Cornish Meet For Best Of British Parks
Members of the Best of British parks group were meeting for their annual conference at Hendra Holiday Park, just outside Newquay in Cornwall. Members enjoyed a tour of Hendra Holiday Park which was this year named as Holiday Park of the Year for Cornwall and for South West England. The family-run business, which has a host of attractions including an award-winning pools complex, provides a wide range of accommodation to rent plus touring pitches. On the agenda was a review of BoB’s 2017 activity which saw the consortium of independent family-run parks reach record numbers of new customers. A successful digital marketing campaign, members heard, had generated a raft of bookings and enquiries from holiday guests seeking top-end park experiences. The two-day conference heard from a number of specialist speakers on different ways in which they could help promote and market their businesses in the digital era. The conference was also an opportunity for BoB to welcome additional new park members to the group – and to usher in a new chairman for the consortium.