Kids That Play, Stay
The UK’s notoriously unpredictable weather means that indoor play and amusement facilities can provide an essential ‘get out of a jail’ card for holiday parks. From soft play zones to amusement arcades, parks that offer exciting indoor entertainment are sure to stand out from the crowd. “For our commercial customers we have, for many years, had a mantra ‘kids that play, stay’ because when kids enjoy the play offering, the parents will stay longer and come back more frequently,” advises Mike Black SLKids – a division of Sound Leisure Ltd. “Where you increase the dwell time, you increase the pro rata spend per head,” he adds. David Robinson of World of Leisure agrees but cautions: “The price of play is very important in holiday parks, as a captive audience, who have to pay over and over again during their holiday, will choose to leave the park each day to fi nd their amusement and fun elsewhere, especially if park prices are seen as being too high. “Three to twelve year old children are still the biggest influence on a family holiday destination, and if holiday parks cater for this age group by giving them exciting and fully interactive rides, then they will always enjoy being fully booked,” David continues. “If the weather is inclement, then all our rides can be operated either indoors or outdoors, so no disappointed younger children, whatever the weather.”
World of Rides has been involved with the delivery of battery operated parent and child rides since 1969. “Always buy the best rides and play equipment that you can afford, as cheap equipment will always breakdown during your busiest periods,” advises David Robinson of World of Rides.