Holiday Snaps: Zoe House of Ladram Bay Holiday Park
Zoe House was brought up at Ladram Bay Holiday Park in Devon, which her father opened in 1943. Zoe took over the day-to-day running of the park in 2006, along with her brother Robin.
How has 2015 been for Ladram Bay Holiday Park?
It has been a fantastic season. The introduction of our brand new swimming pool and the refurbishment of Pebbles restaurant has had a great effect on business. This year we have seen a 15 per cent increase in bookings.
What are the main challenges facing the industry at the moment?
With the strength of the pound, holidays abroad are appearing cheaper this year, so it is really important that British holidaymakers have an incentive to holiday in the UK.
If you had to identify one element, what is the most crucial aspect to the success of your park?
As an independent park, we have the ability to constantly reinvest to ensure our facilities exceed customer expectation. We also can’t forget our stunning location on Devon’s Jurassic Coast.
What does a typical day in the office for you consist of?
My jobs range from managing staff and customers to investment planning, marketing and advertising. The variety makes it all the more interesting.
What has been your most interesting experience in the industry?
Last winter we undertook the biggest redevelopment since I became director in 2006. With the seasonal nature of the tourism industry in the UK, we only had four months whilst the park was closed to build our state-of-the-art swimming pool and adventure golf course, while also refurbishing the restaurant. Fortunately we finished just in time.
What is the best piece of business advice you have been given and by whom?
My father said that “without guests, Ladram is just a bay”. To me, this sums up everything we do, ensuring the Ladram experience is of the highest standard.
Where do you go on holiday?
I love to travel with my family, especially disappearing in our tourer for a short break and exploring the UK. This country has so much to offer.
Tell us a joke…
What do you call a man with a seagull on his head? Cliff!