Staying Ahead Of The Arcade Games

Staying Ahead Of The Arcade GamesStaying Ahead Of The Arcade Games

Aimed at owners and operators from soft play centres to holiday parks and resorts, Interfun Expo is a brand new event that will showcase all the latest products and trends in the world of indoor and outdoor play, amusements and adventure activities for families. It will incorporate a product showcase and a series of inspirational seminars for all those involved in the business of providing family fun and entertainment. Taking place at the New Dock Hall, Armouries Square, Armouries Drive, Leeds, on April 30 and May 1, holiday park managers will find inspiration and innovation to help attract families to their locations and keep their parks ahead of the curve. In addition to a product showcase there will be a series of free seminars. InterFun Expo’s manager director, Christine Butterworth, commented: “We are looking forward to welcoming the holiday park industry to this new event in the north of England where there is a wealth of interest. “The Royal Armouries in Leeds is an extremely easy location to reach from anywhere in the UK and there will be a wide range of products on show. Information is also key to this type of event and our seminar programme will both inform and stimulate.” The InterFun Expo is free to attend by registering www.interfunexpo.com/

The InterFun Expo will take place from 30 April to 1 May, 2019 in New Dock Hall, set amid the Royal Armouries canalside complex in Leeds, UK.

 

Ensure Your Hot Tubs Are Compliant

Ensure Your Hot Tubs Are Compliant

Ensure Your Hot Tubs Are CompliantUnfortunately, few hot tubs sold on the UK market feature inline disinfectant feeders. Worse still, HSG282 made no legacy-exemption provision, meaning many thousands of hot tubs already in the field became non-compliant overnight. SaniStreamTM heralds the solution to this issue. The award-winning SaniStreamTM Direct Line Filtration system is a high quality Darlly hot tub filter, combined with an adjustable and refillable chlorine or bromine tablet erosion feeder, called SpaPodTM; to make a highly effective combined, integrated hot tub water treatment system. The SaniStreamTM system offers a solution to Section 76 of health and safety guidelines, HSG282, which states that hot tubs installed in a setting where used ‘... as part of a business activity (eg in a holiday park rental unit or hotel bedroom(s) with their own dedicated spa, or as part of a rental agreement for a single family or group use)’ must be ‘disinfected using bromine or chlorine through the use of an inline disinfectant feeder’. Heather Gilmore of Paith Holiday Cottages near Aberystwyth thinks the SaniStreamTM system is “fantastic”. Heather says: “I hardly have to intervene, and the dosing works very well. It gives me great peace of mind knowing my customers are in safe hygienic water conditions, and inspection and maintenance for us is easy and painless. “Not only that, but switching to the SaniStreamTM system was incredibly easy, very cost-effective, and required no modification to the hot tubs’ plumbing or equipment.”

Darlly Europe
Tel. 01952 580500
www.darllyeurope.com

 

 

Second Date For Park Show Team

Second Date For Park Show Team

Second Date For Park Show TeamThe World of Park & Leisure Homes show team has added a second date and venue to its successful event concept, with a spring show at the South of England Showground in Ardingly. The World of Park & Leisure Homes provides park owners and operators a comprehensive shop window experience, with a massive collection of leisure lodges and park homes on display and the chance to discuss your particular requirements and options in privacy and comfort. Save the date for the Trade Preview Day on Thursday 11th April 2019 with the South of England event open to the general public from Friday to Sunday, 12th -14th. Meanwhile, the World Of Park & Leisure Homes will return in the summer, to its more familiar Stoneleigh venue, from June – 9th.

World Of Park & Leisure Homes
Tel. 01789 491451
www.parkandleisurehomeshows.co.uk

 

Park Holidays Investment Agenda

Park Holidays Investment AgendaPark Holidays Investment Agenda

The Park Holidays UK has signalled another year of major investment in its parks with the appointment of Richard Ullman to the group’s main board of directors. Since joining Park Holidays UK six years ago, Richard, 45, has led the company’s capital expenditure programme across its portfolio of 30 parks in southern England. Last year alone, the group invested £28 million in a raft of upgrade projects from the building of new clubs and leisure facilities to the expansion of its holiday home rental fleet. Richard, who now takes the title of Chief Operating Officer, says he will continue driving the programme forward with the emphasis on the development of customer-facing facilities: “Our aim has always been to continually raise the bar on both the quantity and the quality of what our parks provide to guests and holiday home owners,” said Richard. “Much of our business is generated by repeat sales and personal recommendations - and we achieve this by delivering experiences which people know can’t be replicated elsewhere. “For that reason, our board is committed to a policy of escalating investment in new facilities both at our long-held parks and at those we have taken on through acquisition,” added Richard. Formed just over 25 years ago, Park Holidays UK has its headquarters in Bexhill-on-Sea in East Sussex, and in high season employs some 1,600 full and part-time staff. Prior to joining Park Holidays UK, Richard spent five years as divisional director of Enterprise Inns plc, Britain’s largest pub company with around 5,000 properties.

Park Holidays UK
Tel. 01424 234234
www.ParkHolidays.com

 

Ready, Steady, Go Camping

Ready, Steady, Go Camping

ready, steady, go campingReady Camp, the glamping brand owned by The Camping and Caravanning Club, has added three new locations across England for 2019. With new safari-style tents at Clitheroe (Lancashire), Kingsbury Water Park (West Midlands) and Devizes (Wiltshire), there is now a network of 242 pre-pitched Ready Camp tents at 48 locations across the UK. Bob Hill, Club Sites Director, said: “Ready Camp remains a top pick for hassle-free breaks and we’re pleased to extend the coverage of our glamping holidays across England this year. “It’s reported that 59% of people are planning a domestic UK break in 2019* and we’re growing to meet this demand.” Since its launch in 2015, Ready Camp coverage across the UK has more than doubled. Each Ready Camp tent is wellequipped with a kitchenette, decked area, table and chairs, triple bunk bed and a single stow away bed. Campers need only bring their bedding, towels and a sense of adventure. On-site facilities are of a high standard and benefit from regular investment. Facility blocks are within walking distance of each tent and many have locations have dedicated parent and baby rooms. Ready Camp has scooped several awards in recent years including the Best Holiday Rental for Families award at the Family Traveller Awards 2017. Ready Camp at Clitheroe sits in the heart of the Ribble Valley with several bustling market towns nearby. Further north, The Forest of Bowland Area of Outstanding Natural Beauty covers 312 square miles with rare wildlife and pretty villages that can be explored by bike or on foot. Kingsbury Water Park is located in the heart of the Midlands with attractions such as Cadbury World and Black Country Living Museum close at hand. The water park is adjacent to Ready Camp at Kingsbury and has miles of walking and cycling tracks plus canoeing and sailing opportunities. Nearby Lichfield is one of the UK’s smallest cities with historic streets, quirky shops and a stunning 13th century cathedral. Ready Campers at Devizes can enjoy the famous Caen Hill locks, a flight of 29 locks on the Kennet and Avon Canal that can be reached direct from site. It’s in a perfect location too for prehistoric sites such as Stonehenge and the Avebury stone circle. The nearby Longleat estate has 900 acres of parkland and the biggest hedge maze in Britain.

 

One Stop Be My Guest Roadshow

One Stop Be My Guest Roadshow

One Stop Be My Guest Roadshow main picOffering a combined destination for independent accommodation providers, the Be My Guest team brings together a multi-billion pound industry through its innovative regional roadshow series. The BMG 2019 dates kicked off in Bournemouth in February, offering a one stop shop for holiday let providers who want to network, learn, grow, save money...and become top rated. In just one day, the organisers promise a hive of opportunity whether that’s exclusive show-only deals, inspirational speakers in our fact-packed seminar programme or the chance to speak and meet with experts and other owners in our networking area. More than 150 companies will be showcasing the very best of hospitality at the BMG Marketplace, the ideal stopping point for finding new products, services, ideas and inspiration. The second event, in the series of three, takes place in Scarborough on Tuesday March 5th followed by the third and final event, this year, in Swansea on Wednesday October 16th. The organisers are keen to provide a hub of information and a meeting place for the 45,000 + independent accommodation providers in the UK. Find out more at www.bemyguest.live

 

Macmillan Cancer Support Boost

Macmillan Cancer Support Boost

Macmillan Cancer Support Boost main picA charity gala dinner held at Beaulieu during the annual Holiday Caravan and Park Home Show in September raised a remarkable £22,246 for MacMillan Cancer Support. An initiative by three of the manufacturers at the show – ABI UK, Carnaby Caravans and the Swift Group – the event was supported by four of the other manufacturers – Atlas Leisure Homes, Pathfinder Homes, Prestige Homeseeker Park & Leisure Homes and Stately Albion. The 300 guests, who came mainly from holiday and residential parks across the south of England, enjoyed a drinks reception in the worldfamous National Motor Museum before for a sumptuous three-course meal, during which they were entertained by performances from three outstanding magicians. The evening concluded with a hugely entertaining presentation by the brilliant ventriloquist, Nina Conti. Macmillan Cancer Support described the donation as ‘absolutely fantastic’ and said it would all be used to help people living with cancer and their families to receive Macmillan Cancer Support Boost pic 2essential medical, practical and emotional support. For example, it requires £21,510 to fund a Macmillan nurse for nine months. Meanwhile, Hendra Holiday Park, in Newquay Cornwall, handed over £13,398 to Macmillan Cancer Support, the proceeds from fundraising at the Park throughout the year. Janine Hyatt, Director, said: “We chose MacMillan as we want to help them continue their very important work of supporting people through cancer. This is the largest amount we have raised and is certainly the result of the hard work of Hendra team members. Our guests opted into making a donation with their accommodation booking, took part in fundraising activities and dropped cash into charity tins on the park, and we are grateful for their support.” Emma Wright, Senior Fundraising Manager: ““We would like to say a huge thank you to Hendra Holiday Park and all of their guests for raising such an amazing amount of money for Macmillan Cancer Support. “We want to help everyone with cancer find their best way through, from the moment of diagnosis, so they’re able to live life as fully as they can. That’s why this money is so vital to us and will make a real difference to those trying to find their best way through cancer with Macmillan’s support.”

 

Best Impressions

Best Impressions

best impressions main pic

The staycation boom of recent years means that UK holiday park operators now have access to more potential customers than ever before. This growing market brings extra challenges: how can parks best increase their visibility and rise above the competition? “Now, more than ever, understanding and creating a joined-up marketing approach is vital to your holiday park or campsite’s ongoing success,” says Andrew Hampton, one of the Directors of tourism marketing specialists Pitched. It’s taken as a given in these digital days that at the centre of any integrated marketing strategy is a well-designed website. “As the saying goes, first impressions count,” says Andrew. “Your website will be the first port of call for 99% of your customers, so it not only needs to stand out from the crowd but work seamlessly too – across all devices.” With traffic from mobile devices likely to equate to over 60% of all traffic to a website, Andrew advises his clients to spend more time thinking about the user experience on mobile: “Does the site display properly, is it easy to navigate, can users easily start an online booking, and can they find all the information they need?”

GOOD LOOKS
Visual appeal is key in creating a lasting impression on potential customers and authenticity helps to avoid potential pitfalls later. According to Andrew, park operators shouldn’t be tempted to scrimp on imagery and video: “People can spot a stock image from a hundred paces – they want to see pictures of where they will be staying, not something from a magazine shoot in America.” To be effective, websites must not only look good but drive bookings and enquiries. More often than not, customers need a nudge in the right direction and adding high visibility Call To Action (CTA) messages throughout a website helps to get people into the online booking process quicker. Ensuring high visibility of your website mbest impressions pic 2eans embracing the so-called ‘dark arts’ of SEO and PPC. Nurturing your website with regular, well-considered content as part of aSEO strategy is almost certain to help your organic traffic build over time but PPC can offer quick wins for those with bigger pockets. According to Andrew, PPC can be an effective way to cheat the system and propel your site to the heights of Google but a word of caution… “£100 here and there really isn’t going to cut it. During peak booking periods, park operators must be prepared to spend well over £1,000 a month if they want to get their ads in front of enough eyeballs to have any sort of impact.” Modern technology is continually opening up new marketing channels. According to Industry Expert and Managing Director of Key Digital Agency, David Lakins, Voice is an area that is having a huge impact. Incorporating Voice into your marketing strategy means focusing on two areas: Optimising your website for voice search, and developing your own voice assistants. “Voice searches change how your guests are searching. If your park website is going to answer the natural language questions people now use to search, your content is the first thing that should be reviewed,” explains David. In simple terms, this will mean incorporating longer voice-friendly key phrases and using question phrases in your content, for example, by creating an FAQ page on your website. Most voice searches take place from a mobile device, which gives an even greater reason to ensure your site is optimised for mobile. For David, effective marketing for holiday parks is about “having a strong digital presence - not necessarily being good at everything - but showing your guests that you understand them and the way they want to connect with a park.” Key Digital is at the forefront of looking at ways in which parks can use Voice for connecting with guests - particularly ‘in-stay’.With the popularity of voice control devices increasing in the home, it seems natural that the next step will be their use in holiday accommodation. Last year, Amazon started to trial their new Alexa for Hospitality system and as David says, “Watch this space…” Increasingly, Social Media channels are a vital route to market, as well as a key customer service tool. David believes that “more than anything, parks need to focus their attention on treating social networking as a preferred way to connect with guests.” He recommends looking beyond the three main channels of Facebook, Twitter and Instagram, and keeping an eye on the chosen platforms of the next generation of consumers. David also advises that park operators consider using influencer marketing as part of their content strategy. This means developing “meaningful customer relationships and turning them into park advocates”, as well as building links with existing influencers. best impressions pic 3Harnessing the power of video is also critical to successfully generating engagement and building followers. For most parks, effective digital marketing means time to call in an expert. According to Smart Marketing’s Caroline Farrar, using an outsourced marketing expert brings “a valuable, outside perspective to your park, leading to fresh ideas and programs that drive results.” Caroline has worked as a Marketing Consultant for Holgates Holiday Park Group (six 5 star parks in North Lancashire and South Cumbria) for the past three years. “Initially, my core focus was on their digital strategy, social channels and a new website build. Now this extends to a monthly, retained service providing marketing support and strategy guidance. Measurability and budget management is also key to this support.” According to Holgate’s owner Michael Holgate, Caroline’s great digital knowledge fills an obvious “skills gap” in their business.With digital activity now accounting for 80% of the Holgate’s marketing budget, tracking and being able to offer a demonstrable return on investment is an important part of Caroline’s remit. A fundamental advantage of digital marketing is the ability to more easily measure success and ROI. Google Analytics is one of the most popular tools, and the good news is it’s free and easy to use! Andrew Hampton says Google Analytics should be “your best friend.” His agency, Pitched, use it on a daily basis. “Once configured, Google Analytics will record everything you need to know,” says Andrew. “From revenue from social media and email campaigns to your PPC performance, this is the place where you can view it all with relative ease.” With this increased, modern focus on digital marketing, it’s important that park operators implementing an integrated marketing strategy don’t ignore offline opportunities such as print (see case study) or more traditional communication channels.

SNAP HAPPY
PR may be ‘old-school’ but park owners should not dismiss it. Jon Boston specialises in PR consultancy for holiday parks. The bulk of his work, he says, is helping parks to gain editorial coverage both in print and online, and where possible on television and radio. But he wonders if some parks aren’t missing a trick when it comes to gaining free publicity: “The staycation boom is increasingly putting the spotlight on Britain’s tourism industry, and editors are often keen to feature interesting examples of what accommodation providers are doing to woo new customers,” he says. “Parks have a particularly strong hand to play here because they can usually offer a much more diverse and exciting alternative to more traditional options such as hotels and holiday cottages.” Jon recommends picking up on an interesting news angle that is likely to engage editors, and including quality imagery: “Fielding a good story is important – but just as crucial is supplying a great photograph to go with it.”

GLOBAL APPEAL
Finally, park operators should consider developing partnerships with larger groups to achieve greater economies of scale, or even working with Online Travel Agents (OTAs). David Lakins believes that OTAs are “the biggest threats to parks at the moment” due to the size of their budgets and their powerful marketing spend, which leaves many parks unable to compete. But if you can’t beat The Power Of The Print Brochurethem, why not join them? Mara Casadio, Marketing and Content Executive for Pitchup.com, says that OTAs can help parks avoid risk associated with promotional activity since commission is only payable on a successful sale. They can also help parks reach certain customer segments more efficiently. “With international tourists to the UK at an all-time high, parks can target this untapped market via OTAs,” explains Mara. “Pitchup.com is now translated into 16 languages. Nearly 25% of our traffic now comes from outside the UK as a result of media promotion, as well as other international activity including SEO, paid search and newsletters.” Pitchup.com’s investment in their award-winning mobile site means that they have a strong appeal to a younger, international audience who can book in just a couple of minutes, even whilst travelling. Parks are not necessarily investing twice or competing for the same sales lead. Mara explains: “One major group found an overlap of only 3% between their Pitchup customers and their existing customer database.” According to Jon Moxon, Business Development Manager of Hoseasons, the Booking Agent’s size and scale, accommodating over 1.75 million holidaymakers each year, means they can offer “unrivalled access to the UK self-catering market.” Parks can benefit from cutting-edge technological and booking solutions, as well as dynamic pricing software to maximise yield. Jon continues: “As part of the partnership, owners also have a dedicated account manager who draws on a huge bank of expert knowledge and data to provide our partners with the insight they need to best run their businesses.”

The Power Of The Print Brochure
Located near Penzance in West Cornwall, Kenegie Manor offers self-catering cottages, bungalows, apartments and barn conversions. Alongside website development, SEO and PPC services, Pitched also handles the park’s printed material. The annual brochure continues to be a big source of bookings and enquiries. The park also sends out several postcards and mailers to promote offers or to push quieter, shoulder weeks and months. Ed Newbold, owner of Kenegie Manor, says: “Print still has a huge role to play in the industry and, even in this digital world, is a vital part of our overall marketing strategy.” He continues: “In this post GDPR era, where email databases have been reduced, print continues to serve us well. An email can be deleted, easily forgotten or go unnoticed. A brochure will be picked up time and again and serves as a reminder to regular and new guests. Our brochure and mailshots have proven to be not only excellent marketing tools but also an important driver of bookings.”

 

 

 

 

Added Value

Added Value

added value pic 5Think back to your earliest holidays… or even your most recent one. Chances are your memories include at least one desperate attempt to strike it lucky on a coin - flipping machine or prize grabber. It’s no wonder really. Amusements like these inject fun and excitement into a family’s holiday experience – keeping them wanting for more. While we all want our guests to enjoy themselves, our main objective is to generate revenue. And amusements, attractions and ride-on equipment do just that by allowing you to increase your sources of income. It’s important to remember, however, what a big investment holidays represent for most families. Here in the UK, research from travel booking site Expedia found that, on average, a nine day holiday comes with a £2,417 price tag. Importantly, this figure includes the little extras, such as a flutter on the fruit machines or enjoying activities together. And those extras can quickly add up to something significant.

BOTTOM LINE
That’s why it’s important to identify the right mix of amusements and attractions to boost your bottom line. While there are a wide-range to choose from, we look at the latest trends in the hopes that one (or more) will enhance your offering. We Brits love a good amusement or attraction when we’re on holiday. Indeed, at some point in their lives, 72 per cent of adult consumers have played with amusement equipment, according to research from Price Waterhouse Cooper (PwC).British Amusement Catering Trade Association, estimates there are more than 310,000 machines in the UK alone played regularly by 14 million people. While many can be found in pubs, clubs and adult entertainment centres (AEC), a large number can be found in the UK’s more than 1000 family-entertainment centres (FEC). Many will be familiar with destination venues, such as Brighton Palace Pier – which attracts more visitors than Stonehenge – and Namco Funscape in London, on London’s South Bank, as well as the multitude of smaller operations, including those at holiday parks.

CASH REDUCTIONS
In the pub, however, some machines are starting to lose their appeal, according to Bacta. “Whilst the Category C AWP remains the most profitable four square feet of pub floor space, the trend is a downward one, accentuated by the proliferation of Licensed Betting Offices and the lure of FOBT (fixed odd added value pic 2betting terminals).” According to some experts, this has cost the sector dearly. There’s believed to have been a 25% reduction in average weekly income from them since 2007 and, so far, it’s cost the industry more than £600 million. Fortunately, all is not lost. Bacta explains: “Advances in technology have seen something of a revolution with pubs featuring the very latest in digital gaming equipment and internet-empowered jukeboxes.” Say the letters G-D-P-R and you’re sure to hear a sigh. However, big data plays a big role in making sure our machine investments pay dividends. “If you measure it, you can manage it. Appreciate the value of your site and machine data,” advises John Dorman, Marketing Manager for Playsafe Systems (www.playsafe.systems) in Bath. The company works with the AGC and FEC sectors to collect, record and secure customer site data, which it converts into the useful information businesses need to drive their amusement revenue streams forward… even when they’re off-site. To get best value from your equipment, John suggests site owners “consider introducing an integrated system of hardware and software that collects and stores all their gaming and machine information to track/measure performance and increase onsite security.” He adds: “And, if you use technology to help secure your site data and cash, you can enjoy better piece of mind – even if you are offsite.”

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CONTACTS:

BACTA
www.bacta.org.uk

BIGAIRBAG
Tel. + 31 20 893 2161
www.bigairbag.com

PLAYSAFE SYSTEMS
Tel. 01707 280 020
www.playsafe.systems

 

All Inclusive

All Inclusive

All inclusive main picWhen it comes to accommodation, the ‘one size fits all’ philosophy is long gone, as parks now strive to provide bespoke options to suit all tastes and clientele. Today’s holiday parks are more inclusive than ever before. With a vast selection of accommodation and activities now available to choose from, it’s no wonder that an increasingly broad clientele of people are opting to holiday close to home. Parks up and down the country are expanding their horizons when it comes to accommodation, with most offering a good range of options for families with small children, teenagers and young couples as well as the older generation. And what’s more, it’s a shift that’s paying off, with more and more parks reaping the financial rewards. Henry Wild, of Skelwith Fold caravan park in the Lake District, says that new ways for guests to stay on parks are helping to ensure bookings and drive down the average age of visitors: "About a decade ago, many park industry commentators became concerned at what they saw as an increasingly mature market of visitors and holiday home buyers. Their conclusion was that without new blood being drawn in, numbers in these sectors would be sent on a downward trajectory. "What they didn't foresee was a combination of factors, which has led many younger couples and families to become familiar with the park product, helping to underpin this industry's future.”

BANG ON TREND
Leading the way has been glamping in all its different forms. What began as a type of accommodation characterised by quite basic timber huts has now evolved into a sophisticated and often luxurious staying option for people seeking a new holiday experienceIn addition, park-based glamping holidays are being increasingly featured in the media where they are often described as ‘cool’, and highlighted as a much more exciting type of escape than a hotel or rented cottage. "Often these types of accommodation attract younger generations, and we see plenty of evidence of this with those booking our fully equipped safari tends and top-end glamping modules based on the Swift S-Pod,” says Henry. "Motorhomes are also very much on-trend with younger holiday guests, and last summer we saw a rise of eight percent in the number of motorhome bookings compared with the previous year, with the result that motorhomes now occupying almost half of our touring pitches.” Henry goes on to explain that the continuing confusion surrounding what Brexit will mean for travel in Europe next year also appears to be driving UK holiday makers to play it safe and holiday closer to home.

CLOSE TO HOME
All inclusive pic 5"Another factor which couldn't have been predicted a decade ago, and which has also broadened the appeal of parks to new markets, are concerns over Brexit and the accompanying fall in the value of the pound .which has driven up the cost of holidays overseas,” he comments. "Combine this with a series of spectacular summers in recent years, and many people are now questioning whether a UK holiday might offer more fun and a lot less stress than going abroad. The superbly high standards of modern holiday homes reinforces the argument, and makes a pretty persuasive case for owning a holiday home in this country.” According to holiday park owner and operator Bridge Leisure, the uncertainty surrounding Brexit is already having a positive impact on UK staycations. Their advance bookings for 2019 have seen a 30 per cent increase across their nine parks, with Ashbourne Heights in Derbyshire already up by 150 per cent on the same period last year. CEO Andrew Howe believes they are definitely benefitting from the Brexit effect, he said: “Staycations are becoming increasingly popular anyway but with the lack of clarity around what a deal or no deal Brexit means for travellers, people just want to avoid any nasty surprises and seem to be opting for a UK holiday instead.” To meet the demand, Bridge Leisure are continuing to invest in their accommodation options, to ensure that they are hitting the spot when it comes to their customer’s expectations. “Staycations are becoming more and more popular, so the various types of accommodation continue to evolve and develop to meet what the customer is looking for in all sorts of shapes, styles and sizes,” says Andrew.

GROWING DEMAND
“You only have to look at the popularity of lodges with hot tubs to see that the demand is still there and growing.” He adds: “Above all people are looking for experiences, good quality and choice. They are also looking for something a bit different which you can’t get everywhere like our two storey safari lodges. They are very popular with families and provide a sense of adventure with the added touches of luxury.” The group recently invested in Safari Lodges at Trevella Park in Crantock, Ashbourne Heights in Derbyshire and Hedley Wood near Bude, to offer guests the ultimate glamping experience. Set over two floors, each lodge features a spacious double bedroom and a second bedroom on the upper floor, as well as a fully equipped kitchenette with hob, microwave, fridge and sink, and WC with shower. The lodges also boast an outdoor hot tub with a large porch and parking. Andrew believes that today’s guests have ever increasing expectations but as ever cleanliness is king: “Generally our guests are looking for a home away from home experience with all the added comforts. We offer ready erected tents to minimise stress and packing and en-suite touring pitches for added comfort and convenience. It’s the extra touches which can make the difference.”

TOP FORM
Dorset’s Ultimate Beachside EscapeIn terms of maintaining a high standard of accommodation on their parks, Bridge Leisure have a dedicated on-site team who carry out regular checks and keep everything in tip-top condition. “There isn’t really a hard and fast rule for when accommodation should be replaced. Different types will have different life cycles,” says Andrew. “We have an annual refurbishment programme across all of our parks and this year we are investing over half a million in new units. We want to make sure customers have a choice of different accommodation to suit different requirements and budgets.” For park owners that are looking to invest in new accommodation, choosing the right supplier is a key decision. A good supplier is easy to deal with, consistent, reliable and provides quality products and suitable prices. In turn, this helps you to focus on your park and deliver a high-level of service to your guests. An average supplier can, at best, take up your valuable time and, at worst, can cause a knock-on effect that impacts your service, guests and profit. “When choosing an accommodation supplier I’m sure top of most people’s lists will be value for money, quality and innovation,” comments Andrew. “But in addition, we look for suppliers who understand the demands of our business and deliver within agreed timescales.”

LIABILITY RISK
From an insurance point of view, the potential for an insurance claim to arise is ever present, even on the best run holiday parks. Identifying and managing the risks associated with all types of park-owned accommodation units relies upon a park carrying out regular and thorough risk assessments. The demand for high-end accommodation and luxury facilities such as hot tubs continues. Apart from the extra operational demands of these facilities, they can increase risk and as such may have insurance implications. “It is all too common for a liability claim to arise in respect of park-owned units,” explains a spokesperson for Compass Insurance. “For example, steps, beds, showers, baths, hot tubs and wet surfaces are associated with slip, trip and fall claims. Park owners will also understand that carbon monoxide poisoning can pose a life-threatening risk to customers staying in various types of accommodation units and of the need to ensure that the necessary detectors are in-situ.”

NO SHORTCUTS
All inclusive pic 3There is no shortcut to risk assessing each and every park-owned unit onsite. The risks associated with a caravan holiday home or lodge will differ from those associated with a glamping pod, which will differ still to those associated with a tepee, safari tent or ready tent. Parks should ensure that all park-owned accommodation meets relevant regulatory safety requirements. This is also required by the Policy wording. Subsequently, units should be kept in good condition and it is crucial that records of all operating procedures, maintenance, checking and cleaning are meticulously documented and kept readily accessible. The Compass spokesperson warns: “If a park cannot prove, using up-to-date and documented evidence, that it has taken all reasonable steps to minimise health and safety risks, it may be impossible for an insurer to defend a liability claim. The park could also end up in trouble with the HSE!” According to Compass, the type of cover and the cost of insurance will vary according to the type of accommodation on a park. This is relevant to the risk presented. For example, it may be more expensive to insure a pod with a wood burner than one without, simply because there is more likelihood of a fire-related incident where a wood burner exists. Premium costs will also vary depending on the number, variety, age and value of the units requiring cover. “Insurance can be expensive so while it is very important not to underinsure, over-insuring won’t help either! In this regard, maintaining an accurate valuation of park-owned accommodation is vital,” advises the spokesperson. “The value of accommodation should be reviewed on an annual basis, but policies can and should be amended mid-term too if new units are purchased or sold. It is important to keep your insurer informed about investment and development throughout the year so that they can ensure your policy is fully up-to-date.” To keep things as simple as possible, park owners would be wise to choose a specialist provider that can cover all of their park-owned accommodation under a single policy avoiding issues, should a claim occur, over which provider is responsible.

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COMPANY CONTACTS

BRIDGE LEISURE
Tel. 01908 067 900
www.bridgeleisure.com

COMPASS
Tel. 0344 274 027
www.compassinsuranceservices.co.uk

FAIRVIEW LODGES
Tel. 01327 349297
www.fairview-lodges.com

SKELWITH FOLD CARAVAN PARK
Tel. 015394 32277
www.skelwith.com