelenting desire our teams bring in delivering great holiday experiences for our customers. “The momentum achieved in 2019 has continued into the current year which has started strongly with 32% of summer capacity already sold as we take share in what is a growing and resilient market.”
A new senior management team is now in place with the appointment of Catherine Lynn (CCO), John McKenzie (MD Holiday Homes), Mos Shamel (COO), David Lodge (Property Director) and Lisa Charles-Jones as HRD.