ADAPTING TO COVID-19 IMPACT
Woodberry is a leading supplier of outdoor furniture to the UK hospitality industry, with over 100 years combined experience in the family team. As a family run company, Woodberry was fortunate that it didn’t have to shut during lockdown but the company has certainly diversified. With all customers closed, Woodberry quickly diversified their workshop to manufacture temporary hospital doors for the NHS Nightingale Hospitals.
During March and April, the seven-strong family team produced 200 doors per week. In May, it started to supply Covid-19 secure products, such as perspex screens, hand sanitisers and outdoor serveries, to help prepare hospitality customers for reopening. Woodberry also started to run webinars cohosted by industry experts to help prepare customers and interpret the guidelines issued by the government. Speed of delivery for customers was crucial in June as we all finally got confirmation of a reopening date.
Woodberry has good levels of stock and was and is able to delivery within 1-2 weeks of order (or quicker given the need). “We have been incredibly fortunate to be able to remain open and support our customers during lockdown,” says Tim Barr, General Manager at Woodberry. “As a small company we can respond quickly to change. By constantly talking to our customers we have been able to understand their needs and to help their businesses get back up and running quickly, easily and most cost effectively.”