Maximising Your Online Holiday Home Sales
My Holiday Caravan has proved to be a vital resource for buyers and sellers of holiday caravans.
The specialist website currently has 10,000 static caravans for sale from more than 200 holiday parks across the country.
For a monthly fee, trade advertisers on My Holiday Caravan benefit from a listing with details of their holiday park, plus up to five photographs
“We have a proven record in matching potential buyers to the right holiday park and many of the main national holiday park operators have advertised with us since the site launched in 2005,” says Paul Craven, My Holiday Caravan managing director.
“The internet has become the key research tool for customers looking for information on holiday parks.
Holiday tariff business parks are very aware of the importance of online search, website experience and online partnerships to drive bookings. Developing an extensive online marketing campaign can be expensive and time consuming, with no guarantee of success. Therefore some parks find it beneficial to partner with more established websites that have higher Google rankings, more visitors and larger marketing budgets.
As a result of its prime position on Google, My Holiday Caravan now receives over 50,000 visitors per month looking to purchase their ideal static caravan holiday home.
Paul advises: “Google dominates the UK search market and you need to have a strategy in place to maximise its potential.
Paul explains: “To maximise the chance of finding a buyer, you need to maximise your reach at the most economical cost. It’s important to ensure your park is found by buyers searching through high volume and competitive search terms, so it’s worth partnering with websites such as Autotrader or My Holiday Caravan. Many of our parks find that having a listing on the site offers an exceptional return on their investment.”
He concludes: “Remember that many buyers make a decision to buy within a week of their online search, so when you receive leads via your website or partners, ensure you follow them up promptly, by phone if possible. Don’t let them get away!”
My Holiday Caravan
Tel. 0800 612 7541