Holiday Snaps: Claire Jeavons, Beverley Holidays

Holiday Snaps: Claire Jeavons, Beverley Holidays

ClaireClaire Jeavons is the third generation of the Jeavons family who together run the award-winning Beverley Holidays and Whitehill Country Park, situated in the heart of the English Riviera. Claire is also chairman of the prestigious Best of British Holiday & Touring Parks Group, for which Beverley Holidays is a member, as well as being on the board of directors of the English Riviera Tourism Company.

How do you see the UK holiday industry at the moment?

The UK holiday industry is a hugely exciting area at the moment. We’re finding that more and more people are seeking a UK-based staycation over going abroad. Plus, here in the English Riviera, our famously mild micro-climate means visitors can still enjoy a sunny seaside holiday without the hassle of heading too far from home or flying overseas.

What are the main challenges facing the industry?

If the spate of storms we experienced last winter proved anything, it was how changeable the UK climate can be. However, the quick response we saw here in the South West to the damaged Dawlish railway line instilled a huge amount of confidence in the tourism community that we are more than capable to rising to any challenges that the weather might throw our way.

How have customer expectations changed during your time in the holiday business and how have you reacted to those demands?

Having welcomed visitors to the English Riviera for more than 56 years, our team has been given a fascinating insight into the increasing expectations of customers. As a business, we pride ourselves on constantly adapting and re-investing in our holiday parks to ensure we always stay at the forefront of the tourism scene.

If you had to identify one element, what is the most crucial aspect to the success of your business?

The secret to our long-standing success is undoubtedly down to the hard work and dedication of our teams, and also our ability to constantly adapt to changing customer needs. We have transformed ourselves from a small-scale site on farmland to a destination in its own right, offering a multitude of on-site facilities and modern holiday accommodation.

What has been your most interesting experience in the industry?

We have recently undergone a major re-branding initiative at Beverley Holidays, whereby we unified a number of our parks under the ‘Beverley Holidays’ banner. It was a fascinating experience as we have a passionate following of loyal customers who were understandably curious of the changes, but the end result has been hugely successful and well received by guests both old and new.

What does a typical day in the office for you entail?

My main role is running the marketing department and covering all areas from social media to advertising and public relations. There is always a marketing campaign on the go.

What is the best piece of business advice you have been given and by whom?

It’s a cliché but ‘put yourself in your customer’s shoes’. I’m a big traveller and I love to visit new places and experience new things, and this certainly helps when it comes to gaining new ideas to improve our guests’ holiday experience. I’m also constantly visiting other holiday parks in the UK through by work as chairman of the Best of British Holiday and Touring Parks group, which gives me a rare insight through the eyes of a customer.

Where do you go on holiday?

I tend to stay in all sorts of different accommodation styles from camping huts to luxury villas. There’s so much to see and experience both in the UK and worldwide, and my aim is to see it all!

First Lady Takes The Reins

First Lady Takes The Reins


Anne Dearling has taken on the role of chairman of the Caravan and Camping Club,
after being a member for 31 years.

For the first time in its history the Camping and Caravanning Club’s National Council has both a female chairman and president at the same time, following the election of the new chairman, Anne Dearling.

Formerly vice-chairman, Anne joins club president Julia Bradbury who was chosen by members at the Club’s AGM in October 2013.

“Becoming the Club’s chairman means the world to me – it’s the ultimate accolade,” said Anne of her appointment.

Anne lives in Cornwall with her husband and they have both been Club members for 31 years. She has fulfilled various administrative positions within the Club, at District Association, Regional and National Council level, which Anne says has given her a solid understanding of the Club. Anne will now be responsible for overseeing the Club’s executive, management and main committees, and her role is the pinnacle of the Club’s democratic committee structure.

Robert Louden MBE, director general of the Camping and Caravanning Club said: “I’m delighted to welcome Anne as the new chairman. Her energy and enthusiasm for the club, and for all things camping, shine through in everything she says and does.

“We look forward to the Club growing and continuing to deliver great experiences for its members during Anne’s term of office.”

Holiday Parks Need Business Safety Net

Holiday Parks Need Business Safety Net


Peter Heffer, Lorica’s director of holiday parks, believes holiday parks need to accident proof their future income.

According to statistics gathered by business insurance specialist, Lorica Insurance Brokers, 50 per cent of holiday parks do not purchase ‘business interruption’ insurance.

Hostages to the fortunes of the impact of severe weather, many holiday parks are gambling with their future security.

“There is a distinct lack of awareness over the extent of cover available,” advises Lorica’s director of holiday parks, Peter Heffer.

He adds: “Many think that it is either unnecessary or is purely there to provide cover for a loss of gross profit following loss or damage.”

However, this form of cover is inappropriate for the park industry, advises Heffer. “When structured correctly, cover actually provides for loss of gross revenue less any costs the park no longer incurs during any period of downtime resulting from a loss.

“By insuring in this way, the park has access to funds that allow it to continue to meet its fixed costs obligations despite a lack of incoming revenue.”

Lorica advises that cover should also apply to alternative accommodation expenses along with additional expenditure incurred to maintain the business such as overtime, temporary rental on other parks and advertising.

“Fit for purpose cover is an absolute asset to a park,” says Peter. “It is there to maintain profit levels, meet ongoing fixed costs, provide alternative accommodation and assist with recovery.”

He advises: “Park operators are urged to speak to an insurance advisor who understands the sector and is able to offer a tailored solution. Off the shelf commercial policies are unlikely to meet your needs.”


Lorica Insurance Brokers
Tel. +44 (0)7827 895671

Invisible Pool Blanket Dramatically Cuts Gas Bill

Invisible Pool Blanket Dramatically Cuts Gas Bill


Heatsavr has saved Hoburne Holiday Parks thousands of pounds on pool heating costs at the Devon Bay resort.

Hoburne Holiday Parks has saved thousands of pounds on its gas bills, following the introduction of Heatsavr liquid pool cover in the indoor pool at its site in Torbay.

Heatsavr was first used at the park in 2011, in a bid to reduce the gas consumption used to maintain the temperature of the pool and the humidity within the pool hall. Results from an independent analysis by EEVS, the UK’s leading provider of performance measurement and verification services for energy, reveal that Heatsavr has reduced gas usage at the park by 21.7 per cent, the equivalent of £4,500 cost saving per year.

Heatsavr, the original liquid pool cover, was first introduced to the UK leisure industry almost a decade ago. Many commercial pool operators and domestic owners have adopted the technology and enjoyed considerable energy savings, as well as the benefit of a simple pool cover system that works 24 hours a day.

Heatsavr works by slowing evaporation from the pool’s surface. The Heatsavr monolayer spreads across the water and traps energy and moisture within the pool. In an indoor pool, energy savings relate not only to pool water heating but also to the ability to turn down the dehumidification system due to the reduced evaporation.

“For pool managers who are in control of expenditure where the pool itself has limited controls, using Heatsavr may feel like a leap of faith as the energy savings may not be easily extracted,” says Peter Marshall of Brenntag UK. The product is odourless, tasteless and completely invisible, tempting pool managers to wonder if it is working at all.

“But pool managers should have confidence in these findings and recognise that whilst invisible, Heatsavr continues to work throughout the day and night, saving energy and enabling them to focus on other cost saving initiatives within their site.”

Peter adds: “In providing customers with the independent analysis that they have been seeking, we hope to be able to deliver energy saving benefits and ultimately, peace of mind, to a greater number of commercial operators across the UK.”

Brenntag UK
Tel. 0113 3879200

Butlins Enforces Pool Safety Policy


Butlins stand by their swimming pool safety policy which states that every two children must be accompanied by an adult.

Butlins Enforces Pool Safety Policy

Holiday park operator Butlins came under fire recently, after a mother-of-four was asked to leave the swimming pool at Butlins’ Skegness resort for having too many children.

Kelly Noble was approached by a lifeguard while swimming with her four children and advised of the company’s swimming pool safety policy which states that every two children aged eight years old and under must be accompanied by at least one adult – a policy which is mirrored by many other commercial pool operators.

While Ms Noble was clearly outraged, Butlins insists that the policy is in place to ensure the safety of its guests.

A spokesperson for Butlins commented: “When guests book with us, our telephone advisors make them aware of our policies with regard to child supervision in our pools and at our fairgrounds. The same information is available on our website.

“Due to Ms Noble’s eldest children also requiring additional supervision, they were unable to be responsible for the younger children, which is why they would have not been able to use the pool.”

The spokesperson added: “The safety of all our guests is our absolute priority at all times and we cannot compromise that.”

Aqua Sana Takes Top Spot

Aqua Sana Takes Top Spot


Opened in June last year, the spa at Center Parcs Woburn Forest has been named ‘Best Spa to be Social’ at the Good Spa Guide Awards.

Aqua Sana at Center Parcs Woburn Forest has been named ‘Best Spa to be Social’ at the prestigious Good Spa Guide Awards.

The Good Spa Guide Awards are decided by specially appointed Good Spa Spies who review over 100 spas every year and complete a detailed audit sheet, covering all aspects of the spa from service and facilities to cleanliness and maintenance.

Delighted with the win, Aqua Sana group manager Kerry Fenton-Kent said: “Aqua Sana Woburn Forest has only been open since June and to already be recognised as one of the best spas in the country is amazing. The award is testament to the dedication and hard work of the whole team and we’re all thrilled.”

Inspired by nature and combining different approaches from many of the leading European spas, Aqua Sana Woburn Forest encompasses six unique spas, each one with a variety of multi-sensory experience rooms, including two world-first experiences – the Mineral Room and the Sensory Experience.

The Good Spa Guide panel said: “Aqua Sana Woburn Forest is a beautiful, well laid out, well designed spa which is perfect for small social groups. Spa visitors can move around as they wish in whatever way they wish but with cosy areas all around the spa, it offers a private element too. It’s a high standard of spa-ing in a social environment.”