Impact Of Scottish Parks Revealed

Impact Of Scottish Parks Revealed

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The Scottish Caravan and Camping Forum (SCCF) undertook an assessment of the economic impact of the holiday park sector in Scotland.

Holiday parks in Scotland are worth an estimated £700 million to the Scottish economy, according to new figures from the Scottish Caravan and Camping Forum (SCCF).

For the first time ever, the SCCF has successfully gained an accurate picture of the economic value of the holiday park industry in Scotland, following a major survey across the country.

The research has identified the significant contribution which holiday parks make to the Scottish economy, as a result of visitors’ spend and expenditure by park owners in operating their parks. Results of the survey also reveal that over 5,680 full-time jobs are created by the holiday park sector alone.

David Key, a representative of the National Caravan Council and chair of the SCCF commented: “The Committee is delighted with the results, because we have, for the first time, established the value of this sector to the economy. £700 million is a significant contribution, as are the 5,688 FTE jobs.

“Caravan parks are important to the rural economy because of the jobs they provide and the money spent by their visitors. This report enables the SCCF and the sector as a whole to present robust data to the Scottish Government, to local authorities and to tourism organisations.”

The findings confirm that the holiday park sector attracts a large number of non-Scottish tourists, with 57 per cent of all holidaymakers to Scottish parks visiting from outside of the country. Visitors tend to take a holiday or short break on a holiday park several times over the course of a year, with renters and tourers taking, on average, 4.1 holidays per year, and owner-occupiers taking, on average, 9.1 trips per year.

Forty-five caravan park operators took part in the survey - some of whom operate more than one park - who, together, provided information on 89 parks. An online survey was undertaken of 7,034 people who had taken a holiday on a holiday park in Scotland in either 2013 or 2014.

Swim To Win

Swim To Win

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Even parks with the most basic of wet leisure facilities can maximise the potential their offering with a few simple measures that will broaden appeal.

With water leisure at the top of many visitor priority lists, it is vital for holiday parks to continuously not just meet but exceed demands for safe and fun aquatic facilities.

Even parks with the most basic of wet leisure facilities can maximise the potential their offering with a few simple measures that will broaden appeal and keep the guests coming back time and time again.

“The pool is a vital tool in attracting and retaining new customers,” explains Kevin Christopher, leisure manager at Swanage Bay View Holiday Home Park in Dorset. “We do our utmost to provide an extensive range of pool-based activities, and are continually improving these to ensure that guests are more than satisfied with the offering.”

The indoor heated swimming pool at Swanage Bay View is open to guests and the public, and sees around 50,000 users on average each year. The pool plays host to an assortment of water activities as well as swimming sessions, including snorkelling, aqua fit classes, pool parties and the increasingly popular Waterwalkerz, which can be hired by guests on request.

Kevin comments: “We run Waterwalkerz sessions every weekend for our younger guests between the ages of five to sixteen, at a cost of £5 per session. “We have had the two Waterwalkerz for just over year now and they are certainly one of the most popular activities we run at the pool.”

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The Waterwalkerz at Swanage Bay View Holiday Park are a popular attraction at the poolside.

Haven holiday parks make the most of their swimming facilities by offering swimming lessons for children, amongst other pool-based activities. In partnership with the Swimming Teacher’s Association (STA), Haven provide Learn2Swim sessions for guests aged four and above, as well as parent and child Water Confidence sessions for youngsters between six months and three years of age.

Gordon Bush head of sports and leisure for Haven comments: “Many of our parks offer sessions to team members and their families and have also worked in partnership with local communities by inviting local schools onto park to access our lessons and facilities.

“Last year we taught nearly 18,000 guests in just one of our lessons. We trained a further 75 swimming teachers in 2014 and will look to train a further 60 in 2015 so that we can deliver this life skill to our guests of all ages.”

The indoor teaching pool at Haven Holiday Park in Burnhamon- Sea was recently transformed into a highly interactive water play area aimed at increasing water confidence among youngsters. Supplied by Hippo Leisure, the pool now features a short mast which supplies two interactive water channels with a flow of water. There are also large tipping buckets, water wheels and shark showers, which are suspended above the pool on a span pipe, with high level water spraying, tipping and showering at regular intervals.

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Prize Draw Pays Off For Lucky Park Owners

Prize Draw Pays Off For Lucky Park Owners

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Compass account executive Paul Willcox (right) congratulates Clive and Lisa Wilson of Swallow Point Holiday Park in Somerset.

Four lucky holiday park owners have taken delivery of brand new ride-on lawnmowers, after being selected as winners of a prize draw organised by Compass Insurance.

Hundreds of park owners and operators entered the competition when they visited the Compass stand at two major caravan shows in the north and south of England last September.

The first four names pulled out of the hat have each been presented with a state-of-the-art Kubota mower. The winners were Julian Hiles from Friary Farm Caravan Park in Norfolk, Elspeth Sutton of Sandgreen Caravan Park in Dumfries, Nicky Colls of Brean Down Caravan Park in Somerset and Clive Wilson of Swallow Point Holiday Park also in Somerset.

Winner Clive Wilson commented: “We take great pride in providing an immaculate and well cared-for environment for our caravan holiday home owners, and this will help us maintain the high standards they expect. “We’re very grateful to Compass, and our new Kubota mower will prove a wonderful asset.”

Adrian Scott, managing director of Compass Insurance added: “We are delighted that these four parks have won the ride-on lawnmowers offered through the Compass Insurance prize draw.

“We wanted to offer some really great prizes – we hope that the parks get years of mowing satisfaction!”