Startling figures from internet giants, Google, show that more than 80 per cent of Brits use the internet to research their holidays.
With more holidaymakers than ever then going on to book their holidays; from holiday and touring parks to caravan and campsites.
Sharp and effective websites with user-friendly online booking systems, search engine optimisation, e-blasts, apps and cookiebased promotion – the e-marketing revolution is here and is ignored at your peril.
“In today’s day and age, it’s more important than ever that park operators keep pace with technology – especially when it comes to maximising online bookings and sales,” urges Niall Norris of management software CampManager.
“There are basic principles, which if adhered to can really make a difference to a park’s online booking service,” Niall adds.
For a visitor to the website, the online booking system should be straightforward and easy to use, and clearly provide the visitor with all the information they need to book their stay. It must be logical, with quality pictures and descriptions so that customers can make their preferred selection.
“Customers like to feel comfortable and secure as they navigate around the website booking pages. Having the booking page designed in the same style as the website and having the payment taken directly from the website page considerably helps this, and directly increases the number of online bookings made,” advises Niall.
MAKING IT EASY
Equally, the system should be just as simple for the reservation team to use, making it easy for them to carry out tasks such as taking payment, amend bookings, calculate tariffs, generate arrival and departure reports and undertake online marketing initiatives.
“A common mistake that park owners make is using a system more suited for hotels,” says Niall. “A more flexible booking system is required for campsites and caravan parks, as the accommodation options are far more complex, plus all of the added extras available.”
“A key advantage of having a web based booking system that operates from one platform, is that when an online booking is made it immediately goes into the management system, therefore avoiding mistakes and errors.”
CampManager is fast becoming a popular choice for campsites and caravan parks looking for a complete management and booking system that is efficient and easy to use.
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