Planning For A Successful Succession

Planning For A Successful Successionplanning for a successful succession

Planning and managing a family succession can be fraught with emotion and impact on relationships away from the business, so if passions are running high or it is difficult to take the challenging decisions needed for a successful handover, Howe recommends bringing in outside help to remove emotion from the decision-making process and help all parties focus on making choices that benefit the long term health of the business.
Recognising this challenge is what led Andrew to join forces with other industry experts to create Bridge Leisure Management in 2008. 10 years on, the company provides day-to-day management of holiday parks for owners who want to successfully step away from their business.
He says: “As professional managers we can focus on the park, its success and development. We don’t have an emotional attachment so we can focus on what is good for the business and good for the owner.” Discussing the transfer of the business from one generation to the next can often unearth unresolved conflicts between family members, such as arguments over business direction, perceived family favouritism, or lack of confidence in abilities.
Planning4ASS2Rather than confronting and discussing these families are more likely to bury their feelings and beliefs, eroding trust and increasing their stresses during the succession process.
At this point, outside support can be invaluable in helping the process of handing control from one generation to the next, when any changes made by the younger group keen to make its mark can be seen as a criticism of the work done previously by family.
“We work alongside families to help get the best from everyone and maintain an absolute focus on the business Holiday park owners are spending so much time working that they are failing to plan for a successful retirement. Andrew Howe, chief executive of Bridge Leisure Management says that one of the biggest mistakes park owners make is to ignore questions of succession.
He says: “If your goal is to handover to family members, there can be many tricky questions to answer, made more difficult by the close relationships of those involved.
“For example, what if the next in line is not ready, not up to the task of running your business, or if there are several family members vying to take over a small park where there’s really just one job to fill?” Howe’s belief is that successful succession planning must start years in advance so business owners can identify and address the weak spots and potential problems of handing over to family members.

DEVELOP AND THRIVE

By clarifying the skills that your business needs to develop and thrive, you can decide who is best placed to take over responsibility for running the park and put in a place a training or coaching plan to account for areas where they are lacking. Giving family members a long-term view of the park’s potential can help them understand what is expected of them for a successful
handover, but for park owners who have grown their operations as the sole person in charge, it can be a difficult change in mindset to start having open and honest conversations about their business. Howe’s advice is to make family members responsible and accountable for the park’s growth by showing them the business challenges and future opportunities.and success. All parks are different and so our role is to find a management solution that works for each individual owner.” In many instances, holiday park owners may discover that their children don’t share their same enthusiasm for succession, and so their next step may be to look at selling.

EMOTIONAL TIES

AndrewHoweYet the emotional ties of a family business can often make this simply too difficult a decision; who wants to be the generation that sold the family business? Additionally, the commercial realities of a sale can create additional issues, especially when an owner has over-estimated the value of, and interest in, their business. Bridge Leisure worked with a caravan park owner who expected his son to take over when he retired. But after completing university, his son decided on a different career path. Says Andrew: “They thought of selling but were in for a shock when the agent’s guide price was far below what they expected and was at a level that the owner felt neither reflected his hard work nor the true value of the park.” Their response was to bring in Bridge Leisure to take over the park operations in return for a management fee and a bonus to grow the business, while the owner kept the profi ts and retained ownership of the park, ready to benefit from a future sale when profits and market conditions get better. “By bringing a degree of flexibility and freedom to the park owners, they could step away from park operations but still benefit from the true value of their business,” says Howe. “Wrestling with the ‘whys and wherefores’ of succession or a sale can put a stop to owners successfully retiring from their business, and making a decision on what next can be heartbreaking. “Putting a plan in place early, and taking control of the different options and outcomes, is the simplest way to make your next steps a success.”
Bridge Leisure Management
Tel: 01908 067 900
www.bridgeleisure.com

Balancing Act

Balancing Act - Security

BalancingAct

Security is a precarious balancing act for holiday park operators. Holiday makers arrive on site, ready to have a good time, ultimately taking away some precious memories when they set off for home, safe and sound and without incident. One of the greatest challenges each season is managing visitor expectations and enjoyment during peak periods.
Security measures need to be almost invisible until they needed with security staff, particularly, a reassuring presence for guests.

HARDWARE

Specialist suppliers like Ramtech completely understand that as a holiday park operator you need robust yet discreet security solutions that enhance the leisure experience you provide to your customers.
Ramtech’s alarm monitoring system is tailored to meet the specifi c challenges faced by the caravan and holiday park market, enabling you to offer additional peace of mind to your customers that their investment in their holiday homes and valuable contents is protected all year round.
“Our wireless alarm system provides reliable, effective security that also delivers a valuable additional selling point and revenue generation tool for your park. Once installed, the alarm systems can be operated and monitored by your own security teams, putting you in complete control,” says Ramtech’s Cat Widdowson.
BalancingAct2“We’re currently the trusted security system provider for over 200 parks that have over 100,000 holiday or residential park homes on their sites, including Bourne Leisure, Park Resorts, Parkdean and Park Holidays UK.”
Touring caravans left on sites, and even static caravans can be a target for thieves. All caravans manufactured in the UK since 1992 have a 17-digit vehicle identifi cation number (VIN) etched onto the vehicle chassis and windows. Mark your VIN number with a security marker inside cupboards and other places to help you identify your caravan if it’s stolen.
Although North Wales is one of the SAFEST PLACES to live, work and visit, the regional force works pro-actively to remind caravan owners and holidaymakers of these simple steps to help reduce chances of becoming a victim of crime including: • Immobilising the caravan with an approved clamping or locking system once on site.
• Fit a tracking device so the caravan can be traced if stolen • Fit a reliable alarm and always switch it on “Holiday park theft is becoming a big issue as caravans,lodges and holiday homes increasingly have more valuables in them,” agrees Roy Williams of security provider Crosby Intruder Alarms.
“It is commonplace these days to have two or more televisions, Sky boxes and other audio and video entertainment systems. It can be lucrative for a thief to target these units, particularly in the closed season when there is less chance of being disturbed.

LOCKDOWN

While alarms and CCTV can go some way in tackling crime on parks, often much simpler and inexpensive steps can be taken to prevent theft. One such product from Cardea Solutions – the Buggy Lock - is becoming widespread at holiday parks across the country. The device is designed for families and allows prams and essential transportation equipment such as scooters and bikes to be secured safely. Stores of agricultural equipment and often vehicles for maintenance use around the premises need to be kept secure. These can range in value but hold an appeal to criminals as items that are easily sellable. It is important for site owners to protect these items by storing them correctly and securely in locked buildings or compounds, with keys removed and stored in a safe place.Many caravan and holiday home parks suffer from some form of vandalism from time to time. Installing Closed Circuit Television (CCTV) can help to combat this problem. There is some very high quality CCTV equipment these days that doesn’t cost the earth that can provide clear images in both day and night situations. From an insurance point of view, commercial insurance is a two way street whereby insurers will do all they can to provide a safety net to protect a company’s assets and their ability to trade. In turn, insurers may provide clients with guidelines to adhere to which they hope will serve to limit the potential for claims. Holiday Parks are well accustomed to having the correct physical security in place, barriers, CCTV, alarms are all common to protect a park from traditional thefts. However the threat of a digital attack or loss is ever increasing in the modern world. With the new General Data Protection Regulation (GDPR) coming into effect it’s concerning that according to Government Statistics only 38% of businesses are even aware of this new data protection act. Unfortunately, we operate in a world where cyber attacks of one form or another have become a common part of everyday life – 46% of businesses reported a cyber security breach in 2017 (Source – UK Government Cyber Breaches Survey 2017).

INCREASED LEGISLATION

BalancingAct3This combination of increased regulation and more regular breaches means that it’s more important than ever that your business takes steps to protect itself in the digital world, even if you don’t operate online it’s likely that your systems are connected to the internet and therefore could be vulnerable. Most businesses in this sector will have an electronic booking system and/or hold customer data electronically; access control may also be digitalised. All of this could leave your business exposed to signifi cant costs and expenses and importantly loss of income, in the event of a system failure, fraudulent or not! Businesses should look at their IT infrastructure to ensure they have robust security in place to minimize the risk of a breach however it is not possible to guarantee any system is completely secure – user error or a determined hacker can often still cause a breach. Therefore, parks are recommended to look at Cyber Protection.
Commercial combined policies for holiday parks should provide an option to include the contents of the business, any holiday lets and the owners’ personal effects. At Towergate, for instance, an extension is available to cover plant and machinery used to maintain the property. In addition, it is understood that many sites, particularly those of a larger scale, will use agricultural or commercial vehicles, which can also be included on a combined policy. Insurance provider Leisuredays recently dealt with a report of eight break-ins at a holiday park in south east England during the closed season after thieves gained access in a vehicle and stole property from a number of holiday caravans. “We carried out a survey of the park and the park owner has increased security by installing a 24 hour security guard and a number plate recognition system,” explains Gareth Walker, head of Leisuredays Development. “We have always aimed to reward the security conscious parks with lower premiums. Many parks will employ a series of security measures, such as perimeter fencing, thick prickly hedging, CCTV, light sensors, guarded barriers and security lighting. It can be a tricky balancing act for park owners to protect their customers but also not create a heavily controlled environment.” Theft and vandalism cover is included as standard on all Leisuredays holiday caravan policies as well as cover for replacement locks and keys in the theft or damage. The company offers advice on safeguarding property, as well as supporting initiatives such as the Caravan Park Watch, where associations and parks work together to share information and develop crime prevention campaigns. We know you are busy. But, we cannot advise strongly enough to take the time out, and risk-assess the effectiveness of measures in place, to ensure and to be able to demonstrate that your park is as security-proof as possible

Homes For Life

HomesForLifeAmerican influences on a Lancashire group of residential parks...

A trip to Florida in 2003 with a group of fellow park owners proved pivotal to Michael and Julie Ward, owners of four residential park homes in Lancashire.
“We travelled to the States to enrol in two courses at the Disney Institute including ‘The Disney Approach To Quality Service’ and spent time visiting parks and manufacturers, including a park in Sebring,” Michael explains.
“At its centre was a huge leisure complex with swimming pools, tennis courts, a function suite, computer rooms… the park owners were promoting an active retirement and we were hugely inspired.”
This American park became the catalyst for Michael’s vision for a new development: Acresfield.
Acresfield Park opened in 2010, an exclusive development of just 43, easily maintained, two bedroomed, detached bungalow-style properties, specifically designed for the over 55’s. The park is ideally located close to the historic market town of Garstang, where residents can enjoy shopping, golf, fishing, bird watching, as well as beautiful fell, canal and riverside walks. Acresfield is also situated just 30 minutes from the brighter lights of Blackpool and the coast.
HomesForLife2Nevertheless, Acresfield residents need never leave the park as it provides everything they need for entertainment on-site. Four years ago Acresfield Health Club & Spa opened. The club boasts a 15m swimming pool, sauna, steam room, Jacuzzi, a state of the art gym, a multi purpose hall for dance and fitness classes, indoor bowls, badminton and table tennis. There is also a bistro, hair studio, and a spa with three luxurious treatment rooms.

Club Membership

The Club is open for membership to the general public, however fi rst time purchasers of new homes on Acresfi eld Park receive free membership and homeowners on the other parks receive highly discounted membership. Michael refers to Acresfi eld Park and its attendant Health Club & Spa as the ‘jewel in the Residential Parks portfolio crown’. He is justifi ably proud. Last year, Acresfi eld Park and its adjoining sister park, Wyre Vale, featured on a Channel 5 documentary series. The episodes featuring the parks attracted between 1.2 and 1.4 million viewers, and resulted in many converts to the park home lifestyle.

“The TV series really showcased park home living at its very best,” says Michael. “We were inundated with enquiries and I think that this is probably one of the best pieces aired on TV, which depicts the excellent sense of community which park home living affords.”
It’s not all gloss and no substance… the Ward family are committed to providing their residents with ‘homes for life’. The parks, and their homes have been developed with a constant regard for the fact that the British population is an ageing one. The family is not only keen to promote an active retirement for residents, but they have also taken steps to ensure that they are providing homes that are accessible for those who suffer from disabilities, or the infirm. “To meet this challenge we designed, in association with two leading park home manufacturers, Prestige and Stately Albion, the Acresfield collection of homes,” explains Michael. “The homes have been very subtly adapted with wider doorways and turning circles for wheelchairs. Walls have been strengthened so that grab rails can be fitted if required, now or in the future, and low threshold shower cubicles or wet rooms are fitted as standard.”
HomesForLife3The homes also come with a 24-hour emergency call system and each home is fitted with a key safe to assist emergency access. Care for the environment and resulting cost savings have also been taken into consideration in the design and installation of the homes. “All of the homes are economically heated by mains gas; additionally, some have solar panels with under fl oor heating,” says Michael. “They are incredibly energy efficient and exceed the British Standard. Homeowners are also free to purchase their utilities from the supplier of their choice to find the best deal possible.”

Award Winners

The Ward family purchased their first residential park home estate in 1968. Michael and Julie are the second generation, becoming involved in the business in 1985. Winning Residential Park Owners of the Year, an unprecedented three times, over the years, their Parks have also won numerous Gold David Bellamy Conservation Awards including a Special Distinction Award. Michael and Julie own and operate four residential parks, one Holiday Park and a Health Club & Spa with the help of their daughter Sophie and son Alex. Their parks are all located in Lancashire: Gawthorpe Edge Park in Burnley, Lodge Park, Wyre Vale and Acresfield Parks in Garstang, and Merlewood Country Park, which is situated in the picturesque village of Little Eccleston.
Together, the parks extend to some 475 pitches. The close proximity of the parks means that the family can take a very personal interest in their day-to-day operation. They are supported by a loyal team of almost 40 people, many of whom have worked on the parks for over 30 years. “We really understand the importance of offering a quality service to our homeowners,” says Michael. “In this day and age, people are eager to criticise and less keen to commend, which is why we are so proud of our multiple resident-nominated awards.” The Ward family believe strongly that park homes such as these represent the perfect solution for customers of a certain age. As the demand for park homes increases, Michael believes that the Government needs to change its attitude towards park living.
Residents recognise park homes as acceptable, affordable housing and it’s time that the powers-that-be did too,” says Michael. “Park homes are an important provision within the housing sector for an ageing population and offer considerable flexibility, energy efficiency and cost savings. Local authorities need further encouragement to allow parks to expand and new parks to develop.”

Wish You Were Here – Seven Oaks in Wales

Wish You Were Here - Seven Oaks in Wales

WishYouWereHere - 7OaksOne of the most picturesque caravan holiday home and luxury lodge parks in the UK can be found on the Welsh border with Shropshire. Overlooking the River Severn, Seven Oaks Holiday Park at Crew Green, between Shrewsbury and Welshpool, has been awarded the Visit Wales five star “exceptional” rating.

Most caravan holiday homes and lodges on the 40-acre park have river views and are bordered by mature trees, banks of planting and immaculately kept grass down to the riverside.

River fishing is available and there are two coarse fishing lakes for the exclusive use of owners. Non anglers are able to relax on one of the many benches dotted around the lake and enjoy watching the abundant wildlife.

WishYouWereHere - 7Oaks2The park’s facilities include a dedicated reception, laundry, a state-of-the-art fitness suite, crown green bowling green complete with pavilion and pitch and putt golf.

Twenty riverside pitches were added on an elevated terrace three years ago, taking the total to 119. Open from March to January every year, the park is especially popular with caravan owners from the Midlands and North West England.

“We are not just selling a caravan holiday home here, we are selling a new way of life,” says Margaret Brace, who manages the park with her husband, Ron.

Seven Oaks Holiday Park
www.sevenoakscaravanpark.co.uk

Fairy Tale Story

Fairy Tale Story - Wyldecrest Parks' Alfie

Fairy Talr Story - Title Pic

The story of Alfie Best’s rise from a humble childhood to multimillionaire businessman reads like a modern day fairy tale. Born into a Romany Gypsy family in 1970, Alfie started working at the tender age of eight, labouring and laying tarmac alongside his father. By 14, he was buying and selling vehicles and just a few years later, he already owned several mobile phone shops across London. By 2001, entrepreneur Alfie had made enough money to invest in his heritage, purchasing his first mobile home park in Romford – Lakeview Residential Park – for a significant £1.7million. Lakeview Park, with its 132 homes, is still one of the most popular parks in Alfie Best’s portfolio - the Wyldecrest Parks Group, now valued at over £230 million. As one of the most successful park operators in the UK, the award-winning Wyldecrest portfolio includes 52 residential parks for the over 50’s and six holiday parks offering homes for rent and sale. As the only ISO 9001 accredited operator within the parks sector, Wyldecrest Parks is also the only parks group to have nationwide coverage in 24 counties across England, Scotland and Wales.

PHENOMENAL GROWTH

Fairy Tale Story - Alfie BestThe phenomenal growth of Wyldecrest Parks is undoubtedly a product of Chairman Alfie Best’s personal drive to succeed. Although numerous, his park investments are testament to quality over quantity with carefully chosen locations, safety and security provided by on site staff, and the highest operational standards. Saltmarshe Castle Park is a particular jewel in the Wyldecrest crown. Homes are set amongst the picturesque grounds of a former 19th century country house and estate close to the market town of Bromyard in Herefordshire. The original castle was demolished in the 1950s but parts of the outer walls and turrets remain, alongside several outbuildings and stables. All are being restored to their former glory to add to the park’s unique atmosphere. Saltmarshe Castle Park started life as a holiday park and was acquired by Wyldecrest Parks in 2015. It still has some 300+ holiday homes but the park is currently in the midst of a massive upgrade with 60+ residential plots being developed in the initial stage.

According to Alfie Best, Saltmarshe Castle Park’s many natural assets made it a natural choice for residential development. “The park’s premier location and its outstanding beauty are impossible to deny,Fairy Tale Story FOUR” says Alfie. “It would have been a shame not to take full advantage of that. Now people can live in this astonishing site permanently, and enjoy its beauty full-time.” Out of the initial plots being developed in the Tower Court area of the park, more than half are ready to receive happy new owners, whilst further availability is limited, especially for those plots which offer exclusive and unrestricted country views.

Adding to their investment in the local region, last year Wyldecrest Parks also acquired the nearby Sapey Golf Club. Alfi e Best believes that the popular Club offers huge potential as a lifestyle venue. The rebranded Sapey Golf and Country Club is shortly going to be offering a select number of exclusive golf lodges. “Our main goal is to bring the golf club up to its former glory, at the same time we create more jobs, invest in the region and bring revenue to the local community,” explains Alfi e. Giving back to its communities is at the heart of Wyldecrest Parks’ ethos and to this end, the company recently launched the Wyldecrest Parks Charitable Trust. The aim of the Trust is to deliver family support, equipment and health care to those who are facing life-threatening health conditions in and around their park communities. The charity will also be supporting holiday breaks for families in need. Through the Trust, the Wyldecrest Parks Group hopes to inspire some of its 120 staff and many thousands of homeowners to organise their own fundraising activities and get involved in volunteering opportunities within their own communities. “As a company, we are really excited about this development. We feel it’s our duty as a successful, growing company, to make a positive contribution to worthy causes and this is our expression of that deeply held commitment”, says Alfie Best. If Wyldecrest Parks’ recent growth (30% expansion over two years) is anything to go by, the business is assured of a bright future. Over the years, Alfi e has also built up a number of other successful businesses within the hospitality and leisure, events, trading and finance industries including Vinyl Bar, Best Park Home Finance, Kyoto Clearance and Wylde Events.

 

 

Wish You Were Here – Sanhills in Dorset

Wish You Were Here - Sandhills in Dorset

WYWH ONE

With its stunning seafront position near Christchurch on the Dorset coast, Sandhills is a holiday home location like no other...

Little wonder that discerning buyers are willing to pay up to £400,000 to own a luxury lodge at the Sandhills, located near Mudeford Quay. However, such prices still compare very favourably with smaller and less well-appointed cottages in this property hot-spot. And buyers don’t have to be in the super-rich bracket, for it’s also possible to secure a holiday home here for under £150,000.

WYWH THREEOwned by Park Holidays UK, Sandhills’ associations with holiday escapes for the privileged go back almost two centuries. The impressive manor house at the heart of the park was once the holiday home of MP Sir George Rose (1744 – 1818) whose close friends – and frequent guests at his property – included Prime Minister William Pitt and King George III.

Blue Flag sandy beaches and coastal paths abound, and inland the unspoiled countryside also provides endless opportunities for exploration on foot or by cycle. There’s no shortage of either of fi rst-class restaurants and pubs, plus many specialist shops in surrounding towns and villages. Easily accessible too are the New Forest National Park, larger resorts such as Bournemouth, the Jurassic Coast World Heritage Site and activities from sea cruises to golf and water-skiing. Its beautiful outdoor pool, adjacent to the manor house, is maintained at a comfortable 30C. There is also a country club and a gymnasium, and attentive staff at Sandhills are always on hand to give advice and help owners get the most out of their stays. The park is open all year, with only February restricted to day-time visits only.

Sandhills, Dorset
www.ParkHolidays.com

Gates Tops Bunn Leisure Entertainment

Gates Tops Bunn Leisure Entertainment

Bunn Leisure has confirmed Gareth Gates as one of its headline entertainment acts.

Pop star Gareth Gates is one of the top acts in West Sussex holiday park Bunn Leisure’s 2018 entertainment line-up. On May 12 this year, the 33-yearold singer will be heading to the south coast holiday park to perform an eclectic mix of pop classics including Spirit In The Sky, Summer of 69, and Suspicious Minds. It’s been 16 years since Gareth Gates won the hearts of the nation on the UK’s first Pop Idol, wowing the judges and finishing a close runner-up to Will Young. Since then, the Bradford-born star has carved out a hugely successful career, selling over 3.5 million records worldwide, with four UK No1 singles. He’s starred in West End musicals, come fourth in Dancing On Ice, made a TV documentary about the struggle faced by people who stammer – and has recently launched the world’s first range of coconut teas!

Unmissable Show Dates

Make a date to visit June’s World of Park & Leisure Homes.

Make a date to visit June’s World of Park & Leisure Homes.

Unmissable Show Dates

Offering possibly the biggest collection of Park Homes and Leisure Lodges on display at any event, the World of Park & Leisure Homes takes place next month at the Stoneleigh Showground from June 7 to 10th inclusive.

Leading UK manufacturers are lined up to transform Stoneleigh into a huge luxury park with some 60 styles of the latest lodge homes on display.

The event is an unmissable opportunity to meet up with other park owners and operators as well as meeting industry specific exhibitors from a vast array of core specialist suppliers from insurance providers to indoor and outdoor furniture.

Open from 10 am daily, Thursday June 7th is an exclusive Trade Preview Day. The show opens to the public as well as the trade on Friday, Saturday and Sunday June 8th, 9th and 10th. For those planning for extended visits, a wide variety of accommodation is available locally at neighbouring towns like Kenilworth, Leamington Spa and Stratford-Upon-Avon.

Sat navs should be set for CV8 2LG but for all other information and updates, visit the event’s new website at www.parkhomeandleisure.co.uk

Award-Winning Welsh Park For Sale

Award-Winning Welsh Park For Sale

The Willows, a multi-award winning caravan and camping park near North Wales’ seaside resort Abersoch, is up for sale.

Offers close to £1.375m are being sought for The Willows, a multiaward winning caravan and camping park near North Wales’ seaside resort Abersoch.

The 9.2-acre (3.7 hectare) park has 54 pitches including four exclusive ‘glamping’ or glamorous camping units, a static holiday hire caravan, reception/office, three-bedroom owners’ accommodation and another 3.7 acres for development subject to planning. Located beside the village of Mynytho and overlooking the Llyn Peninsula and Cardigan Bay, the park offers easy access to Abersoch and Pwllheli, some of Europe’s best beaches and activities including walking, sailing, water sports, golf courses, Surf Snowdonia and Snowdonia Zip Wire.

Being offered through Colliers International, The Willows continues to benefit from ongoing investment by the owners, achieving a turnover in excess of £115,000 and ‘very strong profits’ in the financial year to the end of February 2017. The park has won numerous awards including 5 Star Visit Wales & Britain accredited, the National Tourism Awards ‘Best Place to Stay’ (Touring and Camping), Top 100 Practical Caravan, Top 10 Glampsite and Premier Parks Award.

Sixtieth Anniversary Park Acquisitions

Pictured (left to right) are: Richard Hoyle, Relationship Director at HSBC; Andrew Bowden, Shorefield Director; Sara Bertin, Shorefield Finance Director; Lesley Lawrence, Shorefield Marketing Director; Cllr Barry Dunning, Town Mayor of Lymington and Pennington Town Council; Simon Pollock, Shorefield Chairman and Managing Director; Paula Curtis, Shorefield Director; Sarah Heard, Associate Relationship Director, HSBC; Hannah Finch, architect, Morgan Building Design.

Sixtieth Anniversary Park Acquisitions

Shorefield Holidays, one of the UK’s leading family-run holiday park businesses, has started its milestone 60th birthday year by adding two major, strategic investments to its portfolio with support from HSBC.

The first of its two acquisitions was officially opened by Cllr Barry Dunning, the Town Mayor of Lymington and Pennington Town Council.

New Forest Lodge Retreat, Shorefield Holidays’ seventh park on the edge of the New Forest, was acquired last year and has been turned into an exclusive, gated community of 12 luxury boutique holiday ownership lodges. Homeowners will have access to luxury facilities including an exclusive health and fitness club with heated indoor and outdoor pools, a sauna, steam room and spa bath.

Shorefield acquired its eighth and latest park at the beginning of this year. Wilksworth Caravan Park is in Dorset and offers both holiday ownership as well as award-winning camping and touring facilities.