Making A Splash
The swimming pool facilities at Ribby Hall Village holiday park in Lancashire have undergone a £1.5million transformation. The pool was refurbished eight years ago but bosses at the attraction decided the time was right for a complete revamp, with added facilities to maintain excitement and interest for visitors.
The work was carried out by World Leisure and the pool now features new slides including a 48m interactive play slide. World Leisure also refurbished the splash pool and added an interactive aqua deck play structure, with tipping buckets and integral slides.
A themed Glass Reinforced Polyester toddlers’ pool links into the splash pool, with a slide and steps to open the pools up to all ages. Mark Leech, Senior Manager at Ribby Hall Village, said: “It is important as a business to continually invest and improve the facilities we offer to our customers. We believe the new interactive slide and new splash pool features will be real talking points that will bring family visitors back again and again.”
Gas Meter Checks
Property owners could be liable for prosecution if their gas meters do not meet new safety standards. The Measuring Instruments Directive (MID) replaced the old Ofgem legislation in 2016 and governs the manufacture and accuracy standards for electricity and gas meters in the UK.
The aim of the legislation is to ensure that customers and users are protected by ensuring that all meters comply with safety and accuracy standards. “This is particularly important for property managers as it could mean your existing meters are illegal,” says Chris Smith, Managing Director for Energy Controls – a leading supplier of SMART meters and Pre-payment metering systems. “If so, consumers may have a right to refuse to pay for their electricity and as landlords you could be liable to prosecution.”
You can check the meter itself for an MID stamp of approval or you can ask your supplier to provide an MID certificate. Your meter supplier is legally required to provide supporting evidence that their meters conform to MID standards; if they are unable to do so then it is highly likely your meter does not conform.
Pool Upgrades At Campsie Glen
Campsie Glen Holiday Park in Stirlingshire has invested £80,000 into upgrading its outdoor swimming pool facilities. The new development, which launched in April, features an enclosure over the existing outdoor pool, plus the installation of a brand new children’s pool and new changing and toilet facilities.
The new Perspex enclosure, model Endless Summer in Moss Green, is an aluminium and acrylic structure that offers safety by taking away the danger of broken glass, and functionality by sheltering the pool area from cold drafts and making it more weatherproof.
The new children’s pool is a 2.5m x 4m NIVEKO one-piece pool, which was supplied and installed by Eagle Leisure from South Lanarkshire, Scotland. Both swimming pools run on energy efficient air-source heating system contributing to the environment-conserving focus of the park. Bruce Thomson, Operations Manager at Wood Leisure, commented: “We are committed to investing in our parks and facilities to deliver value to the families from Scotland and beyond. This significant investment supports our long-term growth and development plans while benefiting our customers, wider community and Scottish economy.”
As any holiday park operator will tell you, happy and entertained children mean happy and relaxed parents. An exciting and challenging play area for all ages and abilities gives children somewhere to let off steam and make new friends as well as giving them some independence on holiday. Mike Harris, Director at Warren Farm Holiday Centre in Bream, Somerset invested in new playground facilities last year, designed and supplied by HAGS. He said: “We are known as a child friendly park, and people purposefully book plots near the play areas.
The initial outlay was definitely worthwhile and we have a large number of repeat visitors because of this, as well as many new ones.” “The more attractive, enticing, challenging and fun the outdoor play equipment is, the more likely it will be that visitors to the play area will continue to visit and enjoy all the facilities on offer and it could be the deciding factor on choice of holiday destination,” comments Stuart Wetherell for Wicksteed Playgrounds. Wicksteed was recently commissioned to create an impressive and imaginative playpark at Wilton Lodge Park in Hawick, Scotland. Reflecting the history of the area, a large bespoke timber castle-inspired feature takes pride of place at the centre of the play area. The custom-built castle is adorned with turrets, slides, climbing nets and monkey bars as well as a bridge over a moat and portcullis entrance.
The £300k play facility was developed as part of a £3.64m park regeneration project, funded by Scottish Borders Council and the Heritage Lottery Fund. “Local children were involved with creating the designs and ideas for the play area and came up with the idea of incorporating Hawick’s history and scenery into the design. The play park proudly features a castle, river design, horse artwork and a common riding flag as part of the surface design,” commented Gordon Webber, Wilton Lodge Park Events Manager.
RANGE OF FEATURES : The play park features a range of different zones with play equipment suitable for a variety of age groups and abilities. A timber fenced area features sensory sound and visual items as well as a central carved timber totem pole. Wicksteed has become the go to for cleverly designed bespoke playgrounds which can reflect the history of the site or have a theme running throughout. The company has also developed an award-winning range of outdoor gym equipment, the FLZ, which is ideally suited to the holiday park environment and suitable for those aged 14 plus.
“Prices do of course vary depending upon the type of equipment, landscaping and installation but a product from Wicksteed’s Toddlers’ range might start at around £500 with individual, interactive panels from around £590,” explains the Stuart. “An entire playground which could contain multi-play, modular units together with fitness products would obviously require greater funds, so it all depends on the project in question. To achieve a ‘wow’ factor a new green site fully supplied area should have a budget of around £70K.”
Apart from keeping your play equipment and areas regularly checked to meet health and safety standards, there are no guidelines stipulating when a playground requires updating, this is solely down to playground owners. However, updating your equipment regularly to stay ahead of the competition will certainly help attract and retain customers, providing a greater return on investment.
It is recommended that any equipment purchased for unsupervised use is certified as compliant to EN1176 (the European Playground safety standard), this ensures that the equipment is designed and manufactured to a high standard and will provide an exciting and challenging experience while minimising risk. The safety of children on their playgrounds doesn’t just depend upon the initial design of the area and the selection of equipment within it. Its continued management and the delivery of high quality inspection and maintenance schedules are crucial if the safe opportunities for children to play creatively are to be preserved. Mark Rands, Head of UK Installation and Service at HAGS comments: “We know that a good maintenance regime will significantly extend the life of your equipment and reduce the likelihood of accidents. Regular servicing and replacement of worn out parts is essential to keep your play area safe and compliant.
“Remember it is the responsibility of the owner to keep the play area safe, delaying needed repairs not only shortens the life of the equipment but increases the risk of an accident. The inspection should cover the whole of the site - not just the play equipment. Pathways, fences and seats all need to be checked.”
HAGS is a global company with a product offering that stretches over an extensive range of thousands of play products– designed for people of all ages. They have gained over 50 years’ experience in providing both landscaped and traditional outdoor areas. The best-selling UniPlay and UniMini ranges from HAGS offer a vast number of play functions and games within a unique modular system.
HAGS offer a wide range of standard ready-made units for every size and budget, and additionally, all units can be customised by adding special features or games to create your ideal play space.
Liz Townsend, Head of UK Proposals for HAGS says: “Our customers want a play area that is visually striking and attractive – something that immediately captures the imagination of children and becomes memorable so families have a great time and want to return again. The design details are what holds a child’s attention for longer than a few minutes, for example: tower structures are very popular with all ages, even more so when they have interactive games and imaginative activities that can involve all generations.” Liz continues: “At HAGS we focus on a ‘cost per user’ model during the design process, this helps eliminate single user items that can be expensive to own for little return in place of items that offer great play and financial value for users and owners alike.”
“Play facilities are vital in holiday parks, in order to both attract and retain the family spend,” says David Robison of World of Rides. “2017 is going to be a milestone year for the UK’s holiday parks, as Brexit and the fluctuating exchange rates are making more and more families stay at home in the UK for their holidays. However, if operators do not invest in new equipment to entertain their visitors and guests during this exceptional year, then they may not return in future years.” World of Rides have served the holiday park industry with a fully comprehensive range of coin-operated leisure rides and equipment for nearly five decades, ranging from battery rides and static rides to quadricycles and rowing boats. “For the past few years our Go-Karts, Super Hero Trikes and licensed character static rides have been the firm favourites with children, but for 2017 holiday park operators are suddenly asking for our driving school cars and above ground pools with bumper boats, in order to satisfy the demand of their customers for new experiences,” says David.
To read more stories like this, please subscribe online today.
Under New Management
Stanmore Hall Touring Park in Shropshire has appointed a new management team for the new season. Gary and Tania Smith have been promoted to managers of the Bridgnorth park and will be supported by new assistant managers Nick and Sandra Bellinger.
The Smiths have worked for park owner, Morris Leisure, for five years, having previously served at Oxon Hall Touring and Holiday Home Park, Riverside Touring and Holiday Home Park and Ludlow Touring Park. Before becoming caravan park managers, Tania worked as a chef for 32 years and Gary worked as a landscape gardener for 27 years for Birmingham Council. “We were at that time of life when we both wanted a change of lifestyle,” explains Tania, who has two children and five grandchildren.
“Gary was working nine to five while I was working evenings and weekends and we hardly saw each other” “We now see each other 24-7 and absolutely love being park managers.” Assistant Manager Sandra Bellinger added: “Morris Leisure is a great company to work for and our only regret is that we had not stayed at one of their parks before we started to work for them. It’s definitely something everyone should try.”
New Yorks Park
Park Leisure has unveiled a state-of-the-art new development at its Yorkshire Dales park. The Hawkswick development will boast seven new lodges and is the result of a £1.3m investment at the park. Yorkshire Dales General Manager Mike Clappison said: “The new lodges will be a great and vital asset to our park as it continues to grow and welcome new customers.
“As well as the site’s various family facilities including a children’s playground, Yorkshire Dales is a gateway to some of the best country walking trails, bridal paths and cycling routes in the UK and we’re at the very heart of that.” The news comes just weeks after Park Leisure announced a £103m partnership deal with Midlothian Capital Partners (MCP) as the luxury holiday company embarks on its next phase of expansion.
We’ll Meat Again
Hollins Farm Camping and Caravanning Park near Silverdale is offering youngsters the chance to learn about the food cycle. The farm raises traditional breeds of sheep, cows and chickens in its picturesque Lakeland setting, and then supplies the meat to local dining establishments.
“Surveys suggest that many children have a disconnect with farming, and some don’t know that bacon comes from pigs, or eggs are produced by chickens,” said Park Owner Michael Holgate. “That’s why we’re encouraging mums and dads who stay with us to regard Hollins Farm as a place where youngsters can really have their eyes opened. “As well as discovering more about nature and the countryside, youngsters can also make that important connection between farming and the food they eat,” added Michael.
Moving On Up
With a host of extensive improvements completed in 2016 and further plans on the table for the future, Coast View Holiday Park in Devon is going from strength to strength. The park is the flagship site for South West Holiday Parks and is nestled in the hills overlooking the pretty seaside village of Shaldon. Bought by the company in 2012, Josh Donald, and his team, has turned the tired, dated park into a modern site with first class facilities, excellent customer service and strong links with the local community.
“We see an average of 7,000 guests a year and that figure is growing year on year” reveals Josh Donald, Managing Director of South West Holiday Parks. “Moving forwards we hope to see that number rise, especially with the improved infrastructure and facilities in place as well as our new luxury lodges with their boutique hotel feel.” Last year saw the opening of Coast View’s new heated indoor swimming pool, complete with a toddler pool and boasting sea views. The park also launched a new restaurant in 2016 - ODE&CO at Coast View - with celebrated local chef and restaurateur, Tim Bouget. The bright, contemporary Italian restaurant is at the heart of the park and is proving to be a popular addition with guests.
BRIGHT FUTURE : “We have already carried out extensive changes at the park over the last few years, but we aren’t stopping yet. We have plans for more luxury lodges to be created and have already had great interest from potential owners about these,” explains Josh. “To compliment the swimming pool, we plan to add a luxurious spa and beauty rooms as well as a state-of-the-art fitness suite and envisage this being in place by 2018. Our much-awaited Portland Drive development is now open and we are currently working the new phase of lodges.” At Coast View there is a mixture of accommodation on offer to suit all tastes and budgets, including spacious luxury lodges, modern wooden chalets and static caravans. The park is open 365 days a year for holiday home owners and holidaymakers can visit between April 1st and November 1st. This year is shaping up to a busy year for the park, with bookings already up on last year. “We have a range of clientele at the park and everyone is welcome. Our choice of accommodation means there is something for everyone and every budget,” says Josh.
EYE ON THE BALL : “We also run a number of promotions during the season that are very well received and are perfect for catching that much needed, last minute break.” He adds: “There is no denying that we are facing challenging times as a country and Brexit means many businesses are being cautious. While we are seeing a steady rise in visitors across all of our parks as more people are holidaying on home soil, we are aware we have to keep our eye on the ball at all times.” In terms of local attractions, Coast View is situated next to a golf course and owners receive free membership at Teignmouth Golf Club, which is a short drive from the site.
The city and the moors are all on the doorstep so guests can be as active as they wish. The reception team is on hand with information and suggestions of places to visit and free Wi-Fi throughout the park means guests can easily look up local attractions. Says Josh: “For us, the park can only be a success if our guests are happy. We are a family business and pride ourselves on offering value for money holidays and a first class experience. From the moment they drive into Coast View, to the moment they wave goodbye, we want guests have had a great time and we would love to see them return for another holiday. “We believe our attention to detail, excellent customer service and flexible approach are all deal breakers, but it’s the stunning views across the Jurassic coastline that really put this park on the map.”
Coast View Holiday Park Tel. 01626 818 350 www.southwestholidayparks.co.uk
Lodge Bookings Soar
Lodge-style holiday homes have leapt into pole position as Britain’s favourite self-catering accommodation. Outdoor accommodation provider Pitchup.com has reported a 139 per cent growth in lodge bookings since the beginning of the year, equating to a 70 per cent increase year on year. Growth in demand for glamping accommodation options, such as yurts, is up 13 per cent compared with 89 per cent last year.
“This summer is all about lodges,” says Pitchup.com founder, Dan Yates. “We’ve seen a huge growth in lodge bookings for 2017 as they outsell all other types of glamping accommodation in the UK by 38 per cent.” “Families in particular are rediscovering this more traditional style of accommodation, which is enjoying a resurgence as people look for relatively inexpensive accommodation, following the Brexit vote, that is weatherproof and offers all of the comforts of home and more.”
He continued: “Cabins, a more basic form of lodge-style accommodation, have also performed well, up 135 per cent year on year as budget-conscious holidaymakers search for affordable accommodation options.”
Hidden Entrapment Danger Strikes
Holiday park owners are being urged to show duty of care when it comes to the swimming safety of their guests. Earlier this year, a four-year-old British girl was seriously injured after being sucked into a spa pool filter at a holiday complex in Bulgaria. Thankfully, doctors were able to save the girl’s life and she is now recovering from severe injuries to her bowel and intestines. An incident of this kind is known as ‘entrapment’ and is entirely preventable, and only happens because what appears to be a perfectly safe outlet is, in fact, a potential death trap.
Every year incidents of entrapment – where limbs and other body parts are caught via strong suction from drains at the bottom of either private or public pools – are reported in the media, tragically because the event often results in drowning. But worryingly many incidents are also going un-reported. The Blue Cap Foundation in the Netherlands conducted an investigation into swimming pool entrapment at 100 hotels and aqua parks in popular European holiday destinations. They found at least one hazardous circumstance in every swimming pool that could cause an injury and 31 of the pools were condemned to be dangerous and even life-threatening.
“The problem is that there is nowhere to report this type of incident and most holiday companies are nervous about action been taken against them from over reactions,” comments Craig Valentine, Health & Safety Manager at Bourne Leisure. “I think that there should be a confidential hotline or email address that such incidents and other pool-related issues could be reported without reprisal. In turn this would help stop dangerous incidents happening by using industry best practice with learning outcomes.” Many UK companies have been campaigning to raise awareness of the dangers of entrapment for years. These include Mineral Supplies International (MSI), which has supplied the Vac-Alert anti-entrapment device to UK and European markets since 1996.
Installed on both pools and hot tubs, the Vac-Alert responds within a millisecond to any increase in filter pump suction; spring-loaded pistons open the pipe to atmosphere, freeing a person trapped by life-threatening suction. “Entrapment is a serious issue globally,” comments MSI’s Amanda Slade. “But what’s concerning is that many cases of entrapment are going unreported and are being put down to ‘accidental drowning’. After all, no pool operator wants that type of bad publicity.” Amanda adds: “This is why we have been working with major holiday operators and cruise liners who want to demonstrate that they will put duty of care first every time when it comes to their customers.”
Washrooms are one of the most-used facilities at a holiday park or campsite and are all too important to be left to chance. From design layout to lighting and cleanliness, it’s often the smallest rooms that can have the biggest impact on a customer experience. Modern washroom designs continue to become ever more stylish, sophisticated and eco-friendly, from urinals with television screens to all-in-one toilet, sink and vanity table units. “Washrooms don’t have to be boring and grey,” comments Ged Hirst of design specialists Cubicle Centre.
“Vibrant cubicles and walls brighten the washrooms and create a better environment. There are many coloured and woodgrain panels available to match any theme or design choices you might want.” Cubicle Centre is an award-winning, family-run business that manufactures and supplies washroom panel products. These include toilets cubicles, shower cubicles, vanity units, and wall panels. The company has supplied dozens of holiday parks with durable washroom facilities. Most recently, Cubicle Centre provided shower and toilet cubicles for the newly renovated washroom block at Glan Morfa Mawr Caravan Park on the Welsh coast.
VITAL INGREDIENT : “Holiday park toilet and shower facilities are vital for attracting repeat visitors,” says Ged. “Guests want to be as comfortable as possible during their stay. A dirty, smelly or out-of-order washroom will damage their experience. “My advice is to ensure facilities are well signposted, well-lit, heated and cleaned at regular intervals. It is also important to make sure you provide enough toilet cubicles, washbasins and showers - this will reduce the chance of visitors having to wait to use the facilities.” Ged advises that a properly planned and maintained washroom can last between ten and 20 years, depending on the quality of the fittings, panels and sanitary products.
Exploring the different types and qualities of materials on offer is essential. Heavy duty locks and legs will keep your shower and toilet cubicles in working order and water-proof wall and cubicle panels will be able to resist distortion and damage from moisture. Says Ged: “Buying cheaper products to begin with will end up costing you more later on. For example, MFC cubicle panels are a cheaper option but they can swell and distort when exposed to too much moisture. Whereas Compact Grade Laminate (CGL) panels will cost more initially but are water-proof and vandal resistant, which means they will be durable enough to last the heavy use environment of a holiday park washroom block.”
Another key consideration is the safety of the guests who use the facilities. Visitors will use the washroom block in different weather conditions. On rainy days users might walk in wet and mud, which can be a slipping hazard so the flooring should be non-slip to avoid these types of falls. The facilities should also have good lighting for safe use a night and adequate heating. It’s also important to consider less physically able visitors. There should be easy access to the washroom via ramps if needed and clear circulation routes at 1500mm wide for wheelchairs should be provided. Larger sized shower and WC cubicles with grab rails may also be required. The increased demands placed on heavily used facilities require careful consideration and professional planning. It goes without saying that well-designed washrooms should at least be clean, dry, well ventilated and user friendly. hygiene in kitchens and other back of house areas which the customer cannot see. Poorly maintained washrooms can easily damage the wider reputation of a business.
DUNHAMS WASHROOM SYSTEMS Tel. 01603 424855 www.dunhamswashrooms.com
LOO OF THE YEAR AWARDS Tel. 01531 640715 www.loo.co.uk
ARMSTRONG COMMERCIAL LAUNDRY SYSTEMS Tel. 01635 263410 www.armstrong-laundry.co.uk
CUBICLE CENTRE Tel. 01924 457600 www.washroomcubicles.co.uk
To read more on this story, please subscribe online today.
Hey Big Spenders!
Growth in demand for glamping accommodation options, such as yurts, is up 13 per cent on last year according to Pitchup.com. Meanwhile bell tents, which bridge the gap between glamping and camping, have enjoyed a 101 per cent growth in bookings as holidaymakers search for more affordable glamping options. A North Herefordshire activity centre is reaping the benefits of its highly successful glamping villages, which have seen year on year growth of over 100 per cent.
Business is booming for Oaker Wood Leisure near Leominster, since it launched its first woodland glamping village in 2014. The park quickly reached maximum capacity, so over the winter of 2014/15 they built a second village. Each village is made up of nine wooden pods, made locally by Jaques International Ltd, and can be booked exclusively by groups which has proved popular with corporate team building groups and stag and hen parties. School and youth groups visits have also increased year on year with the second glamping village meaning Oaker Wood can now accommodate groups of up to 120 young people.
Kate Tudge of Oaker Wood Leisure explains: “We have two glamping villages that each sleep between 12 and 50 people in wooden pods. We only take exclusive bookings so the groups have private use of all the village facilities, including the fire circle, dining and kitchen hut, Scandinavian style barbecue hut, showers and toilets.” She continues: “Our Glamping & Activity weekend package is very popular. This includes two nights glamping and two outdoor activities at a package price of £160 per person. We could sell our weekends in spring and summer several times over, so there is definitely a growing marketing for packaged activity and glamping weekends.”
HOME FROM HOME : Glamping has changed markedly in the last few years, with a definitive move into more luxurious interiors, higher specification facilities and the provision of individual toilets and showers. New designs and innovations are constantly evolving and premium quality components and interiors are now the norm, rather than the exception. “Around 65 per cent of the enquiries we get from people who are thinking about adding glamping to their parks or farms never go beyond the initial thought stage. The usual issues include planning considerations, lack of identifiable locations within the parks or lack of understanding within the old guard,” reveals Mark Scott of Clear Sky Safari Tents. “Holiday parks are all about selling caravans and lodges and it is often difficult for existing management structures to fully understand the revolution that is happening throughout the holiday park industry with the UK and Europe.” He adds: “Glamping is a revolution that will continue to grow and develop in all sorts of directions, this is not a fad, it’s a movement led by the networked generation, fuelled by social media and experienced by younger families for a more adventurous holiday experience.”
CHANGING MARKET : Anouk Wanders of Outstanding Safari Tents agrees: “Glamping has not only proved to be a trend, it has changed the holiday industry. “The level of comfort that guests have come to expect is getting higher and higher. For example, private bathrooms was a rare luxury just a few years ago, but nowadays most glamping accommodation features built-in bathroom facilities.” Anouk adds: “The market is going through major changes and we have to adapt very fast. We need to keep developing new structures and need to be innovative to keep up with this increasing demand.” Inspired by the African experience, safari tents are fast becoming one of the most popular forms of glamping accommodation. Great for families, couples or groups, tents offer something extra special for holiday makers and many parks are reaping the rewards of a safari tent investment.
BOLDSCAN Tel. 01823 665849 www.albioncanvas.co.uk
CLEAR SKY SAFARI TENTS Tel. 0845 299 6484 www.safaritents.net
FUTURE ROOMS Tel. 01452 501455 www.futurerooms.co.uk
OUTSTANDING SAFARI TENTS Tel. +31 (0)318 575056 www.safaritents.co.uk
OAKER WOOD LEISURE Tel. 01568 780111 www.oakerwoodleisure.co.uk
YURTS FOR LIFE Tel. 01803 762370 www.yurtsforlife.com
To read more of this story, please subscribe online.
Fit For Purpose - Holiday Hot Tubs
Hot tubs are the must-have ingredient in the recipe to holiday booking success it has been revealed. According to self-catering specialists Hoseasons, a private hot tub is the number one searched for item on the website, accounting for more than 100,000 searches each month. With thousands of models to choose from, selecting the right hot tub for a holiday let can be a potential minefield. Holiday home owner Lucy Dawson recently invested in two new hot tubs for her two rental properties at Easter Ellister Farm, situated on the Rhinns of the Isle of Islay - an island off the west coast of Scotland.
CEDAR HOT TUBS : Lucy first invested in a circular cedar hot tub for her property – An Linnean – in 2008. The hot tub proved to a be a very popular addition with guests, so Lucy decided to upgrade the hot tub this year and has also purchased a second hot tub for her other property – Easter Ellister. “Having run the two self-catering houses of similar standard and in the same location, I can say without doubt that the house with the hot tub is more popular than the one without. I would say I get at least 25 per cent more bookings for An Linnean and the property is booked up most of the year round,” says Lucy. “This is the main reason why I have decided to install one at Easter Ellister too.
People just want that little added bit of luxury on holiday and for some reason a hot tub hits those buttons!” Lucy purchased the hot tubs from Eagle Leisure, based near Glasgow. She opted for the seven-seater Freedom model and the six person Vantage model out of the Coast Spas stable. Both have full foam insulation and insulated covers to help retain heat. They also feature Coast Spas’ 50sq ft cyclonic pressurised filtration to ensure the guests are sitting in the cleanest possible water. Each of the hot tubs cost around £7,000, but Lucy estimates that she can make most of this money back within ten weeks of rentals of the property.
“It is a big investment to install hot tubs but I believe them to be an essential part of my business in attracting customers,” says Lucy. “I would always advise other holiday property owners to do their research before taking the plunge though. I paid the price in choosing an internet ill-researched purchase the first time around and had countless problems with the tub over the years. It was very costly to maintain and run. She continues: “You need to make sure you are buying good quality, well made tub that is well insulated and good filtration system. “I would advise going to a reputable spa retailer who knows their stuff. I was incredibly impressed with the customer service and installation service from Eagle Leisure, something you just don’t get when you order online.” Eagle Leisure recommend the Coast Spas range of hot tubs for holiday properties. Their bestselling models for this market are the 7ft and 8ft options, which seat up to six and eight adults respectively and are available from £6,995.
TOO GOOD TO BE TRUE
“There will be some customers looking for a low end hot tub just to say that they have one,” explains Debbie Ekins, Commercial and Communications Manager at Eagle Leisure. “These usually retail between £2,000 - £3,000, but personally I don’t think there are any great quality holiday hot tubs on the market place within this price range. If something seems too good to be true it probably is.” Debbie continues: “On the other hand, we get some holiday owners who realise that a hot tub purchase of £7,000 - £8,000 is an investment. Adding a hot tub allows the property owner to a) charge a higher rental rate and b) rent out the property to full capacity – so should be able to quickly make their money back. Plus they get the peace of mind knowing they have a quality hot tub that the guest will be happy with and that will last them a long time.”
Over the past ten years, a significant amount of holiday park operators and holiday let owners have purchased and operate what are in fact domestic hot tubs only designed for home, and not intended for commercial use. Commercial spas, the type found at health clubs and spas, are generally much larger than the average portable spa with bigger and better filtration and sanitation systems along with other features that suit much heavier bather use. “It can be tempting to purchase cheap imported tubs but it can be a very expensive mistake if you experience service issues,” reveals Jason Smith, Sales Director at RotoSpa. “Holiday hot tubs drive revenue so they need to be reliable. If they are not you will regret it. My advice is to buy quality, buy once and buy British.”
The British-made RotoSpa range is ideal for holiday use given its durability, low cost, UK support and the ability to specify bespoke features tailored to the individual risk assessment for the site. The RotoSpa Quatrospa and DuraSpa are among the UK’s bestselling holiday let units, which feature Individual auto dosing sanitiser systems and individual sand filters. The autofill and quickdrain system is operated by the touch of a button and enables the water to be completely changed in less than ten minutes.
In terms of life expectancy, RotoSpa recommend that hot tubs are changed every five years, however, the company has installed tubs on holiday park sites that are still going strong some ten years later. When selecting a hot tub supplier, Jason advises: “Choose a hot tub supply partner with a long pedigree of manufacture and service - someone who will listen to your needs and offer solutions to them rather than try and force you into an overpriced unit from their stock with features unsuitable for high demand use. Use someone who will work with you as a partner not just sell you a tub.”
HOT TUB HAZARDS
From an insurance claims perspective, hot tub-related slip and trip injuries are not uncommon. If a holidaymaker slips in a wet area, or even inside the hot tub itself, there’s a potential for them to be quite seriously hurt. “Skin irritation claims are also quite high up on the claims list, from minor rashes to quite serious skin conditions,” says Tom Dallow, Customer Claims Manager at Compass Insurance. “We were particularly surprised by a claim made in relation to a baby getting a rash from a hot tub - but this is certainly not the only claim we’ve received relating to an individual who shouldn’t have been in a hot tub in the first place!”
Further highlighting the vital importance of managing water health and safety correctly, Compass has had one allegation of Legionnaire’s Disease having being ‘caught’ from a hot tub on record, as well as several claims made related to injuries sustained by suction from hot tub outlets. Says Tom: “Thankfully for all involved, Compass doesn’t receive hot tub related claims in high numbers. Of those we have dealt with, park owners will be interested to note that in many cases no negligence was found, so no pay-out to the claimant was made. “However, we must stress that insurers will struggle to defend parks where written evidence of appropriate hot tub management is not available. A compliant, common sense approach is critical.” If parks carry out appropriate risk assessments, follow relevant health and safety regulations to the letter, keep relevant documentation up-to-date and display clear rules on safe usage for users to adhere to, then there’s no reason why hot tubs should be considered a commercial hazard. You should speak to your insurance advisor to discuss your individual circumstances.
COMPASS INSURANCE Tel. 01452 511 430 www.compass.co.uk
EAGLE LEISURE Tel. 01355 264466 www.eagleleisure.co.uk
ROTOSPA Tel. 0121 354 3428 www.rotospa.co.uk
WELLIS Tel. 01246 559071 www.wellis.eu
To read more stories like this subscribe online today.
Holiday Snaps - Alex Saul, General Manager at Greenacres, Cardigan View and Garreg Wen holiday parks.
Alex is the General Manger of three holiday parks North Wales. His career began in the nightclub industry, before a brief spell managing health clubs and then joining the holiday parks industry at parks in Cornwall and South Wales. He now looks after more than 1,400 holiday homes across the Greenacres, Cardigan View and Garreg Wen sites. Alex’s downtime is spent with his wife Claire and two children, Annabel and Barnaby. During the summer he enjoys kitesurfing and in the winter he likes to go shooting with his Labrador Floyd.
How is the summer season shaping up for your parks? The 2017 season is looking fabulous; double digit growth in holiday bookings and strong caravan sales mean we are in a great place. I keep seeing reports that it will be the hottest summer in years which would be the icing on the cake.
What are you most looking forward to about the summer season? I think the parks look a bit lost and forlorn when they are closed. I am looking forward to seeing families enjoying themselves, venues full of people having fun, kids riding around on their bikes and the smell of BBQs in the air.
If you had to identify one element, what is the most crucial aspect to the success of the parks? The team - it’s a cliché but so true. Without your team you do not have a business. Even in the age of the internet, people buy from people and relationships are important. They are also the parts of the holiday families remember long after the photos of a sunny day have faded.
What challenges are currently facing the holiday park sector? Competition between parks and the drive to create value for customers will always be a challenge. Things like a weak pound are on our side but we cannot take it for granted, we have to provide great service and high standards if we are going to maximize on the opportunities in front of us.
What is the best piece of business advice you have been given and by whom? A coach and phycologist called Martin Perry made us do an exercise involving throwing tennis balls around. You stand in a circle throwing to each other and keep adding balls until they start to drop. The lesson is that you can do loads to get a successful catch and it taught me that the responsibility for a successful catch lies with the thrower. In business this means that the responsibility for a team successfully implementing projects, lies with the management.
What has been your most interesting experience in the holiday industry? The variety that I am faced with in a single day is staggering and definitely keeps me on my toes. The best part is getting to know the different types of people we encounter, from the successful entrepreneur who is looking to buy a holiday home to the young family taking a well-earned weekend away.
Where do you see yourself and the park in ten years’ time? I think the next ten years are going to be very exciting and a fabulous time for the industry. New players will come in and for the companies that get it right, great rewards and success will come. I love this industry and in ten years’ time I hope to be doing pretty much the same, enjoying the challenge, working with great people and helping families get the most out of their recreation time.
Where do you go on holiday? I am a keen kite surfer so anywhere there is sun a wind. This year as a family we went to Cape Verde which was amazing.
Wish You Were Here...
Picture postcards from Cringoed Holiday Park in Llanbrynmair, Mid-Wales…
Cringoed Holiday Park sits alongside the river Twymyn one mile from the small village of Llanbrynmair in the heart of Mid-Wales. A gem of a site in the Twymyn valley between Snowdonia National Park and the Brecon Beacons, the area offers a terrific opportunity for bird watching, walking and cycling.
The park itself is owned and run by husband and wife team Paul and Sue Mathers, who have made many improvements to the campsite for tourers, statics and campers since they took over ownership in 2001. “Having owned our own caravan for some years, we decided that we liked the idea of owning our own park and one day we came across an advert in Daltons Weekly – Cringoed was for sale,” explains Paul Mathers. “It was just what we were looking for. Inspiration mixed with overwhelming enthusiasm - we were sold and the deal was done there and then.”
16 years on from a bare field and a near nonexistent income, Cringoed has matured into a successful and well-presented caravan park. It now boasts over 40 static holiday homes, 20 seasonal pitches, casual camping, camping pods, extensive landscaping and modern facilities and even a 4 star badge. The site provides toilets, hot showers, washing-up facilities and a launderette for guests and there is a large children’s play area and a games room with amusements.
Cringoed Holiday Park
Tel. 01650 521237
Devon Park Embarks On A Green Safari
Visitors to Ladram Bay Holiday Park this year are being invited to enjoy a ‘green safari’ of the grounds where a raft of new wildlife-friendly initiatives are taking place. Last year the park was named by world-famous botanist David Bellamy as a winner of his prestigious conservation award at its top gold level.
Now Ladram Bay’s family owners say they intend to move up another gear in their efforts to make the park a haven for flora and fauna, including endangered species. Holiday guests, it says, will notice many new plantings of native trees, shrubs and flowers – including foxgloves flourishing in fallen trees which have been allowed to naturally decay. At the same time, the park will be removing various non-native species such as laurel – and bolstering its historic hedgerows with new plants such as blackthorn, spindle and hazel.
Credit for much of the work, says Ladram Bay, is due to head gardener Scott Rowe who leads a four-person grounds-keeping team tasked with putting the park’s plans into action. Park director Zoe House says the latest initiatives will add an extra dimension of discovery for holiday guests to enjoy during their stays: “Our family first started welcoming holidaymakers to Ladram Bay Holiday Park more than seventy years ago,” said Zoe. “It was then a farm, and we have never forgotten our agricultural roots and the importance of managing the land in a sustainable way. “Protecting the natural world and its inhabitants is even more important now than it was then, and we try to ensure that the park is as welcoming to wildlife as it is to guests.”
A leading UK playground inspection and maintenance company is urging holiday park owners to check the condition of outdoor play equipment before the start of the season to avoid costly repairs during the busiest time of the year. RSS (Playground Inspection and Maintenance) advises that failing to check equipment could lead to equipment failure rendering the play area out of action during peak periods.
In the worst case, a failure could cause an accident resulting in a personal injury claim, a fine and bad publicity. “Play equipment is like any item with moving parts - they suffer wear and ultimately they break or decay,” says Andy Readman, Managing Director of RSS. “You wouldn’t leave your car in the garage for five months and then take it for a long journey without first checking it over!”
Andy adds: “Not only will regular inspection and maintenance keep your equipment safe, it will also extend the life of your play area giving you the best return on your capital investment.”
BH&HPA Welcomes New Chairman
Paul Searle, managing director of Searles Leisure Resort in Hunstanton, North Norfolk, has become the new national chairman of the British Holiday & Home Parks Association (BH&HPA). The organisation brings together the owners and managers of some 3,000 park businesses which, according to tourist board statistics, accommodated 13.5 million holidays in 2015.
The figure equates to 30% of all holiday nights spent by domestic holidaymakers in Britain that year. Paul believes that the association he now chairs is stronger today than at any other point in its 60-plus year history: “Ours is an incredibly diverse industry, bringing together businesses of all types and sizes,” he says. “The sector includes many long-established family-owned enterprises, which form the majority of BH&HPA’s membership, as well as major holiday park groups with a national presence.
COMMON GOAL “What binds us together, however, is a common goal – and it’s that of constantly evolving, and refining the standard of the services and facilities we offer to customers. “An important way to achieve this is by parks coming together to share their knowledge and experience, and the association is the perfect platform for facilitating this,” said Paul. Paul heads one of Norfolk’s largest and most popular holiday centres which he manages in partnership with his brother Andrew and sister Joanna.
The family business was founded in 1954 by Paul’s grandfather, Geoffrey, and began life as a modest touring park serving visitors to the popular coastal resort of Hunstanton. Today, Searles provides more than 500 privately owned and rented caravan holiday homes and lodges, as well as 300-plus touring pitches plus luxury timber camping pods. Paul follows his father, Richard, who served as BH&HPA national chairman from 1995 to 1997, and who was appointed MBE for his services to tourism in 2001.
When Andrew Thornley’s parents diversified from running a bakery to running caravan parks in the 1960s, the ingredients were set for a family-run business that is still going strong almost 50 years later. Olympic Park Homes, as the company is now known, has been in operation for six years although Andrew Thornley has been in the residential park homes business for at least 17 years. Now in his sixties, Andrew is still very active in the business but is gradually passing over the reins to step-daughter Sam Leigh-Jones and her husband Darren Jones.
Six years ago, Sam and Darren took an increased role in the company, initiating a stronger commercial focus that led to them re-branding as Olympic Park Homes. Today, Olympic operates three residential parks - Delamere Grove and Meadow Home Park in Cheshire and Carrwood Park in Lancashire. All three Olympic parks are exclusive to people 50 years or older, are pet friendly and crucially, are set in stunning locations. Meadow Home is the newest and smallest of the three parks, but Sam considers it to be the family’s flagship park. “We bought Meadow Home from another family in June 2015,” explains Sam. “At the moment we have 18 homes there, but we already have planning permission for another seven. I don’t think you could find a more picturesque and peaceful location.”
THIRD TIER Meadow Home Park lies beside the River Weaver and the layout of the park takes full advantage of its natural topography. The development, which will add in a third tier of new homes to replace older models, is planned to start this May. Sam hopes that it will be completed by September. “We’re really excited about this project and also keen to get it completed,” says Sam. Darren, Sam and their two daughters live on the site and take a strong personal interest in their residents.
To read more on this story subscribe online today.
Finger On The Pulse
Staying ahead of your competition and showing off your best assets through strategic marketing is an increasingly essential element for a thriving holiday business. Carefully balancing the elements of a successful marketing strategy to suit the tastes of your target audience is key. For that reason, marketing for all businesses, regardless of size, needs to be carefully thought through, and often requires a multi-pronged approach.
“A good marketing strategy is essential for any holiday park, regardless of size or scale,” comments Mark Warnes, Property & Portfolio Director at Hoseasons. “We recognise that owners take much pride in the operational management of their parks and want to ensure that occupancy is at its highest throughout the year. To achieve this, a fully integrated marketing strategy which includes digital and traditional channels is required to fully showcase and promote the USP’s on each park, to the desired audience.” Hoseasons by Wyndham Vacation Rentals is one of the UK’s leading self-catering accommodation specialists, with over 28,000 places to stay in coastal and countryside settings throughout Britain and Europe including lodges, parks, boats, cottages and apartments.
The brand sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multimillion pound, multi-media promotional campaigns. Says Mark: “Knowledge, recognition and trust are the most important benefits for any park when partnering with Hoseasons. “The brand is led by people with a flair for marketing and desire to push the boundaries of traditional UK holiday perceptions.
“We realise that customer attitudes to marketing are constantly changing and we ensure that our marketing is fresh, engaging and embraces technology.” He adds: “Our marketing strategy is fluid and we utilise digital methods to drive website traffic and create targeting campaigns that work alongside ecommerce initiatives and traditional channels of print and offline strategies.”
To read more on this story subscribe today
The vagaries of the Great British weather can play havoc with outdoor pool time. While outdoor pools are often the main attraction in the summer, during the cooler months they tend to be a no-go area for holidaymakers and can ultimately cost the pool operator, with little or no return on investment. By weather-proofing an outdoor pool owners can not only benefit from year-round pool usage but can also extend the swimming day; a win-win situation for both park owners and their guests.
Commercial swimming pool enclosures offer new opportunities and increased profitability to venues by extending the season, increasing throughput and reducing costs. There are two main types of swimming pool enclosures; telescopic or fixed. A fixed pool building remains in place and ventilation is provided via lift up sides and access is via doors at the end of the building. Changing rooms and shower facilities can easily be incorporated if required. In contrast, a telescopic pool enclosure enables you to fully open the pool and enjoy warm sunny days whilst rolling it back either by hand or using solar powered motors when it turns colder. Both types of pool building can be freestanding or attached to an existing adjacent building.
PLANNING REQUIREMENTS “It’s important to remember that a swimming pool enclosure is not a temporary building and will require planning in sensitive locations as will the swimming pool,” advises David Lawrence, Managing Director of Telescopic Pool Enclosures, who has been marketing retractable enclosures throughout UK since 1991. He adds: “We always undertake all planning and if requested building regulations for our enclosures and accept full responsibility.”
The company has held sole exclusive rights for the ROLAL retractable or fixed swimming pool enclosure for the UK, EIRE and the Channel Islands since 1998 and has installed hundreds of enclosures throughout the UK. The enclosures are the only retractable enclosures designed for glass of either 6mm safety or 16mm sealed units. They are also the only retractable enclosures in the UK using as standard 16mm triple walled polycarbonate, which makes them the most insulated enclosures that offer all year use without any additional heating other than the pool water. Since 2006, the company has also offered another complete range of retractable enclosures with low to medium heights and high, smaller enclosures.
These are not glass, but glazed with either eight or 10mm of twin walled polycarbonate or clear or bronze solid 4mm transparent polycarbonate. “All our enclosures are constructed on site by our own skilled fitters and are done so usually within a two to three week period. Larger enclosures can take longer especially when using glulam beams to allow incorporation of walls, chalets and other buildings,” says David.
To read more on this story subscribe online today
A paperless initiative by insurance provider, Leisuredays, has helped the company raise more than £15,000 for national charity, Heart Research UK.
Leisuredays donates £1 to the charity every time a customer chooses to receive their insurance documents by email rather than in the post. The Paperless Policies initiative has raised a whopping £62,908 in the last eight years.
This year, Leisuredays’ Managing Director Ryan Wilby presented the charity with a cheque for £15,163 during Healthy Heart day. The money will help to prevent and treat heart disease across the UK by funding the charity’s work.
“We thought we’d written our biggest cheque last year, but once again I’m delighted that our customers have helped to raise the most money yet to support Heart Research UK’s very valuable work,” said Ryan. “Plus, customers not only receive their insurance documents quicker but they’re also helping to protect the environment too.”
New Income Stream For Caravan Parks
A revolutionary EV charge point management system which means that EV drivers no longer have to pay any membership, subscription or connection fees and the caravan park operator does not have to pay a licence fee, has been developed by one of the UK’s electric vehicle charge point manufacturers.
The EV Charge Online from Rolec enables EV drivers to simply pull up to a charge point and, using their mobile phone, login to the charge point and pay-to-charge using Visa, MasterCard, American Express or PayPal via Rolec EV’s secure back office. GPRS connectivity to the back office is provided by Rolec’s network partner Vodafone, who supply roaming SIM cards designed to lock onto the strongest signal in the area, regardless of network provider. Over 200 businesses have already installed EV charging pedestals complete with the EV Charge Online system.
Rolec EV’s Managing Director Kieron Alsop commented: “These charging pedestals, when used by an EV driver, immediately begin paying money back directly into the caravan park operator’s bank account.” He added: “These self-managing pedestals are easy to install, requiring only an electricity supply in order to provide EV drivers with charging facilities.”
Short break provider Center Parcs has been recognised by two industry standard organisations for continuing to deliver excellent service to its guests. All five Center Parcs villages retained their five star status from Quality in Tourism whilst the company also maintained its Hospitality Assured Premier position.
Center Parcs achieved an average score of 92 per cent and the Quality in Tourism assessors commented on the high standards of presentation and service throughout and also praised the number of new initiatives and investments made by the business. Paul Kent, Center Parcs Operations & Development Director said: “We’re really pleased to have maintained a five star status from Quality in Tourism across our villages and uphold our Hospitality Assured position. “The recognition from these external industry assessors is really important to Center Parcs and a testament to everyone who works hard to continually deliver excellent service to our guests.”
The Holiday Park & Resort Innovation show has been nominated for the Show Rising Star award at the 2017 Exhibition News Awards. The award celebrates the most promising up and coming trade shows in the exhibition industry and the success of Holiday Park & Resort Innovation over the last couple of years caught the eye of the judges.
Holiday Park Event Director Will Mansfield, said: “I’m absolutely over the moon to see our efforts have been rewarded with this nomination. The show smashed all our expectations and has rapidly risen to become the foremost event in the hugely exciting luxury staycation market, and to now be recognised by the industry alongside some of the country’s most outstanding trade events truly caps a dream year for the team.” This year’s event will take place at the NEC Birmingham on the 8th and 9th of November 2017. To book your free ticket and to find out more about the show, visit www.holidayparkshow.co.uk.
Gold Rush For Staffordshire Park
The owners of Oakland Holiday Park in Staffordshire are celebrating after the park won the overall gold award in the holiday parks category at the recent Enjoy Staffordshire Tourism Awards. It is the second year in succession that Oakland Holiday Park has scooped the top title. The presentation to the Breakspeare family, which has owned the park for more than 30 years, was made at a glittering ceremony at the Alton Towers Conference Centre.
The park provides luxury caravan holiday homes for private owners, and is also just completing a major refurbishment of its self-catering chalets which are available to rent. The park’s clubhouse has also been given a full makeover this winter, and will be ready to welcome holidaymakers when the park re-opens for the season in March. Partner Adam Breakspeare commented: “Our aim is to provide firstclass surroundings for visitors, and to match these with a high standard of hospitality – both are often mentioned by in our online reviews.
“They are also two of the main criteria in the Enjoy Staffordshire Tourism Awards, so naturally we are delighted that the judges were impressed with what we’ve achieved.” He added: “A big share of the credit must go to our team of staff who help us maintain our high standards, and do a great job of making our guests feel at home.”
Tingdene Parks is expanding one of its Cambridgeshire park home sites with the addition of new plots. Bedwell Park in Witchford is about to see the launch of seven plots on what is already one of the county’s most sort after park home estates exclusively designed for the over 45’s. Works have already commenced to accommodate a mixture of ready to move into homes and vacant plots for customers to design and furnish to their own specification.
The homes which are built to the latest energy saving standards provide low maintenance and can be designed and built to individual specifications, with over 100 floorplans and ideas to choose from. Each home also comes as a turnkey package, to include carpets, curtains beds, kitchen appliances, sofas and chairs providing the opportunity for that truly fresh start in life. By choosing to downsize and move on to these private residential estates has meant that owners have been able to release equity from their previous property, leaving some money in the bank allowing them the opportunity to truly enjoy life.
The World of Park & Leisure Homes Show returns to Stoneleigh Park in Warwickshire this summer and will once again showcase the latest designs from some of the UK’s leading lodge and park home manufacturers. Taking place from Friday 9th to Sunday 11th June and with a special trade preview day on Thursday 8th, The World of Park & Leisure Homes Show will have over 50 lodges on display, plus a vast array of other products and services for the park home sector.
Manufacturers confirmed for the 2017 edition include Pathfinder, Manor, Oakgrove, Prestige & Homeseeker, Lodgikol, Pemberton, Tingdene, Sovereign, Stately-Albion, and Phoenix Lodges. A number of both residential and holiday parks will also be represented at the show such as Darwin Holiday & Leisure Resorts, Lakeland Leisure Estates, Berkeley Parks, Haulfryn Group, Kerdene, John Roman Homes, Kelling Heath Holiday Park, Laird Estates Group and Birch’s Park Homes. As always, entry to the show is free and there is free parking on site. The show opens daily at 10am and dogs are allowed but must be kept on leads at all times.
For more information visit www.parkhomeandleisure.co.uk.
Matlock Park Gets £1Million Makeover
Residential and luxury lodge park operator, Countrywide Park Homes is investing £1 million into a new development on Haytop Country Park in Matlock, Derbyshire. This is the 15th park to be added to the Countrywide Park Homes portfolio and will see the addition of a number of new luxury lodge homes while retaining its current camping and touring caravan area. The on-site mill house that has survived two World Wars will be renovated into a farmhouse-style tearoom, shop and residents lounge.
The new development is set to attract prospective homeowners from across the country and boost the local economy with the influx of new visitors to the park. Jonathan Harvey a Partner at Countrywide Park Homes said: “We are investing a lot of money in to the park and hope to create luxury affordable homes, whilst also maintaining the history and beauty of the park.” This is one of the first in a line of luxury lodge parks to be developed by Countrywide Park Homes, following the success of Malton Grange Country Park in Yorkshire. Jonathan added: “I’m thrilled to be expanding our portfolio of parks, and am especially excited about this new addition. Surrounded by the beautiful countryside and picturesque towns, the new homes will be the perfect place to make some lifelong memories with your loved ones.”
Shorefield Holidays has launched a major regional recruitment drive to enable further growth of the holiday business. Shorefield, which runs six holiday parks across Hampshire and Dorset, employs more than 250 full-time staff and contributes more than £27m every year to the local economy.
In recent years Shorefield has seen significant growth across its parks, both for holidays and holiday home ownership. Managing Director Simon Pollock explained that with the impact of the staycation trend, and the increased cost of holidaying abroad following Brexit, they are anticipating this growth will continue.
“We are proud of our staff training and development programmes, and especially of our team, many of whom come from the local area. We are an Investor in People and especially want to foster local talent,” said Simon.
Changes to Smart Card Hook-Ups
October 2016 saw changes to the regulations relating to kWh metering of caravan hook-ups, making it mandatory for all meters installed after this date to have full MID approval. As a result of this regulation change, Rolec Services, one of the UK’s leading specialists in caravan electrical distribution and hook-up
systems, has invested heavily in a new range of MID approved Smart Card metered hook-up systems.
Martin Georgeson, Rolec’s Sales Director, commented: “Our range of Smart Card metered hook-ups for both static and touring caravans have proved exceptionally popular and, as a result of this demand, we chose to invest in the design, certification and manufacture of a new range of MID approved Smart Card meters.”
Georgeson continued: “As a result of our investment in developing the MID approved Smart Card meter, and our bulk buying policy, we are able to provide the lowest priced MID approved Smart Card hook-ups in the UK.” In addition to providing Smart Card metered hook-ups, Rolec also supply individual MID approved Smart Card meters and MID approved credit meters for retro-fitting into existing static and touring hook-up units.
Record numbers of international tourists are visiting Great Britain and they are spending more too, according to official statistics. The report by the Office of National Statistics shows that in the first nine months of 2016 there were a record-breaking 12.2 million visits to English regions outside London, up 4% compared to the same period in 2015.
Spend by international visitors across England’s regions also set a record during this period, up 2% to £5.9 billion. Wales saw inbound visits increase 12% from January to September last year and in Scotland visitor numbers grew by 4% to 2.2 million - the strongest year to date since 2007.
VisitBritain Chief Executive Sally Balcombe said: “Inbound tourism is one of our largest export industries and it is very encouraging to see that growth is being spread right across our nations and regions, demonstrating the industry’s increasing importance as a driver of economic growth and jobs.”
Popular Attraction Invests
The famous Somerset tourist attraction Wookey Hole Caves has expanded its business with the purchase of its first holiday park. Wookey Hole Ltd has bought Bucklegrove Holiday Park in the Cheddar Valley in a six figure deal.
The seven acre holiday park comprises 41 static caravans, 125 touring caravan pitches and space for 20 tents. The site also boasts a leisure complex, pool, bar, shop and children’s play area. Daniel Medley, Managing Director of Wookey Hole Ltd said: “When Bucklegrove Holiday Park came onto the market we saw immediately its strategic potential for our business.
The holiday park sector is really buoyant and Bucklegrove’s stunning views across Somerset and great facilities attract thousands of visitors each year.” He added: “We plan to build on this success and develop the site even further over the coming months.”
Away Resorts Expands Its Portfolio
UK holiday park operator Away Resorts has acquired the Sandy Balls Holiday Village in the New Forest. It brings the company’s portfolio of parks to six with Sandy Balls joining Tattershall Lakes in Lincolnshire, Whitecliff Bay on the Isle of Wight, Mersea Island in Essex, Barmouth Bay in Wales and Mill Rythe on Hayling Island. 2016 was a record year for Away Resorts as overall bookings across its parks rose significantly against 2015’s figures.
With the addition of Sandy Balls, the business now has an annual turnover of over £40million, and employs 650 staff across its portfolio of sites. Carl Castledine, Chief Executive Officer at Away Resorts, says: “Over the last eight years, we have built up a strong brand that has really hit the right note with UK holidaymakers.
The demand for affordable UK holidays, particularly short breaks, is strong, and growing, as our record bookings for 2016 have shown. “Sandy Balls complements our strategy of providing our existing customer base with a range of very different types of holidays, avoiding the chainlike feel of our major competitors. We now have parks that meet the needs of a wide variety of guests and with Sandy Balls, we have a park that is forest-based with extensive central facilities.”
Staff and guests at Porth Beach Holiday Park in Newquay have raised £1,000 to help a young girl from Cornwall undergo a pioneering surgical procedure in America. Six-year-old Izzy Pearce suffers from cerebral palsy and is unable to walk properly or stand unaided.
Her parents, Michael and Ursula, learned of the potentially life-changing operation known as Selective Dorsal Rhizotomy (SDR) – but discovered it was not available on the NHS and so began a huge fundraising campaign.
Porth Beach Holiday Park made the very first donation on Izzy’s JustGiving page and kick-started the campaign. The family reached their £86,000 target in October - and donations continue to flood in.
All money raised over the target will go towards Izzy’s post-op physiotherapy that she will require over the next few years. Chris Case, Manager at Porth Beach said he was pleased to have helped such a worthy cause.
Camping Sector Growth
Camping is on the up according to a new report by Mintel, which suggests that Great Britain’s camping and caravanning market will be worth over £3.2 billion by 2020.
A total of over 17 million camping and caravanning trips are estimated to have been taken by UK adults in 2016, over 15 million of which were in Great Britain, and include a spectrum of accommodation options from yurts, safari tents and shepherd’s huts to tiny two-berth mini and large luxury caravans, sophisticated motorhomes and holiday lodges.
The total trips taken figure is expected to rise to 17.9 million in 2017 and to over 21 million in 2020. Of those camping in a tent in the last three years, ‘getting away from it all’ is one of the key attractions (42%) as well as ‘connecting with nature’ (41%). Market drivers for camping, caravanning and motorhomes trips in recent years include a reduction in petrol prices and a desire for families to reconnect with their environment.
Parkdean Resorts is set to invest a record £50m on accommodation, retail and leisure facilities across its UK parks this year. The operator will be investing £17m into a range of new lodges, caravans and glamping facilities and £4m on refurbishments to existing caravans and lodges. Meanwhile, entertainment and leisure venues, and children’s activity areas will also be refurbished at many of its 73 parks nationwide as part of a significant investment exceeding £5.5m.
The ambitious investment will mean that the new facilities will be completed ahead of the 2017 travel season. Parkdean Resorts Chief Executive John Waterworth said: “It is a truly exciting time for Parkdean Resorts as we gear up for the 2017 season where substantial investment will continue and for what we are confident will be our busiest year yet.
“We are looking forward to introducing these changes which will further enhance our park experience – allowing holidaymakers to create many more amazing memories with family and friends.”
Bunn Leisure, a five-star holiday village complex in West Sussex, has embarked on an ambitious £14m refurbishment programme, which will create jobs and provide a welcome boost to the local economy. The first phase of the plans passed by Chichester District Council will see the creation of a new head office and main visitor reception, with a new entertainment complex and improvements at the White Horse and Green Lawns sites following 12 months later.
John Bunn, managing director of the 300-acre park, said: “Bunn Leisure offers outstanding family holidays at our four wonderful parks and this refurbishment programme will enable us to provide an even better service. “We begin 2017 investing heavily in our facilities and it shows our ongoing commitment to be an innovative leader in the family holiday sector. “Our park employs 350 full-time and 350 seasonal staff, and we welcome 100,000 holidaymakers every year.
Bunn Leisure already generates more than £60m for the local economy, and we hope these developments will create future employment opportunities and increase our popularity as a tourist destination.”
Just a Penny More...
A holiday experience wouldn’t be complete without trying your luck on the prize crane or the coin tipping machine. In fact, the arcade has been a staple attraction of the Great British seaside holiday since the early 1900’s. Part of the Bourne Leisure group, Haven currently operates 37 arcades at its parks across the UK and has seen a shift from traditional arcades moving to all-encompassing family entertainment centres. “Our guest feedback indicates that arcades are a valued part of the holiday offering.
I wouldn’t suggest that anyone books a holiday based purely on the arcade offering, as we have seen a focus towards our Nature Rockz activities, but it is a very wellused facility and part of the overall holiday experience,” says Kevin Scott, Head of Arcades at Bourne Leisure. “The arcades are now environments where families can play together and often we include other family products such as soft play.” Redemption games, where the player is rewarded proportionally to their score, are Haven’s most popular arcade games, closely followed by cranes and coin pushers.
“We have expanded the redemption and prize offers at the expense of the gaming element of the business. A very high proportion of our games offer has a prize element which is very well received by both the holiday makers and our owners,” reveals Kevin. He adds: “Arcades have long been and are still very much part of the seaside family holiday and there is no indication to suggest that this will change in the near future.” Before investing in arcade games and equipment, it is advisable to seek advice from a reputable dealer or manufacturer, who offers a warranty and will give you fast and efficient after-sales care and service for the entire life of the equipment.
ATTENTION TO DETAIL “Too many park owners become totally disillusioned by a particular attraction that has failed in the past and this fazes their judgement for ever buying anything similar ever again - all because they were badly advised in the very beginning,” comments David Robinson of World of Rides. He continues: “Never buy any rides or equipment based on the lowest price, as every month we receive at least one sad story of cheap failed equipment at peak times of the season, which has resulted in lost income, and more importantly, disappointment and lost customer satisfaction.”
World of Rides is a leading UK manufacturer of battery operated land and water-based leisure rides. The company’s three biggest selling rides for 2017 so far are the fully operational Driving School Car, which has all the same controls as any normal road car, the glow in the dark Future Bike, which has under-LED lighting, and the new Baby Beetle Car for smaller children. “Our entire 12v/24v range of rides are becoming very much more popular with holiday park owners, partly due to the fact that they are nearly all able to carry either two children or a parent and child, but also because they all run without any noise, air or water pollution,” says David. “With trade prices starting at only £2,750 each, they still remain the highest earning children’s rides, due to them being fully directional and interactive with the riders.” According to David, really good rides and amusements will normally achieve full return on investment a number of times over in any one season, providing that they are operated correctly and looked after.
LIFE SPAN “All modern EEC and UK made rides have a long life expectancy, but in order to keep guests and visitors coming back every year, and incomes retained at their maximum, the rides should ideally be run on a rolling five-year-plan, with at least one new ride attraction being added to the park every year,” says David. “After that, each ride should be subsequently downgraded or replaced after year five, depending on its continued income potential and key position in the park,” he adds. For holiday parks that choose to hire their arcade equipment, it is advisable to work with fully vetted and experienced operators who use up-to-date rides that are tested and documented using H.S.E.-ADIPS safety testing every year. It is also important to check that the operator can show documentary evidence of themselves being fully insured for Public Liability for a minimum £10,000,000, in the event of any incident.
INSURANCE MATTERS Another key consideration is to ensure that your arcade equipment is covered by a suitable insurance policy. According to Compass Insurance, the key message when it comes to rides and machines - whether they are relatively simple coin-operated equipment or larger, more complex facilities - is to have a conversation with your insurer or broker before you go ahead and sign a hire agreement or make a purchase. “Park owners and managers should be aware that your insurer or broker may decline cover,” advises Chris Jones, Retail Underwriting Manager at Thistle Insurance Services. “An increase in premium could otherwise apply – and in the worst case scenario this could make the rides or machines commercially unviable. It’s always best to have the conversation up front.”
To read more on this story, subscribe online today.
Research has revealed that Brits spend on average, 15 per cent of their income on leisure activities including holidays - totalling a whopping £8.3bn per month. Conducted by YouGov, the survey of 2,061 adults also found that all Brits, irrespective of age and gender, prioritised experiences over material goods.
No wonder then that the drive towards high quality holiday accommodation in the last two decades has seen real innovation in the holiday park sector. For many years the humble caravan dominated the holiday parks market but cabins and lodges continue to grow their market share. Cabins and lodges are known to attract longer let periods than caravans, typically being very popular in the ‘harder to let’ shoulder months outside the peak season.
Whatever your preference, we can all agree that investing in high-value holiday accommodation makes sound business sense for park owners and operators. Because of their extended season appeal, it is imperative that lodges are well-built and insulated. Leading lodge manufacturer, Pathfinder Homes, recently boasted that on average, their lodges are 20 per cent better than the British Standard. Pathfinder’s typical build offers a minimum of 100mm thick insulation to the external walls and the floor with the roof boasting 200mm. This, in hand with a rated appliances, argon gas filled windows, low energy lighting and many other features means the lodge is not only kind to the environment but these changes add up and keep the average running costs down too.
NO COMPROMISE “Unlike a traditional bricks and mortar home, where you would be expected to compromise on at least a few of your desires, choosing a park home or lodge can open doors you never even knew existed – excuse the pun!” comments a spokesperson for Pathfinder. Pathfinder’s clients can select everything from the size, the layout, the external finishing and the internal furnishings of the lodge. Each customer is offered a blank canvas to start with, or they can choose from a preselected, standard design. The design studio presents a tangible design experience – so they can touch and feel the fabrics and virtually walk through the lodge before it is built. Leading lodge and holiday home manufacturer, Victory Leisure Homes has just launched its brand new model for 2017, which allows customers to create their own design, specified to their personal tastes from a list of 10 optional extras.
HOME FROM HOME The Echo comes in four sizes and room configurations – 36ft, two or three bedroom; 33ft, two bedroom, and; 28ft, two bedroom – and boasts a host of standard features, as well as an extensive list of extras including central heating, double glazing and integrated appliances. Standard features include, among others, Sandstone aluminium cladding, lounge electric fire, uPVC single glazed windows, USB sockets to all bedrooms and lounge, panoramic large front windows and Victory’s own design SoCozeee mattresses. The Echo is Victory’s first mid-season launch since 2015 when the company unveiled its popular model, the Sandhurst, to the industry. However last year, the company took a step back from launching a mid-season model, amid rising sales for its existing range.
Peter Nevitt, Managing Director of Victory Leisure Homes said: “In 2015/2016 sales across the range were flying, so we decided not to launch a mid-season model. “But since then we have expanded our manufacturing capacity significantly, meaning we are able to accommodate an extra, midseason model, which is why we’re delighted to be launching the Echo in 2017.”
To read more on this story, subscribe online today.
Purchased as a run-down park with a bad reputation for attracting the wrong sort of crowd to Newquay, Peter Bull Resorts has achieved a complete 180° turnaround at Newquay View Holiday Park in just three seasons. The group purchased the park in 2014 and has invested over £2m to improve the holiday fleet, refurbish and introduce new facilities and completely upgrade the general appearance of the park.
In fact, last year the park welcomed almost 19,000 holidaymakers and there are plans to further expand and enhance the facilities in the next 12 months. “Our ambition is to become a five star park, with all of the modern facilities and activities that guests expect from a resort,” reveals Barry McGregor, Managing Director at Peter Bull Resorts. “Having replaced every single hire fleet caravan since 2015, we now have planning in for a modern fully landscaped touring park with 85 fully serviced pitches and top notch amenities.”
He adds: “Newquay is all about outdoor living and we want to champion Porth as a top class destination.” Newquay View has the benefit of being very close to Newquay and all that it has to offer in the way of restaurants, pubs, clubs, beaches and attractions; but the park is set back in a peaceful valley with beautiful surrounding countryside, allowing our guests to enjoy the best of both worlds.
HIRE FLEET : On the park is a hire fleet of 75 caravans, ten glamping pods and over 100 touring and camping pitches. In addition there are over 110 holiday home owners on-site and 60 seasonal tourers. For the 2017 season, the park will be adding two Swift S Pods to its offering as a luxury glamping option. “We now have a strong base of holiday home owners and touring customers, a new holiday fleet and glamping accommodation too.
Situated near the beach at Porth, just outside the main town of Newquay, the park is popular with the outdoor family market,” comments Barry. “Ultimately the most important thing is that people enjoy their holidays with us so that they want to come back year after year. To achieve this it is vital we work well as a team and also listen to our guests to ensure that we are providing them with everything that they need to make their time with us special and memorable.”
CORE TEAM : The park is managed on a day-to-day basis by General Manager Sue Hogg, who has over 30 years’ experience in improving customer experience and sales for top leisure brands including Bourne Leisure and Park Leisure. Sue leads a core team of 25 staff with the support of a Leisure Manager, Operations Manager, Entertainment Manager and Housekeeping Manager. Amenities on the park include a 22m indoor pool, sauna, steam room, an endless elite training pool, café, amusements, a nightclub, two playgrounds, an outdoor heated pool, a convenience store, a fitness facility and specialist sports coaching.
There’s also an on-site surf school, Blue Surf, which gives lessons at nearby Watergate Bay. The park also supports the local community by making its facilities available to all neighbours. The indoor pool is used for weekly training and lessons by several local schools, the surf rescue services, local swimming clubs and the emergency services. Many Cornish organisations use the Venue Club to host their presentations or awards dinners, theatre productions, weddings and local events. “The bulk of our customers are families during the peak seasons, but we are increasingly seeing a growth in the couples and very young family market during the shoulder seasons and this is something that we are keen to encourage as we are now open all year round,” Barry explains.
He adds: “The biggest challenge that the park faces is providing high quality holidays to increasingly discerning customers, some of whom have never stayed in Cornwall before. Newquay View has required record levels of investment, which is challenging for owner managers, and higher staffing levels to manage facilities that will be flat out.”
Luxury holiday park operator Park Leisure has been sold for £103 million. Private equity firm Midlothian Capital Partners and a consortium of investors have agreed to acquire the business, which was founded by Miles Dewhurst and Gary Molloy 19 years ago.
Upon completion, Gary will exit the business to pursue other avenues and Miles will take up the role of CEO supported by the existing management team as well as MCP. Park Leisure operates ten holiday home parks across the UK with a turnover of £58 million and 350 staff.
Gary Molloy, CEO and co-founder of Park Leisure, added: “After 19 dedicated years I have decided to take a back seat and exit the business over this coming season. The company started from an office in a bedroom in my house and has steadily grown ever since. “I have very much enjoyed working with Andrew and the MCP team, and wish them, as well as Miles and the Park Leisure team the very best for the future.”
The family owners of Waterrow Touring Park in Wiveliscombe scooped a top accolade in the 2016 Bristol, Bath and Somerset Tourism Awards.
The park received the gold award in the camping and caravanning category of the competition in which hundreds of other contenders took part. Stepping up to receive the winning trophy at Bristol’s Cadbury Hilton hotel were Lynette and Jamie Cook who, with Jamie’s parents, are Waterrow’s owners.
The husband-and-wife team quit their successful careers in IT and customer services four years ago to take on the tranquil picture-postcard park on the fringes of Exmoor.
Since moving in, Lynette and Jamie have invested much time and energy into caring for the natural surroundings and introducing many new wildlife-friendly features. Lynette said: “One of the things we most value as caravanners is a welcoming and friendly atmosphere on the parks we visit, and that’s what we’ve tried to create here at Waterrow. “I know the awards placed a big emphasis on the quality of hospitality and customer care provided, so we are particularly pleased that this came across.”
New Year's Honours
The industry enjoyed a record-breaking summer in 2016, with more holidaymakers than ever choosing to visit the UK. In fact figures from the Office of National Statistics showed that July was the highest month ever for inbound tourism with 3.8 million visits, up two per cent on the same period in 2015.
The weather we experienced during the summer was a mixed bag, starting of wet and cloudy through June but hotting up towards the end of August and into September. However, the changeable weather didn’t dampen the spirits of the UK’s holidaymakers who flocked to coastal resorts and parks regardless.
The Brexit vote further fuelled the staycation trend, leading to higher than average sales and bookings throughout the winter and into 2017.
The Holiday Park Scene team featured nearly 200 parks throughout 2016, with facts and information from more than 300 suppliers. Here we bring you just some of the headlines…
The Holiday Park Scene team launched into 2016 with tips for holiday park owners looking to improve their water play areas in Splash Attack.
We also explored the importance of selecting the right insurance partner and how it can be the difference between success and failure in the event of a catastrophe. There was also high acclaim for the winning parks of the 2015 UK Pool & Spa Awards, which we announced in the January issue of Holiday Park Scene.
Silver Sands Holiday Park in Lossiemouth was the first stop on our whistle-stop tour of the UK’s holiday parks, while Alan House of Holiday Resort Unity in Somerset gave us his analysis of the 2015 season and predictions for 2016 in Holiday Snaps.
For the rest of 2016 headlines subscribe at www.holidayparkscene.com
The second edition of the Holiday Park & Resort Innovation Show (HPI) returned to NEC in Birmingham in November and proved itself to be the country’s unmissable event for the holiday park sector.
Bigger and more vibrant than ever, HPI ran alongside the Farm Business Innovation and Country House Innovations Shows covering halls 8 and 9 of the NEC, with an overall audience totalling 7,898 leisure business owners.
The event served as a platform for 300 suppliers to showcase their products and services, combined with networking opportunities and over 150 seminars, live demonstrations, live debates. Among the distinguished speakers to take part were Away Resorts CEO Carl Castledine, Drayton Manor Park Director George Bryan and Abbey Oladapo, lead trainer at Google’s Digital Garage.
Event Organiser Will Mansfield commented: “HPI is renowned for attracting the country’s most revered holiday parks, accommodation suppliers, and industry inspirations to form its line-up of seminars and suppliers to pass on their visionary knowledge and guidance, and November’s show continued this proud tradition.” This year also saw the very first Holiday Park & Resort Innovation Industry Awards, with exhibitors competing for accolades across three separate categories: Innovation, Enterprise, and Entertainment.
GFR Tech Ltd took home the Innovation Award for ‘Line Cheetah,’ their innovative new mobile ordering app; 360 Karting/ Ensol 360 Ltd won the Enterprise Award for their services in rental karting track concept, design, installation, and equipment; and Active Connections took the Entertainment accolade for their innovative Glowsports sporting experience.
HPI organisers are promising that the 2017 show will be the brand’s greatest spectacle yet, with more speakers, suppliers, seminars, and features than ever before and the launch of the Family Attraction Expo.
Thinking Outside The Box
Imagination Playground is an ideal solution for leisure venues with limited space. It is a unique mobile play system designed to unlock the creative powers of children through open-ended, unstructured play.
The portable playground comes in two storage-friendly carts that can be wheeled through a standard sized door and then packed away easily after use. Think of a giant-sized construction game, with soft, lightweight blue blocks in a variety of shapes and sizes. The blocks can be stacked, connected, channelled or just lined up - all to make children’s ideas a reality.
“The driving force behind Imagination Playground is to provide a way to encourage children to do what they do best - to be creative and to use their imaginations,” says David Rockwell, CEO of Rockwell Group and designer of Imagination Playground. “Researchers have long known that playing with blocks helps children develop cognitive and social skills. Unstructured, child-directed play is a critical component of healthy, social, emotional and intellectual development.”
Available from HAGS, the Classic 105 Big Block Set features 75 biodegradable blue blocks and parts, 15 noodles, 15 plastic balls and two weather resistant carts for simple storage.
Suitable for both indoor and outdoor use, Imagination Playground is currently priced at just £4,499* including delivery. Quote LEISURE-JAN17 when ordering.* *Offer price available from 1st Jan 2017 to 31st March 2017. Price excludes VAT. Price includes delivery to Mainland UK only, excludes Scottish Highlands.
Jim Pass, a lifelong caravanner and a member of The Camping and Caravanning Club for more than 50 years has been awarded a Chevalier Légion d’honneur.
The Légion d’honneur is the most esteemed order for servicemen and women who fought to protect France in times of war. On average, just ten British nationals receive the medal each year.
The 98 year-old was presented with his medal by the French Ambassador to the United Kingdom Yorkshire Air Museum. Jim served over seven years during and shortly after the war. Upon returning home, he became an active member of The Camping and Caravanning Club. He remains the Vice President of the British Caravan Club, the latest in a long line of titles held by the former soldier. Darren Whittington,
The Camping and Caravanning Club’s Membership Services Director, said: “Jim’s brave endeavours on D-Day and his heroic efforts have rightly earned him this medal, the highest honour bestowed by the French Government. “His achievements and hard work for The Camping and Caravanning Club must also be commended. He is one of our true ‘golden members’.”
North West Bounces Back
Holiday property owners in Windermere are enjoying a surge in demand as increased numbers of holidaymakers head to the Lakes this winter. Latest booking figures released by cottages.com revealed that December bookings were up by as much as 47 per cent compared to the same period in 2015. The figures indicate a positive growth for the winter season, showing the area has bounced back from last year’s difficult winter caused by the December flooding.
The survey also found that more than a third of us believe it is easier and more convenient to stay in the UK whilst one in five people enjoyed their 2016 UK break so much they wanted to repeat it. Speaking of the increasing demand, Anne Concannon, Regional Manager for cottages.com said: “It’s been a tough year for Windermere following the flooding, but we’re thrilled the area remains a desirable spot for holidaymakers. The demand for winter bookings has been fantastic and many of our properties have been reaching 90 per cent occupancy, which is extremely positive. The weekly bookings are increasing all the time, so there is definitely demand there and of course it is great news for local owners who are benefitting from a successful holiday let.”
One Stop Shop
First class water leisure facilities, such as hot tubs, saunas and swimming pools are now widely regarded as fundamental to a successful holiday. For holiday park owners looking to improve or expand their water leisure offering, SPATEX 2017, is a red letter day in the 2017 calendar.
The exhibition takes place at Coventry’s Ricoh Arena from Tuesday January 31st to Thursday February 2nd. Over a hundred exhibitors from home and abroad make SPATEX the ideal hunting ground to source new products and innovations, seek advice for a specific project and explore new ideas.
With 42 seminars over three days led by 35 eminent experts you can gain valuable industry knowledge on topics as varied as commercial spa operation and the latest health and safety guidance for water leisure facilities.
Visit www. spatex.co.uk to see the full list of exhibitors, details of the double seminar programme and to register for free.
The Gift Of Holidays To Families In Need
Mother Ivey’s Bay Holiday Park in Padstow provided free holidays for 80 people in 2016 through its One for All initiative. Launched in 2013, the scheme dedicates 1% of the park’s hire fleet occupancy to those who need a break, but cannot afford.
One family to benefit was Mike, Kerry and their two young children, Ellie and Luke. Mike, a builder, has suffered from diabetes since childhood. His condition has worsened recently, affecting the nerves in his legs. This has meant missing work, which has hit the family finances hard. Ellie’s school teacher, Mrs Parker, contacted the Family Holiday Association, to see if they could organise a much-needed break for the family. The result was a week’s holiday in September at Mother Ivey’s Bay Holiday Park. Park owner Patrick Langmaid, would like One for All to become a business model that every holiday park owner in the country can use.
He said: “If, as holiday park owners, we can all do something positive for our communities without disrupting our own business model it has to be worthwhile. “Everyone wants their children to grow up with happy memories and this scheme has the potential to provide countless positive life-changing experiences for families in need.” He adds: “One for All also helps fill parks during the shoulder months. When I’m at half capacity in April or October I’d much rather give holidays away, even outside school holidays, because sometimes a holiday with your family is more important and beneficial than being in the classroom.”
UK’s Top Parks For Happy Campers
Vale of Pickering Caravan Park in North Yorkshire has been crowned the Campsite of the Year 2017 at the AA Caravan and Camping Awards. The park beat off stiff competition from 860 sites across the country, which were all visited by the AA’s campsite inspectors to assess the touring pitches, facilities and hospitality.
Each park is graded from one to five pennants, with Gold Pennants awarded to the very best. Since winning an AA regional award in 2013, owners of the Vale of Pickering Caravan Park - Chris and Dianne Stockdale - have continued to invest in the park each year, including a new state-ofthe- art facilities block which has six fully-equipped wet rooms and a dishwashing room. New electric points and a dog wash, with a hot shower were also added to the park this year.
Another notable winner this year was Forest Fields Caravan and Camping Park in Powys, which was named AA Campsite of the Year for Wales. The family-run park, which is located near to Royal Welsh Showground, is popular with families and outdoor adventure groups. The park’s owners - the Barstow family - also has plans to expand the glamping offering in 2017.
Elsewhere in the country Castlerigg Hall in Keswick, Cumbria took the top spot as the Regional Campsite of the Year for the North West. Owned by the Jackson family since 1938, the park provides luxury caravan holiday homes for hire, plus eco-friendly camping pods and pitches for touring caravans, motorhomes. A former farm which began by welcoming campers, Castlerigg Hall is today one of the Lake District’s most highly regarded parks. 2017 also saw the introduction of a new award – The AA Glamping Site of the Year, to celebrate the increasing popularity of glamping. The winner of this brand new award was Durrell Wildlife Camp in Jersey, which is situated in 32 acres of landscaped parkland and water-gardens offers guest the opportunity to stay overnight in stylish Ecopods with unlimited access to some of the rarest wildlife species on earth.
All the winners of this year’s AA Caravan and Camping Awards will appear in the new AA Caravan and Camping Guide 2017.
With an emphasis on first class entertainment and good old fashioned family fun, Mill Rythe Holiday Village on Hayling Island in Hampshire is a traditional UK holiday park. Millions of pounds worth of investment has been made into improving the park’s accommodation, facilities and entertainment offering in the last few years.
In fact, the park’s entertainment team boasts West End credentials. The investment has certainly paid off, with more than 50,000 guests visiting the park each year. “We aim to help everyone have a brilliant and memorable holiday by crafting holiday experiences for our guests,” comments Cathy Murphy, Head of Sales at Mill Rythe. “We have an internal mission to help every one of our guests experience ‘The Away Resorts Effect’ and all of our activities, entertainment, facilities, accommodation and restaurants are designed to deliver this.” Mill Rythe has a packed programme of daytime and evening entertainment ABOVE: Mill Rythe Holiday Village in Hampshire places huge emphasis on premium entertainment and family fun. ABOVE: Cathy Murphy is the Head of Sales at Mill Rythe. provided by the in-house entertainment team.
In the evening, there’s bingo and musical shows including Electric Dreams, Champions of Rock and the Christmas Spectacular. Cabaret stars regularly visit the park too, with the likes of Martin Kemp, Steve Harley and the Cockney Rebel Band and Des O’Connor taking to the stage. There is also a resident band and DJ that play on into the early hours and next year the cast of the UK tour of the West End musical Priscilla Queen of the Desert will be at Mill Rythe. “We have a hugely loyal base of customers who keep coming back to Mill Rythe,” says Cathy. “Because of our entertainment-focused, themed mid-week and weekend breaks - many of which are adults-only - the majority of the clientele is over 50s.
For more on this story subscribe to Holiday Park Scene at www.holidayparkscene,com
A huge charity donation from leisure insurance specialists Caravan Guard has helped to fund a pioneering new cancer treatment at the Yorkshire Cancer Centre. The family-run company, met a £68,000 shortfall needed to pay for a Nano-Knife device, which uses revolutionary, non-invasive technology for cancer patients.
Peter Wilby, Chairman of Caravan Guard and its sister company Wilby Ltd, heard of the appeal from a close family friend whose wife and son have both received treatment at the Leeds Cancer Centre. “As a family business we’re committed to supporting local and national charities by sharing some of our financial success,” said Managing Director Ryan Wilby. “This appeal struck a real chord with us as we’ve seen first-hand the benefits of treatment at the cancer centre. So we’re delighted our donation means more procedures can be carried out to prolong survival and provide a better quality of life for patients.”
Family Team Scores Awards Hat-Trick
Trethem Mill Touring Park in Cornwall is celebrating a triple triumph of awards, including an accolade for its work to protect endangered honey bees. The family-owned business celebrated its first honour when judges in the Cornwall Tourism Awards crowned it as the county’s finest caravan and camping park. The park’s environmental policies were marked in the second of the accolades it received this month from world-famous botanist David Bellamy. Professor Bellamy presented the park with his prestigious Conservation Award at its top gold level, recognising the raft of initiatives taken to safeguard the natural world. The hat trick of accolades was completed when David Bellamy also designated Trethem Mill as an official “Honey Bee Friendly” park as part of his new initiative to prevent the insects’ decline. Park owners Ian and Jane first moved to Trethem Mill with Ian’s parents – Derek and Lorna - 24 years ago, and Jane says the park’s success has been very much the result of a team effort: “Very sadly, Lorna passed away earlier this year – but she believed strongly, as we all do, in trying to make Trethem Mill a place for creating truly memorable holiday experiences,” said Jane. “We would like to see these awards as a tribute to her passion for this part of Cornwall, and to making the park a match for these beautiful surroundings.”
Top Honours Awarded
Ladram Bay Holiday Park has been crowned ‘company of the year’ in a major award scheme celebrating successful women in business.
The park was named as overall winner in the 2016 Devon Venus Awards in November. Competition was fierce this year with almost 2,000 nominations and applications received in one or more of the different categories of the awards.
Stepping up to receive the accolade were director and member of the park-owning family member Zoe House, and Ladram Bay’s General Manager Claire Williams.
Zoe House commented: “We have always believed in providing equal career opportunities for both women and men, and in helping employees achieve their goals with support and training. “This award is for everyone who works at the park, and we would like to thank all those who have supported us along the way,” added Zoe.
Tributes Pour In
Willerby Holiday Homes has paid tribute to its Export Sales Manager Martin Savage, who has died suddenly at the age of 58.
Having worked for Willerby for the last three years, Martin looked after sales throughout Europe, drawing in part on the long-term relationships he had established in France, where he’d spent the last three decades.
During his career, he’d held the position of Export Area Sales Manager for several big names in the industry prior to working with Willerby, including ABI, Cosalt and Atlas.
For a number of years, he also worked as area manager in France for Queensborough Holdings, who owned a number of parks in the country. Willerby’s sales director, Keith Holland commented: “It was a pleasure to work with Martin over the course of the last three years at Willerby. He was a fantastic salesman - always charming and full of good humour. Martin will be sadly missed, not just by all of us at Willerby, but by the wider industry as he had such an impact during his career.”
Scottish Parks Meet At Annual Summit
Owners and managers of many of Scotland’s 200 plus park businesses attended the annual conference of the BH&HPA (Scotland) in November, at the end of what was generally regarded as a highly successful year for their sector.
Scottish tourism minister Fiona Hyslop MSP was the guest speaker at the event and was welcomed by Aberdeen park owner Colin Fraser who is chairman of BH&HPA (Scotland). Mr Fraser told the minister that an independent economic survey published last year found that Scottish holiday parks generate around £700m of visitor spending each year in Scotland.
This figure, he said, accounts for 8% of all the revenue produced by Scotland’s tourism economy, and allows the Scottish park sector to support more than 5,600 full-time equivalent jobs. In her address to delegates, Fiona Hyslop said: “The holiday homes sector is a unique but vital part of our tourism and hospitality industry.
The sector provides important geographic spread, allowing visitors to see more of our country and, in doing so, to support our rural economies.” Other speakers at the Edinburgh event included Director General of BH&HPA, Ros Pritchard, who outlined some of ways in which the association engages with politicians to help frame UK and EU laws and regulations affecting park businesses.
National BH&HPA chairman Henry Wild also gave his perspective as a holiday park owner on how the association helps its members develop their businesses and meet customer expectations.
Site Takes Shape
Work has begun on a new caravan holiday home park on the edge of the historic market town of Ludlow in Shropshire.
Morris Leisure is investing £200,000 in developing the new park for 36 caravan holiday home alongside its successful Ludlow Touring Park.
First phase work is expected to be completed in the spring and will see 20 pitches created. “It’s great to be able to develop a caravan holiday home park alongside the touring park and we now feel the time is right to press ahead with the work to bring even more sustainable tourism to Ludlow, which is a very popular destination,” said Edward Goddard, Morris Leisure’s Managing Director.
“We believe the new park is going to further enhance the local tourism offer and generate extra income for Ludlow and the surrounding area, which has got to be good news for the local economy.”
Taking The Plunge
One of Clacton’s largest holiday parks, Seawick in St Osyth, is investing £1m this winter on a prestigious new swimming pool complex. It’s envisaged that the new pool complex, complete with flumes and new changing areas, will be ready for the park’s re-opening in March. Owners of the park, Park Holidays UK, says the pool will benefit not just the local economy but also the environment – as it will be heated by a super-efficient biomass boiler.
Much more environmentally friendly than conventional heating systems, the green energy boiler will be fuelled by wood pellets and reduce substantially the park’s carbon emissions. Seawick’s new pool will complete a series of new developments at the park, which included the opening of a new £1.8m entertainment complex last summer.
Park Holidays UK Director Tony Clish, commented: “I am confident that our investment will help attract even more visitors to Clacton in the future, and this will also benefit the many other businesses in this part of Essex which rely on tourism.”
Park Faces Fire Safety Failure Fines
The owner of Europa Holiday Park, in North Devon has been fined £40,000 and ordered to pay £15,500 costs after pleading guilty to six offences under the Regulatory Reform (Fire Safety) Order 2005. Graham Toms, Director of Woolacombe Beach Holiday Park Ltd (operating at Europa Holiday Park), was also given a six-month sentence suspended for two years when he appeared before Exeter Crown Court. On the afternoon of August 3, 2015 a significant fire broke out in the club house at Europa Park Holiday park.
During the course of the fire, two staff members suffered burns and a guest, using the pool with his young son, had to break out of the building by using his bare feet to smash the glass of a locked fire exit with only minutes to spare. The resulting investigations by Devon & Somerset Fire & Rescue Service revealed a number of failings including lack of emergency escape lighting and failure to provide adequate safety training for staff. The investigation also found that Mr Toms had failed to act on the findings of a fire risk assessment carried in 2009, which had identified several issues.
Business Safety Manager Paul Bray, of Devon & Somerset Fire & Rescue Service, said: “Mr Toms had been in the industry for many years and should have been well aware of what was expected and needed in respect of fire safety at the premises. “He understood the need for a Fire Risk Assessment, yet failed to comply with the requirements of the Fire Safety Order by ignoring advice from those he had appointed to assist, putting lives at risk as evidenced by the actions and resulting injuries sustained by a guest and staff as a result of a fire on the premises.”
Spa Work Underway
Work has started on a new £3.5 million touring caravan park with a wellness centre and spa facilities in Shrewsbury.
The park, which will have 120 touring caravan pitches and create up to eight jobs, is being developed on 21.5 acres of land by Salop Leisure.
The environmentally-friendly development will also have a natural swimming pool, spa facilities, exercise studios, a gym and a wooden play area.
“We are keen to develop a park that is a new concept at one with nature and will instil a feeling of well-being and tranquillity in our visitors,” said Mark Bebb, Salop Leisure’s managing director.
“As a company we develop caravan parks to five star standard, but this touring park will raise the bar to a new level,” he added.
“I believe that what we are currently offering customers as an industry needs to improve and develop for the future and we have to move with the times and push boundaries.”
New Play Products
Play equipment specialists HAGS SMP have expanded their range of outdoor apparatus with two new products. The DNA Climber is a unique multi-user piece of equipment, made up of twisted rungs and support ropes.
The structure itself is made from powder coated steel and steel core combination rope, which makes it strong and durable. The climber provides a new type of horizontal climbing challenge which helps develop balance, strength, coordination, and motor planning skills, providing an ideal challenge for children aged 5-12.
Meanwhile Swingo has a unique mechanism that allows users to rock in two directions and rotate at the same time, giving children a multi-directional and a dynamic play experience. The hard wearing product and the extra investment made on safety features and comfort make play extra safe and comfortable for young adventurers.
Aimed at children aged 2-7 years, the Swingo is a great addition for any play area.
Night-Rider Dave Hits The Road
A holiday park night manager has smashed his charity fundraising target by cycling 100 circuits of the two-mile route around the park in just 24 hours.
Dave Marshall, who has worked at Beauport Holiday Park near Hastings for four years, took on the 200 mile challenge in the hope of raising £1,500 for two charities.
Surpassing all expectations, Dave was delighted to beat that target – raising over £4,000 for Macmillan Cancer Support and Charity for Kids, which provides vital support for disabled, sick and terminally ill children.
Backing for Dave’s bid came from a raft of different sponsors, including his friends and colleagues, suppliers to the park, and holiday home owners. The biggest single donor was Park Holidays UK which includes Beauport Holiday Park among the 26 park businesses it operates in Southern England.
Sunny Outlook For Wales
Holiday parks are at the forefront of West Wales’ booming tourism economy, according to West Wales MP Simon Hart. Mr Hart was at Cross Park Holiday Village in Kilgetty, near Tenby, in September where park owners and managers met for their end-of-summer conference.
The Carmarthen West and South Pembrokeshire MP was the principal speaker at the conference, organised by the West Wales branch of the British Holiday & Home Parks Association.
Feedback from parks, the MP told delegates, suggested that many were reaping the benefits of the continued investment they had made in the quality of their product.
The longer-term implications of the Brexit vote were also addressed by Mr Hart who said he believed that UK tourism would remain strong regardless of how EU negotiations concluded.
Areas such as West Wales, he said, had an enduring appeal both to British families and to visitors from overseas which would be undimmed by the final outcome.
Swimming Pools Are The Vital Ingredient
If there’s one ingredient that singles out a holiday park from the crowd and secures repeat bookings, it is the quality of its water leisure provision, be it a hot tub, sauna or swimming pool.
As the single best relaxation resource that a resort can provide, they are widely regarded as fundamental to a holiday business’s success. Which is why attendance at the water leisure industry’s annual exhibition, SPATEX 2017 at Coventry’s Ricoh Arena from Tuesday January 31 to Thursday February 2 is one of the most important dates in your 2017 calendar.
Anyone involved with the operation or management of a commercial water leisure facility will benefit from SPATEX 2017. Whether you’re looking to dip your toe in the water for the first time or refurbish an existing facility, SPATEX is the UK’s largest showcase of hot tubs, swimming pools, spas, saunas, enclosures, steam rooms and much more.
With a double seminar programme on all three days, with the emphasis on holiday parks and the commercial sector, it is also a unique platform for free professional training and education.Holiday Park Scene will be in attendance at the three-day trade show, so be sure to pop by the stand to meet the team and discuss how we can help you reach your business goals for the year.
Free to attend, you can register online at www.spatex.co.uk.
The Camping and Caravanning Club has enjoyed a significant growth of five per cent in the number of campers on its network of 108 UK Club Sites so far in 2016.
The Club capitalised on good weather in July, August and September in particular, and has benefited from a wider trend towards staycations within the UK. Culzean Castle, on the Ayrshire coast, saw the biggest year-on-year growth, reporting a 45 per cent increase in the number of pitch nights booked in 2016.
Bob Hill, Club Sites Director, said: “We’re thrilled with the Club’s success in 2016. Enjoying our highest ever membership has clearly extended to more bookings made on our network of campsites. “We have helped hundreds of thousands of campers enjoy a break away this year, with well over one million pitch nights on Club Sites.”
A Cinderella Story
Hard work and determination has paid off for a woman who started working as a cleaner when she barely spoke a word of English and is now at the helm of an award-winning holiday park in north Lancashire.
Zuzana Terry, 36, who hails from Slovakia, only knew the basics of the English language when she got a job cleaning the facilities at Fell End Caravan Park at Hale, near Milnthorpe, in 2005. Within a short space of time she began helping out in the on-site shop before being promoted to duty manager in 2008.
Two years later, the park’s owners, Pure Leisure Group, moved her across to South Lakeland Leisure Village – where she has worked her way up from Head Housekeeper to General Manager in just six years.
“I couldn’t believe it. It was a huge surprise and I feel really proud,” said Mrs Terry, who grew up in Sobrance in Slovakia, but now lives in Carnforth. “When I first moved here I hardly spoke a word of English and I didn’t really know what a caravan or a lodge was. That meant I had to learn everything from scratch and I think it’s given me a huge advantage to have worked my way up and to understand how all the elements of the business work.”
Zuzana now oversees the day to day running of South Lakeland Leisure Village, which is Pure Leisure Group’s flagship park. Located in north Lancashire, close to the Lake District, the leisure village welcomes several thousand visitors each year, from owners to holidaymakers, many of whom have been visiting for years.
The park sits on the site of a former gravel pit and was transformed into the thriving park it is today by owner John Morphet in 2003. “As well as offering sailing on the lake and its own leisure complex and restaurant, there’s all sorts to see and do on the doorstep, making the park very popular with families,” explains Zuzana.
“It is particularly popular with couples who have retired, or arenearing retirement, who enjoy the convenience of the park’s location. The majority of these owners let their lodges out when they or their families are not visiting themselves, ensuring their holiday home returns an income.”
There are 278 plots on the park, offering a mixture of holiday homes and holiday lets. The holiday lodges range in price from £69,995 to more than £250,000, and many of the plots are on the water front, with private jetties, wooden decking and hot tubs.
The park operates a buy-to-let scheme which ensures that buyers can earn an income from their holiday home when it’s not in use. This is a huge attraction to buyers, who are guaranteed a return of 6% per annum for three years. Several owners have started with one lodge, and bought more as they have come available.
“The park’s biggest challenge is also its biggest asset,” reveals Zuzana. She continues: “The nearby Lake District National Park is full of alternative options when it comes to luxury holiday homes but this works in our favour, with around 30% of holiday home sales on the park resulting from people ‘calling in’ as they head back down the M6 after being put off by high prices or Lake District traffic jams.”
The leisure village has an 11 month season, closing from the beginning of January to the beginning of February for annual maintenance work and improvements. The state-of-the-art Pure Leisure Health & Fitness Club is the highlight of the leisure facilities offered at the park and includes a gym, fitness suites a large, indoor swimming pool, steam room and a beauty spa.
The latest addition to the park is a brand new £2million development of eco-friendly holiday homes, which bridges the gap between the high-end caravans and luxury lodges. Named The Yealands, the development has been developed from scratch by Pure Leisure Group and owners have access to all of the facilities at the leisure village.
Zuzana says she has a number of hopes for her new role at the park, but will concentrate on putting people first: “I have loved all of my jobs because I like working with people. I’m not afraid of hard work and I know every person in the team has an important role to play in keeping a lovely place like this running smoothly.”
South Lakeland Leisure Village
Tel. 01524 781918
New Legislation Comes Into Effect
DigiCard Systems, a leading manufacturer of electricity meters is urging holiday parks to be aware of new legislation governing the design and manufacture of energy meters.
Previously all electricity and gas meters installed in the UK must, by law, have been approved by Ofgem. As of October, the Ofgem legislation was replaced by new MID regulations (Measuring Instruments Directive).
Ofgem regulations still apply to existing meter installations but property-owners could be liable for prosecution if they install meters that do not meet the new MID requirements.
“The purpose of these regulations is to protect the consumer by ensuring that all meters are manufactured under controlled conditions in order to guarantee long-term accuracy and quality assurance,” says Chris Smith of DigiCard Systems.
“It is therefore essential that holiday park owners understand their legal obligation to use approved meters for billing their consumers for energy. We are advising holiday park owners to ask their meter suppliers for a copy of the MID Approval Certificate for their meters.”
The Return Of ‘Gramping’
Young families teaming up with grandparents for holidays have seen a marked rise this year, according to a major Lake District holiday park. Silverdale park in South Cumbria says that ‘gramping’, as it’s known, has been making a big comeback after decades of decline.
“When Silverdale first started out in business 60 years ago, it was quite common for three generations of the same family to go away on holiday together,” he said.
“Extended family breaks fell from favour as overseas holidays gained ground, and people began leading more separate lives from one another.
“But now British staycations are back in demand, families are using the opportunity to enjoy each other’s company in the way they once did. As well as sharing the expense, it also means mum and dad have a built-in child care service so that they can make an occasional escape and be just a couple again,” he added.
Michael says that the gramping phenomenon is also resulting in more families sharing the cost of buying a caravan holiday home.
“We’ve been seeing many more people this year doing their sums and realising the considerable financial benefits of shared ownership,” says Michael. “And once again, it’s the local economy which benefits as more visits mean more spending in businesses such as shops, pubs, restaurants and visitor attractions,” he added.
Head of Operations & Retail at Bunn Leisure
After spending eight years working for Bourne Leisure and three years with Bridge Leisure, Neil moved to Bunn Leisure in West Sussex in January 2016 to become Head of Operations and Retail. His responsibilities include oversight of all retail experience at the Bunn site; bars, catering, shops and the Oasis pool complex.
You’ve spent most of your career working in holiday parks, how have they changed?
Without a doubt it’s our visitors’ expectations – they have risen enormously. The difference in expectation when I started with Rank in the early 1990s to now almost can’t be compared. What visitors expect to see in their caravan; anything from double-glazing to central heating, plus the basic functionality of them has risen and so has their expectation of how their children will be entertained, both during the day and the evening.
What’s the most important aspect of your job?
It’s got to be the ability to understand the business from the customer view. I think it helps that I’ve spent a number of my holidays in the past either on holiday parks. If you’ve enjoyed this type of holiday it gives you invaluable experience to bring to the job.
Anything specific you’ve taken from your own experience at these places?
I remember being at Disney and noticing that the team there all had name badges which wasn’t particularly innovative but then they’d include the place they came from, such as ‘Jake from Denver, Colorado’. I introduced that at one of the parks I used to work on for Bourne Leisure. Little things like that can make a big difference – critical non-essentials, I like to call them!
What is the main focus of the retail side of holiday park work?
Ensuring good and consistent working practises and looking at everything we sell and how we sell it. I’m always looking into new ways and new products to retail – what do our customers really want to see in our shops, bars and restaurants – and how we can help our guests buy our products at the best possible price.
Is live entertainment still important?
Absolutely. I think we’re miles ahead on this - we spend more than £1.5 million a year on entertainment at Bunn Leisure and our guests and owners really appreciate it. They love the idea that they are getting world-class performers, such as Billy Ocean or Heather Small, as well as the activities we produce for teens and children.
It sounds as if children and young people are increasingly the key?
If they are it’s because we attract so many families and one of the reasons for that – and for UK holiday parks still being so popular - is because it’s a safe and secure environment for children. There’s a feeling here that you can allow your children to roam free and enjoy a wide range of activities and facilities. When I was a child you could go out and play in the street but parents are far less likely to let their children do that now so it’s great they can still do this in holiday parks.
Quick snaps that capture the daily life at holiday parks across the country...
Picture postcards from Seven Oaks Holiday Park in Shropshire…
One of the most picturesque caravan holiday home and luxury lodge parks in the Welsh Marches can be found on the border with Shropshire. Overlooking the River Severn, Seven Oaks Holiday Park at Crew Green, between Shrewsbury and Welshpool, has been awarded the VisitWales five star rating. Most caravan holiday homes and lodges on the park have river views and are bordered by mature trees, banks of planting and immaculately kept grass down to the riverside.
River fishing is available and there are two fishing lakes for the exclusive use of owners. Non-anglers are able to relax on one of the many benches dotted around the lake and enjoy watching the abundant wildlife. The park’s facilities include a dedicated reception, laundry, a state-of-the-art fitness centre, a bowling green complete with pavilion and pitch and putt golf.
Recent investment has included 20 new riverside pitches on an elevated terrace, taking the total to 120. Open from March to January every year, the park is especially popular with caravan owners from the Midlands and North West England. “We are not just selling a caravan holiday home here, we are selling a new way of life,” says Margaret Brace, who manages the park with her husband, Ron.
Seven Oaks Holiday Park
Tel. 01743 617871
Crowds Flock To Popular Caravan Events
The Hull and East Riding of Yorkshire Caravan Manufacturers’ Association (HERCMA) held their annual events at The Lawns and Beaulieu in September attracting thousands of enthusiasts and buyers from across the UK, eager to see the season’s newest models.
There was plenty to see at both shows with over 150 holiday homes, lodges and park homes as well as over 130 touring caravans. In addition to the caravans there were plenty of other suppliers and service stands selling decking, awnings, caravan movers, and insurance, and there was a large accessories shop within The Lawns Centre.
Entertainment at The Lawns saw clowns, face-painters, balloon modellers a local orchestra and a roaming jazz band as well as a small fun-fair. Beaulieu saw face-painters and a magician. Details of next year’s shows at The Lawns and Beaulieu will be released soon.
Visit the website www.lawnsandbeaulieushows.com for more information.
The UK’s best holiday park pools are celebrated at this year’s UK Pool & Spa Awards…
The UK’s multiple water leisure sectors celebrated their biggest night of the year at the hotly-contested UK Pool & Spa Awards last month. Overall category winners across 26 categories were each presented with a certificate and a trophy by Olympic swimmer and popular TV sports presenter Sharron Davies MBE at the special prize giving and networking evening, which was held at The Vox in Birmingham. Once again, the awards recognised the outstanding achievements of the country’s holiday park sector, with the Holiday Park Pool of the Year award. Within the category, six holiday parks were shortlisted and each received a Gold standard award. “Holiday parks play a big role in the UK’s provision of water leisure facilities and we’re delighted to be able to showcase some of the very best that the industry has to offer,” says Christina Connor, editor of Swimming Pool Scene magazine, the independent publication behind the annual competition.
“We received entries from a number of stand-out parks, who clearly value their pool facilities and work hard to keep them in top notch condition. The awards go some way in rewarding that hard work and raising the profile of those parks.” The overall category winner and coveted Holiday Park Pool of the Year title went to Tydd St Giles Golf & Country Club in Cambridgeshire, for its luxury heated swimming pool. The pool, which is located within a leisure complex on the lodge development, is open to holiday home owners, holiday guests and club members and welcomes around 23,000 bathers per year. The judges felt that the immaculate appearance and dramatic criss-crossing of exposed oak beams really makes this pool a head-turner. Meanwhile, the wellness facilities including a steam room and sauna further enhance the guest experience. The leisure complex at Tydd St Giles opened in 2013 and is managed by Lauren Buckingham, who has worked at the park in various roles since she was 13. Lauren is supported by a dedicated team who work hard to maintain the high standards that customers have come to expect.
Parks that achieved the Gold standard in the holiday park pool category included Lady’s Mile Holiday Park in Devon, Thornwick Bay Holiday Park in Yorkshire, Plas Coch Holiday Homes in Wales, The Pickaquoy Centre Trust in Scotland and Brean Leisure Park & Holiday Resort Unity in Somerset. The operators of Brean Leisure Park also scooped a Gold standard award in the Water Leisure Operator of the Year category. The parks were presented with their certificates and awards by Olympic swimmer and popular TV sports presenter Sharron Davies MBE. “We introduced the Holiday Park Pool of the Year award last year, and it’s great to see even more parks being recognised in this year’s competition,” added Christina Connor. “The holiday park sector has certainly raised the water leisure bar this year and we hope to build on that success in the 2017 awards.Watch this space!”
Founded in 2010, the UK Pool and Spa Awards are organised by Waterland Media, the publishers of Swimming Pool Scene and Hot Tub & Swim Spa Scene, the market-leading magazines for the combined water leisure sectors. The UK Pool and Spa Awards are open to the entire water leisure industry and aim to celebrate outstanding swimming pools, swim spas, hot tubs design, management and refurbishment and the outstanding people in our industry who make a difference. On-line voting accounts for 40% of the overall vote. Voting by the Judging panel – made up of industry representatives and professionals from all over the world - accounts for 60% of the vote.
For more information on the competition, or to get involved in next year’s awards, visit www.ukpoolandspaawards.co.uk.
Lady’s Mile Holiday Park
The pool at Lady’s Mile Holiday Park in Devon is well known for being one of the warmest and cleanest pools in the area, with the average temperature around 33C. Complete with a flume and a separate paddling area, the pool very popular with young families, couples and older guests alike. The park also has a close connection to Ratcliff School for special needs, which uses the pool for private school sessions.
Thornwick Bay Holiday Park
The main pool at Thornwick Bay Holiday Park was recently refurbished by Leisure Concepts. It features fun splash and spray jets, a new children’s pool area with water play slides, and an all new activity and swim pool. There’s also a new multi-lane family speed slide, new splash pool with tipping bucket, spray features and a bubble seat.
Brean Leisure Park & Holiday Resort Unity
The large modern splash park at Brean Leisure is used by members of the public, holidaymakers, schools and triathlete clubs, for swimming lessons and fitness classes.
The pool was in operation for 30 years prior to the rebuild in 2011. Over £5 million was spent in the first phase of the rebuild, making the pool into a 25m indoor modern leisure facility.
The pool is operated by the House family who have owned the site for the past 70 years, and are involved in the day to day running of the business.
Plas Coch Holiday Homes
The pool at Plas Coch park is open to private residents and offers a range of water-based activities such as swimming lessons, water walkers, snorkelling, scuba diving, pool parties, aqua fun and fitness classes. Welcoming up to 20,000 bathers each year, the pool is run by Park Leisure 2000, which operates ten holiday homes parks throughout the UK. The pool has recently had the walls, ceilings and floors refurbished and painted to ensure the integrity of the facility remains first class.
The Pickaquoy Centre Trust
The pool and spa the Pickaquoy Centre is used for a number of sessions from public swimming to group exercise classes, swimming lessons and inflatable sessions. Although the pool is part of the facilities the Trust manages on behalf of the Council, it is attached to the caravan and camping park and is used by holidaymakers and the general public. The pool has an annual bather load of 70,000.
Ashleigh Bissett reports on making the most of your outdoor spaces…
Whilst we may not be able to control every element of our guest’s stay, we do get the opportunity to make sure the holiday gets off to the best start possible. The importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome. Key to that success is ensuring that everything your guests see when they arrive is nicely presented - including the open spaces, driveways and garden areas.
A common problem encountered in many large grassed open spaces such as parkland, golf courses, bowling greens and even in domestic gardens is compaction of the soil leading to waterlogging. In some cases, this can render the areas unusable, sometimes for long periods of time. Deep penetration aeration has proved successful for many years and is well known by golf courses for relieving compaction panning on their greens, tees and even around tree roots. In fact, the technique was introduced with the invention of the Terralift machine in Germany in the early 1970’s. Since then different chassis versions of the Terralift have been designed to work in a wide range of applications. The deep aeriation technique was recently used in the glamping area within the grounds of Warwick Castle. The site features circular mediaeval themed tents, connected by coconut matting walkways to a large central tent that houses the food hall. Fully fitted with wooden floors, the tents have conical roofs that shed rain around the periphery of the tent and, as there is no provision for drainage, the medium to heavy clay soil does become very wet.
When the time came in October to remove the tents the areas that were covered by the wooden floors and coconut matting were left as bare, wet mud. These needed to be brought back to grass as quickly as possible, to meet the planning conditions for the glamping use of the historic and protected parkland.
“The first job needed once the tents were out of the way was to clear the surface water and ease any compaction in the soil that had been covered by the floors and pathways,” explains Lynda Green, Operations Director at Terrain Aeriation.
“The Tracker Terralift was used with up to a 100m long air pipe deployed to allow the compressor to remain on the main vehicle route through the entire site and not get bogged down.”
The Terralift treatment injects compressed air into the soil as much as a metre deep to de-compact, aerate and inject seaweed across the affected areas. The seaweed sticks to the walls of the fractures, swelling and contracting and keeping the fissures open. The process clears surface water areas, helping to dry up any mud, leaving the area ready for surface preparation and the replacement of the missing grass. Says Lynda: “The machine moves on two metres and repeats the operation, completing two metre spacings on a staggered grid pattern and each shot connects with the previous ones so the whole area is aerated and treated. The Terralift can treat approximately 2,000m² of turf in a day.” She adds: “The long-term solution causes little surface disruption and allows immediate play on sports pitches and greens after treatment.” Improved technology has made keeping outdoor spaces neat and tidy easier than ever before, with an abundance of high-tech equipment and machinery available on the market. For example, accessing every corner of a park or estate has become markedly easier over the years, since the introduction of all-terrain vehicles (ATVs) some 30 years ago. Now the vehicle of choice for many landowners, ATVs are the ideal solution for those looking to get the job done on and off road.
To read more on this story, subscribe here.
Four Season Appeal
Ashleigh Bissett presents ideas for boosting your all-year-round appeal…
In days gone by, the winter season signalled a sharp decline in the number visitor bookings. But nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers and holiday homeowners choosing to enjoy a park break during the cooler months.
When Silverdale Holiday Park first opened 60 years ago, only a few hardy caravanners would ever consider a winter stay on a beautiful but elevated sea-facing location in South Cumbria.
But today, says Michael Holgate – grandson of the park’s founder – it’s very different scene. Silverdale continues buzzing throughout the winter months, and the prospect of cold bright days in the Lake District is more likely to inspire than deter visitors. Silverdale has around 500 caravan holidays homes, including a small letting fleet, and provides a range of activities and facilities which, like the park itself, are open all year round.
Michael believes that a parks industry with fewer peaks and troughs throughout the calendar is good for business in more than one sense: “Our six parks in Cumbria and North Lancashire employ around 135 people, and each year we find ourselves less reliant on seasonal staff and better able to provide more fulltime positions.
“This allows us to attract higher calibre recruits, and to be able to invest in their personal training and development, which benefits both them and us in the longer term. “Increased continuity also means that permanent staff gain a more intimate knowledge of our business, and can play an even greater part in helping customers and driving us forward.
The start of the 2016 season saw Michael’s business put the finishing touches to a £1m investment in its indoor attractions, and he predicts that this is likely to bolster even further the appeal of the park to winter visitors. Silverdale’s leisure complex now includes a swimming pool with spa and sauna, a professional gymnasium, a high-tech US-style bowling alley, soft play areas, and a café, bar and restaurant.
“Although our leisure complex does give the assurance of something to do whatever the weather, I don’t think our winter guests would necessarily name it as the number one attraction,” says Michael. “Most people’s motive for buying here is the outstanding scenery, and winter in Cumbria presents all those familiar picture-postcard views in a different light, so walking is very popular. “Winter also seems to inspire a desire for change, and we’re delighted to find that increasing numbers of our customers also choose this time to make an upgrade!” he adds.
Henry Wild, director of Skelwith Fold Caravan Park in Cumbria, believes the Lake District has an unfair advantage over some other traditional holiday honeypots in winter: “Seaside destinations really need sunshine and warm weather to bring out their best, but here the lakes and mountains become even more breathtaking under a winter sky,” he says.
“We’ll be kept busy right through November before the park closes with both owners and touring customers, and the atmosphere is always decidedly relaxed. I think one reason is that, unlike in summer, people don’t feel compelled to be out and about all the time, and are happy just taking things easy on the park.”
Skelwith Fold has around 300 privately owned caravan holiday homes and some 150 touring pitches. This winter, the park will also be providing the option of renting one of its two-person hideaway glamping pods located in a quiet forest glade. Their central heating and high levels of insulation mean cold snaps stay strictly outdoors
To read more on this story, subscribe here.
Taking The Plunge
With thousands of models to choose from, selecting the right hot tub for a holiday let can be a potential minefield.
Shrewd operators and owners will look before they leap when it comes to showing duty of care, not to mention doing the necessary sums to ensure a profitable bottom line. Over the past ten years, a significant amount of holiday park operators and holiday let owners have purchased and operate what are in fact domestic hot tubs only designed for home, and not intended for commercial use.
Commercial spas, the type found at health clubs and spas, are generally much larger than the average portable spa with bigger and better filtration and sanitation systems along with other features that suit much heavier bather use. Chris Brady of Lincolnshire-based hot tub retailer 1 Stop Spas advises customers to avoid the temptation of buying a cheap hot tub on the internet, which may not be robust enough to cater for the high demands of a holiday hot tub.
“We come across plenty of customers whose opinion when buying was ‘I only want a cheap spa because I’m only renting it out’. Like most electrical equipment, buying cheap isn’t always cost effective over a few years,” says Chris. “Cheap spas can cost up to ten times as much to run, meaning higher overheads. They are often fitted with cheap components, therefore the reliability is not very good meaning in inconvenient downtime for you and rental customers.”
1 Stop Spas’ bestselling holiday hot tub is Vita Spa Joli, which is a compact shape and has low sides that can easily be incorporated into new or existing decking. The Vita Spa range also uses off the shelf Balboa control systems and pumps, therefore sourcing parts quickly is easy, meaning minimal down time if you were unlucky enough to develop a fault. Chris adds: “The biggest consideration which is often overlooked is aftercare. We recommend that you have the spa serviced at least every six months to ensure any wear and tear is identified early and rectified to avoid breakdowns. It is advisable to team up with a local hot tub retailer, who can provide aftercare on your doorstep.”
In accordance with regulations made by the Health & Safety Executive, regular testing of both pH and disinfection should be made at least three times a day and the results logged and kept for at least five years.
A monthly microbiological test is also required, testing for Legionella every quarter. The Management of Spa Pools booklet insists that the tub ‘needs to have a continuous chemical feeder built into the spa to continuously treat it with disinfectant’.
These devices are not always installed into a hot tub at the point of manufacture and would therefore have to be retro-fitted at a later stage. “Choose a known quality brand and make sure that it fits the requirement of the park,” advises Anthony Schneikert of leading retailer Spa Solutions.
“Too many brands are just labelled up by other factories that churn out numbers and don’t focus on quality and innovation.”
Spa Solutions recommend the Viking Spas brand of hot tubs for holiday parks, which are renowned for being tough, robust and manufactured to a high quality. Their bestselling models are the Regal and Royal models, which are lightweight and are manufactured using slip-resistant material. Anthony advises that holiday park owners can expect to pay between £3,495 and £4,995 depending on the model and specification. Spa Solutions offer special discounts for bulk purchases and all Viking Spas come with a seven year shell warranty.
To read more on this story, subscribe here.
Summer Tourism Boom
This summer was a record-breaking season for the UK’s tourism industry, with more international tourists visiting the country than ever before, leading to a higher than average level of spending.
Figures released by the Office of National Statistics show that July was the highest month ever for inbound tourism with 3.8 million visits, up two per cent on July last year.
August also saw the highest number of day trips taken in any month since 2012, with 151 million day trips across England, up a staggering 14 per cent on August 2015. This in turn led to an increase in visitor spending of nine per cent.
VisitEngland Chief Executive Sally Balcombe said: “It is fantastic to see that more of us are getting out and experiencing the huge range of quality destinations and tourism products on offer right across the country. England is packed full of incredible experiences that you can only get here and we look forward to continuing to work with the tourism industry to develop England’s competitive tourism offer, get more people out exploring the country and drive growth across all the regions.”
Butlin’s Plans For ‘Best Pool In The Country’
UK holiday operator Butlin’s has unveiled ambitious plans to build a new state-of-the-art swimming facility at its Bognor Regis resort.
If given the go ahead, the new £30million aquatic complex would include a lido, an indoor wave pool, a toddler pool, two flumes and a brand new outdoor rapid river, as well as new changing facilities. It would replace the resort’s existing pool, which is more than 30 years old.
A planning application will soon be submitted to relocate the pool from the west of the holiday resort to the east.
If granted planning permission, Butlin’s hopes to open its new pool in the summer of 2018. The current pool will remain in use until then.
Jeremy Pardey, resort director, commented: “Our customer surveys regularly tell us that our guests place much importance on our splash swimming pools. As a result of this and with the existing pool here at Bognor Regis reaching the end of its operational life, it was felt that the best option was to develop a new, replacement pool.”
Jeremy added: “After carrying out much work over recent months in the preparation of these plans, it’s great to have now reached this stage. We only thought it was right, however, that we provided a chance for residents to understand our proposals and importantly had time to discuss them with us.”
Whetting your appetite for the Holiday Park & Resort Innovation Show this November…
Building on the success of its launch in 2015, the Holiday Park & Resort Innovation show returns to Birmingham in November and this year the team is pulling out all the stops to make the show bigger and better than before. Taking place on November 9-10 at the NEC, the show is a must for park and land owners looking to diversify their land into a lucrative tourism enterprise, or those looking for new and innovative ways to put their park on the map.
Visitors to the two-day event can get a glimpse of the latest glamping trends and products, as well as a comprehensive lineup of seminars, workshops and suppliers needed to make a holiday park business a success. “Holiday Park & Resort Innovation is an entirely unique event for entrepreneurs striving for success in one of the most vibrant and competitive sectors in British business today,” says event organiser Will Mansfield.
“The show brings together top industry experts, leading suppliers, interactive workshops, live debates and seminars all focused on providing the inspiration, advice and resources holiday park and resort owners need to enhance the performance of their business,” he adds. The show will be expanding into Hall 8 of the NEC this year, with more than 300 suppliers and an estimated 3,500 visitors.Visitors will have the opportunity to learn from the top experts at google, Airbnb and Booking.com and hear from some of the industry’s most successful individuals such as Carl Castledine CEO of Away Resorts, George Bryan Director of Drayton Manor and Bernard Donoghue CEO of ALVA.
“As in 2015, the Holiday Park Innovation Show will again support The Family Holiday Association as its official charity and in addition we’re excited to announce our official trade partnership with the NCC,” says Will. “As the UK trade body for the tourer, motorhome, caravan holiday home and residential park home industries we look forward to working closely with the NCC before, during and after the event this year.” The show runs alongside Rural Entrepreneur Live, incorporating Farm Business Innovation & Country House Innovation in Hall 9, which provides landowners with the inspiration, advice and resources they need to diversify, innovate and make more money from their land and property.
Packed with relative content, this additional show provides visitors to Holiday Park & Resort Innovation with further unique opportunities they might not have previously come across.
Running on the November 9 – 10 2016 at the NEC Birmingham, tickets to attend the show are free. Visitors just need to register via the website www.holidayparkshow.co.uk.
Energy Controls is a leading supplier of electricity SMART Meters and pre-payment metering systems to holiday parks throughout the UK. The company specialises in providing its customers with fully managed metering solutions including installation and support for prepayment Card Meters, as well as data collection for SMART Meters that can be integrated with PayPoint for greater prepayment flexibility.
If you want to find out more about MID compliance or if you are thinking about installing or upgrading your meters, either to ensure your energy costs are recovered fully or to reduce your billing administration, then visit Stand 1346 where the team will be happy to sit and discuss your requirements with you.
Tel. 0845 230 4535
Make a Splash
World Leisure UK can deliver the full turnkey option for your water leisure facility.
From initial design through to construction and handover, World Leisure UK can help to deliver your water leisure facility aspirations. The company benefits from close links with a manufacturing facility, which enables them to keep a large part of the manufacturing side of an installation, from moveable floors and filter vessels through to stainless steel handrails close to home. Their experience in the commercial sector ensures that their designs and installations conform to the current legislation, written especially for the swimming pool industry by the Pool Water Treatment Advisory Group, Sport England and the Health & Safety Executive.
World Leisure UK
Tel. 01772 284883
Fun For All
For over 45 years, World of Rides has been a leading UK manufacturer of children’s leisure rides in the UK. From its premises in County Durham, the company supplies major shopping centres, retailers, visitor attractions, fun farms, holiday parks, garden centres, family entertainment centres and hospitality centres that include national and single-site operators. Their vast knowledge and experience ensures that every ride they manufacture is rigorously tested both in the factory and onsite before being released for sale.
They maintain a dedicated customer support office which ensures that all their customers receive the very best advice on the profitable and safe operation of their rides.
World Of Rides
Tel. 01914 920 999
Home from Home
Omar is a leading manufacturer of luxury lodges and park homes with a reputation built upon 50 years of manufacturing experience.
All Omar’s homes and lodges are built to residential standard BS3632:2015. This means they are suitable for residential use throughout the year and are built to last at least 50 years.
Interiors have a choice of intelligent floor layouts to suit individual needs and are right up to date with stunning interior design. All homes come with quality branded furniture, white goods, double-glazing and central heating as standard.
With industry leading design, exceptional build quality and unsurpassed attention to detail, meet the Omar team on stand 1562 to discuss how they can help deliver your dream lodge.
Omar Park Homes
Tel. 01842 810 673
In The Fast Lane
A world-first in design innovation, itrike easy-to-ride electric vehicles give the leisure market a superb opportunity to offer customers a new and dynamic transportation experience. They also present an excellent ROI opportunity for holiday rentals. Including both e-bikes and e-scooters, itrike’s range of noise-free electric vehicles have been cleverly designed to provide users aged from 14 years + with an exhilarating ride that is both fun and safe. They are propelled by a reliable, long-lasting lithium-ion battery coupled with a Bosch electric motor, providing a maximum speed of 15mph (e-bike version). Visitors will also have the chance to win an itrike at the show!
Tel. 01743 761107
Take a Dip
RotoSpa is the UK’s only spa manufacturer. A family company established 15 years ago, the Midlands-based factory supplies the holiday industry all over the UK. From simple, robust, quality tubs for holiday lets to more complex commercial solutions to solve labour demand and legislative issues. Make RotoSpa your preferred hot tub partner. RotoSpa will be exhibiting a number of exciting holiday park hot tub innovations to enable owners and operators to reap the financial rewards of hot tub provision whilst giving them a newfound peace of mind that they will be able to comply with legislative requirements without undue strain on staff time.
Tel. 0121 354 3428
Don't Miss Us
As the official media partner of the Holiday Park & Resort Innovation Show, visitors should make a beeline for Holiday Park Scene magazine on stand 1641. We will be giving away complimentary copies of the magazine and the team will be on hand to discuss your business goals for 2017. Holiday Park Scene is an essential read for anyone involved in holiday park and campsite management. At least 5,000 copies of Holiday Park Scene are distributed six times annually to key personnel in all aspects of the holiday park industry across the UK and Eire. We have a combined online presence of 20,000. Talk to the team to find out more about the editorial, advertising and marketing services that we offer.
Holiday Park Scene
Tel. 01353 666663
Sweet Success For Honey Bee Initiative
Over a quarter of a million honey bees have helped a New Forest touring park achieve a top level Gold David Bellamy Conservation Award for the third year in succession. Back of Beyond Touring Park owners Martin and Vicky Bowrey have installed eight hives on their 30-acre park to try and help stem the sharp national decline in bee numbers. The initiative has been praised by botanist David Bellamy for its outstanding efforts to provide a safe haven for the bees.
Back of Beyond is designated as a Site of Special Scientific Interest and Martin says that visitors to the adult-only park are thrilled at the close encounter with nature on offer: “We’re fortunate to have two wildlife lakes in the grounds, and it’s possible to spot an amazing number of species including otters and red deer,” he said.
“The park is also rich in wild flowers including many high pollen-bearing blooms which bees and butterflies love – and that gave us the idea for the hives.
“Experts say that lack of foraging opportunities and the use of agricultural chemicals are causing bee populations to fall, but we’ve plenty of nectar here and a total ban on herbicides.” Covering 30 acres of quiet countryside, over half of which is woodland, Back of Beyond provides 80 pitches for camping, touring caravans and motorhomes. As well as the David Bellamy award, the park has also gained a raft of other accolades including the TripAdvisor Certificate of Excellence for its consistently glowing reviews.
High Praise For New Welsh Park
A brand new £1 million caravan park, which opened earlier this year, has received a five star grading from VisitWales. Llanberis Touring Park in Gwynedd was praised for its well-designed layout and high level of cleanliness, particularly in toilet and washroom areas.
The 54-pitch park was developed by Morris Leisure and was officially opened by the then Deputy Minister for Culture, Sport and Tourism Ken Skates in March. Based on figures issued by the British Holiday and Home Parks Association, the company expects Llanberis Touring Park to generate in excess of £400,000 a year for the local economy.
Park managers Nick and Wanda Hilditch said they were delighted with the five star grading and the Visit Wales endorsement: “The park has become increasingly busy since it opened, particularly at weekends and some caravan owners have already visited up to four times,” said Wanda. “Customers love the park’s location because it’s a short walk from the town and not far from Snowdon Mountain Railway and Snowdon, the highest mountain in England and Wales.”
Five Star Norfolk Park Under New Ownership
Parkdean Resorts has snapped up a five-star resort in Norfolk in its first acquisition since the firm was formed following a significant merger of Parkdean and Park Resorts last November. The operator, which owns 72 holiday parks nationwide, has bought Vauxhall Holiday Park in Great Yarmouth for an undisclosed sum.
The park has been owned and developed by the Biss family since 1964 and welcomes in excess of 80,000 holidaymakers each year. The freehold park comprises 390 caravans and lodges, 48 apartments and 180 touring and camping pitches across 41 acres. It is well invested, with a substantial range of high quality retail and leisure facilities. John Waterworth, Chief Executive of Parkdean Resorts said: “This continues our long term buy and build strategy which has been successful in developing Parkdean Resorts into the sector leading business it is today. Vauxhall is a thriving and well-managed park that will fit perfectly into the Parkdean Resorts portfolio offering customers even broader choice in Norfolk alongside our other parks East Anglia.”
John also confirmed that Parkdean Resorts is confident of another successful year of growth, with holiday sales for the year 9% ahead of 2015: “The group has been acquisitive since its formation and we see further opportunities in this highly fragmented sector via both single parks and multi-site portfolios.”
No Place Like Home
The pulling power of the Great British holiday has never been so compelling. Staying right here on glorious UK soil for a holiday is on the rise. In fact more than a quarter of us are foregoing far flung exotic breaks this year in favour of home-based holidays.
Holiday parks across the country are enjoying the benefits of the staycation trend which far from slowing down, is in fact ‘hotting’ up.
“The notion that Britain offers the very best holiday experiences is, I think, becoming firmly embedded in more and more people,” says Tony Clish, Director at Park Holidays UK.
“It is great news for UK tourism providers, of course, but also for this country’s rural economies where many small businesses and jobs depend on visitor spending,” he adds.
Park Holidays UK says that sales of holiday caravans and lodges to British families were up by over 40% on last year’s figures at the start of July.
The rise in the number of holiday home buyers, says Tony, points to a robust future for UK tourism beyond 2016: “Families and couples spending thousands of pounds on a holiday home are making a clear commitment to enjoying domestic holidays for a long time to come.
“Just a fortnight after the uncertainty caused by the Brexit decision, our holiday home sales were up by 43% compared with the same week last year.
“Its early days, but the indications are that the domestic tourism industry is experiencing an uplift, and that this is also impacting on the sales of holiday homes.
“People now see Britain as their holiday future, and are literally buying into it,” said Tony.
BEST OF BOTH
The huge explosion of glamping has fed the staycation trend, with all manner of yurts, shepherd huts, safari tents and camping pods popping up in quiet corners of the countryside. The obvious appeal for holidaymakers is that they can experience the best of both worlds - the simplicity and stress-free environment of the great outdoors while enjoying home from home comforts, coupled with rustic country charm.
“Glamping is the big thing right now,” says Steve Hansford, Managing Director of Boldscan.
“People want to be able to tuck up in a proper bed at night and enjoy the warmth of a rustic wood burning stove.” He adds: “There has been an enormous growth in landowners and farmers who want to move into this business and offer people this experience.
“If the trend carries on as it is, we could see a lot more glamping style accommodation.”
Whether it’ is a classic safari tent, a futuristic geodome or a tent reminiscent of a Mediterranean villa, Boldscan has a complete range, as well as being able to offer advice from planning to finance. The company has recently launched The Kora, part of their Albion Canvas range.
This easy build, mini version of the classic safari tent sleeps two and comes in a choice of muted colours, ranging from light sand to olive.
The high quality tent is manufactured in Boldscan’s Somerset factory from heavy duty 415gsm polycotton canvas, which is fire retardant and water and mildew resistant. The tent includes a 650gsm PVC walled ground sheet and sectioned timber poles.
The inner tent is 4m x 3m with a wall height of 90cm and a central ridge height of 2.4m, so plenty of room for a double bed and space to spare. Outside, the covered porch area offers the best seat in the house.
To read more on this story, subscribe here.
Just One Click
You cannot afford to miss out on online bookings advises Ashleigh Mackenzie…
With eight out of ten Brits choosing to book their holidays online, it’s now more important than ever for parks to have their finger on the pulse in terms of efficient booking management systems. Holiday parks are increasingly looking for greater functionality from their booking and management systems. The ultimate goal is to provide online customers with a quality system that is simple and easy to use, that will not only save time but will also generate more bookings for their business.
“A sophisticated system needs to sit at the heart of any forward thinking holiday accommodation business. It is the glue that holds everything together,” says Wendy Radford-Gaby of Anytime Booking. “Just make sure the booking and management software you choose helps you to solve real life problems at your holiday park.” She adds: “Don’t try to retro-fit a software designed for another market. Use technology that understands you.”
Park owners can keep pace with technology by having a web based management and booking system which operates from one platform, so when an online booking is made it immediately goes into their management system avoiding mistakes and errors.
“September to March is a busy time for system suppliers as it is naturally when new customers come on board. So get in as early as you can to have time to familiarise yourself fully with the system before your busy season starts,” advises Dawn Bee, Managing Director of Netguides.
Netguides offer GemaPark, a cloud park reservation management system with online bookings. The optional park website package gives holiday parks a modern responsive, optimised website with content management, to promote their park and provide integrated online booking. “Our solutions are fully hosted, backed up and managed and we offer 24/7 support,” says Dawn.
“We pride ourselves on our responsiveness and customer service and are constantly listening to customer feedback to make our products easier and more efficient for customers to use.” The system starts from £60 per month for 60 pitches or 12 statics and scales up. The prices include hosting, backup and support so there are no surprise extra costs.
Says Dawn: “With GemaPark we have new connectivity with other providers such as Hoseasons and Pitchup, we have lots more features to support holiday home parks and as always we have development in our online booking widgets to increase usability and conversion.”
In terms of setup, there is a data gathering stage where Netguides get to understand your park, what you offer and how you sell it. The company will then configure the system for you loading your units, pitches and prices and provide the link or widgets to your web developers to add the online booking elements to your website. Full staff training is offered to get the team up and running with the system.
“You will never realise just how important until you experience it,” comments Dawn.
“It improves customer experience, increases the number of sales and greatly reduces administration time. This allows you time to work on your business and then business growth and enjoyment in running the business increase significantly – and that’s important.”
To read more on this story, subscribe here.
Christina Guppy: Reception Manager at Bagwell Farm Touring Park
In her final year of a Foundation Degree in Tourism Park Management, Chrissy Guppy started her career as a kitchen runner in the bar and grill at Bagwell Farm as a summer job.
What challenges are currently facing the holiday park sector?
With the restriction in term-time holidays, we have noticed a significant drop in the number of grandparents bringing children for long weekends or longer breaks. How are visitor expectations changing and how are you reacting to those demands? Electric hook-up for tents have gone from an unusual luxury to a must-have item. We are expanding the number of fully-serviced pitches to keep up with customer demand.
If you had to identify one element, what is the most crucial aspect to the success of the park?
Customer service. You could go to a beautifully landscaped, clean site with great facilities, but if the customer service isn’t up to scratch chances are you won’t want to return.
What has been your most interesting experience in the industry?
Probably my first day in the job. I attended the National Caravan and Motorhome Show at the NEC which really threw me in head first! Being able to see all the different aspects under one roof provided a great insight into the industry and really showed me the huge potential it offered.
Where do you see the park in 10 years’ time?
We believe you can still enjoy a great family holiday by staying here in the UK, and hope we can continue to offer a service which attracts new people to the park and also to the local area. What is the best piece of business advice you have been given? There are two. The first is “don’t be afraid to try something out - if you haven’t made mistakes, you haven’t made progress,” and the other is “never stop learning.”
Where do you go on holiday?
Other than exploring other areas of Dorset, I’ve a real soft spot for Cornwall. I recently got to visit the Lake District and also Scotland as part of my degree and I would love to go back to see more of the stunning landscape.
We’re pleased to support a local charity called Hanger’s Heroes, which raises funds for small local charities who may struggle to gain enough funding on their own. Each year our staff members take part in the marathon to boost fundraising. This year will be my third year taking part and I’m hoping to top last year’s fundraising total!
Show Season Gets Underway
A busy line-up of trade shows and exhibitions awaits the holiday parks industry this autumn. Spanning all aspects of park life, from lodges and caravans to outdoor play and even hot tubs, there are a number of dates for your diary throughout September and October. Here we bring you a shortlist of the must-attend industry shows and event and we reveal what you can expect at each one...
2016 CARAVAN EXTRAVAGANZA WEEKEND
September 3 & 4, 9am – 5pm
The Lawns, East Yorkshire HU16 5SQ
The annual Caravan Extravaganza Weekend at The Lawns in Cottingham, run by the Hull and East Riding of Yorkshire Caravan Manufacturers’ Association (HERCMA), is one of Britain’s biggest caravan exhibitions in the UK and is the first place where members of the public can view the new season’s models. More than 22,000 visitors from all across the UK are expected to attend the two-day event in the University of Hull’s grounds. In addition to more than 140 touring caravans, 160 caravan holiday homes, lodges and park homes, close to 50 other companies will display products and feature services ranging from awnings to decking, verandahs and motor movers.
September 13 & 14, 10am – 5pm
Battersea Park, London
Landscape 2016 is the only trade event dedicated to qualified landscape designers and contractors, architects, local authority landscaping professionals, facilities managers and interior designers from all over the UK and beyond. It is a platform for them to network and source market leading products to use in high end projects worldwide. From country homes to city apartments, from urban lofts and public spaces to luxury hotels, the indoor-outdoor phenomenon affects all types of living spaces. With weather proof rugs, outdoor kitchens, showers on the terrace and sofas in the garden, the indoor spirit is flowing through outdoor spaces and creating a new focus for architecture and technology. Landscape is delighted to host an entirely free seminar programme of international standing with some of the most prestigious names in the industry featuring over 70 different speakers.
LEISURE INDUSTRY WEEK
September 20 & 21, 9am – 5pm
NEC, Birmingham, B40 1NT
There will be a strong play element at Leisure Industry Week (LIW) this year, with a dedicated education stream, an outdoor play showcase area and partnerships with the likes of Fit for Sport, Interfun and Attractions Management. Organisers have promised a strong focus on education, offering practical insights into how play businesses can boost commercial performance. Delegates can attend seminars on branding, market diversification, safeguarding and training needs, as well as discussing the importance of play to all ages. Play operators will leave LIW with knowledge that will ultimately help to increase revenue and drive down costs.
HOLIDAY CARAVAN 2016
September 23 – 25, 10am – 5pm Hides Field,
Beaulieu, Hampshire SO42 7ZN
Every year, the Beaulieu estate in the New Forest plays host to the largest display of brand new caravan holidayhomes, lodges and park homes in
the south of England. As well as the wide selection of caravans, there will be numerous other exhibitors featuring associated products and services, ranging from decking and soft furnishings to finance and insurance. Many holiday and residential parks will have stands, both within manufacturer displays and the central area, along with leading distributors of
HOT TUB LIVING EXPO
October 24 & 25, 10am – 5pm
NEC, Birmingham, B40 1NT
Making your holiday park or facility stand out from the crowd can be easy when you can add additional features such as hot tubs, saunas, swimming pools and other outdoor living products.
Hot Tub Living Expo 2016 is the best place for you to meet with quality companies and distributors and benefit from trade deals and offers. With an exclusive VIP evening on 23rd this event will allow you to find new products to improve your facility. Additionally there will be experts on hand to offer advice on how to maintain and run your new additions in the most cost effective and economical way.
UK POOL & SPA AWARDS
October 24, 7pm until late
The Vox, Resorts World, Birmingham, B40 1PU Ticket price £50 +VAT (Includes arrival drinks, dinner and entertainment).
The independent UK Pool & Spa Awards showcase the very best of the companies involved in the provision of water leisure in Great Britain. A highlight of the awards is the presentation of the Holiday Park Pool of the Year Award – a hotly contested category, which celebrates the outstanding facilities at parks across the country. The prize-giving event will begin with a business networking style drinks reception, followed by a two course buffet dinner and entertainment. Tickets for the business networking style prize-giving event are now available to book online. With limited seats available, early booking is advised.
November 2 & 3, 9am – 5pm
NEC, Birmingham, B40 1NT
With three large halls containing many of the major players from across the industry, SALTEX 2016 is the ideal place to see products and services which could improve the daily operations of holiday parks. The exhibition will see a plethora of exhibitors representing the likes of play equipment and services, turf maintenance equipment, fencing and landscaping, sports surface design, research and consultancy, seeds, turf, aggregates and treatments, and facilities services management. Visitors can also expect to see new products being unveiled, new unique services and some exciting guest appearances on the exhibitor stands.
Solutions for cutting the running costs of pools and hot tubs…
Swimming pool operators are facing increasing pressure to demonstrate energy efficiency, as well as reining in the cost of upkeep and maintenance to see the maximum return on investment.
A greater awareness of environmental issues, combined with the allure of the cost savings that can be made over time, is leading to more operators opting for ‘greener’ products and methods in terms of pool management.
Although more efficient methods are generally more expensive to install, the cost saving benefits are huge. It’s a case of speculating to accumulate. The refurbishment of the swimming pool at Crows Nest Caravan Park in Filey near Scarborough has not only improved the facility for guests, but has also significantly driven down running costs for the park owners.
The 12m x 5m pool underwent a complete refurbishment at the beginning of the year, which included upgrading the heat recovery system.
WATER PLAY WONDERS AT TRECCO BAY
Waterplay Solutions Ltd (WSL) is pleased to announce the waterplay area at Splashland, Trecco Bay Holiday Park in Porthcawl is now installed and open for visitors to enjoy. In exchange of a shallow pool area, Trecco Bay Holiday Park now has a number of features installed on two levels, creating a journey that is guaranteed to thrill waterplayers of all ages.
Beginning with steps up to the top deck there is one of Waterplay’s Water O’s, a spray hoop with nine spray nozzles providing a good soaking to all those that run through and a variety of ground sprays leading to a waterslide to access the deck below.
Having landed at the lower deck, waterplayers will be greeted with water jets from the ground and a shower curtain from Waterplay’s Crow Nest, which also features a tipping bucket that will intermittently fill with two gallons of water before emptying its contents on all below. WSL is the UK dealer for Waterplay Solution Corp, providing a full turnkey solution in the design and build of aquatic recreation.
The work was carried out by Ryedale Swimming Pools of York, who have maintained the pool at the park for almost 25 years.
David Maltby of Ryedale Swimming Pools explains: “The previous heat recovery system had come to the end of its life and needed to be replaced. Having been a Calorex customer for many years, I had no hesitation in recommending a Delta system.” He adds: “The quiet operation and low running costs associated with the unit were particularly welcomed by the park owners.” On advice from the experts at Calorex and Certikin, David specified a Delta 6 unit. These clever machines are designed to control the environment, pool water and air temperature all through one simple PLC controller and with pool water heat recovery as a standard feature throughout the range.
The highly innovative Delta range also features new EC/inverter fans as standard. These new fans are approximately 20 per cent more efficient due to the ability to adjust and control fan speed based upon demand through the PLC controller which allows the overall system efficiency to improve by up to 40 per cent. Typically, for every unit of power that a Calorex unit consumes, it will convert three times this amount to useable heat. The potential energy savings are huge. In fact, compared to traditional heat and ventilation energy, cost savings of over 60% are achievable while corresponding C02 emissions can be dramatically reduced by up to 70%. David comments: “The installation of the Delta was very straightforward and I was impressed with the level of service from the delivery driver who helped unload the unit and move it into position. “Since it was installed in February the Delta has been providing trouble-free service at the holiday park.”
Elsewhere in the country, an innovative new heating solution using Bowman heat exchangers linked to a Biomass heating system has helped the KP Club in Yorkshire substantially the reduce running costs of 24 hot tubs on the site. On average, using conventional electric heaters, each hot tub would cost around £500 annually in electricity. However, by using Bowman heat exchangers linked to the main Biomass boiler system, the hot tubs are now heated at no extra cost – saving the KP Club approximately £12,000 a year.
The KP Club is a prestigious golf and leisure resort, set in 180 acres of the Yorkshire Wolds. The club recently opened 24 new luxury woodland lodges which offer guests privacy, combined with the facilities of a boutique hotel. Each of the lodges has its own hot tub, supplied by Urban Cedar, who specialise in the design, build and installation of contemporary cedar wood hot tubs. When the KP Club approached Urban Cedar to investigate a greener way of heating the hot tubs, they turned to E J Bowman, manufacturers of thermally efficient swimming pool heat exchangers, for advice. Bowman EC100-5113-2S stainless steel heat exchangers were recommended for the application and samples were sent for Urban Cedar to test at its USA manufacturing facility. The units not only passed, but produced remarkable improvements in heat-up times and thermal efficiency compared to previously used electric heaters.
Back in the UK, Urban Cedar fitted the hot tubs with the Bowman units – a simple process requiring just standard plumbing components. The compact heat exchanger is hidden behind the skin of the hot tub, so is neither visible nor affects the design.
Another major benefit of the system is that the electric heaters typically raised the water temperature by just 1-2ºC an hour, taking up to 24 hours to heat a tub from cold. The Bowman heat exchangers raise the water temperature by 12ºC an hour – so the tub reaches temperature in just 2-3 hours, giving the hotel greater flexibility when servicing the tubs between guest changeovers and ensuring the tubs are ready immediately when new guests arrive.
“The KP Club is leading the way by using Bowman heat exchangers linked to a Biomass boiler to heat its hot tubs.
This is the first time we have come across this method and it offers huge potential to commercial, leisure and domestic hot tubs users,” Antony Perry, Managing Director of Urban Cedar, explains.
“Bowman heat exchangers, used in conjunction with the Biomass boiler, create the opportunity to significantly reduce hot tub heating costs, by using a more energy efficient and sustainable method of heating,” he adds.
Tel. 0121 359 5401
CRAIG TARA HOLIDAY PARK
Tel. 01292 265141
WSL - WATERPLAY SOLUTIONS LTD
Tel. 0774 703 4523
Tel. 01934 833844
Serving Up Success
Switched on park operators are upping their game to compete in the lucrative food and beverage market…
The UK’s restaurant scene has never been so appetising. In fact, a study by OpenTable found that the average British person spends over £4k on dining out each year – that’s a quarter of the average annual income. The study also revealed that Brits eat out 1.5 times on average per week and spend up to £53 per meal. We are now seeing the evolution of industry trends, fuelled by the population’s growing appetite for eating out.
Increasingly, all-day eating is becoming the norm. Set meal times are a thing of the past – people want to be able to grab a bite to eat at any time of the day in a casual and informal environment.
Many restaurant outlets are also stepping up their investment in the coffee market, driven by our thirst for coffee outside the home. Even fast-food operators are improving their offerings to get in on the highly lucrative coffee shop culture.
Now switched on park owners are upping their game to compete in the increasingly competitive food and beverage market place. South West Holiday Parks has teamed up with an award-winning Devon restaurant business as part of an overhaul of its leisure facilities at Coast View Park.
The park, located in Shaldon, underwent a major refurbishment to make way for a brand new restaurant, pool, gym and spa facility. The new ODE&Co; restaurant opened earlier this summer and welcomes park guests as well as the general public. “The park wanted to move away from the traditional ‘hi-de-hi’ style holiday venue, to offer guests a more high-end lodge park with improved facilities,” explains Sales and Marketing Consultant Jim Gandon. “The new restaurant is one of the main elements of the renovation project and the response we have had since it opened has been amazing.”
Visitors to the 120-seat venue can enjoy sourdough pizza cooked in a wood-fired oven from an open kitchen and prepared with impeccably sourced ingredients including organic flour and 100% buffalo mozzarella from Laverstock farm in Hampshire. ODE&Co; also takes advantage of the fresh seafood available on its doorstep, serving local catch, crab, lobster and grills. Locally sourced beverages include craft ales from Two Beach Brewing Co, organic and bio dynamic wines, local ciders on draft and soft drinks.
“Catering facilities can really make or break a holiday park, that’s why South West Holiday Parks felt it was essential to get advice from the experts before investing in the new restaurant,” says Jim.
“The park’s location is a hotspot for tourists and Tim Bouget, owner of ODE, is a renowned chef, so it’s a perfect fit.” The restaurant has panoramic views of South Devon coast from the newly created inside and outside seating areas. The restaurant will also offer take away and delivery services using electric vehicles.
It’s important to remember that the quality of the food needs to be reflected in the design and layout of the restaurant, to create the ultimate dining experience for customers. When Cofton Country Holidays in South Devon embarked on a major redevelopment of the leisure facilities on site, a key aim was to improve the restaurant and bar areas.
The park worked with design company Fruition Creative Services to create a welcoming environment for guests in the bar and carvery area on the ground floor and the breakfast server on the upper level.
“There are two elements to the design process that need to be addressed in all projects,” explains Mark Green, Director at Fruition Creative Services.
“What it looks like to attract customers and how it functions to ensure customers have nice time and come back or stay longer.
To read more on this story, subscribe here.
Smartphones Lead Bookings Boom
A steep increase in impulse holiday bookings via smartphones have driven a post-EU referendum staycation boom, according to accommodation specialists Pitchup.com.
Pitchup.com registered an 111 per cent rise in smartphone bookings in a seven day period following the referendum, which accounted for more than 35 per cent of overall bookings.
Dan Yates, Founder of Pitchup.com, commented: “Over the last three months, over 30% of our bookings were made on a smartphone and we now receive 34% more bookings via smartphone than tablet.
“While bookings via smartphones and tablets overtook desktop bookings nearly two years ago, now smartphones are increasingly the norm rather than the exception.
Dan says that improvements in technology mean that fewer people ‘device switch’ like in the old days when they would fire up the tablet or desktop computer, having spotted something on their phone in a lunch break. As such the main casualty appears to have been the tablet, rather than the desktop computer. “
Park Owners Fined Over Boy’s Pool Death
The owners of a holiday park have been fined £234,000 for health and safety breaches after the death of a boy found at the bottom of a swimming pool in 2011. Six-year-old Aidan Yule had been playing in the main pool at the Red Lion Holiday Park in Arbroath when, unnoticed, his head slipped under the water.
CCTV showed that he was spotted less than a minute later but he was found unconscious. CPR was attempted and Aidan was rushed by ambulance to Ninewells Hospital in Dundee where he died four days later. Loch Earn Caravan Parks Limited, which owns the Seafront Leisure Centre and the Red Lion Holiday Park, was fined £234,000 at Forfar Sheriff Court after Aidan’s death.
An investigation by Angus Council and the former Tayside Police force found that no risk assessment had been carried out and that little consideration had been given to the potential risks to the public in relation to the use of the swimming pool. Staff had not received adequate training on safety procedures such as monitoring those using the pools, ensuring pool rules were enforced or responding to accidents or emergencies.
It was also found that there was inadequate supervision of the swimming pool and a lack of lifeguards monitoring the pool was contrary to the recommendations contained in HSE guidance.
Gary Aitken, Head of Health & Safety Division said: “The measures that Loch Earn put in place were insufficient to ensure, so far as was reasonably practicable, the safety of members of the public using its pool.
“The presence of a lifeguard on duty at the poolside would have reduced the likelihood of the incident occurring and the failure to have lifeguards in place is a significant factor in the incident and the resulting tragic death of a six year old boy.
“Hopefully this sad incident will remind other pool operators that failure to fulfil their obligations in law can have tragic consequences and that they will be held to account for their failings. Pool operators need to read the relevant guidance and ensure that their safety arrangements match legal requirements.”
Common Misunderstanding On Commission
The Government review of the Mobile Homes Act is scheduled for 2017 and is sure to be pivotal for all involved in the industry.
The review will look at the entire park homes industry with a stated intention to include input from national resident groups and industry trade bodies.
A key contentious issue will be the current commission on sales. “Park home owners continue to lobby hard to abolish or reduce the park owner’s 10 per cent commission on sales, which could have a serious financial impact on many park owners if implemented,” says John Clement, Partner and Head of Litigation and Dispute Resolution at Turbervilles Solicitors.
“The reduction in income would inevitably lead to many parks struggling financially, with some possibly even going under.”
“There is a common misunderstanding about the purpose of this commission, which many (mistakenly) consider to be similar to an estate agent’s commission.
“However, the commission actually helps to keep pitch fees low when compared with comparable rents – if the industry were to explain it as a ‘deferred pitch fee’, this might lead to a greater understanding and acceptance of the charge.”
Lodge Manufacturer Inspires Europe
Residential park home manufacturer Omar is celebrating three years of positive growth, after being named one of 1,000 companies to inspire Europe by the London Stock Exchange.
The group is one of only 150 British businesses to have received the honour.
Over the past six years Omar has more than trebled its sales, taking the group from a £10m business in 2010, to a business with turnover in excess of £30m in 2015. On top of that, Omar has created 220 new full-time jobs and taken on ten apprentices.
Omar Group CEO, Dean Westmoreland commented: “To be included in such a prestigious report is an enormous achievement and testimony to the hard work and dedication of the 350 plus strong team here at Omar.”
Collaborative Rooms With A Marina View
Port Werburgh is an exclusive new residential development with views over Port Werburgh Marina and the River Medway in Kent. The development is particularly interesting as it demonstrates a unique collaboration between the park owners and the Omar Group.
Since the project’s sales launch in February 2016, to May 2016, ten of the planned 60 luxury two to four bedroom homes have already been reserved with an average cost of £250,000 (turnkey price). With central London just 33 miles away and a stunning marina location, the development is particularly attractive to its intended over 50s market and the number of plots reserved has already outstripped sales targets.
Working closely with the owners, Omar Park Development Services (OPDS) has advised on the site development phase, planning, site infrastructure, the overall park layout and the appointment of contractors. Through an exclusivity agreement, Omar Group will also supply all 60 homes, as well as marketing and helping to sell them.
Richard Sigsworth, Special Projects Director of OPDS describes the working project as a ‘win, win situation all round’ for both parties. “Due to time pressures from other business commitments, the owners called upon the expert advice and services of OPDS to advise on the planning and development of this all-new park home development,” he said.
Chessington World of Adventures has dipped in to the glamping market with the launch of its brand new Explorer Glamping site.
Situated next to the Wild Asia section, the camp consists of 31 bespoke kaki Bell tents and four safari-style Amboseli tents, all supplied by glamping equipment specialists Boldscan.
The new glamping site at Chessington follows the success of a similar site at Warwick Castle by owners Merlin Entertainment, which opened last season.
The Explorer tents at Chessington come fitted with wooden flooring and electricity, a double bed and two singles as standard. The four premium tents have a king-size bed and a separate second sleeping area with three single beds and additional living space.
A hot buffet breakfast at the Explorer Outpost restaurant is included in the stay and Fastrack passes for the theme park are also included in the package.
A New Level For Haven
Haven has expanded its accommodation portfolio with the introduction of brand new Deck Houses exclusive to Caister-on-Sea Holiday Park in Norfolk.
The contemporary Deck Houses are available on the first or second floor and include a large open plan living space and adjoining family dining area. Guests can stay entertained with a 40” flat screen HD TV with DVD and Bluetooth speaker in the lounge, and enjoy the sun on the balcony or patio area.
Gareth Brown, General Manager at Caister-on-Sea Holiday Park said: “Our new Deck Houses are taking accommodation at Caister-on-Sea to the next level. The sheer size and quality of these units is fantastic.
“We’re immensely proud to be Britain’s oldest holiday park and the Deck Houses are the latest exciting chapter in our wonderful history,” he added.
Golfer’s Seal Of Approval
Searles Leisure Resort in Hunstanton, Norfolk is the first in the county to be honoured with the new GolfMark accolade.
The GolfMark seal of approval was awarded by England Golf, the governing body for amateur golf in England and celebrates Searles’ success in helping to encourage participation in the game by making it accessible and affordable to players of all ages and abilities.
Golf is just one of the many activities offered at Searles, in fact the park is buzzing with more all-action pursuits than at any other time in its 50-plus year history.
“Many families today go on holiday to enjoy new experiences and we’ve responded to this by making have-a-go activities a big part of what we offer,” says Managing Director Paul Searle.
“Over the past five years, we’ve invested more than £5 million in Searles, and a substantial chunk of this has been dedicated to enhancing and growing our leisure facilities.”
All-Star Cumbria Park
Comedian Johnny Vegas has been trying his hand at holiday home living on a Cumbrian park as part of a new BBC comedy show.
The actor was at Skiddaw View Holiday Park, leading the cast in Home from Home, the pilot of which will be shown this summer.
The plot revolves around a family man, played by Johnny, who has long cherished the dream of buying a lodge in the Lake District – and finally achieves his ambition.
Featuring alongside Johnny Vegas will be Gavin and Stacey star Joanna Page, along with Silent Witness actress Emilia Fox.
Park owners, Philip and Barbara Carr said they greatly enjoyed playing host to Johnny Vegas and the cast during the filming which was based around two of the lodges on the park.
Growth Gains At Trevella
Trevella Park in Newquay has been praised for its contribution to the local economy, following its year on year growth.
In the last five years the park has doubled its number of permanent team members to 20 and brought in extra 35 seasonal employees to help cater for a big increase in holiday bookings.
St Austell and Newquay MP Steve Double recently visited the park and was shown the latest accommodation development, which will add more than 30 luxury caravans to the site and bring new holidaymakers throughout the year.
Steve Double commented: “With tourism such an incredibly important part of the economy here in Mid-Cornwall, I will always support hard-working local holiday parks who invest so much into the area, which in turn encourages more people to visit and spend their money across the constituency.”
Rob Lomas, General Manager for Trevella Park added: “We are delighted to receive the support of our local MP. The park has seen tremendous growth over the past five years and this increase in holidaymakers and holiday home owners is greatly beneficial for all sorts of local businesses.”
Conference Success For NCC
More than 200 delegates from the UK’s caravan industry attended the National Caravan Council (NCC) Conference 2016.
This year’s line-up of guest speakers included Nick King, Insight Director at Autotrader; Carl Castledine, CEO at Away Resorts; Harvey Alexander, Director of Marketing at The Caravan Club and Alex Marshall of Management Consultants CIL.
Hot topics included adjusting caravan products for Millennials and developing new ways of promotion. There were also insights into how technology is changing the world, the state of the UK and worldwide economy and how positive thinking can influence business in a positive manner.
Rounding off the successful event was Kevin Keegan OBE, who gave an after dinner speech and helped to raise £2,440 for the NCC Benevolent Fund charity.
John Lally, NCC Director General, said: “From start to finish our speaker line-up was excellent this year, delivering fresh insights and new perspectives while stimulating plenty of debate in the process.
“Getting together as an industry is really important. Following a successful 12 months for many, it remains vital our industry continues to innovate and attract new entrants to the market, to improve its customer service and product quality and embrace self-regulation.”