All About The Swag !
A visit to the amusement arcades has been a much-loved part of the Great British holiday for decades. Who can resist the pull of the retro coin pushers or the anticipation of the prize cranes? “Amusement machines add to the mix of attractions for customers at holiday parks,” says James Anderson, Sales and Commercial Director of BANDAI NAMCO Amusement Europe Ltd (BNAE). “There is a long history and heritage of coin-operated games at the coast and people playing them on holiday. “Parents are nostalgic about the fun they had as kids playing in arcades, whilst children love the chance to play the latest games and to win prizes on redemption machines,” he adds. “The amusement arcade at a holiday park is often one of the aspects most loved by children and it offers a chance for he whole family to play together.” According to Graham Bray, Marketing and Business Development Manager of Searles Leisure Group in Norfolk, the onsite arcade at Searles Leisure Resort in Hunstanton is perennially popular with guests, young and old.
“The Arcade is not the main reason for families to choose a holiday at Searles, but it certainly adds another family-friendly activity, especially when the weather is inclement,” says Graham. With around 90 machines, the arcade games are extremely lucrative for Searles and the vendor. Graham says: “The arcade is the number one income stream for any activity on the park. “It also helps to keep guests ‘on-park’ rather than visiting the other numerous arcades in the Hunstanton town and promenade area. The arcade offers hours and hours of entertainment on-site.” Whilst older visitors might be content to gamble their cash and accept losing as part of the fun, younger visitors are not so keen to walk away from arcades empty-handed. The industry trend for redemption games shows no signs of abating. As Graham says, “It’s all about the SWAG!” A spokesperson for Parkdean Resorts, which has over 70 holiday parks across the UK, say the most popular games at their parks are “cranes, pushers and redemption games. The company also ensures that its adult holidaymakers have a relevant offering via over 18 facilities within licenced Family Entertainment Centres (FECs).” Parkdean Resort’s arcades feature prominent redemption prize shops and enhancements are currently underway across some parks, which will see prize shops refurbished and extended. A spokesperson said, “New cranes, redemption pushers and other redemption equipment are being installed ahead of the 2018 season. There will also be new video pieces at some parks.”