Away Resorts Expands Its Portfolio
UK holiday park operator Away Resorts has acquired the Sandy Balls Holiday Village in the New Forest. It brings the company’s portfolio of parks to six with Sandy Balls joining Tattershall Lakes in Lincolnshire, Whitecliff Bay on the Isle of Wight, Mersea Island in Essex, Barmouth Bay in Wales and Mill Rythe on Hayling Island. 2016 was a record year for Away Resorts as overall bookings across its parks rose significantly against 2015’s figures.
With the addition of Sandy Balls, the business now has an annual turnover of over £40million, and employs 650 staff across its portfolio of sites. Carl Castledine, Chief Executive Officer at Away Resorts, says: “Over the last eight years, we have built up a strong brand that has really hit the right note with UK holidaymakers.
The demand for affordable UK holidays, particularly short breaks, is strong, and growing, as our record bookings for 2016 have shown. “Sandy Balls complements our strategy of providing our existing customer base with a range of very different types of holidays, avoiding the chainlike feel of our major competitors. We now have parks that meet the needs of a wide variety of guests and with Sandy Balls, we have a park that is forest-based with extensive central facilities.”