Just One Click

Just One Click

The case for running an on-line booking system almost speaks for itself.
Because holiday destinations that move to full online bookings, typically, see increased in turnover – and profit -- of 40-50%.
You can cut overheads too. Parks who change to automated systems, regularly reduce staff administration costs by 30%.
I call that a win, win situation. Yet many older or smaller parks still work with wall charts, diaries and spreadsheets. So why the reluctance to make the switch?
“For a significant percentage, they have a small park and it is always full and they feel they don’t need a bespoke booking systems,” explains Dawn Bee, who runs one of the industry’s most popular systems in GemaPark.
“For others, it is a reluctance to lose the ability to talk to -- and vet -- their customers,” Dawn adds.
Allocate is a flexible online booking system you can embed in your existing website that is ideal for holiday home lettings and campsite bookings.
“There are some campsites that operate under the 28 day rule that don’t believe they would benefit sufficiently from a booking system,” comments Allocate’s Charles Holdsworth.
“Some of these are cash-only sites where few, if any, arrangements are made in advance,” he adds.
“Over the last five years though, the rise of payment systems that do not have a fixed monthly fee has made booking systems far more attractive to the seasonal market, even those with a low turnover.”
Smaller sites can be victims of their own success as they tend to have several lines of business and the time they can devote to each is limited. In this case, the booking system will ease the burden of taking bookings and simplifying all customer interactions.
SEASONAL MARKET
Charles again: “The smallest of customers with just a handful of pitches that takes around 100 bookings a year would find it impractical to operate without an online booking system that make running a small establishment viable. Dawn says smaller business still need to be a step ahead on the competition.
“As the parks around them go online, offering more convenience to the newer web-orientated generation of customers, they will eventually have to follow,” she predicts.
“A booking system will undoubtedly make your life easier but more importantly it makes your customers life easier.
“It’s a question of service, of talking to a new generation of customer in the way they want to communicate. “ The benefits are significant. Customer service can increase massively because the process is consistent for every customer.

Booking documents, welcome letters and other documentation, can all be automated so if there is an issue, you fix it one place and it’s fixed for everyone.
Dawn points out: “Cash flow is better and by automating collection of deposit and balance before arrival, no-shows are massively reduced.” Driving direct bookings is key to maximising returns, she adds: “Without their own booking system, the lion’s share of bookings will have a hefty commission,” Charles emphasises.
“People expect to be able to book online, at any time of day or night. Sites are keen to keep all their bookings in one place, to that end, when they receive calls they will either direct the customer to make the booking online or enter the booking online for them.
As one smaller site operator said: “I’m fed up with all the interruptions to manage phone and email bookings”.
This is a common theme, the amount of time a booking system saves is considerably more than people estimate. Online bookings automate the collection of money too which was always a time -consuming burden.
The management information a good booking system provides is invaluable, whether to manage guest arrivals, to prepare on site services, or to organise third party activities.
An interface to an accounts package is another way a booking system can reduce overheads, there is no need for double entry of data.
The data can also be reviewed to analyse the customer base and booking patterns in order to appropriately focus marketing activity.
But what if the system crashed and the great Internet in the sky lets us down.
Dawn admits, it can happen but urges: “A ‘cloud’ solution is a lot more reliable than your work PC and will have full backups.
“They are very rarely down and then rarely for longer than a few minutes.
“You can still print off daily arrival reports, the night before as a fall back, if you want to.” Unfortunately, nowadays, even the most clued-up of businesses are still vulnerable to a cyber-attack. As a result, the popularity of cyber-specific insurance products is growing.
While existing insurance policies such as commercial property, business interruption or professional indemnity insurance may provide some elements of cover against cyber risks, businesses are increasingly buying specialised cyber insurance policies to supplement their existing insurance arrangements, particularly if they:
• hold sensitive customer details such as names and addresses or banking information
• rely heavily on IT systems and websites to conduct their business
• process payment card information as a matter of course.
Many insurers, including Compass, include technical assistance with managing a breach as part of the insurance policy.
Adding-on cyber insurance cover is widely available, but as with all insurance, quality can vary and from an economical perspective, it would be sensible for parks to seek out add on products that ‘wrap around’ their existing cover.
CYBER PROTECTION
First-party cyber insurance covers your business’s own assets.
Third-party cyber insurance covers the assets of others too, typically your customers.
With reliable booking systems out there, and supplied with reliable safety nets, we would urge you to take the leap for your 2020 bookings – and reap the rewards.

COMPANY CONTACTS
Allocate
Tel. 01732 316613
www.allocate.co.uk
Compass
Tel. 01452 511430
www.compass.co.uk
Gemapark
Tel. 01983 282420
www.gemapark.co.uk

Holiday Snaps – Gareth Walker

Holiday Snaps - Gareth Walker

What was your career path into the industry?
After leaving school, I worked in the financial sector for HBOS (now
Lloyds Banking Group). I worked for the group in various departments from International Payments to Treasury in the big smoke. I was
working in the marketing department when an opportunity to join
Leisuredays came up. And 14 years on I’ve never looked back!


How has the market changed during your time in the industry?
The changes I’ve witnessed have been for the better. The customer
product has greatly improved, which in turn provides insurance
companies/brokers with a better risk. Holiday parks are open longer and
have much more to offer, with a wide range of facilities and activities.
Conversely insurance has become much more heavily regulated,
meaning parks need our help more than ever to stay compliant.

How do you predict things will change in the next five to 10 years?
I can see more online and digital engagement between parks and
their customers and also between us and our policyholders. We’ll use
technology to make it ever easier and quicker for customers to obtain
the cover and make a claim.

What are the biggest challenges you face in your working life?
Work vs life balance is my biggest challenge. Trying to keep my wife
and the kids happy whilst travelling around the country to support
my team and our parks. But I’m privileged to have a great team of
Business Development Managers and a flexible boss (and wife)!

What is the best piece of business advice you have been given and by whom?
The best piece of advice that’s stuck with me is from one of my first
mangers. And that’s to be honest and don’t be frightened to make
mistakes. If you’re not making mistakes you’re not learning or improving!

What do you most like to spend your time out of working hours?
In my spare time I’m an Academy football coach with FC Halifax Town.
Both my boys are big into football and this covers any hours I have
free. It is a great way to wind down after a day on the road.

If we could give you three guests? Who would like most like to sit down to dinner with and why?
It’s hard to just choose three but in no particular order: David Beckham
– Because he was a very successful footballer, dad, business man and all
round decent guy. Dynamo the magician - I just love magic! Plus, he’s
a good Yorkshire lad and would be guaranteed to keep you entertained.
Dr Steve Peters – I’ve read a few of his books now and think he’d be
very interesting to have as a guest to bounce thoughts and theories off.

Do you have any claims to fame?
At one of the first Soccer Aids, I gave Maradona a high five when
passing him in the corridor on his way out of the stadium.

Where do you prefer to take your holidays?
We often visit Tenerife, however, my two boys love a week away in a
holiday caravan or lodge and it’s those holidays they talk most about
to friends and family. There are some fantastic holiday parks and
locations in the UK, but the ones with a pool, football pitch and a bar
will always be most attractive for a young family like mine!

Wish You Were Here – Oyster Bay Coastal & Country Retreat

Wish You Were Here - Oyster Bay Coastal & Country Retreat

Oyster Bay Coastal and Country Retreat, is one of Cornwall’s best-kept secrets and the only 5-Star, owners’only holiday park. You’ll find Oyster Bay set in the beautiful Cornish countryside, just a stone’s throw from the stunning, famous sands of Perranporth.
Oyster Bay’s brand-new development – Penpol Creek – boasts 23 spectacular holiday homes.
Imagine a mixture of extraordinary lodges, immaculately furnished. We’re talking contemporary, well-equipped kitchens, spacious open-plan living spaces and private sun terraces with unbeatable views of the Cornwall’s rolling countryside. Set in its own private gated community, there’s no better place to soak up the scenery – what’s more, it’s open all year round with a 12-month season. Unwind at the park’s exclusive facilities, including its indoor leisure complex – why not go for a calming dip in the pool, followed by a chilled drink on the decked terrace?
At the end of a busy day, enjoy a short stroll to Oyster Bay’s very own pub and restaurant, The New Inn.
They’ve laid on some delicious seasonal dishes to sample with your owner discount – and why not join in with the exclusive monthly wine club? Other benefits for owners include a chauffeur service and a calendar of special events.
Oh, and don’t even contemplate leaving your loved four-legged friends behind, either – Oyster Bay is completely pet-friendly.
At Oyster Bay, dedicated watersports instructors are available to help guests make the most of the surfing, paddle boarding and windsurfing
opportunities available nearby. You can make full use of the putting green, the tennis courts or get out and about to explore the endless, stunning countryside with complimentary electric bike hire.
Nothing has been missed in the quest to create a spectacular sanctuary all year round. Oyster Bay is the perfect home from home with everything required for endless holidays and lasting memories.

Oyster Bay Coastal & Country Retreat
Tel. 01904 786 100
www.parkleisure.co.uk/oyster
-bay

The Caravan and Holiday Home Expo 2019

The Caravan and Holiday Home Expo 2019

26th September 2019

Hides Field, Beaulieu.

www.caravanandholidayhometradeshow.com

The annual Beaulieu show gives both trade and public visitors the opportunity to see the latest and best that the major manufacturers within the industry have to offer and to examine the designs and luxurious accommodation available for the new season.The show is held on the Beaulieu Estate in Hampshire where they are joined by others for the Southern Caravan Trade Show on September 26th and the public show on the three following days. This the largest show of its type in southern England and provides a great opportunity for manufacturers and parks to showcase their latest products to the many thousands of visitors.
The shows are run by HERCMA (the Hull and East Riding of Yorkshire Caravan Manufacturers’ Association).

Holiday Park & Resort Innovation

Holiday Park & Resort Innovation

6th - 7th November 2019

NEC, Birmingham.
www.holidayparkshow.co.uk

They say you should always save the best to last, so we finish this preview with The Holiday Park & Resort Innovation show, providing leisure and resort industry professionals with an unparalleled opportunity to network and bring new revenue and diversification to their business.
This is the trade event to help holiday business owners grow, expand and evolve. The Holiday Park & Resort Innovation show really is your one-stop event for industry leaders, world class speakers and 1-2-1 networking opportunities.
Show Highlights:
• 7,000 attendees of key businesses and industry decision makers • 400 industry leading exhibitors • 170 seminars from industry experts including Park Evolution, FSC UK, Wifinity and Wyldecrest Parks, plus many more!
• Exceptional networking and business opportunities including the chance\ to speak directly with business influencers • Advice and guidance on all areas of business, from marketing and PR to planning and finances

Want to know the best part? It is absolutely FREE! Free tickets to attend the show can be registered for via the Holiday Park & Resort Innovation show website.

Saltex 2019

Saltex 2019

30th - 31st October 2019

NEC, Birmingham

SALTEX 2019 will feature over 300 exhibitors including some of the biggest names in groundscare.
The two-day event will offer visitors a unique opportunity to experience the very latest industry trends and innovations, enhance their education and learn from industry experts.
The exhibition is the longest-standing event of its kind in the world, having been held almost every year since 1938, and the show is continually evolving with the people of the industry in mind.
This year the show floor will be bursting with everything a visitor needs to increase their efficiency and improve operations – and attendees can expect features such as:
• NEW! Eco Village – live demonstrations purely dedicated to environmentally-friendly products.
• Learning LIVE - SALTEX’s world-class free educational programme.
• Pathology and Soil Science LIVE – a look in detail at the symptoms of turfgrass fungal disease problems.
• SALTEX Innovation Award – celebrating the very best in new groundscare technology.
• Ask the Expert - free face-to-face turfcare advice.
• Outdoor Demonstrations – the latest products in action in an area directly outside halls 6,7 and 8.
• SALTEX College Cup - land based colleges compete in an academic test of turf management knowledge.
• Lawn Care Legends LIVE – a fantastic networking opportunity for landscapers and gardeners.
• Job Clinic – free one-to-one sessions covering CV writing to interview techniques.
Registration is accessible through the SALTEX website and visitors can simply bring their email confirmation (on a phone or a printed copy to the registration desk) which will be located at the show entrance.

The Holiday & Leisure Park Development Forum

The Holiday & Leisure Park Development Forum

3rd - 4th October 2019

Whittlebury Hall, Northants
www.hlpd-forum.co.uk

A brand new event for 2019, The Holiday and Leisure Park Development Forum will bring together the holiday and leisure park community to share best practice through an inspiring seminar programme as well as the opportunity to network and explore some of the most innovative products and services in the sector.
With the theme ‘Harnessing the growth in the UK staycation’ speakers include Jamie Christon, chief operating office of Chester Zoo who will be discussing managing sustainable growth, Paul Hardingham UK managing director of Landal GreenParks who will be talking about trends, innovations and expectations for UK holidays, and Matt Cartwright, director of Twelve Architects who will talk about ‘creating a destination’ with reference to Bodmin Jail museum and hotel in creating a leading visitor attraction.
Held over one and half days this must attend event will be attended by owner/operators and the key players involved in the design, build and management of holiday and leisure parks of all kinds. If you are upgrading, expanding or developing new parks then it is complimentary to attend including access to the seminars, executive accommodation, all meals, drinks receptions and our superb gala dinner. It will run in parallel with the physical activity facilities forum offering further networking opportunities. Please visit www.hlpd-forum.co.uk to register your interest in attending or contact Sue Ramcharan on 020 8288 1080 email: sue@stable-events.co.uk If you are a supplier interested looking to meet with decision-makers please contact Leslie de Hoog email: leslie@stable-events.co.uk or call 020 8288 1080.

The Landscape Show 2019

The Landscape Show 2019

17th - 18th September 2019

The Evolution Centre, Battersea Park (Chelsea Bridge Entrance), London SW11 4NJ

www.landscapeshow.co.uk

The LANDSCAPE Show is back again for 2019 and is already developing into
their most exciting show yet. The leading trade event is dedicated to bringing together an array of industry professionals from all over the UK and beyond, including garden designers, landscape architects and contractors.
Two days full of CPD accredited seminars enhances professional qualifications of practitioners and allows visitors to earn up to 11 CPD points with their attendance of sessions. This year’s show will host 44 seminars with leading members of the landscaping industry. With each seminar offering its own unique topic, there is definitely something for everyone!
Alongside the exhibition and seminars, The LANDSCAPE Show aims to inspire and entertain their visitors with a variety of events. This includes the return of the Pecha Kucha 20x20; an exciting event that derives from the Japanese term ‘chit-chat’. This discussion will be presented in a simple format, where the industry’s most creative and professional Landscape Architects will be presenting 20 images for 20 seconds each.
Additionally, they are also looking forward to bringing back the Best in Show competition, where exhibitors will be showcasing a particular product from their innovative ranges to introduce to visitors. It’s down to visitors to decide the Best in Show winner of 2019 so make sure you register to attend online so you can have your vote!
The LANDSCAPE Show will be open from 10am-6pm on Tuesday the 17th September, and 10am-5pm on Wednesday 18th September 2019 Both the exhibition and all seminar sessions are free to attend, simply register online!


Recipe For Success

Recipe For Success

ABOVE: Fish and chips are the Brits third favourite savoury treat after Yorkshire puddings and Sunday roasts.

Running a restaurant alongside a holiday park can be a huge undertaking, involving some big decisions… and not just with the menu, writes Karen Cotton.
Catering to a wide range of budgets and tastes can create challenges for operators – particularly when you’re looking after diverse needs and expectations on the same site, from campers in tents to guests in luxury holiday lodges
It’s an issue they recognise at the award-winning Tyddyn Isaf Camping and Caravan Park in Dulas, Anglesey.
“Our guests expectations vary a lot,” explains Hayley Mount-Leonard, who looks after front of house. “While our campers are looking for the little extras to enjoy with their barbecues, holiday home owners are typically looking for a higher quality of food,” Hayley continues.
“We’ve found that the key is to ensure the quality of our food is as high as possible,” she continues. The Anglesey campsite has been owned and operated by the Hunt/Mount family for 45 years. Long before a restaurant was created on site, however, food was still on offer, thanks to a very forward-thinking purchase.
“About 40 years ago, we invested in a pizza oven and it all grew from there. Of course, we do a lot more than pizzas now and, unlike back then, it’s all made in-house.” The decision to take cooking in-house was borne from a desire to ensure guests were satisfied with what was on offer.
“Enjoying the outdoors and camping is what we are all about,” says Hayley of the site which holds a regional title for Best Park in Wales is has won a David Bellamy Gold Award.
“We wanted to make sure that our diners were enjoying the hearty, homemade meals that encourage them to be active.” Nine years ago, Hayley’s father, site owner Arthur Mount took up the role of head chef and the restaurant has gone from strength to strength – winning rave reviews and awards. The menu includes signature dishes, such as homemade pizzas, tiger prawns sautéed in white wine and sambuca, seafood linguine and homemade curries. Recipes are kept top-secret – including ‘Nan’s’ recipe for cheesecake.

ABOVE: Chef/owner Arthur Mount making one of Tyddyn Isaf’s signature, homemade pizzas.

LOCALLY SOURCED
While guests can enjoy a casual meal in the restaurant, there are also options available for those who want to dine alfresco.
“All of our meals can be ordered for takeaway,” says Hayley. “It ensures our guests can enjoy them in whatever setting they wish.
A firm believer in supporting local businesses, Tyddyn Isaf partnered with The Great Orme Brewery to create their own range of four local ales and a craft lager.
“Summer of 76, for example, is a light hoppy summer ale that its name from the legendary hot summer of 1976 that heralded the start of Tyddyn Isaf under our ownership. Over 40 years and four generations later we are still going strong,” enthuses Hayley.
Switching location to Cornwall’s rugged North Coast, Landal Gwel an Mor aims to deliver guests with a memorable eco-escape.
Resort Director Matt Way ensures their eco-friendly ethos extends to every aspect of the business across the entire resort.
A fleet of electric buggies and vans allow staff to move easily on site – without emissions, while its luxury eco lodges, with their low-maintenance gardens and high-efficiency LED lighting, have been built to have a reduced impact on the environment.
Earlier this year, lights were dimmed throughout the site to mark Earth Hour 2019. “We wanted to make this an opportunity for our guests,” suggests Matt. “As well as dining by candlelight, our guests had an opportunity to see a flying display put on by one of our rangers and an owl.”
With such green credentials, Matt ensures their eco-friendly ethos extends to every aspect of the business across the entire resort and with catering this means, straw and plastic free. “We are continuing to reduce our use all the time. Our takeaways, for example, are provided in paper bags and cardboard boxes,” explains Matt.
Landal Gwel an Mor’s Terrace Restaurant, which has just launched a new menu, tries to source ingredients locally wherever possible. Seafood, for example is supplied by Matthew Stevens Cornish Fish in nearby St Ives. Because it is sustainably and ethically sourced, it ensures The Terrace’s inclusion in the Cornwall Good Seafood Guide.
Mounts Bay Dairy, some 15 miles away in Penzance, is the chief supplier for local cheese and milk, while St Austell brewery supplies beverages.
Not all ingredients need to be sourced on site, as Matt explains.
“We keep a well-stocked herb garden just by the kitchen. It gives our chefs a convenient way of adding fresh flavour into our dishes as and when they need it.”
“Being in Cornwall, it’s hardly surprising that the Cornish Camembert with house chutney is a favourite,” Matt reveals.
“With the coast just metres from us, the same can be said for seafood dishes like our shellfish linguine and mussels with skin-on chips.”

ABOVE: Fresh seafood dishes are popular with guests at Landal Gwel an Mor in Cornwall.

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COMPANY CONTACTS
Gwel an Mor
Tel. 01209 842354
www.gwelanmor.com
Tyddyn Isaf Camping and Caravan Park
Tel. 01248 410203
www.tyddynisaf.co.uk
White Lodge Caravan Park & Campsite
Tel. 01248 440230
www.whitelodgecaravanpark.com

Fashion Statements

Fashion Statements

ABOVE: Hoseasons are leading the charge for upgraded accommodation at destinations like Hemsby Beach

Holiday park owners who improve the quality and choice of their accommodation and facilities are most likely to reap the rewards from increasing demand, particularly for UK short breaks.
Staycation specialist Hoseasons, which this year celebrates its 75th anniversary, is predicting a positive outlook for the industry for the rest of 2019 following an 11% Year-on-Year surge in bookings across its lodges and parks portfolio.

Mark Warnes, Vice President of Property Services at Awaze UK, Hoseasons’ parent company, says keeping up with changing customer habits has always been at the heart of the company’s success over the years, and that those who invest in ‘wowing’ their guests now are the ones most likely to benefit in the longer term.
“Standards of UK accommodation and facilities have made such a huge leap over the last 10 years that holidaymakers are now actively seeking out luxury, hassle-free short breaks closer to home at a time when they may have concerns about going further afield,” Mark says.
“Customer expectations have rocketed at the same time, though, so it’s no surprise that the locations we see performing best are the ones where owners have been prepared to invest and improve their offer.” Locations sold through Hoseasons that have recently invested in their offer include Go Active Holidays location Hemsby Beach Holiday Park, in Norfolk, which has had a £10m overhaul of accommodation and facilities.

SUPER PARKS
The new look ‘super park’ features brand new luxury lodges with hot tubs, a Show Bar, Yacht Club Bar and a whole range of Go Active activities, including archery, zorbing, sea scooters, crazy golf and bowls.
Set just 350 yards from the golden sands and rolling dunes of Hemsby Breach, and close to the Norfolk Broads, the park also now boasts a Traverse Climbing Wall, an all-weather multi-sports court, soft play for the little ones, a Go Juniors activity programme for three to seven year olds and an amusement arcade.
Fellow Go Active location Cheddar Woods Resort and Spa, in Somerset, has also invested – unveiling 23 new properties earlier this year to cope with greater demand for quality short break staycations.
The mix of one, two, three and four-bedroom properties all offer spectacular views of the Cheddar countryside and have been purposely placed to maximise privacy and enhance guests’ sense of getting away from it all.
Each of the lodges comes with either a private garden, enclosed decking or an outdoor patio area, as well as non-reflective windows that allow the properties to blend into the Cheddar landscape.
Nine of the new units are one-bedroom lodges – a response to growing off-peak demand for couples’ romantic breaks.
Ninety minutes down the road Finlake Holiday Resort, in North Devon – another Go Active Holidays location - has a multimillionpound new facilities complex with waterpark and flume rides, spa and treatment rooms, and a state-of-the-art gym.
Finlake’s refurbished Retreat Bar and Restaurant offers lunch and à la carte evening meals and the nearby Cabin Café & Farm Shop offers a fantastic takeaway menu. Nature trails, outdoor tennis courts, two coarse fishing lakes and horse riding are also available, providing sporting opportunities for everyone.
All the parks have seen a rise in bookings since investing in their offer, with Warnes encouraging others to follow their lead.
“Capital investment is not something the owners we work with rush into,” he says, adding: “It’s a considered thought-though strategic approach, designed to make the most of a strong market and keep pace with what the public want when it comes to a short break.”

BALANCED APPROACH
Lead Designer, Sue Brodie has worked with Willerby for almost seven years having previous worked on executive homes located in the prestigious London boroughs of Knightsbridge, Kensington and Chelsea.
Sue says you need to strike a balance between the design aesthetics and the practicality of the home.
“There is a balance between the two – clever storage solutions can be aesthetically pleasing and enhance the interior,” Sue emphasises.
“It’s no good if the unit looks beautiful but fails to function as a living space, we always ensure there is enough seating, storage and the layout flows.
“We try to create furniture with a freestanding appearance so it appears more domestic but still includes that vital storage.” Sue stresses that owners are looking for comfort, a real home from home experience, although they are not looking to replicate their own homes.
“Their expectations are high along with their desire for better features and décor,” she says.

UNIQUE DESIGNS
Many of Willerby’s unique designs grow from an innovative layout, offsetting the linear roof line and introducing an appliance bank allowed us to create a nearside corridor and internal bathroom. These internal bathrooms were made possible by the introduction of the ‘sun tube’ which in effect is ecofriendly mini skylight.
Willerby were also the first to introduce a larder unit into the kitchen with sliding baskets drawers and open shelving the unit is now available in two sizes. Other features include the Sheraton fireplace and bed surround shelving which were influenced by the New England, American interior designs.
Says Sue: “We now have access to some wonderful materials and finishes which allow us to create authentic looking interiors and are no longer constrained by our manufacturing capabilities.
Because we manufacture our own furniture, elements are completely bespoke and produced to our specification in just the right style, size and colour to complement the unit. Adds Sue: “We can co-ordinate our finishes though out the unit so the finished product looks cohesive and resolve.”
Previously static caravans adopted styling used in touring caravans, with lots of wall to wall storage and clunky furniture. We are now looking to popular high street brands for our Styling cues.
Fabrics were supplied by manufacturers to the caravan industry, we are now using domestic fabrics you would find on the high street.
With the improvements in LED lighting, we have substituted decorative wall and ceiling lighting for integrated spotlights bringing a cleaner modern look to our units.
We have introduced improved MP3 players with integrated speakers and USB sockets for phone charging and ipads.

ABOVE: Designers, like Willerby, strive to strike a balance between the design aesthetics and practicality.

RECENT TRENDS
We are seeing recent trends shift and evolve as oppose to completely new trends emerging. The Country Heritage trend is still strong with the addition of new colours, pebble greys and truffles.
Black fittings are popular this year and we have introduced Graphite handles and light fittings in birdcage deconstructed styles.
The colour trends are teal, blue terracotta, warm grey and sage with gold accents while authentic woods, sit alongside luxury fabrics, windowpane checks and pinstripe fabrics.
Pathfinder Homes have over 25 standard homes customers can choose from, however, the company offers a fully bespoke service giving the opportunity to create homes as unique as they are.
The Pathfinder Homes team is fully trained and committed to providing customers with not just a memorable selection process but a home that suits every requirement and desire.

ABOVE: With over 25 standard homes to choose from, suppliers play a significant part in Pathfinders’ design success.

STANDARD PRACTICE
“All standard home start their life with me,” explains Creative Manager, Kelly Martyr. “I am constantly listening to feedback from customers and keeping up to date on fashion and trends.
“Creating a new standard home initially starts with seeing a gap in the market, inspiration from other industries or even a popular request. Initially, I will sit down with our Architectural Technologist and Technical Manager and discuss the sometime outlandish ideas that occur to me.
“I try to take all advice on board and then start to sketch out initial ideas and mood boards,” reveals Kelly. “Once I am confident with the design I will present to our directors, along with rationale, budget and where this sits in the market place.
“As soon as approved all the technical drawings are completed, we pass over to our production team and begin the build.” The whole process from inception to completion can be about six months, and offering a fully bespoke service is something Pathfinder Homes is particularly proud of.
“We understand everyone is different as is their customisation,” Kelly asserts. “For those who know
exactly what they want, our Selection Studio is like heaven.
From carpets to curtains, decking to door handles, the Selection Studio is the perfect place to be inspired and the Pathfinder team can help dreams come true. For those who want a little more guidance, then that’s exactly what they get.
Kelly explains: “I can meet the customer at the Selection Studio and walk them through the whole process and offer advice and assistance every step of the way. Customers can start from a blank canvas or from a preselected, standard design.”
One thing is for certain, there’s no shortage of inspiration, the studio overlooks the famous Haytor in Dartmoor’s National Park, is fully equipped with all the aesthetic examples you might need, from kitchen units to soft furnishings, all to make sure that the new home is exactly how they want it,” says Kelly.
“Pathfinders’ Selection Studio really gives presents a tangible design experience,” she continues. “Customers can touch and feel the fabrics, walk through the kitchen and enjoy a coffee on the couch.
Kelly says Pathfinders’ suppliers play a significant part in the company’s design success. She says: “Over the years we have built up a base of fabulous, supportive and loyal suppliers.
“The relationship we have built together is so important. There are a select few who I work with on almost a daily basis and consider them part of the team here at Pathfinder Homes.
“Our suppliers are constantly sending over innovative products, new samples and exciting developments within their industry – this allows us to continue to lead ours!”

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COMPANY CONTACTS
Hoseasons
Tel. 01502 500505
www.hoseasons.co.uk
Pathfinder Homes
Tel. 01626 833799
www.pathfinderhomes.co.uk
Willerby
Tel. 01482 707808
www.willerby.com