Challenging Outdated Perceptions
The UK’s largest clubs for camping and caravanning – the National Caravan Council (NCC) and The Camping and Caravanning Club have joined forces to promote the benefits of caravans and motorhomes to a new generation of holidaymakers.
Designed to attract younger audiences to this much-loved style of holiday, the ‘Freedom to go’ campaign will draw on the appeal of the great outdoors and the freedom to explore that owning a leisure vehicle presents and will include a dedicated website plus nationwide advertising.
“A key objective of the campaign is to decrease the average age of leisure vehicle ownership by five years and get new entrants into the market,” commented Jennifer Summers, NCC group marketing director.
“In order to do that, we aim to turn the perception of camping and caravanning on its head and illustrate the appeal of this type of holiday to modern families and adventurous travellers alike. There hasn’t been a better time to convert more British consumers to this type of holiday and grow the market for all types of leisure vehicle ownership.”
The campaign will showcase beautiful British destinations and unique adventures that touring holidays make possible whilst recommending which type of leisure vehicle will suit individual needs and tastes.
Nick Lomas, director general of The Caravan Club added: “This is an important step the industry is taking. The Caravan Club is delighted to help champion this initiative.”