Set in 40 acres of beautiful East Yorkshire countryside, the multi awardwinning Patrington Haven Leisure Park is celebrating its 35th anniversary by engaging with its customers and the local community. Founded by Graham Sparkes in 1984 on a disused RAF base near the East Yorkshire coast, after he sold his caravan-building business, the site is now run by Graham’s son, Guy Sparkes, his wife Karen and their extended family, who have grown the team from 35 employees, five years ago, to more than 70 today.
With a growth in turnover from £2.7m in 2014 to £5.6m last year, the owners-only park close to the Holderness coast is forecasting £6m in revenue for 2019 and is experiencing its highest ever occupancy rates, with just 15 of 485 plots currently free. Patrington Haven Leisure Park sells a wide range of quality new and used holiday homes, with customers enjoying a choice of their own private garden plot with designated parking. Holiday homes currently available range in price from £14,995 to £69,000. After investing £5.5m in the leisure park’s Country Club and infrastructure over the past five years, the business is continuing to push forward with new services for its owners and visitors and to reach out to the local community.
Significant investments have been made in Guy’s Café Bar and Restaurant, new technology in the state-of-the-art gym, and three new vans for the maintenance team, which have helped to improve rubbish collections and the upkeep of caravans. In addition, the business has invested thousands of pounds in a rubbish compactor, which has ensured not a single piece of commercial waste has gone to landfill since it was installed, and launched The Spa at the Country Club, providing luxury health and beauty treatments to caravan owners and the local community. A takeaway delivery service offering food from the park’s restaurant menu has also been set up to operate within a seven-mile radius, delivering everything from pizza to fish and chips, romantic meals for two and family feasts, as well as an alcohol delivery service, to caravans on site and local homes, with orders taken via the Just Eat service and delivered by two new vans. Meanwhile, an innovative, free mobile phone app has been launched to communicate with people on and off the park, with options for them to choose the news and notifications they receive, and a new website is due to launch this summer. Managing Director Guy Sparkes firmly believes the park’s committed team and loyal customers are the foundations of its success. Guy said: “We’ve seen a really strong five-year growth period and I put that down to belief, supporting the team and allowing them to be in charge of their own destinies.
SIMPLY THE BEST
“A leisure park is only as good as its owners and its guests and we have some of the best. Our main aim is for all our customers to be proud of our team and our team to be proud of our customers. “I can’t say it’s like coming to work here. It has various pressures, but at the same time, you’re coming in to collaborate with people who believe in the same things. When you have shared beliefs, you can achieve anything.” The park has been awarded the Remarkable Holiday Park/Holiday Village Award in the Remarkable East Yorkshire Tourism Awards (REYTAs) for the past three years, racking up the latest win in March. It also received the Visit England Gold Award for exceptional quality of accommodation and customer service 2018/2019. The success is based on creating a home away from home environment for owners and making the leisure park a hub for the local community. Although the pool and gym require membership, appointments at the Elemis spa can be booked and the restaurant, bar and other facilities are open to everyone all year round. The leisure park draws its customers from across Yorkshire, the M62 corridor and the Midlands and enjoys remarkable loyalty, with the longestserving caravan owners having called Patrington Haven their home away from home for more than 20 years. Andy and Kerry Naylor live in nearby Hedon and have owned a caravan on the park for four years, regularly staying in their current Willerby Vogue with their cocker spaniels, Charlie and Rosie. Mr Naylor, 57, said: “This is the third caravan we have had on the site. It’s like home away from home. “As well as my family, I bring work colleagues and engineers I know through my business to stay in the lodges and they all love it. “We like the takeaway service too. They’ve got it right with good chefs, and you can order online through Just Eat.” Eric and Linda Thompson, from Rotherham, South Yorkshire, first bought on the park in 2003 and have owned three caravans during that time, including their current Winchester model. Mrs Thompson, 66, said: “We came to look at Patrington Haven one Saturday morning and we loved it straight away, so we bought our first caravan on the same day. “The plots all have their own gardens and it’s a very healthy environment. I walk, as well as swim, most days. The people are lovely and it’s like a small village. We’ve made friends here and everyone looks out for each other. “The park is family-run and that family feel is reflected in everything. We really feel part of that," she adds.
Retired couple Keith and Denise Wright bought their first Willerby Vogue caravan on the park last month, going ahead with the sale within 24 hours of arriving and falling in love with the surroundings. Originally from Manchester, they have owned a narrowboat for the past nine years and Mrs Wright said she is pleased to have found an ideal holiday home for their two children and five grandchildren to visit at various points throughout the year. Mrs Wright, 66, said: “We thought we’d go to lots of different sites to see what was available, but we never went anywhere else. “The staff took us round and we fell in love with it. When you need anything, someone is there straight away and nothing is too much trouble. There is such a lot going on for all ages and the park has a really nice feel about it. “Everyone has been so friendly here and made us feel so welcome. The park is really well cared for and has such pleasant surroundings.”
At A Glance
• The park operates an 11-month season for owners t o enjoy, but its five-star facilities are open all year round.
• Every holiday home comes with its own private garden.
• Guy’s Café Bar and Restaurant, which serves breakfast, lunch, dinner and a superb Sunday carvery.
• The Country Club and Pool, which is open from 6.30am, 364 days of the year.
• The Spa open daily and offers a wide range of treatments using only the very best Elemis products.
• A well-stocked fishing lake
• A jam-packed events programme, from the all-day music extravaganza, Patfest, to the exclusive Owner’s Select private dinner.
Patrington Haven Leisure Park
Tel: 01964 630 071