Family Values

Family Values

Family-Values-2

Park directors Phillip and Becki Osborne collected Polmanter’s Campsite of the Year for 2014 award at the recent AA awards.

With views of the Cornish coastline from St Ives Bay to Trevose Head, Polmanter Touring Park has been a popular destination for families and couples looking for a base from which to explore the West Cornwall peninsula for more than four decades.

“We are fortunate to have an enviable location within walking distance of the stunning seaside town of St Ives, with sea views from many pitches,” says Phillip Osborne, director at Polmanter. “This, coupled with the high standards of the park ensures that a significant proportion of our visitors return year after year.”

Park owners, John and Sheena Osborne, have always been supported in running and developing the site by their four sons, of which Phillip and his wife Becki now run the site, living there with their two young children Kerenza and William.

Phillip provides day-to-day site management and continues to develop the park, with the aim of maintaining the high standards set by his parents. He comments: “We have a great team of permanent and seasonal staff who enjoy their work and provide a great level of service to our customers.”

Family-Values-Sunset

Polmanter boasts 295 camping and toring pitches, accommodating 11,000 guests each year.

With almost 300 spacious pitches on site, all with individual hedges and many with a sea view, Polmanter pride themselves on providing a quality camping and touring experience for their guests.

Philip adds: “We offer the opportunity for returning guests to book a specific pitch, and the online ‘pick a pitch’ facility on our website allows less familiar visitors to select their preferred pitch before arrival – which has proven to be an effective marketing tool for us.”

The Osborne family first moved to Polmanter in 1968, when the site was predominantly a dairy farm, which had offered basic camping facilities for the previous six summers. In the early days the family ran the farm and campsite simultaneously, selling milk produced by the dairy herd to campers in the on-site shop.

In 1982 the family decided to sell the dairy herd and focus solely on the touring business. Improvements were made to the amenity blocks, two tennis courts were added, and shortly afterwards a swimming pool with changing facilities and a sun terrace were constructed in the old farmyard.

 

Net Gains

Net Gains

Net-Gains

The caravan and holiday park sector is recognising the value of cashless card systems like Embed.

Startling figures from internet giants, Google, show that more than 80 per cent of Brits use the internet to research their holidays.

With more holidaymakers than ever then going on to book their holidays; from holiday and touring parks to caravan and campsites.

Sharp and effective websites with user-friendly online booking systems, search engine optimisation, e-blasts, apps and cookiebased promotion – the e-marketing revolution is here and is ignored at your peril.

“In today’s day and age, it’s more important than ever that park operators keep pace with technology – especially when it comes to maximising online bookings and sales,” urges Niall Norris of management software CampManager.

Net-Gains-google

E-marketing is not just about selling holidays, but also about user-friendly booking systems.

“There are basic principles, which if adhered to can really make a difference to a park’s online booking service,” Niall adds.

For a visitor to the website, the online booking system should be straightforward and easy to use, and clearly provide the visitor with all the information they need to book their stay. It must be logical, with quality pictures and descriptions so that customers can make their preferred selection.

“Customers like to feel comfortable and secure as they navigate around the website booking pages. Having the booking page designed in the same style as the website and having the payment taken directly from the website page considerably helps this, and directly increases the number of online bookings made,” advises Niall.

MAKING IT EASY

Equally, the system should be just as simple for the reservation team to use, making it easy for them to carry out tasks such as taking payment, amend bookings, calculate tariffs, generate arrival and departure reports and undertake online marketing initiatives.

“A common mistake that park owners make is using a system more suited for hotels,” says Niall. “A more flexible booking system is required for campsites and caravan parks, as the accommodation options are far more complex, plus all of the added extras available.”

“A key advantage of having a web based booking system that operates from one platform, is that when an online booking is made it immediately goes into the management system, therefore avoiding mistakes and errors.”

CampManager is fast becoming a popular choice for campsites and caravan parks looking for a complete management and booking system that is efficient and easy to use.

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Multi-Million ‘Deposit On Exchange’ Scheme

Multi-Million 'Deposit On Exchange' Scheme

Quick-Move

Quick Move Properties marketing manager, Donna Houguez explains the new funding scheme is aimed at easing holiday park home sales.

£15 million has been allocated to provide a new ‘deposit on exchange, balance on completion’ fund to ease part exchange anxieties in the holiday park home sector.

The new scheme provides certainty to the park owner so they can order the home; gives confidence to the manufacturer, so they can build it and know their sale and purchase will go ahead as planned.

Following acceptance of an offer, the scheme offers:

• Quick exchange of contracts – in as little as seven days

• 10 per cent of the new park home value paid to vendor on exchange to enable them to secure it with a deposit

• Completion arranged to match date of delivery and siting of new park or leisure home to allow customer to make their final payment

• Up to two weeks free licence to occupy to ensure plenty of time for the move if the customer is buying a residential park home.

For more information contact Paul Harding at the Quick Move Properties team.

 

Best In Show

Best In Show

LIW11 - general crowd shot

Up to 7,000 leisure professionals from across the country are expected to visit LIW at the Birmingham NEC.

Autumn is shaping up to be a busy season for the holiday park industry, with not one but three not-to-be-missed trade shows in the pipeline.

The popular Leisure Industry Week (LIW) will return to Birmingham’s NEC and this year it promises to be bigger and better than ever before.

Up to 7,000 leisure industry professionals are expected to visit the three day show from 30th September to 2nd October, spanning across six core sectors including Pool & Spa, Play, Health & Fitness, Eat & Drink, Leisure Facilities and Sport.

New for this year is the hotly anticipated Pool & Spa Advice Clinic, providing a comprehensive swimming pool and spa information centre at stand W440. Representatives from four of the industry’s leading pool and spa companies will be on hand to offer advice on all aspects of design, installation and maintenance. From planning a new pool to refurbishing an old one, or deciding which wellness options will generate the most revenue, the panel of industry experts have got it covered.

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The Landscape show features contemporary, cutting edge technologies and methods, and is supported by a comprehensive free seminar programme.

CUTTING EDGE PRODUCTS

Next up is the well-established Landscape show, which focuses on the design, build and maintenance of indoor and outdoor landscaping projects.

Visitors to the show at Battersea Park will have the opportunity to view cutting edge products and technologies geared towards improving their property, including hot tubs, paving options, specimen trees and planting, containers and decking. The Holiday Park Scene team will also be in attendance on stand A37 – stop by to pick up your free copy of the magazine and discuss how you can get involved in future issues.

The show will be open to the public from 10am – 6pm on Tuesday 23rd September, and 10am – 5pm on Wednesday 24th September. Tickets are free of charge and available by registering on the website.

RANGE OF BUSINESS IDEAS

If you’re looking for new ideas for your camping or caravanning business, be sure to visit the Farm Business Innovation exhibition and conference when it returns to Olympia London on 27th-28th November.

Don’t let the name fool you – you don’t need to be a farmer to benefit from a day at the show. The combination of suppliers, seminars and workshops covers a range of ideas that any forward-thinking camping or caravanning business owner will find invaluable in maximising the revenue potential of their business.

The schedule of seminar and workshop topics includes tourism, glamping, retail and marketing, with expert advice on how to identify the opportunities that are right for your business.

 

 

Don’t Slip Up On That Inevitable Accident

lorica

Talk to Peter Heffer of Lorica Insurance today about their fresh approach to insurance claims.

Don't Slip Up On That Inevitable Accident

Accidents happen. Making the best of them can lead to a happy customer who will come back to your park time and time again.

We asked Peter Heffer of Lorica Insurance Brokers for his insight into how, despite common belief, insurance claims can improve the customer experience.

“All the best efforts in the world won’t stop accidents, it is a fact of life that they can and will happen,” advises Peter. “We can do our best to avoid them but at some point they will occur. Insurance companies accept this fact and make provision within their cash reserves.”

Peter advises: “There is a way to approach claims for injury to third parties (and employees) where the insurer takes a much more proactive stance shortly after the accident has occurred.

“The concept is based around customer care, where the insurer contacts the injured party as soon as reasonably practicable to ask how they are, is there anything they need, would they like someone to arrange various forms of care for them such as physiotherapy and the like.

“Ultimately this early intervention makes the customer feel that they are being treated fairly and they may not bring a formal claim against you, or should they do so then the legal fees are far lower as most of the investigative and medical attention has already been addressed,” adds Peter.

“Some claims won’t even involve a lawyer as the customer has built up a rapport with the insurance company and is happy to work with them.”

Contact Peter today to learn more about Lorica’s fresh approach to insurance matters and how it can benefit your business.

Lorica Insurance Brokers
Tel. 07827 895671
pheffer@loricainsurance.com
www.loricainsurance.com