When it comes to holiday parks, Shorefield Holidays may be one of the UK’s best-kept secrets. For 60 years, the family-run company has been offering stunning gateways to some of the most spectacular scenery in the country. Eight parks in two counties offer five different ways to stay (luxe holiday lodges, beautiful family houses, premium caravans, and camping or touring pitches), all set amongst some of the best countryside the British Isles has to offer, from the beautiful New Forest National Park to the heritage Jurassic coastline. Each park has its own individual character and different facilities, which variously include indoor and outdoor swimming pools and aqua fun, imaginative children’s play areas, gyms, vibrant restaurants and bars, great entertainment and a spa offering a range of treatments.
Parks are an easy drive from either the beach or the unique New Forest National Park with its ancient, wild landscape and famous roaming ponies. Cycle the trails of the New Forest and the Isle of Purbeck, walk down hidden pathways to the south coast, or use your time to get fit or learn a new activity and then come home to your own lodge or holiday home. All parks are pet friendly, so there’s no reason to leave anyone behind. Ever since company founder, Dr Robert Pollock, bought a workedout gravel pit on the south coast in 1958 because he couldn’t find anywhere to park his caravan, the directors have never lost sight of why people choose to spend their precious downtime at a Shorefield Holiday park and continue to invest in new ways to deliver happy family holidays. The gravel pit was transformed into Shorefield Country Park and, since then, the company has grown to offer a portfolio of seven premium, award-winning parks across Hampshire and Dorset. The acquisition of Wilksworth Caravan Park at the start of 2018 became Shorefield’s eighth park and an ongoing investment in quality accommodation saw 80 brand new caravan holiday homes installed at Oakdene Forest Park in Dorset ensuring no caravan on the park is more than a few years old.A community of 12 luxury boutique lodges launched this year at the New Forest Lodge Retreat, on the edge of both the New Forest National Park and the beach at Milford-on-Sea. Lavender House, set in stunning private grounds close to Shorefield Country Park, has been completely refurbished and sleeps up to 14 people in six en suite rooms. In addition to this Rose Cottage, a historical property at Wilksworth, will soon be available to holidaymakers. Shorefield Holidays’ chairman and Managing Director Simon Pollock says: “2018 is a really exciting year for Shorefield Holidays, as well as our holidaymakers and home owners. “Not only are we celebrating six decades delivering happy holidays, we’re also investing in some significant improvements and introductions which we hope our customers will love.” “We are so proud of what Shorefield Holidays has achieved over the last 60 years. We wanted to show our appreciation to all our staff for the dedication they have shown to our company, whose family values are as strong today as they were when my father opened our first park in 1958. “Every member of staff is valued and encouraged to understand how they can make a difference to the success of our business,” he continues.
“In the last 60 years, we have seen significant growth - both for holidays and holiday home ownership,” adds Simon. “With more and more post-Brexit vote Britons opting to holiday at home instead of travelling abroad, we are anticipating this growth will continue and lead to even more exciting developments for the future. “As a forward-thinking business, we spend millions of pounds across all eight of our parks to keep us at the forefront of the family holiday market, and are continually looking for more opportunity for growth. We have exciting times ahead of us!” Shorefield Holidays is a major local employer in Hampshire and Dorset, employing just under 250 full-time employees. Some 95per cent of employees come from within a 10-mile radius of each park. Senior employees in the business are experts in the hospitality industry; many have worked for several decades in the sector and held positions in key industry associations and governing bodies. A number of the senior management team have been with the business for more than 20 years and have progressed from general roles in the business up through to senior manager level. The team has expanded to include new members, all highly experienced in their fields of responsibility, leading to numerous business awards for the team and the company’s Financial Director, Sara Bertin. The business stands out as a first-class employer because of its strong family culture. Shorefield Holidays is a proud member of the local community, and sponsors a range of local events, including Bournemouth Air Festival with Wave 105.
Shorefield Holidays Limited