Fairy Tale Story

Fairy Tale Story - Wyldecrest Parks' Alfie

Fairy Talr Story - Title Pic

The story of Alfie Best’s rise from a humble childhood to multimillionaire businessman reads like a modern day fairy tale. Born into a Romany Gypsy family in 1970, Alfie started working at the tender age of eight, labouring and laying tarmac alongside his father. By 14, he was buying and selling vehicles and just a few years later, he already owned several mobile phone shops across London. By 2001, entrepreneur Alfie had made enough money to invest in his heritage, purchasing his first mobile home park in Romford – Lakeview Residential Park – for a significant £1.7million. Lakeview Park, with its 132 homes, is still one of the most popular parks in Alfie Best’s portfolio - the Wyldecrest Parks Group, now valued at over £230 million. As one of the most successful park operators in the UK, the award-winning Wyldecrest portfolio includes 52 residential parks for the over 50’s and six holiday parks offering homes for rent and sale. As the only ISO 9001 accredited operator within the parks sector, Wyldecrest Parks is also the only parks group to have nationwide coverage in 24 counties across England, Scotland and Wales.

PHENOMENAL GROWTH

Fairy Tale Story - Alfie BestThe phenomenal growth of Wyldecrest Parks is undoubtedly a product of Chairman Alfie Best’s personal drive to succeed. Although numerous, his park investments are testament to quality over quantity with carefully chosen locations, safety and security provided by on site staff, and the highest operational standards. Saltmarshe Castle Park is a particular jewel in the Wyldecrest crown. Homes are set amongst the picturesque grounds of a former 19th century country house and estate close to the market town of Bromyard in Herefordshire. The original castle was demolished in the 1950s but parts of the outer walls and turrets remain, alongside several outbuildings and stables. All are being restored to their former glory to add to the park’s unique atmosphere. Saltmarshe Castle Park started life as a holiday park and was acquired by Wyldecrest Parks in 2015. It still has some 300+ holiday homes but the park is currently in the midst of a massive upgrade with 60+ residential plots being developed in the initial stage.

According to Alfie Best, Saltmarshe Castle Park’s many natural assets made it a natural choice for residential development. “The park’s premier location and its outstanding beauty are impossible to deny,Fairy Tale Story FOUR” says Alfie. “It would have been a shame not to take full advantage of that. Now people can live in this astonishing site permanently, and enjoy its beauty full-time.” Out of the initial plots being developed in the Tower Court area of the park, more than half are ready to receive happy new owners, whilst further availability is limited, especially for those plots which offer exclusive and unrestricted country views.

Adding to their investment in the local region, last year Wyldecrest Parks also acquired the nearby Sapey Golf Club. Alfi e Best believes that the popular Club offers huge potential as a lifestyle venue. The rebranded Sapey Golf and Country Club is shortly going to be offering a select number of exclusive golf lodges. “Our main goal is to bring the golf club up to its former glory, at the same time we create more jobs, invest in the region and bring revenue to the local community,” explains Alfi e. Giving back to its communities is at the heart of Wyldecrest Parks’ ethos and to this end, the company recently launched the Wyldecrest Parks Charitable Trust. The aim of the Trust is to deliver family support, equipment and health care to those who are facing life-threatening health conditions in and around their park communities. The charity will also be supporting holiday breaks for families in need. Through the Trust, the Wyldecrest Parks Group hopes to inspire some of its 120 staff and many thousands of homeowners to organise their own fundraising activities and get involved in volunteering opportunities within their own communities. “As a company, we are really excited about this development. We feel it’s our duty as a successful, growing company, to make a positive contribution to worthy causes and this is our expression of that deeply held commitment”, says Alfie Best. If Wyldecrest Parks’ recent growth (30% expansion over two years) is anything to go by, the business is assured of a bright future. Over the years, Alfi e has also built up a number of other successful businesses within the hospitality and leisure, events, trading and finance industries including Vinyl Bar, Best Park Home Finance, Kyoto Clearance and Wylde Events.

 

 

Wish You Were Here – Sanhills in Dorset

Wish You Were Here - Sandhills in Dorset

WYWH ONE

With its stunning seafront position near Christchurch on the Dorset coast, Sandhills is a holiday home location like no other...

Little wonder that discerning buyers are willing to pay up to £400,000 to own a luxury lodge at the Sandhills, located near Mudeford Quay. However, such prices still compare very favourably with smaller and less well-appointed cottages in this property hot-spot. And buyers don’t have to be in the super-rich bracket, for it’s also possible to secure a holiday home here for under £150,000.

WYWH THREEOwned by Park Holidays UK, Sandhills’ associations with holiday escapes for the privileged go back almost two centuries. The impressive manor house at the heart of the park was once the holiday home of MP Sir George Rose (1744 – 1818) whose close friends – and frequent guests at his property – included Prime Minister William Pitt and King George III.

Blue Flag sandy beaches and coastal paths abound, and inland the unspoiled countryside also provides endless opportunities for exploration on foot or by cycle. There’s no shortage of either of fi rst-class restaurants and pubs, plus many specialist shops in surrounding towns and villages. Easily accessible too are the New Forest National Park, larger resorts such as Bournemouth, the Jurassic Coast World Heritage Site and activities from sea cruises to golf and water-skiing. Its beautiful outdoor pool, adjacent to the manor house, is maintained at a comfortable 30C. There is also a country club and a gymnasium, and attentive staff at Sandhills are always on hand to give advice and help owners get the most out of their stays. The park is open all year, with only February restricted to day-time visits only.

Sandhills, Dorset
www.ParkHolidays.com

Gates Tops Bunn Leisure Entertainment

Gates Tops Bunn Leisure Entertainment

Bunn Leisure has confirmed Gareth Gates as one of its headline entertainment acts.

Pop star Gareth Gates is one of the top acts in West Sussex holiday park Bunn Leisure’s 2018 entertainment line-up. On May 12 this year, the 33-yearold singer will be heading to the south coast holiday park to perform an eclectic mix of pop classics including Spirit In The Sky, Summer of 69, and Suspicious Minds. It’s been 16 years since Gareth Gates won the hearts of the nation on the UK’s first Pop Idol, wowing the judges and finishing a close runner-up to Will Young. Since then, the Bradford-born star has carved out a hugely successful career, selling over 3.5 million records worldwide, with four UK No1 singles. He’s starred in West End musicals, come fourth in Dancing On Ice, made a TV documentary about the struggle faced by people who stammer – and has recently launched the world’s first range of coconut teas!

Unmissable Show Dates

Make a date to visit June’s World of Park & Leisure Homes.

Make a date to visit June’s World of Park & Leisure Homes.

Unmissable Show Dates

Offering possibly the biggest collection of Park Homes and Leisure Lodges on display at any event, the World of Park & Leisure Homes takes place next month at the Stoneleigh Showground from June 7 to 10th inclusive.

Leading UK manufacturers are lined up to transform Stoneleigh into a huge luxury park with some 60 styles of the latest lodge homes on display.

The event is an unmissable opportunity to meet up with other park owners and operators as well as meeting industry specific exhibitors from a vast array of core specialist suppliers from insurance providers to indoor and outdoor furniture.

Open from 10 am daily, Thursday June 7th is an exclusive Trade Preview Day. The show opens to the public as well as the trade on Friday, Saturday and Sunday June 8th, 9th and 10th. For those planning for extended visits, a wide variety of accommodation is available locally at neighbouring towns like Kenilworth, Leamington Spa and Stratford-Upon-Avon.

Sat navs should be set for CV8 2LG but for all other information and updates, visit the event’s new website at www.parkhomeandleisure.co.uk

Award-Winning Welsh Park For Sale

Award-Winning Welsh Park For Sale

The Willows, a multi-award winning caravan and camping park near North Wales’ seaside resort Abersoch, is up for sale.

Offers close to £1.375m are being sought for The Willows, a multiaward winning caravan and camping park near North Wales’ seaside resort Abersoch.

The 9.2-acre (3.7 hectare) park has 54 pitches including four exclusive ‘glamping’ or glamorous camping units, a static holiday hire caravan, reception/office, three-bedroom owners’ accommodation and another 3.7 acres for development subject to planning. Located beside the village of Mynytho and overlooking the Llyn Peninsula and Cardigan Bay, the park offers easy access to Abersoch and Pwllheli, some of Europe’s best beaches and activities including walking, sailing, water sports, golf courses, Surf Snowdonia and Snowdonia Zip Wire.

Being offered through Colliers International, The Willows continues to benefit from ongoing investment by the owners, achieving a turnover in excess of £115,000 and ‘very strong profits’ in the financial year to the end of February 2017. The park has won numerous awards including 5 Star Visit Wales & Britain accredited, the National Tourism Awards ‘Best Place to Stay’ (Touring and Camping), Top 100 Practical Caravan, Top 10 Glampsite and Premier Parks Award.

Sixtieth Anniversary Park Acquisitions

Pictured (left to right) are: Richard Hoyle, Relationship Director at HSBC; Andrew Bowden, Shorefield Director; Sara Bertin, Shorefield Finance Director; Lesley Lawrence, Shorefield Marketing Director; Cllr Barry Dunning, Town Mayor of Lymington and Pennington Town Council; Simon Pollock, Shorefield Chairman and Managing Director; Paula Curtis, Shorefield Director; Sarah Heard, Associate Relationship Director, HSBC; Hannah Finch, architect, Morgan Building Design.

Sixtieth Anniversary Park Acquisitions

Shorefield Holidays, one of the UK’s leading family-run holiday park businesses, has started its milestone 60th birthday year by adding two major, strategic investments to its portfolio with support from HSBC.

The first of its two acquisitions was officially opened by Cllr Barry Dunning, the Town Mayor of Lymington and Pennington Town Council.

New Forest Lodge Retreat, Shorefield Holidays’ seventh park on the edge of the New Forest, was acquired last year and has been turned into an exclusive, gated community of 12 luxury boutique holiday ownership lodges. Homeowners will have access to luxury facilities including an exclusive health and fitness club with heated indoor and outdoor pools, a sauna, steam room and spa bath.

Shorefield acquired its eighth and latest park at the beginning of this year. Wilksworth Caravan Park is in Dorset and offers both holiday ownership as well as award-winning camping and touring facilities.

Five-Star Family Break Winners

Five-Star Family Break Winners

Rob & Hilary Hedison with Holiday Sales Co-ordinator Rhiannon Morris, left.

Rob & Hilary Hedison with Holiday Sales Co-ordinator Rhiannon Morris, left.

Lucky couple Hilary and Rob Hedison are celebrating after winning a luxury break at Park Leisure’s fivestar holiday home park, Brynteg, a popular holiday park with exclusive owners-only communities, nestled in the foothills of Snowdonia and surrounded by spectacular scenery.

The couple, from North Killingholme, took part in the leading holiday home provider’s nationwide competition to ‘Win A Luxury Break’ at last year’s Motorhome and Caravan Show at Birmingham’s NEC.

Retired teacher Hilary (56), her tanker driver husband Rob (56), their daughter Katie and her partner Reece, enjoyed a two-night stay in a beautiful holiday home, which comprises of three bedrooms, a spacious open plan living area, modern kitchen with integrated appliances and large outdoor decking area with a hot tub as well as an array of on-site leisure and pleasure facilities.

In Running For Prestigious Award

Celebrating Green Credentials (L-R) Kate Hughes, Horticultural Projects Officer at the Royal Botanic Gardens Edinburgh, Andrea Nicholas , Managing Director at Green Tourism, Jon Proctor, CEO at Green Tourism.

In Running For Prestigious Award

Green Tourism, a sustainable accreditation programme that assists tourism and hospitality businesses, has been shortlisted for a Global Good Awards UK in the hotly-contested Environmental Behaviour Change category.

In its fourth year, the Global Good Awards celebrates organisations that are making strides towards a better world for people, the planet and the global economy.

Operating a three-level award programme based on Bronze, Silver and Gold, depending on the actions undertaken by a business, Green Tourism provide members with a comprehensive framework, practical actions, an assessor visit, marketing advantage and continued support from the experienced and passionate team.

Over the last 20 years, Green Tourism has presented over 5000 businesses with sustainable accreditation with a combined saving of 1 million tonnes of carbon, 5 million tonnes of water. In the last year over 40 million visitors visited a Green Tourism accreditation business. The winner will be announced later this month.

Timely Cover

Timely Cover

Timely Cover

Compass, a trading brand of Thistle Insurance Services, is keeping its fingers crossed that this summer will be accident and incident free for its customers. The chances are that something will go amiss on a handful of parks over this busy period, so they have issued some timely advice. In the event of an accident involving a customer always do the obvious first! If the emergency services need to be called, do so immediately and ensure people are in place to guide them to the site of the incident. Be kind and sympathetic. It would not be advisable to enter into a debate about the cause of the accident, but apologising to a customer that the visit/holiday experience hasn’t gone as planned isn’t the same as admitting liability and can help to ensure that matters don’t escalate. Gather information immediately, as any delay can mean that things get missed or mixed-up. Conducting suitable and sufficient risk assessments is a legal requirement. For further general advice on risk assessment, visit http://www.hse.gov.uk/risk/. If a claim arises, your insurer/broker will need to know whether or not you have taken reasonable precautions to prevent the accident or incident occurring. There’s no excuse for not carrying out regular risk assessments. There are plenty of companies out there that can do this for you if you need help. It’s really important that you can produce documented (written down) evidence that you have used a tried and tested risk management system if a claim arises.

 

From Humble Beginnings…

From Humble Beginnings..

The rise of park champions, Berkley Parks

Cauldron Barn Farm Park occupies an idyllic 14-acre site among the Purbeck Hills with outstanding views

Cauldron Barn Farm Park occupies an idyllic 14-acre site among the Purbeck Hills with outstanding views

It was back in the 1950s when teenage entrepreneur John Berkley, rented a piece of land for £1 a week and started selling touring caravans on sale or return. For 12 years, seven days a week, John grafted to build the Yeovil Caravan Company into a respected, local business. Over time, he was well placed to take advantage of the demand for holiday accommodation in the beautiful Somerset countryside. It wasn’t long before John also spotted a gap in the market for residential mobile homes and in 1955, Berkeleyparks precursor, Mobile Home Parks Ltd, was born. The name change to Berkeleyparks came later and any resemblance to John’s own surname is somewhat coincidental. Berkeley Coachworks was a well-known caravan manufacturer with an exciting sideline in racing and sports cars. Sadly, when the bottom fell out of the caravan market in the 1960s, the company went into liquidation but John Berkley purchased the rights to the name.

HALF CENTURY

The Berkeley Leisure Group Ltd, trading as Berkeleyparks, has grown substantially over the years to become one of the most prolific park operators in the UK. The Group’s portfolio now stands at 50 parks in 21 counties of England and Wales, with around 6,000 homes and 10,000 residents. Founder John Berkley, now Chairman and Managing Director, is still firmly at the helm, steering the Berkeleyparks business into the future with the aid of his wife and fellow Director, Anne Berkley. Other Directors include David Curson (Operations), Paul Tarr (Sales and Marketing) and James Leese (Projects and Development). The Berkeley Leisure Group Ltd employs around 200 staff in total across all of their parks. At least 30 of the team are based at the magnificent listed building, West Coker House, on the outskirts of Yeovil, which has been the company’s Head Office since 1968.

Residents of New Park in Bovey Tracey, Devon, benefit from its stunning location on the doorstep of Dartmoor.

Residents of New Park in Bovey Tracey, Devon, benefit from its stunning location on the doorstep of Dartmoor

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